Ford is giving consumers the chance to appear in their own movie trailer as a stunt driver.
Volvo, the automotive brand, is bringing back its 'Escape the City' pop-up for the second time this year.
Chargemaster has worked with experiential agency TRO to open the UK's first Electric Vehicle Experience Centre, which is based in
Automotive brand Vauxhall has worked with brand experience agency TRO to stage an immersive experience at Goodwood Festival of Speed.
Mark Waller, senior communications manager at Renault UK, discusses the automotive brand's changing experiential outlook and the challenges that go
Automotive brand Honda is creating a Challenge Lab experience at Goodwood Festival of Speed, which runs from 29 June -2
Automotive brand Renault is celebrating 40 years of involvement in Formula One with an activation showcasing the past, present and
Automotive brand Lexus is staging a 'Lexus Performance Experience' at this year's US Open Championship, which runs from 15-18 June.
Automotive brand Rolls-Royce has partnered with The Institute of Imagination to stage 'lab live: reality', which invites guests to explore
Automotive brand Porsche has today (19 April) opened its interactive Porsche Life installation at Liverpool One, and will welcome visitors