Articles: 40 Results
Incoming CMO Marcos De Quinto

Coca-Cola names new CMO as Joe Tripodi retires

Marcos De Quinto, currently vice president of Coca-Cola's Europe group, will take the top marketing reins at the beverage giant

Sony Xperia's dry pool at Virgin Media's 2014 Louder Lounge

In pictures: Virgin Media's Louder Lounge marks tenth anniversary

Virgin Media's Louder Lounger, an exclusive hospitality area at V Festival, celebrated its tenth anniversary this weekend with a look

Coke brought its sampling campaign to London

Coca-Cola to create mobile party for sampling campaign

Drinks brand Coca-Cola has announced its UK sampling tour plans, which feature Share a Coke 'party pods'.

Coke: Marketing's most-read story of 2013

Marketing's top 10 stories of the year - according to you

At Marketing we endeavour to bring you the biggest stories in our industry as they happen.

Jonathan Mildenhall: lands US role at Coca-Cola

Coke promotes Jonathan Mildenhall to North America role

Coca-Cola has promoted Jonathan Mildenhall, the marketer known for leading the company's global 'Open Happiness' campaign, to the role of

Coca-Cola replaces branding with popular names

A simple idea that takes confidence and has evidently increased sales as people scramble about supermarkets to buy bottles for

Zoe Howorth: to take a year's sabbatical from Coca-Cola

Coke recruits for new marketing director as Zoe Howorth departs

Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical

Coca-Cola: unveils its summer Share A Coke campaign

Coke boss salutes 'brave' personalised bottle campaign

It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland

Coca-Cola: increasing marketing spend behind its lower-calorie drinks

Coke boss wants more activity tie-ups with charitable sector

Coca-Cola is on the hunt for charitable and voluntary partners, as it seeks to build on its partnership with charity

Coca-Cola: "coming together" campaign

Coke to air UK anti-obesity ads

Coke is running two new TV ad campaigns in the UK that highlight the brand's efforts to combat obesity.


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