Samsung's Hypercube selfie experience, free workouts from Asics, an experiential campaign from Oreo, LG's dishwasher-themed water park and the return
Sportswear brand Asics is hosting fitness sessions in London this summer, inviting guests to release the stress from their working
Michael Brown, managing director of agency MKTG, explores the evidence that consumers increasingly want to be rich in experiences.
Sports brand Asics staged a 5k run event for 60 runners who were immersed into a film noir-themed experiential story
As the Paralympic Games begin, Pulse Group's Rob Sharp reflects on the agency's work in Rio this year and shares
Gaël Monfils, the number 15 ranked tennis player in the world, faces a mob of opponents armed with tennis-ball firing
The latest viral video hits from Skype, Samsung and Asics.
Asics, the sports footwear and equipment specialist, has signed up non-professional athletes to appear in its global TV campaign, which
Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.
Asics, the athletics brand, is launching a pan-European digital campaign to find the face for its Ayami women's sportswear range.