Get ready for the era of mixed reality
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Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

E3 is Christmas for YouTube advertisers
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E3 is Christmas for YouTube advertisers

Cyberattacks a sign for brands to get GDPR compliant right now
Why we need sponsored entertainment, not branded content
P&G's media overhaul could be the catalyst to change ad industry
The truth about youth
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The truth about youth

UX is Content: Content is UX
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UX is Content: Content is UX

Attacking inhuman traffic to fight ad fraud in China
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Attacking inhuman traffic to fight ad fraud in China

Top 10 talks of TED2017: It's going to be OK, folks
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Top 10 talks of TED2017: It's going to be OK, folks

Deutsch, The Female Quotient create female empowerment bot
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Deutsch, The Female Quotient create female empowerment bot

The career advice chatbot uses artificial intelligence technology.

The focus is female at this year's R/GA, Cannes Startup Academy
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The focus is female at this year's R/GA, Cannes Startup Academy

Eight women from around the world will participate in the fourth annual event.

Twitter's Stephanie Prager on World Cup, NBA Finals and video
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Twitter's Stephanie Prager on World Cup, NBA Finals and video

The head of global agency development shares insights on some recent trends.

Facebook user experience may worsen in bid to be more secure, says Zuckerberg
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Facebook user experience may worsen in bid to be more secure, says Zuckerberg

The social media giant announced it is introducing a "clear history" setting at a European Parliament grilling.

Imaginary friends give child cancer patients pep talk with AR app
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Imaginary friends give child cancer patients pep talk with AR app

The Imaginary Friend Society is truly transforming how kids are experiencing hospital treatment.

The uncomfortable similarity between ad tech and auto repair
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The uncomfortable similarity between ad tech and auto repair

Wunderman's Tepper shares key tips to make sure marketing is truly data-driven.

What tech will tell you: The new creative brief
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What tech will tell you: The new creative brief

Intel's Yogiraj Graham discusses why technology should be viewed through a creative lens.

Snap shares plunge as Q1 revenue, user growth miss expectations
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Snap shares plunge as Q1 revenue, user growth miss expectations

Drop-off associated with app's recent redesign.

Does the marketing industry lack critical thinking?
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Does the marketing industry lack critical thinking?

Much can go wrong when a campaign is not thought through...here's three ways to stop that happening

Facebook revenue soars despite data privacy scandal
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Facebook revenue soars despite data privacy scandal

Zuckerberg admits the company "didn't do enough."

Just how creepy is the Facebook - Cambridge Analytica story?
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Just how creepy is the Facebook - Cambridge Analytica story?

A look at the situation from the other side.

Here's why a YouTube star created a robot for HBO
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Here's why a YouTube star created a robot for HBO

The second season of Westworld - sci-fi thriller ripe with A.I. beings - airs April 22.

Fishbowl aims to unite agency leaders and staff with anonymous conversations
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Fishbowl aims to unite agency leaders and staff with anonymous conversations

About 25 percent of U.S. employees across the top 200 ad agencies use Fishbowl.

Facebook increases advertiser accountability to prevent future electoral abuse
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Facebook increases advertiser accountability to prevent future electoral abuse

CEO Mark Zuckerberg will testify to U.S. Congress next week.

'Godmother of virtual reality' on the new world of immersive journalism
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'Godmother of virtual reality' on the new world of immersive journalism

Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de la Peña.

London Mayor demands tech firms take greater responsibility for impact they're having on world
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London Mayor demands tech firms take greater responsibility for impact they're having on world

Sadiq Khan warned of tougher online regulations if companies like Facebook and Twitter can't forge a relationship with governments.

5 emerging tech trends at SXSW that will shape 2018
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5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

Facebook's Andrew Keller offers 10 steps to connecting with online audiences
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Facebook's Andrew Keller offers 10 steps to connecting with online audiences

For good or ill, the world changes when people come together and share ideas.

How blockchain is transforming industries for the better right under our noses
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How blockchain is transforming industries for the better right under our noses

Ethereum co-founder Joseph Lubin spoke at SXSW about the new age of the internet he calls "Web 3.0."

The right kinds of ads will take us to the stars
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The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.

5 things brands should know before building a bot
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5 things brands should know before building a bot

Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold Worldwide's director of digital strategy.

As technology eats the world, speculative visions pay off
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As technology eats the world, speculative visions pay off

As we mature into an industry applying innovations in a more strategic way, it becomes apparent that technology's new best friend is philosophy, says Grey's head of creative technology.

Idealist's new chatbot connects Facebook users with the right charities and nonprofits
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Idealist's new chatbot connects Facebook users with the right charities and nonprofits

BBDO New York's Ida continues the organization's growth beyond its job board origins.

This year, call it the Sup-AR Bowl
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This year, call it the Sup-AR Bowl

Augmented reality, teased for several years, finally breaks through at the Big Game.

Here's how brands should use Twitter during the Super Bowl
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Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.

Facebook has seen the future of online video, and it is vertical
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Facebook has seen the future of online video, and it is vertical

The social media giant enlisted 15 influencers to make short films that push the bounds of the medium.

The year in digital: What tech has had the biggest impact on the ad industry?
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The year in digital: What tech has had the biggest impact on the ad industry?

Compelling "new" tools will make what we do an even better opportunity for powerful storytelling, says Digital 40 Over 40 alumni Winston Binch, chief digital officer at Deutsch NA.

Martin Sorrell predicts the future of sports broadcasting at CES 2018
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Martin Sorrell predicts the future of sports broadcasting at CES 2018

Technology and sports are converging in new and exciting ways, said WPP's CEO.

CES 2018: The year when the voice-activated IoT lineup finally spoke to me
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CES 2018: The year when the voice-activated IoT lineup finally spoke to me

From faucets that listen to TVs that watch you back, even smarter appliances are on the way.

The future is here: a look back at CES 2018
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The future is here: a look back at CES 2018

Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.