Articles: 49 Results
David Jones: 'People want businesses to behave to a whole new standard'

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain

Santander: campaign based in Shrewsbury

Santander campaign focuses on 'everyday value'

Santander, the Spanish-owned high street bank, has rolled out a new campaign promoting the "value" it offers customers.

Santander: moving away from previous corporate image advertising

Santander targets females with 'more human' marketing strategy

Santander has overhauled its marketing strategy in favour of a more "human" approach to appeal more to female consumers.

Thomas Cook: hired Euro RSCG to integrated account

Thomas Cook plots marketing overhaul with new appointment

Thomas Cook is planning a fresh ad campaign, as it looks to bounce back from its recent financial crisis.

Kristian Dean: joins Audi from Euro RSCG

Audi hires Euro RSCG exec to senior marketing role

Audi has hired ad agency executive Kristian Dean to the role of UK brand and communications manager.

EDF appoints Grey's Ingram to advise on strategy

EDF Energy has appointed Grey Group executive managing director Tamara Ingram to its Stakeholder Advisory Panel, which helps shape the

CityJet: repositions as ‘premium but friendly’

CityJet builds brand with emotive repositioning

CityJet, the London based airline, is repositioning itself as a "premium but friendly" carrier as it aims to build the

Strepsils: kicks off Facebook campaign

Strepsils searches for voice of sore throat campaign on Facebook

Reckitt Benckiser has rolled out a Facebook competition for Strepsils, its throat medicine, to find the voice of the brand's

Peugeot: campaign supports British rally driver Guy Wilks

Peugeot pushes motorsport heritage in latest campaign

Peugeot is emphasising its motorsport heritage with a new ad campaign centred on the enjoyment of driving.

Peugeot: hires Morgan Lecoupeur as UK marketing director

Peugeot appoints Morgan Lecoupeur as UK marketing director

Peugeot has appointed Morgan Lecoupeur to the role of UK marketing director, following the departure of predecessor Christian Stein to


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