Consumer PR
Former Nokia marketer Will Harris goes PR agency-side with Mission
Will Harris, the former Nokia, O2 and Tory party marketer, is joining PR agency Mission in a bid to marry
Lessons for content marketing in a disintermediated world
How PRs can capitalise on their story-creating instincts to produce memorable and attractive content for brands.
Friends with benefits?
In this concluding part of our Digital Emperor's New Clothes series with Nexus Communications, we recommend that you polish up
Campbell's to launch Andy Warhol tribute soup cans
Campbell's has partnered with the Andy Warhol Foundation to produce a limited edition range of tomato soup cans inspired by
Lessons marketers can learn from the One Direction brand phenomenon
With a debut movie premiering this week, more than 14m Twitter followers, and earnings of £100m in their first two
Virgin Galactic in talks with PR agencies to promote spaceflights
Virgin Galactic, the company aiming to make holidays in space a reality, is understood to be in talks with UK
Pringles to run Fan Versus Flavour digital campaign
Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant, and is to reveal subsequent
Lynx to take consumers out of this world
Lynx is tapping into the fervour around the Red Bull space-jump stunt with a campaign for its Lynx Apollo brand,
Cadbury to bring playful element to Creme Egg
Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain
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