Adidas
Breakfast briefing: Snoop Dogg to host Adidas sports show, VW to start recall process in New Year
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.
FIFA scandal: How sponsors are faring in public perception
Adidas has seen the biggest rise in negative sentiment; McDonald's, the smallest
Adidas brand boss: 'Stop optimizing 'the sh*t' out of marketing'
Stefanie Knoren discusses marketing meaning to Millennials
Adidas 'Pharrell Williams -- Supercolor' by Johannes Leonardo
Musician offers 50 shades of footwear as he continues his partnership with the brand
SXSW: Wearables shouldn't be viewed as tracking devices
Brands should be creating valuable content for consumers in the IoT, rather than contributing to the noise
Theo Walcott leaves Nike for Adidas' 'There Will Be Haters'
Apparel brand drafts Arsenal forward for campaign with other famous soccer players
Adidas 'Take It' by 180LA
Shoe brand kicks off athlete-focused global campaign
Adidas connects fans with footballers
Athletic brand is first to use Twitter's group direct message feature for marketing
Soccer stars say 'bring on the hate' in UK Adidas spot
The ad by Iris plays off the players' brushes with controversy
Pharrell and David Beckham question fame for Adidas 'Superstar' campaign
Ad explores the modern obsession with celebritydom, kicking off a global campaign
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