Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

Google shatters hopes of replacing cookies with independent identifiers

Google shatters hopes of replacing cookies with independent identifiers

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

Disney beefs up ad sales technology

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

Does ‘brand purpose’ messaging actually impact consumer behavior?

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

LOL Surprise and SuperAwesome enter the world of Roblox

LOL Surprise and SuperAwesome enter the world of Roblox

The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.

Digital agency Makeable creates DE&I recruiting platform

Digital agency Makeable creates DE&I recruiting platform

HIVE Diversity uses design and technology to optimize student resumes and profiles.

Indian media industry bodies face off against Google, government

Indian media industry bodies face off against Google, government

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

Cision to acquire Brandwatch for $450 million

Cision to acquire Brandwatch for $450 million

The deal is expected to close in Q2 2021.

After much debate, Australia's Parliament passes news media code

After much debate, Australia's Parliament passes news media code

Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.

Facebook campaign pushes benefits of targeted ads for small businesses

Facebook campaign pushes benefits of targeted ads for small businesses

The activation features small business owners who have stayed connected to customers on Facebook during the pandemic, as well as new product updates for SMBs.

Facebook bans Myanmar military and ads from military-linked companies

Facebook bans Myanmar military and ads from military-linked companies

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Spotify launches an audience network for music and podcasts

Spotify launches an audience network for music and podcasts

The marketplace will allow advertisers to reach listeners across both audio formats for the first time.

Slim Jim’s Long Boi Gang is heading to Twitch

Slim Jim’s Long Boi Gang is heading to Twitch

A behind-the-scenes look at how the brand is trying to recreate its success on Instagram.

Tech lobbying groups file lawsuit against nation’s first digital advertising tax

Tech lobbying groups file lawsuit against nation’s first digital advertising tax

Lobbying groups have argued that the tax would harm smaller businesses and jobs in the state.

Trailblazers: Gary Coichy bridges podcasting’s racial divide

Trailblazers: Gary Coichy bridges podcasting’s racial divide

The agency vet founded Pod Digital Media, the first full-service agency dedicated to multicultural podcasters and programs.

How brands can leverage emerging audio platforms like Clubhouse

How brands can leverage emerging audio platforms like Clubhouse

Accessibility and authenticity are keys to audio renaissance.

Roku CEO Anthony Wood: “We’re focused on an AVOD business model”

Roku CEO Anthony Wood: “We’re focused on an AVOD business model”

Roku’s revenue rose 58% in Q4, beating expectations and marking its biggest quarter ever as streaming booms.

Wendy’s clarifies it is ‘definitely, totally’ not behind @DefNotWendys Twitter account
Australia to press ahead with media bargaining law despite backlash

Australia to press ahead with media bargaining law despite backlash

As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.

Belle Baldoza is TikTok’s new director of global comms

Belle Baldoza is TikTok’s new director of global comms

The comms wunderkind will lead comms for brand campaigns from her base in Toronto.

Why we should hang on to remote production

Why we should hang on to remote production

If we’re smart, we’ll keep the tools and processes that make production more efficient.

Zippo names Ogilvy creative, PR and social agency of record

Zippo names Ogilvy creative, PR and social agency of record

The partnership follows a long-standing relationship with the brand.

Facebook blocks Australians from viewing and sharing news

Facebook blocks Australians from viewing and sharing news

Move comes in response to Australia's new media bargaining law that came into effect overnight.

News Corp strikes historic deal with Google to get paid for news

News Corp strikes historic deal with Google to get paid for news

The longtime Google antagonist has inked a deal for “significant payments” from the tech giant for articles in the Google News Showcase.

Slack hands global media AOR to Mediahub

Slack hands global media AOR to Mediahub

The workplace messaging app, recently acquired by Salesforce, spent more than half of its fiscal Q3 revenue on sales and marketing.

Ebiquity rebrands global digital offering, reshuffles senior roles

Ebiquity rebrands global digital offering, reshuffles senior roles

With the integration of digital media monitoring firm Digital Decisions now complete, the media auditor has rolled out new services and assigned new roles to its leaders.

Ad-Lib.io closes $12 million Series A

Ad-Lib.io closes $12 million Series A

The creative management platform aims to expand its U.S. business.

Match Group’s BLK celebrates Black love in first brand campaign

Match Group’s BLK celebrates Black love in first brand campaign

The dating app reclaims the phrase ‘Once you go Black, you don’t go back.’ By Mariah Cooper

YouTube signals seriousness about health

YouTube signals seriousness about health

By hiring Dr. Garth Graham, a well-respected figure in the world of public health, the platform affirms its commitment to high-grade content.

Why the Robinhood-GameStop Saga is an important lesson for disruptor brands

Why the Robinhood-GameStop Saga is an important lesson for disruptor brands

It remains to be seen whether or not customers will judge Robinhood by what it says it wants to do, or what it has done.

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