Articles: 11 Results

Top five experiential stories of the week

Samsung's Hypercube selfie experience, free workouts from Asics, an experiential campaign from Oreo, LG's dishwasher-themed water park and the return

Asics to host workout sessions in London

Sportswear brand Asics is hosting fitness sessions in London this summer, inviting guests to release the stress from their working

Blog: How experiences are becoming the new social currency

Michael Brown, managing director of agency MKTG, explores the evidence that consumers increasingly want to be rich in experiences.

Event TV: How Asics combined immersive theatre with sport

Sports brand Asics staged a 5k run event for 60 runners who were immersed into a film noir-themed experiential story

The Team GB Clubhouse in London

Blog: Lessons learned from Rio

As the Paralympic Games begin, Pulse Group's Rob Sharp reflects on the agency's work in Rio this year and shares

Asics "it's a tough game. Go smash it" by 180 Amsterdam

Gaƫl Monfils, the number 15 ranked tennis player in the world, faces a mob of opponents armed with tennis-ball firing

Skype: tear jerker

Hottest virals: Skype's tear-jerker tells the story of an improbable friendship

The latest viral video hits from Skype, Samsung and Asics.

Asics: beats the drum for non-professional athletes

Asics ad extols non-professional athletes

Asics, the sports footwear and equipment specialist, has signed up non-professional athletes to appear in its global TV campaign, which

Asics: eCRM account handed to Underwired Amaze

Asics prioritises eCRM with agency appointment

Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.

Asics: hunts for the face of its women's running range

Asics hunts for the face of its women's running range

Asics, the athletics brand, is launching a pan-European digital campaign to find the face for its Ayami women's sportswear range.


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