Advertising news and opinion from international thought leaders

August 16, 2017 by Hannah Ellison

Carlsberg is hosting a Danish experience at UK festivals this summer in a partnership with Live Nation.

July 25, 2017 by Hannah Ellison

Beer brand San Miguel debuted its San Miguel Experience last week, promoting the brand's rich list concept by gathering together

June 06, 2017 by Alison Ledger

San Miguel's senior brand manager Dharmesh Rana on how the beer brand's Rich List campaign will use experiential to reinforce

July 07, 2016 by Kim Benjamin

Beer brand San Miguel is seeking to tap into an 'experience seeking' audience by devising live events, part of a

June 03, 2016 by Alison Ledger

Carlsberg, the official beer of Uefa Euro 2016, gave consumers the chance to exchange their own shirt for an England

May 27, 2016 by Kasia Maynard

Food, art and plenty of parties. East London has evolved significantly over the past 10 years and now everyone wants

May 27, 2016 by Kim Benjamin

Next week Hello Kitty will provide an afternoon tea experience, while Carlsberg gives fans the chance to get their hands

May 26, 2016 by Michelle Perrett

Carlsberg, the official beer of Uefa Euro 2016, is giving consumers the chance to exchange their shirt for an England

May 23, 2016 by Brea Carter

The brand is utilising experiential to execute its core campaigns in new ways, as Event found out.

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