Ad tech
Brand leaders and new features boost ad:tech London marketplace
ad:tech has been a key industry fixture in the UK for brands, agencies and publishers for nearly a decade.
Think BR: Ad technology has boomed, now it must consolidate
Agencies, advertisers, media owners and investors will all benefit from consolidation in the ad technology industry, writes Ryan Jamboretz, international
Steve Filler joins AOL's Advertising.com as UK MD
The AOL Advertising.com group has hired Steve Filler as its new UK managing director.
Twitter courts UK marketers for Promoted Tweets ad platform
Twitter is aggressively targeting UK marketers as it looks to roll out its Promoted Tweets ad platform to brands outside
AOL restructures UK sales team following review
LONDON - AOL is restructuring its former Platform-A sales team, among the first key changes at the operation since it
Global Radio switches to Platform-A's Adtech system
LONDON - Global Radio has made changes to the technology it uses for its online advertising, replacing its Atlas service
Global Radio signs up with Adtech
LONDON - Heart FM owner Global Radio has switched its ad server technology from Atlas to AOL's Adtech.
French lead European internet users in ad click-throughs
LONDON - Latest research shows that the French react more to online display ads than the rest of Europe, clicking
Ad:Tech hears 'death of the campaign' prediction
LONDON - Agencies need to prepare for the "death of the campaign" and embrace direct digital marketing, delegates of Ad:Tech
Ad:Tech preview - A world of its own
The growth of UK paid search, mobile marketing and web analytics are sure to be at the top of this
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