Coca-Cola names new CMO as Joe Tripodi retires
Marcos De Quinto, currently vice president of Coca-Cola's Europe group, will take the top marketing reins at the beverage giant
In pictures: Virgin Media's Louder Lounge marks tenth anniversary
Virgin Media's Louder Lounger, an exclusive hospitality area at V Festival, celebrated its tenth anniversary this weekend with a look
Coca-Cola to create mobile party for sampling campaign
Drinks brand Coca-Cola has announced its UK sampling tour plans, which feature Share a Coke 'party pods'.
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Coke promotes Jonathan Mildenhall to North America role
Coca-Cola has promoted Jonathan Mildenhall, the marketer known for leading the company's global 'Open Happiness' campaign, to the role of
Coca-Cola replaces branding with popular names
A simple idea that takes confidence and has evidently increased sales as people scramble about supermarkets to buy bottles for
Coke recruits for new marketing director as Zoe Howorth departs
Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical
Coke boss salutes 'brave' personalised bottle campaign
It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland
Coke boss wants more activity tie-ups with charitable sector
Coca-Cola is on the hunt for charitable and voluntary partners, as it seeks to build on its partnership with charity
Coke to air UK anti-obesity ads
Coke is running two new TV ad campaigns in the UK that highlight the brand's efforts to combat obesity.
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