For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
Apple CEO Tim Cook says reduced fees will help small businesses "prosper" on the App Store. Epic Games and Spotify have other thoughts.
The arrangement is a nod to the platform’s growing importance to U.S. brands.
Chinese-owned short video app now has until November 27 to receive approval from US officials over its proposed deal with Oracle and Walmart.
It’s part of a challenge started by USAA.
Social media companies, particularly Twitter, are being praised for how they handled election misinformation. But the work is just getting started.
Tech giant wants to make privacy information more digestible for users, rather than expecting them to trawl through privacy policies.
When it comes to TikTok, success is about being culturally relevant.
Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.
One of the networks that was flagged to Facebook by the FBI is connected to the Iranian government.
In partnership with new NBCUniversal sitcom, Verizon campaign lets viewers experience 5G for themselves through interactive holograms.
The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation in the blockchain.
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?
Social media service is developing a feature that will crowdsource views on whether Tweets are misleading.
The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.
The website hosting company encourages small businesses to reopen online in a spot produced remotely by its in-house team.
The Texas Department of State Health Services shared how it turned the campaign into a success.
Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.
Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.
ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.
To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.
Shortly after recording one of its best-ever quarters, Salesforce put the wheels in motion for a retrenchment exercise.
Commentators have pointed out that TikTok's lawsuit against a potential ban in the US jars with China's closed internet ecosystem; while Chinese netizens believe TikTok has been too slow to react.
Criticism of Apple's 'monopolistic' practices—in particular its app store fees—is mounting, with the media industry now joining the fray.
AT&T’s social media director felt it was important to hear from Black workers, not executives.
The Journey promotes the LG Velvet smartphone.
Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.
Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.
Collectively will join forces with theAmplify, an influencer platform You & Mr Jones acquired in 2016.
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations.