Data

Articles: 54 Results
Blog: Events are the new data

Blog: Events are the new data

With the number crunchers letting us down on a major scale in failing to predict both Trump and Brexit victories,

MCM's Nicky Milligan shares four 2016 trends

MCM's Nicky Milligan shares four 2016 trends

Nicky Milligan, managing director at MCM, believes impactful immersive experiences, participatory event technologies, 'drag and drop' venues and intelligent data

Blog: Real time experiential fed by data

Blog: Real time experiential fed by data

Like a well-fed toddler constantly in need of ever bigger shoes, the footprint of digital out of home (DOOH) grows

SXSW: Wearables shouldn't be viewed as tracking devices

SXSW: Wearables shouldn't be viewed as tracking devices

Brands should be creating valuable content for consumers in the IoT, rather than contributing to the noise

Watch: Behind the scenes of Squawka's success

Watch: Behind the scenes of Squawka's success

If football data site Squawka were a Venn diagram, it would fall slap bang in the middle of The Guardian,

NHS 'seriously' considering how to increase donations of genomic data

NHS 'seriously' considering how to increase donations of genomic data

The NHS needs to "seriously" think about how it can encourage more people to share their genomic data to help

The rise of the data scientist

The rise of the data scientist

Data scientists are bridging the gap between creative and data driven marketing, writes Francis Wallinger, chairman, Alchemetrics.

Cancer Research abstracts gene data for 'cancer-curing' mobile game

Cancer Research abstracts gene data for 'cancer-curing' mobile game

Cancer Research is abstracting terabytes of DNA data to create a mobile game that could lead to cancer breakthroughs, through

Real-time pricing: coming to a store near you

Real-time pricing: coming to a store near you

Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the

EBay to offer segmented shopping data to marketers

EBay to offer segmented shopping data to marketers

EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to

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