Draft FCB

Articles: 25 Results
Life kickstarts growth strategy with marketing director hire

Life kickstarts growth strategy with marketing director hire

Integrated agency Life has hired Niki Cook as marketing director to mark the launch of a new growth strategy for

Ignited appoints its first CCO

Ignited appoints its first CCO

Eric Springer joins L.A. agency from Draft FCB

Nivea takes Dip Skips on the road

Nivea takes Dip Skips on the road

The second phase of Nivea's 'dare-to-dip' campaign has launched with an on-the-road summer campaign throughout the UK and Europe.

Oreo ad celebrates Sheffield's colourful heritage

Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield

Event TV: BGT finalists dip with Nivea

Event TV: BGT finalists dip with Nivea

Aquabatique, finalists from the 2012 series of Britain's Got Talent, demonstrated their underwater skills in Covent Garden last week as

My Media Week: Kerin O'Connor

My Media Week: Kerin O'Connor

This week Kerin O'Connor, chief executive of Dennis Publishing's The Week, asks if tapas is the departure food of choice,

MillerCoors forces Interpublic agency off rival's roster

MillerCoors forces Interpublic agency off rival's roster

NEW YORK - Interpublic Group has had to order its Deutsch agency to stop working for Budweiser owner Anheuser-Busch as

Should more FMCG companies launch their own value ranges?

Should more FMCG companies launch their own value ranges?

Procter & Gamble has dramatically changed strategy by launching a lower-priced nappy line under its Pampers brand, but the risk

GyroHSR hires DraftFCB's Chris Becker as global creative chief

GyroHSR hires DraftFCB's Chris Becker as global creative chief

LONDON - GyroHSR has hired former DraftFCB creative head Christoph Becker as its chief creative officer.

Kraft brand Oreo to sponsor Vue Cinema films

Kraft brand Oreo to sponsor Vue Cinema films

LONDON - Kraft's biscuit Oreo has signed a six-month on and off-screen deal with Vue Cinemas to sponsor a series

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