23red

Articles: 11 Results

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations

Jane Asscher, managing partner and chairman, 23red

Think BR: New Year's revolution

What are the simple 'dos' that will bring about change in your 2013, asks Jane Asscher, managing partner and chairman,

Jane Asscher, chairman and managing partner, 23red

Think BR: It's time for brands to take action

Brands are sometimes guilty of overthinking and underdoing, writes Jane Asscher, managing partner and chairman, 23red.

Jo Arden, head of strategy, 23red

Think BR: Collaboration is key to delivering policy outcomes

Collaboration between the public and private sector can offer value to all parties, writes Jo Arden, head of strategy, 23red.

Hamish Pringle, strategic advisor to 23red

Think BR: Targeted TV - advertisers' nirvana

People are watching more TV than ever and new technologies are allowing advertisers to target them like never before, writes

Race Online 2012: launches 'go on give an hour' campaign

Race Online 2012 unveils host of brand partners

Sky, Everything Everywhere, BBC, Three, Mecca Bingo, Lloyds, Microsoft, BT and the Post Office are among the brands supporting the

Jane Asscher, chairman and managing partner, 23red

Think BR: Ethical consumer trends

With an increasing consumer focus on brand ethics, Jane Asscher, chairman and managing partner, 23red, looks at what corporations can

Consumers: brand ethics influence purchases

Consumers consider brands' ethics when shopping, according to survey

Consumers are increasingly taking into account brands' ethical records when it comes to making buying decisions, according to a new

Drinkaware: alcohol campaign

Alcohol brands step up efforts for Drinkaware

Alcohol brands and retailers are set to ramp up marketing in support of the £100m Drinkaware responsible-drinking campaign, despite indications

23red's Swimathon creative

23red launches direct push for Swimathon fundraiser

LONDON - Integrated agency 23red has created a campaign for Swimathon 2009, including artwork featuring shoals of swimmers, to raise

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