The number of brands investing in experiential marketing is set to increase on a global scale, with significant growth predicted
In the second of a two-part blog, Sense's Alex Smith discusses how experiential can help FMCG brands play retailers at
Retailers need to make far more of the special relationship they have with their customers, says Alex Smith, planning director
Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.
Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at
The Brand Republic Digital Awards is redefining the traditional awards ceremony with a brand new format for 2015.
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use
A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.
Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures