Diageo

Articles: 154 Results
Diageo creates new role to bolster experience offering

Diageo creates new role to bolster experience offering

Diageo's luxury portfolio, Diageo Reserve, has appointed the industry's first global cocktailian in a bid to push its Reserve brands

Diageo appoints Verve to activate ICC Champions Trophy sponsorship

Diageo appoints Verve to activate ICC Champions Trophy sponsorship

Live agency Verve has been appointed to activate Diageo's sponsorship of the International Cricket Council (ICC) Champions Trophy.

Ex-Pulse MD launches live experience business

Ex-Pulse MD launches live experience business

Rob Sharp, former managing director of Pulse Group, has set up LEX - a new live experience business aimed at

In Pictures: Diageo launches drinks delivery service

In Pictures: Diageo launches drinks delivery service

Beatboxing carollers remixed classic Christmas songs to spread festive cheer and showcase the launch of a new alcohol delivery service

Tanqueray creates 'hanging gardens' in London's West End

Tanqueray creates 'hanging gardens' in London's West End

Diageo-owned gin brand Tanqueray Ten has partnered with florist Rebel Rebel to create the Hanging Gardens of Kyoto Terrace, an

In pictures: Pimm's Cider Cup croquet lawn at The Shard

In pictures: Pimm's Cider Cup croquet lawn at The Shard

Europe's highest croquet lawn, hosted by Pimm's Cider Cup, opened at The View from The Shard last week.

Brandfuel looks to enhance internal efficiencies with two new appointments

Brandfuel looks to enhance internal efficiencies with two new appointments

Brandfuel has appointed Rita Pham as its new studio manager; meanwhile Charlotte Pearce joins as office manager.

In pictures: Inside The Hedonist Project's roating bar with Diageo

In pictures: Inside The Hedonist Project's roating bar with Diageo

The trio behind The Hedonist Project have opened their winter-themed pop-up, The Liquor Store & Whisky Parlour, in Leeds, in

Diageo to launch seasonal bar with The Hedonist Project

Diageo to launch seasonal bar with The Hedonist Project

Diageo has teamed up with The Hedonist Project, the trio behind the UK's first rotating bar concept, to open a

Blog: How to give FMCG brands power through experience

Blog: How to give FMCG brands power through experience

Diageo's Ed Pilkington recently stated that brand experience should be at the heart of FMCG strategies. Sense's Alex Smith reveals

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