For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.
To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.
Shortly after recording one of its best-ever quarters, Salesforce put the wheels in motion for a retrenchment exercise.
Commentators have pointed out that TikTok's lawsuit against a potential ban in the US jars with China's closed internet ecosystem; while Chinese netizens believe TikTok has been too slow to react.
Criticism of Apple's 'monopolistic' practices—in particular its app store fees—is mounting, with the media industry now joining the fray.
AT&T’s social media director felt it was important to hear from Black workers, not executives.
The Journey promotes the LG Velvet smartphone.
Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.
Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.
Collectively will join forces with theAmplify, an influencer platform You & Mr Jones acquired in 2016.
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations.
As working from home becomes a long-term prospect, HP wants to grow the niche of PCs that handle AI, 3-D and animation.
Some brands have been honing in on escapism as part of their COVID audio strategy.
The telecoms giant has pledged $10 million to social justice and equality organizations.
We chat to the Xandr engineer about transforming technology
"The product and business model we've built here - in a weird way - is right for helping people and fitting their needs today."
"The pandemic is an accelerant to viewing trends that have been building for years."
Shoppable, which debuted last spring, has reached over 40 million people so far.
This is the first work from Lucky Generals NY since winning the business last fall.
The dynamic duo discusses ins and out of working together for 12 years, what has changed since the start of COVID-19 and what to expect in the future.
The marketing leader discusses the company's internal and external efforts amid COVID-19 pandemic.
Some of the positive campaigns we're seeing in the world right now started with Teams.
Think: Tiger King and happy hours.
Media agencies from various holding companies were also selected.
"The response to last year's #BiasCorrect campaign confirmed that many people are unaware of the impact of unconscious gender bias in the workplace."
Cheerity is working with the New Virginia Majority and others to drive positive actions.
Brands, such as Stitch Fix, ThirdLove, Chewy and Casper, are maturing to category leaders.
Armale will help the agency better implement its use of technology and tools around the world.
The industry veteran recently served as executive VP of media at VaynerMedia.