For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
A look at the situation from the other side.
The second season of Westworld - sci-fi thriller ripe with A.I. beings - airs April 22.
About 25 percent of U.S. employees across the top 200 ad agencies use Fishbowl.
CEO Mark Zuckerberg will testify to U.S. Congress next week.
Storytelling is being reshaped by technology, but it won't reach the mass market until it's less expensive, said Nonny de la Peña.
Sadiq Khan warned of tougher online regulations if companies like Facebook and Twitter can't forge a relationship with governments.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
For good or ill, the world changes when people come together and share ideas.
Ethereum co-founder Joseph Lubin spoke at SXSW about the new age of the internet he calls "Web 3.0."
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold Worldwide's director of digital strategy.
As we mature into an industry applying innovations in a more strategic way, it becomes apparent that technology's new best friend is philosophy, says Grey's head of creative technology.
BBDO New York's Ida continues the organization's growth beyond its job board origins.
Augmented reality, teased for several years, finally breaks through at the Big Game.
The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.
The social media giant enlisted 15 influencers to make short films that push the bounds of the medium.
Compelling "new" tools will make what we do an even better opportunity for powerful storytelling, says Digital 40 Over 40 alumni Winston Binch, chief digital officer at Deutsch NA.
Technology and sports are converging in new and exciting ways, said WPP's CEO.
From faucets that listen to TVs that watch you back, even smarter appliances are on the way.
Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
Potential benefits far outweigh potential drawbacks, making political engagement well worth considering.
From top search terms to demographic changes, the porn giant crunched serious numbers.
The choice is clear. Be a roadrunner. Be a cheetah, says the president of Bullseye Strategy.
The private sector is taking the reigns of space travel and exploration from government agencies, and business is booming, says an account director at Ogilvy & Mather.
Artificial intelligence could make us more creative, says a creative technologist at MediaMonks.
The social media network's big change doesn't amount to much, now that the novelty has worn off.
Momo Pixel's latest project blew up online. If other agencies want the same, she said, they need real diversity.
Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.
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