Advertising news and opinion from international thought leaders

October 07, 2015 by Katie Deighton

Automotive brand Smart surprised consumers in Lisbon, Portugal, by helping them parallel park in a tight spot with cars that

April 30, 2015

Pedigree, the Mars pet-food brand, is launching a global campaign that shows dogs bringing out the best in humanity.

February 25, 2015 by Sarah Shearman

US agencies dominate ranking for marketing effectiveness, while Coca-Cola is named top brand

January 14, 2015 by Gurjit Degun

Ashton Kutcher cannot keep away from adland.

September 29, 2014

Guinness has released another tear-jerker of an ad in the US - and it's a respectable addition to the brand's

July 28, 2013 by Maisie McCabe

Publicis Groupe, the owner of Saatchi & Saatchi and Starcom Mediavest, and Omnicom, the owner of the OMD and BBDO

January 04, 2012 by Alex Brownsell

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

November 29, 2011 by Hayley Pinkerfield

This week Keith Grainger, chief executive of the publisher Redwood, gets the stretchy pants on (for cycling), plans the Christmas

November 11, 2011 by Alex Brownsell

Mercedes-Benz is launching a new UK marketing campaign to better target younger consumers.

June 02, 2009 by Maisie McCabe

LONDON - Outdoor media owner Clear Channel Outdoor has appointed the chief executive of worldwide advertising agency network BBDO, William

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