Articles: 12487 Results

Sephora opens tech-based beauty workshops in New York

Beauty and cosmetics brand Sephora is reopening two of its New York stores, and transforming them into Beauty TIP (teach,

Three key trends are on Hooper's radar in 2016

Neil Hooper's experiential predictions for 2016

Circle Agency's board creative director, Neil Hooper predicts three trends in particular will come to the fore within experiential in

Guests can trace their fingers over the digital bow to unlock presents

The Body Shop merges digital and experiential with giant advent calendar

Natural cosmetics brand The Body Shop has launched a giant 24 Days of Happiness calendar at its store in Westfield

Businesses shouldn’t put all their eggs in one basket with brand engagement, says Boas

Blog: Why experiential marketing will boost your brand engagement

Phil Boas, director of brand engagement at Paragon, discusses the benefits of a cross-media focus and immersive experiences when it

Chris Healy: commercial director, Shortlist Media

Shortlist Media appoints Chris Healy as commercial director

Shortlist Media has promoted Chris Healy to the role of group commercial director.

Infographic: The multi-screen universe

The future of video advertising is here, and it's multi-screen.

Infographic: Reinventing video advertising for the luxury industry

By 2020, 40% of growth in the luxury industry will come from online, adding about $43 billion in sales.

Rebecca Rynehart, from TRO Australia, takes us through the latest experiental trends from Australia

Blog: Technology and experiential - a view from Australia

Rebecca Rynehart from TRO Australia discusses the impact the latest technology has on experiential marketers.

Taking the temperature at Wimbledon

It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the

Facebook: confirmed plans to offer video contributors a share of ad revenues

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that


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