FMCG

Articles: 8499 Results
UK brand investment in experiential to increase 40%, says Pearlfinders

UK brand investment in experiential to increase 40%, says Pearlfinders

The number of brands investing in experiential marketing is set to increase on a global scale, with significant growth predicted

Blog (part two): Are you customer experienced?

Blog (part two): Are you customer experienced?

In the second of a two-part blog, Sense's Alex Smith discusses how experiential can help FMCG brands play retailers at

Blog: Experience counts... particularly in retail

Blog: Experience counts... particularly in retail

Retailers need to make far more of the special relationship they have with their customers, says Alex Smith, planning director

Private view: Alex Grieve, Adrian Rossi and Nicolas Roope

Private view: Alex Grieve, Adrian Rossi and Nicolas Roope

Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.

Five years of Wimbledon and brands

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at

Private view: Flo Heiss and Dan Shute
Brand Republic Digital Awards unveils new format

Brand Republic Digital Awards unveils new format

The Brand Republic Digital Awards is redefining the traditional awards ceremony with a brand new format for 2015.

Entries open for Brand Republic Digital Awards 2015

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use

Why brands still come up short with millennial women

Why brands still come up short with millennial women

A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures

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