Advertising news and opinion from international thought leaders

May 18, 2016 by Kim Benjamin

NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations

January 03, 2013 by Jane Asscher

What are the simple 'dos' that will bring about change in your 2013, asks Jane Asscher, managing partner and chairman,

October 24, 2012 by Jane Asscher

Brands are sometimes guilty of overthinking and underdoing, writes Jane Asscher, managing partner and chairman, 23red.

March 26, 2012 by Jo Arden

Collaboration between the public and private sector can offer value to all parties, writes Jo Arden, head of strategy, 23red.

December 16, 2011 by Hamish Pringle

People are watching more TV than ever and new technologies are allowing advertisers to target them like never before, writes

October 24, 2011 by Sarah Shearman

Sky, Everything Everywhere, BBC, Three, Mecca Bingo, Lloyds, Microsoft, BT and the Post Office are among the brands supporting the

September 09, 2011 by Jane Asscher

With an increasing consumer focus on brand ethics, Jane Asscher, chairman and managing partner, 23red, looks at what corporations can

July 28, 2011 by Gemma Charles

Consumers are increasingly taking into account brands' ethical records when it comes to making buying decisions, according to a new

July 13, 2010 by Gemma Charles

Alcohol brands and retailers are set to ramp up marketing in support of the £100m Drinkaware responsible-drinking campaign, despite indications

April 16, 2009 by Nikki Sandison

LONDON - Integrated agency 23red has created a campaign for Swimathon 2009, including artwork featuring shoals of swimmers, to raise

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