FMCG

Articles: 8498 Results
The number of brands looking to invest in experiential is up 40% on last year, says Thorne

UK brand investment in experiential to increase 40%, says Pearlfinders

The number of brands investing in experiential marketing is set to increase on a global scale, with significant growth predicted

Only one brand in Forbes' top 20 list was FMCG

Blog (part two): Are you customer experienced?

In the second of a two-part blog, Sense's Alex Smith discusses how experiential can help FMCG brands play retailers at

Customer experience has always been important, says Smith

Blog: Experience counts... particularly in retail

Retailers need to make far more of the special relationship they have with their customers, says Alex Smith, planning director

Private view: Alex Grieve, Adrian Rossi and Nicolas Roope

Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.

Wimbledon ads: Robinsons and Andre Agassi for Jacob's Creek and The All England Club

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at

Digital: You submitted more than 500 entries to the 2015 awards

Brand Republic Digital Awards unveils new format

The Brand Republic Digital Awards is redefining the traditional awards ceremony with a brand new format for 2015.

Lowe Profero: The BR Digital Awards 2014 Grand Prix winners

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use

How to market to millennial women? (Photo courtesy of Klearchos Kapoutsis via Flickr)

Why brands still come up short with millennial women

A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.

Join the debate: marketing to the modern woman

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures

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