Glamour's London pop-up, IPM response to the Coca-Cola Christmas Truck criticism, Blu's cigarette amnesty, Reebok's fitness battles and Bacardi's 'Sound
From ice-skating yetis and animals bouncing on a trampoline to experiencing a winter wonderland, Event rounds up five of this
This weekend, Coca-Cola continues its Christmas truck tour, Topshop hosts beauty masterclasses and the Moomin exhibition opens to the public.
John Lewis' rooftop pop-up, Event 100 Club 2017, Oculus' experiential roadshow, Coca Cola's Christmas truck tour and agencies' views on
Toffifee's sampling activation, Lindt's masterclass in wine and chocolate and Goose Island's pop-ups in Tesco feature in our list of
Coca-Cola is reviving its Christmas Truck activation for the sixth year in a row, with the brand going to greater
Michael Brown, managing director of MKTG, looks at how brands are reimagining the concept of brand museums and why history
Olympic sponsor Coca-Cola has devised two fan zones in Rio to raise awareness of its range ahead of the 2016
Coca-Cola Great Britain has released footage of its giant Coca-Cola Zero Sugar bottle being built at British Summer Time Hyde
Brand stories from Coca-Cola, San Pellegrino and Tesco were among the most read of the week.