Articles: 17 Results
Npower: to focus marketing around charity partnerships

Npower switches marketing to focus on charity ties

Npower is looking to shift its marketing strategy away from sport sponsorship in favour of partnerships with charities to improve

Axa: 'sidekick' TV spot

Axa launches debut integrated campaign

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how

Npower: new marketing director Debbie Britton

Npower hires Axa's Britton to top marketing post

Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a mandate to "rebuild

Iggy Pop: rock star and Little Iggy puppet have been dropped from Axa campaigns

Axa loses lust for life with Iggy Pop

Axa has lost its lust for life with Iggy Pop and is axing the rock star from its ads,

HSBC: most valuable banking brand's summer 2011 TV ad

Sovereign debt crisis lowers global brand values, report claims

The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of

AXA: promotes young people's awards through MTV campaign

AXA partners with MTV for Awards for Young People

Global insurance group AXA is promoting its Ambition AXA Awards for Young People through MTV, after forging a partnership with

Friends Life: the merged Friends Provident, AXA UK and Bupa business

Insurance brand Friends Life launches debut campaign

Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing campaign.

Churchill: takes on shopkeeper role in latest campaign

Churchill dog becomes shopkeeper in latest campaign

Churchill Insurance is rolling out a new advertising strategy that will see the brand move away from its use of

Cheryl Toner: marketing remit expanded at AXA

AXA expands role of UK marketing head

AXA, the global insurance group, has expanded the role of its UK marketing chief following the launch of its new

Sun Life Direct: targeting younger consumers

Sun Life to target younger audience with new products

LONDON - AXA-owned insurance brand Sun Life Direct is searching for a brand ambassador to front the launch of a


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