Ad technology

Articles: 229 Results
Mobile: display and video ads traded through programmatic have doubled

Programmatic adspend nears £1bn and doubles for mobile

Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion,

Verizon completes $4.4bn aquisition of AOL: Tim Armstrong hails 'seminal moment'

Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'

Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the

Graham Moysey: head of international at AOL

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head

Pinterest: users will be able to use the ‘buy it’ button to purchase items without leaving the site

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

Graham Moysey: head of International at AOL

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one

Twitter maps out Premier League football fans

Twitter maps out Premier League football fans

Twitter has created a custom Premier League follower map which plots the geographic location of each of the top 20

Deco: Freemasons' Hall is hosting the 2015 Brand Republic Digital Awards

Brand Republic Digital Awards extends entry deadline

The deadline for the 2015 Brand Republic Digital Awards has been extended to 12 March.

IDM: partners with TFM&A to run education programme

IDM partners with TFM&A to bolster education programme

The Institute of Direct and Digital Marketing (IDM) has announced a three-year partnership with industry show Technology for Marketing &

Lowe Profero: The BR Digital Awards 2014 Grand Prix winners

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that

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