Articles: 38 Results

Global: Cadillac and Sole DXB announce partnership

Luxury automotive brand Cadillac has announced a three-year partnership with Dubai-based street culture festival, Sole DXB.

GES aims for growth in Middle East

Global Experience Specialists (GES) has appointed Patrick Lukan as chief operating officer for the Middle East as the company prepares

Global: Adidas showcases street culture at Dubai festival

Adidas is showcasing its Originals brand with an activation that celebrates the past, present and future of street style.

Global: Rolls-Royce unveils first ever Rolls-Royce Boutique

Rolls-Royce unveils first ever Rolls-Royce Boutique

Rolls-Royce Motor Cars has unveiled its first ever 'Rolls-Royce Boutique' experiential showroom in Dubai.

Breaking-Bad inspired coffee shop, Walter's Coffee Roastery, will open in Dubai

Breaking Bad coffee shop to open in Dubai

A coffee shop inspired by the TV series Breaking Bad will open in The Dubai Mall.

Weekender: Roald Dahl's The Twits, Asahi booth, Crayola UK tour, Dubai showcase

Event lines up the must-see brand activations in the first weekend of September.

Waterloo Station

Dubai Tourism to launch "largest ever" experiential activation at Waterloo station

London's Waterloo station will be transformed into a 'living, breathing recreation' of Dubai's top experiences from September 4-11.

Dubai office general manager, Alexis Sworder

Sledge opens Middle East office

Communications agency Sledge has opened an office in the Middle East in a move to develop its client base in

Times Square will be bathed in Planet Fitnesses' colours (Times Square Alliance)

Global: What's going on for NYE across the world?

While London teams up with Unicef for a 'unifying moment' on the South Bank, cities around the globe are also

Adrian Bell co-founded Action Impact in 2005

My Event World - Adrian Bell

UK-born Adrian Bell is the co-founder and executive director of Action Impact, a brand experience and events agency based in


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