Apple

Articles: 20 Results
When interface brands enter the real world

When interface brands enter the real world

The manifestation of interface brands in the offline world is a collective yell for substance, writes TBWA\Chiat\Day LA's chief strategy

Steve Jobs' marketing maven on smashing the silicon ceiling

Steve Jobs' marketing maven on smashing the silicon ceiling

Andy Cunningham shares experiences and frustration from working with the tech icon

Steve Wozniak talks innovation at World Business Forum

Steve Wozniak talks innovation at World Business Forum

The Apple co-founder took the stage in Hong Kong along with authors Sarah Lewis and Tom Peters

Former Apple CEO John Sculley on Steve Jobs, noble causes and creating the Pepsi Challenge

Former Apple CEO John Sculley on Steve Jobs, noble causes and creating the Pepsi Challenge

Veteran business leader talks about experience marketing

Apple pitches iPads with purpose

Apple pitches iPads with purpose

To address flagging sales, the company showcases real-world uses of its tablet

Preparing for the mini-mobile wave

Preparing for the mini-mobile wave

Apple's foray into wearables may catalyze the next phase of mobile. Here are a few ways to prepare

Apple Watch 'Us,' 'Up' and 'Rise' by TBWA\Chiat\Day

Apple Watch 'Us,' 'Up' and 'Rise' by TBWA\Chiat\Day

Apple rolls out three new ads for Apple Watch

American Greetings serves up taco emoji for Apple Watch

American Greetings serves up taco emoji for Apple Watch

App lets users send exclusive emoji character using Apple's new wearable

Apple's Earth Day message: 'Better Starts Here'

Apple's Earth Day message: 'Better Starts Here'

Company releases environmental report on going green

Green Apple: Tech brand buys city-sized forest

Green Apple: Tech brand buys city-sized forest

iPhone maker buys forest is trying to upgrade its rep for conservation

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