Axa
Npower switches marketing to focus on charity ties
Npower is looking to shift its marketing strategy away from sport sponsorship in favour of partnerships with charities to improve
Axa launches debut integrated campaign
Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how
Npower hires Axa's Britton to top marketing post
Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a mandate to "rebuild
Axa loses lust for life with Iggy Pop
Axa has lost its lust for life with Iggy Pop and is axing the rock star from its swiftcover.com ads,
Sovereign debt crisis lowers global brand values, report claims
The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of
AXA partners with MTV for Awards for Young People
Global insurance group AXA is promoting its Ambition AXA Awards for Young People through MTV, after forging a partnership with
Insurance brand Friends Life launches debut campaign
Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing campaign.
Churchill dog becomes shopkeeper in latest campaign
Churchill Insurance is rolling out a new advertising strategy that will see the brand move away from its use of
AXA expands role of UK marketing head
AXA, the global insurance group, has expanded the role of its UK marketing chief following the launch of its new
Sun Life to target younger audience with new products
LONDON - AXA-owned insurance brand Sun Life Direct is searching for a brand ambassador to front the launch of a
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