Carlsberg creates Danish experience at UK festivals
Carlsberg is hosting a Danish experience at UK festivals this summer in a partnership with Live Nation.
Event TV: The San Miguel Experience
Beer brand San Miguel debuted its San Miguel Experience last week, promoting the brand's rich list concept by gathering together
Behind the brand: San Miguel
San Miguel's senior brand manager Dharmesh Rana on how the beer brand's Rich List campaign will use experiential to reinforce
San Miguel launches campaign focusing on 'life-rich' experiences
Beer brand San Miguel is seeking to tap into an 'experience seeking' audience by devising live events, part of a
Top five experiential stories of the week
Magnum, Carlsberg and Innocent are among this week's most read news stories.
In pictures: Carlsberg runs Euro 2016 shirt for shirt activation
Carlsberg, the official beer of Uefa Euro 2016, gave consumers the chance to exchange their own shirt for an England
Destination: We're all off to... east London
Food, art and plenty of parties. East London has evolved significantly over the past 10 years and now everyone wants
Three experiential events to watch next week
Next week Hello Kitty will provide an afternoon tea experience, while Carlsberg gives fans the chance to get their hands
Carlsberg gets behind Euros with shirt for a shirt activation
Carlsberg, the official beer of Uefa Euro 2016, is giving consumers the chance to exchange their shirt for an England
Behind the brand: Carlsberg's experiential campaigns
The brand is utilising experiential to execute its core campaigns in new ways, as Event found out.
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