Consumer Goods

Articles: 2505 Results

Private view: Trevor Robinson and Dylan Williams

July 23, 2015

Quiet Storm's Trevor Robinson and Publicis' Dylan Williams review ads from Ritz, Ikea, Kronenbourg 1664, Toyota and Lotto.

Ramadan: A month of fasting, a marketing feast

The holiest month in the Islamic calendar also marks a buying boom. How can brands market in Muslim countries without

Global brands take two-faced strategy with LGBT issues abroad

Proud at home but many US-based brands are avoiding LGBT issues overseas.

Protein World: ASA claims 'beach body' did not imply body shapes differing from the model’s were inferior

Protein World 'beach body ready' ad not offensive

Protein World's controversial "beach body ready" poster is not offensive, according to the Advertising Standards Authority.

Bailey: Britvic aims to be a ‘creative’ company that innovates to ‘meet the world of tomorrow’

Media360 offers key lessons in innovation

Speakers gave their take on what innovation means to their company at this year's two-day gathering. By Arif Durrani.

The Meat Signature Maker: created for Tramontina

JWT allows Brazilian barbecue buffs to brand their meat

Proud foodies who regard their culinary creations as works of art may be tempted by J Walter Thompson's new brand

Will Butler-Adams, the managing director of Brompton Bicycles

Media360: Consumers are 'bored of all the bullshit'

Consumers are "bored of all the bullshit", the managing director of Brompton Bicycles told today's Media360 conference.

In India, Amazon's 'summer online festival' gets people dancing

May 11, 2015

The country's largest online store gets festive for the season


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