Get ready for the era of mixed reality
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
The 10 most-read tech stories in 2021
From cookieless targeting to Discord’s first campaign, Campaign US rounded up the biggest tech stories of the year.
Mastercard to acquire Dynamic Yield from McDonald's
Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.
9 martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year.
Tech company leaders form a consortium for brand safety in the metaverse
The Oasis Consortium aims to achieve online safety and ethical branding for users and advertisers.
Privacy wars heat up on Apple and Facebook earnings calls
Facebook says the update will start impacting its business in Q2.
Facebook puts $750 million global media account up for review
Mindshare and Dentsu are the incumbents.
Google removed 3.1 billion ads for violating its policies last year
The tech giant revealed the number in its annual Ads Transparency Report
Facebook eyes emerging markets with ad-free Instagram Lite
The social-media network is courting developing markets with a more data-efficient app that doesn't feature advertising and requires only 2 megabytes to download.
Why NFTs have endless possibilities for brands
Brand marketers should take notice of this space.
Google shatters hopes of replacing cookies with independent identifiers
The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.
Disney beefs up ad sales technology
Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.
Does ‘brand purpose’ messaging actually impact consumer behavior?
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
LOL Surprise and SuperAwesome enter the world of Roblox
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.
Digital agency Makeable creates DE&I recruiting platform
HIVE Diversity uses design and technology to optimize student resumes and profiles.
Indian media industry bodies face off against Google, government
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
Cision to acquire Brandwatch for $450 million
The deal is expected to close in Q2 2021.
After much debate, Australia's Parliament passes news media code
Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.
Facebook campaign pushes benefits of targeted ads for small businesses
The activation features small business owners who have stayed connected to customers on Facebook during the pandemic, as well as new product updates for SMBs.
Facebook bans Myanmar military and ads from military-linked companies
This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.
Is digital advertising really paying its due?
Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
Spotify launches an audience network for music and podcasts
The marketplace will allow advertisers to reach listeners across both audio formats for the first time.
Slim Jim’s Long Boi Gang is heading to Twitch
A behind-the-scenes look at how the brand is trying to recreate its success on Instagram.
Tech lobbying groups file lawsuit against nation’s first digital advertising tax
Lobbying groups have argued that the tax would harm smaller businesses and jobs in the state.
Trailblazers: Gary Coichy bridges podcasting’s racial divide
The agency vet founded Pod Digital Media, the first full-service agency dedicated to multicultural podcasters and programs.
How brands can leverage emerging audio platforms like Clubhouse
Accessibility and authenticity are keys to audio renaissance.
Roku CEO Anthony Wood: “We’re focused on an AVOD business model”
Roku’s revenue rose 58% in Q4, beating expectations and marking its biggest quarter ever as streaming booms.
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Australia to press ahead with media bargaining law despite backlash
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
Belle Baldoza is TikTok’s new director of global comms
The comms wunderkind will lead comms for brand campaigns from her base in Toronto.
Why we should hang on to remote production
If we’re smart, we’ll keep the tools and processes that make production more efficient.
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