Articles: 71 Results

60 seconds with...Bud Light's André Finamore

Ahead of Bud Light's UK launch, Event caught up with marketing manager André Finamore to talk about the brand's marketing

Top five experiential stories of the week

Wasserman appointing Miss Selfridge's former head of marketing, Cancer Research UK's 'smart benches', Glenfiddich's whisky construction workshop, Budweiser's Super Bowl

Weekender: Singha Beer, Pandora and Budweiser

Events to look out for this weekend include Singha Beer's music sessions, Pandora's Valentine's activation and Budweiser's Super Bowl party

Budweiser to host Super Bowl party

Budweiser is taking over Shoreditch street food provider Dinerama with a party celebrating all things Super Bowl.

Behind the scenes: Budweiser stages helicopter 'beer drop' for football fans

Budweiser, the official beer of The Emirates FA Cup, launched its very first helicopter delivery service during the weekend's FA

Budweiser and Uber partner for responsible drinking campaign

Budweiser partners with Uber for responsible drinking campaign

Beer brand Budweiser and taxi service Uber have teamed up to launch a responsible drinking campaign.

Budweiser’s TV and YouTube ad for the 2015 Superbowl featured a live Pacman game

Blog: Is experiential impossible to define?

The increasing diversity and continual evolution of this growing marketing discipline makes it tough to articulate. But Sense planning director

As title sponsor of the festival, Budweiser Budvar will deliver a wooden Budvar Bar

Event TV: Budweiser Budvar to sponsor Manchester's Spinfest

Budweiser Budvar has partnered with pub group New World Trading Company to sponsor the Spinfest music event, which is set

The winning goal will be chosen by Budweiser's three-man judging panel

Budweiser supports grassroots football with Dream Goal return

Budweiser is once again set to shine the spotlight on the UK's amateur football players, as its Dream Goal campaign

Those who attended SSE's The Who gig received targeted, relevant content via an Android app

SSE unveils new event technology at special gig with The Who

SSE hosted a one-off gig with The Who at the SSE Arena in Wembley last Saturday (13 February), for the


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