Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered

TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered

ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.

The reckoning is here for China's global tech giants

The reckoning is here for China's global tech giants

To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.

Salesforce cuts around 1,000 roles globally despite record quarter

Salesforce cuts around 1,000 roles globally despite record quarter

Shortly after recording one of its best-ever quarters, Salesforce put the wheels in motion for a retrenchment exercise.

TikTok to sue US government: What do social media users think?

TikTok to sue US government: What do social media users think?

Commentators have pointed out that TikTok's lawsuit against a potential ban in the US jars with China's closed internet ecosystem; while Chinese netizens believe TikTok has been too slow to react.

Major news publishers join fight against Apple's App Store fees

Major news publishers join fight against Apple's App Store fees

Criticism of Apple's 'monopolistic' practices—in particular its app store fees—is mounting, with the media industry now joining the fray.

AT&T passes the microphone to employees for BLM campaign

AT&T passes the microphone to employees for BLM campaign

AT&T’s social media director felt it was important to hear from Black workers, not executives.

LG video series documents Dixie D’Amelio’s journey from TikTok star to singer

LG video series documents Dixie D’Amelio’s journey from TikTok star to singer

The Journey promotes the LG Velvet smartphone.

CTV fraud skyrockets worldwide

CTV fraud skyrockets worldwide

Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.

Tencent scores a big Q2 before Trump’s WeChat ban plan

Tencent scores a big Q2 before Trump’s WeChat ban plan

Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.

You & Mr Jones acquires Collectively

You & Mr Jones acquires Collectively

Collectively will join forces with theAmplify, an influencer platform You & Mr Jones acquired in 2016.

Should brands rethink their TikTok strategy?

Should brands rethink their TikTok strategy?

SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.

UM’s Arielle Garcia: Privacy must become a business imperative

UM’s Arielle Garcia: Privacy must become a business imperative

Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations.

Giant Spoon targets fellow creatives for HP

Giant Spoon targets fellow creatives for HP

As working from home becomes a long-term prospect, HP wants to grow the niche of PCs that handle AI, 3-D and animation.

Pandora on shifting listening behaviors and advertising trends amid pandemic

Pandora on shifting listening behaviors and advertising trends amid pandemic

Some brands have been honing in on escapism as part of their COVID audio strategy.

'Verizon is fiercely committed to diversity and inclusion across all spectrums,' says CEO

'Verizon is fiercely committed to diversity and inclusion across all spectrums,' says CEO

The telecoms giant has pledged $10 million to social justice and equality organizations.

Meet the Female Frontier honorees: Theresa Vu

Meet the Female Frontier honorees: Theresa Vu

We chat to the Xandr engineer about transforming technology

Verizon-owned company Visible wants to help consumers 'trim the bad' in first TV spot

Verizon-owned company Visible wants to help consumers 'trim the bad' in first TV spot

"The product and business model we've built here - in a weird way - is right for helping people and fitting their needs today."

Fewer ads, more value: TV must reinvent in the 'New Normal'

Fewer ads, more value: TV must reinvent in the 'New Normal'

"The pandemic is an accelerant to viewing trends that have been building for years."

How NBCU's Shoppable TV technology is powering the donation process

How NBCU's Shoppable TV technology is powering the donation process

Shoppable, which debuted last spring, has reached over 40 million people so far.

Vonage uses 'jingles and ridiculous stock footage' to humanize b-to-b space

Vonage uses 'jingles and ridiculous stock footage' to humanize b-to-b space

This is the first work from Lucky Generals NY since winning the business last fall.

VIDEO: Microsoft's Kathleen Hall and McCann's Rob Reilly on their long-term creative partnership

VIDEO: Microsoft's Kathleen Hall and McCann's Rob Reilly on their long-term creative partnership

The dynamic duo discusses ins and out of working together for 12 years, what has changed since the start of COVID-19 and what to expect in the future.

Verizon CMO Diego Scotti: 'We never run away from a crisis; we run into the crisis'

Verizon CMO Diego Scotti: 'We never run away from a crisis; we run into the crisis'

The marketing leader discusses the company's internal and external efforts amid COVID-19 pandemic.

Microsoft celebrates the heroes behind every Teams meeting

Microsoft celebrates the heroes behind every Teams meeting

Some of the positive campaigns we're seeing in the world right now started with Teams.

Here's how people are using GIFs during social distancing

Here's how people are using GIFs during social distancing

Think: Tiger King and happy hours.

Ford, Amazon, Taco Bell and others join OpenAP's Advertiser Advisory Board

Ford, Amazon, Taco Bell and others join OpenAP's Advertiser Advisory Board

Media agencies from various holding companies were also selected.

Catalyst continues to tackle unconscious gender bias with #BiasCorrect 2.0

Catalyst continues to tackle unconscious gender bias with #BiasCorrect 2.0

"The response to last year's #BiasCorrect campaign confirmed that many people are unaware of the impact of unconscious gender bias in the workplace."

Meet the company making a difference with voters

Meet the company making a difference with voters

Cheerity is working with the New Virginia Majority and others to drive positive actions.

These DTC companies are disrupting the old guard

These DTC companies are disrupting the old guard

Brands, such as Stitch Fix, ThirdLove, Chewy and Casper, are maturing to category leaders.

Geometry names Roy Armale first global innovation chief

Geometry names Roy Armale first global innovation chief

Armale will help the agency better implement its use of technology and tools around the world.

Uber taps VaynerMedia's Travis Freeman as global head of media

Uber taps VaynerMedia's Travis Freeman as global head of media

The industry veteran recently served as executive VP of media at VaynerMedia.

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