Articles: 93 Results

Blog: An artistic approach to events

Alice Westwood, designer at experiential agency Slice, discusses how the world of art can influence and inspire unique brand experiences.

Engaging Influencers: What Fyre Festival should have known

Brett Booth, partner at Urban Nerds, discusses what the Fyre organisers should have known about influencer marketing strategy for festivals

Blog: Why robots won't take our jobs

Artificial Intelligence (AI) is driving one of the biggest societal shifts in human progress. Jack Morton's Damian Ferrar explores its

Blog: Culture counts - why you should value your values

Having a company culture that celebrates creativity can bring opportunities that would not have been possible before, says Momentum Worldwide's

Blog: Diary of a start-up - 12 weeks in

Alec Braun, co-founder and creative director at new live events agency Muster, shares his tips on managing a start-up.

Comment: From screen to live

Dean Taylor, director of creative strategy at Momentum Worldwide, on turning film into a live event.

Blog: Focus on the experience, not numbers

Why does the majority of experiential work seem to think effectiveness is always a matter of maths, not feelings, asks

Blog: Improving the client-agency relationship

After almost 15 years in event marketing roles client-side, Ben Atherton joined WRG as client director and finds that the

The Internet of Things (IOT) will shape the future of experiential marketing

Blog: The year ahead in experiential - part one

Goggle-free VR and the Internet of Things is set to shape the future of experiential, says Michael Brown, managing director

Blog: Welcome 2017 - the year of the sensory experience

Fran Elliott, director of experiential and events at Momentum Worldwide, takes a reflective look back at 2016 to see what


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