Barbie

Articles: 2 Results
Miniature Barbies invade China, starting at McDonald's

Miniature Barbies invade China, starting at McDonald's

Mattel seeks a beachhead for its classic toy with "fantasy worlds" in McDonald's restaurants

Agencies line up for Barbie pitch

Agencies line up for Barbie pitch

Mattel redoubles marketing efforts with a North America focus, as the toy's popularity wanes

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