Articles: 96 Results

Carlsberg creates Danish experience at UK festivals

Carlsberg is hosting a Danish experience at UK festivals this summer in a partnership with Live Nation.

Event TV: The San Miguel Experience

Beer brand San Miguel debuted its San Miguel Experience last week, promoting the brand's rich list concept by gathering together

Behind the brand: San Miguel

San Miguel's senior brand manager Dharmesh Rana on how the beer brand's Rich List campaign will use experiential to reinforce

San Miguel launches campaign focusing on 'life-rich' experiences

Beer brand San Miguel is seeking to tap into an 'experience seeking' audience by devising live events, part of a

This year's Magnum Pleasure Store is located near Bond Street station

Top five experiential stories of the week

Magnum, Carlsberg and Innocent are among this week's most read news stories.

In pictures: Carlsberg runs Euro 2016 shirt for shirt activation

Carlsberg, the official beer of Uefa Euro 2016, gave consumers the chance to exchange their own shirt for an England

The ArcelorMittal Orbit can be hired out for events

Destination: We're all off to... east London

Food, art and plenty of parties. East London has evolved significantly over the past 10 years and now everyone wants

Three experiential events to watch next week

Next week Hello Kitty will provide an afternoon tea experience, while Carlsberg gives fans the chance to get their hands

Carlsberg shirt for shirt

Carlsberg gets behind Euros with shirt for a shirt activation

Carlsberg, the official beer of Uefa Euro 2016, is giving consumers the chance to exchange their shirt for an England

Carlsberg planted a beer dispensing tree on the South Bank last Christmas

Behind the brand: Carlsberg's experiential campaigns

The brand is utilising experiential to execute its core campaigns in new ways, as Event found out.


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