We haven't used it in at least eight years, but harking back to those days of digital yore when IE
EC1 is a dynamic place with businesses run by people who work and play hard. How do they do it?
A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing.
Why are corporate executives obsessed with growing their companies, asks Julian Birkinshaw, professor of strategy and entrepreneurship, London Business School.
Love watching YouTube? Hate having to sit through pre-roll ads? Burger King has the answer.
The flash of a headlight, the familiar blue box attached to the back of a delivery bike, and a child
KFC, the fast food chain, is releasing a tongue-in-cheek musical ad for Christmas to encourage diners to forget their differences
There are almost as many approaches to integrated marketing as there are brands, but three key overarching styles appear to
McDonald's has launched its 2013 festive ad, encouraging people to visit the fast-food restaurant whether they like Christmas or loathe
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.