Diageo's luxury portfolio, Diageo Reserve, has appointed the industry's first global cocktailian in a bid to push its Reserve brands
Live agency Verve has been appointed to activate Diageo's sponsorship of the International Cricket Council (ICC) Champions Trophy.
Rob Sharp, former managing director of Pulse Group, has set up LEX - a new live experience business aimed at
Beatboxing carollers remixed classic Christmas songs to spread festive cheer and showcase the launch of a new alcohol delivery service
Diageo-owned gin brand Tanqueray Ten has partnered with florist Rebel Rebel to create the Hanging Gardens of Kyoto Terrace, an
Europe's highest croquet lawn, hosted by Pimm's Cider Cup, opened at The View from The Shard last week.
Brandfuel has appointed Rita Pham as its new studio manager; meanwhile Charlotte Pearce joins as office manager.
The trio behind The Hedonist Project have opened their winter-themed pop-up, The Liquor Store & Whisky Parlour, in Leeds, in
Diageo has teamed up with The Hedonist Project, the trio behind the UK's first rotating bar concept, to open a
Diageo's Ed Pilkington recently stated that brand experience should be at the heart of FMCG strategies. Sense's Alex Smith reveals