Advertising news and opinion from international thought leaders

February 24, 2017 by Kim Benjamin

British fashion label Burberry has partnered with the Henry Moore Foundation to host an exhibition exploring the sculptor's working methods.

January 26, 2017 by Kim Benjamin

US accessories and leather goods brand Coach will be hosting an immersive photobooth experience at Selfridges' flagship store in London,

September 15, 2016 by Kim Benjamin

Enjoy activations from Burberry, Grazia and Paul Smith at Carnaby Street's London Fashion Week celebrations, take part in a day

August 18, 2016 by Kim Benjamin

Fashion brand Burberry is aiming to bring its first straight-to-consumer collection to life at a specially designed Burberry show venue.

June 28, 2016 by Chantelle Dietz

British fashion label Burberry is hosting a month-long series of bespoke experiences at its flagship store on London's Regent Street,

March 09, 2016 by Georgi Gyton

In this month's Brand Slam we pitch the experiential marketing strategies of two designer brands against each other: Burberry and

February 24, 2016 by Brea Carter

Burberry made its AW16 collection available to peruse and purchase directly after its fashion show on Monday (22 February), via

January 08, 2016 by Brea Carter

Retailers such as Harrods and Liberty have developed window and in-store displays for London Collections Men (LCM) autumn/winter 2016, which

January 04, 2016 by Brea Carter

Josef Jammerbund is head of events at the British Fashion Council (BFC), which is behind the capital's globally renowned London

December 18, 2015 by Kevin Gill

While digital may be dominant, physical stores may be about to reclaim their share of the retail spotlight when it

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