Coca Cola
Top five experiential stories of the week
Glamour's London pop-up, IPM response to the Coca-Cola Christmas Truck criticism, Blu's cigarette amnesty, Reebok's fitness battles and Bacardi's 'Sound
Christmas ads 2016 - who did it best live?
From ice-skating yetis and animals bouncing on a trampoline to experiencing a winter wonderland, Event rounds up five of this
Weekender: Coca-Cola, Topshop, Moomin
This weekend, Coca-Cola continues its Christmas truck tour, Topshop hosts beauty masterclasses and the Moomin exhibition opens to the public.
Top five experiential stories of the week
John Lewis' rooftop pop-up, Event 100 Club 2017, Oculus' experiential roadshow, Coca Cola's Christmas truck tour and agencies' views on
Three experiential events to watch next week
Toffifee's sampling activation, Lindt's masterclass in wine and chocolate and Goose Island's pop-ups in Tesco feature in our list of
Coca-Cola kicks off Christmas truck tour
Coca-Cola is reviving its Christmas Truck activation for the sixth year in a row, with the brand going to greater
Comment: Got a brand museum yet?
Michael Brown, managing director of MKTG, looks at how brands are reimagining the concept of brand museums and why history
Global: Coca-Cola to stage two experiential zones for Rio 2016 Olympic Games
Olympic sponsor Coca-Cola has devised two fan zones in Rio to raise awareness of its range ahead of the 2016
Event TV: The making of Coca-Cola's giant Zero Sugar bottle
Coca-Cola Great Britain has released footage of its giant Coca-Cola Zero Sugar bottle being built at British Summer Time Hyde
Top five experiential stories of the week
Brand stories from Coca-Cola, San Pellegrino and Tesco were among the most read of the week.
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