Get ready for the era of mixed reality
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Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

E3 is Christmas for YouTube advertisers
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E3 is Christmas for YouTube advertisers

Cyberattacks a sign for brands to get GDPR compliant right now
Why we need sponsored entertainment, not branded content
P&G's media overhaul could be the catalyst to change ad industry
The truth about youth
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The truth about youth

UX is Content: Content is UX
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UX is Content: Content is UX

Attacking inhuman traffic to fight ad fraud in China
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Attacking inhuman traffic to fight ad fraud in China

Top 10 talks of TED2017: It's going to be OK, folks
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Top 10 talks of TED2017: It's going to be OK, folks

Why marketers need to understand emotions this holiday season
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Why marketers need to understand emotions this holiday season

People experience six different need states when they search for something in Google.

LG Electronics awards global media business to PHD
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LG Electronics awards global media business to PHD

The account spend is estimated at $800 million worldwide.

Vans and Spotify team up to help solve midweek slump with music
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Vans and Spotify team up to help solve midweek slump with music

The duo's "Off The Wall Wednesday" effort provides a new experience for music lovers.

Amazon's advertising sales growth levels off at $3.5B
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Amazon's advertising sales growth levels off at $3.5B

Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.

HP shines light on imbalance between digital and real lives
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HP shines light on imbalance between digital and real lives

The tech company asks, "Have our digital lives gone too far?"

Have a small budget? Find out how Postmates makes up for it
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Have a small budget? Find out how Postmates makes up for it

The brand's marketing leader shared some inside tips at ANA Masters of Marketing on Friday.

Will TikTok thrive or pull a Vine?
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Will TikTok thrive or pull a Vine?

TikTok parent ByteDance earned more than $7 billion in the first half of 2019.

Agencies are being forced to scale higher and higher walls to access data
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Agencies are being forced to scale higher and higher walls to access data

What can be done to ensure that the advertising world can still access the data it needs?

Gamers are an untapped market, says Twitch
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Gamers are an untapped market, says Twitch

"Ignore gamers at your own peril," warns Anthony Danzi, SVP of sales at Twitch.

Why does everybody want to look older?
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Why does everybody want to look older?

"It's clear lots of people are excited to see what their future holds - and marketers have a unique opportunity to help them live it to the fullest."

VSCO girls: Tweens are boosting an unlikely family of brands
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VSCO girls: Tweens are boosting an unlikely family of brands

Gen Z isn't intimidated by emerging tech the same way their millennial predecessors were.

One-word answers with Pinterest's Meredith Guerriero
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One-word answers with Pinterest's Meredith Guerriero

Find out what advice the digital media veteran has for marketers today.

Here's why Cindy Gallop projected social sex on NYC buildings this weekend
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Here's why Cindy Gallop projected social sex on NYC buildings this weekend

The diversity and inclusion advocate launched a guerilla marketing effort to fight censorship.

The huge opportunity from political chaos
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The huge opportunity from political chaos

For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...

Disney sends out official RFP documents to global markets
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Disney sends out official RFP documents to global markets

The Disney global media review is now in full swing.

Wired and McCann partner for first-of-its-kind A.I. docuseries
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Wired and McCann partner for first-of-its-kind A.I. docuseries

The duo combine expertise for a mini-series that dives into the technology's current state and potential.

Five-ish questions in Cannes: Uber's Paulie Dery
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Five-ish questions in Cannes: Uber's Paulie Dery

Join Weather Edwards and Campaign US for spicy daily encounters with festival-goers.

Facebook announces new global agency roster and diversity push
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Facebook announces new global agency roster and diversity push

The news comes nine months after Antonio Lucio joined the company as global CMO.

Why smart TV means smarter insights
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Why smart TV means smarter insights

Vice President Alex Hole, on how Samsung Ads can deliver advanced TV advertising solutions in Europe

Dating app Lumen fights ageism in international campaign
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Dating app Lumen fights ageism in international campaign

The new dating app has already achieved one million downloads in only eight months.

Meet the 8 female-led, purpose-driven companies R/GA is bringing to Cannes
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Meet the 8 female-led, purpose-driven companies R/GA is bringing to Cannes

The badass women are from Pakistan, Kenya, Brazil, Uganda and the U.S.

Young athletes can show off skills with Gatorade's new app
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Young athletes can show off skills with Gatorade's new app

Work & Co. has been helping develop the piece of tech for more than a year.

New Spotify feature turns your favorite songs into recipes
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New Spotify feature turns your favorite songs into recipes

You can literally eat music with this incredible AI technology from J. Walter Thompson Brazil.

Facebook seeks to de-stigmatize opioid addiction
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Facebook seeks to de-stigmatize opioid addiction

The social network teamed up with The Partnership for Drug Free Kids + Center on Addiction.

Lime wants you to 'Unlock Life' with its electric scooters
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Lime wants you to 'Unlock Life' with its electric scooters

The micromobility brand teamed up with The Lab at Anonymous Content on its new brand platform.

These companies are focusing on people with disabilities
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These companies are focusing on people with disabilities

Today is Global Accessibility Awareness Day.

Flock Associates aims to solve the problematic scoping process
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Flock Associates aims to solve the problematic scoping process

$264 billion in agency fees changes hands every year - most of it on spreadsheets.

Mother LA's 'Call of Doody' game will bridge inequality parenting gap
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Mother LA's 'Call of Doody' game will bridge inequality parenting gap

World's number one dad? Doubt it. Women spent more time on those household chores that come with being the ultimate adult.

GS&P brings Dalí back to life with groundbreaking AI museum exhibition
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GS&P brings Dalí back to life with groundbreaking AI museum exhibition

More than 6,000 frames and 1,000 hours of machine learning have trained an algorithm to learn aspects of the artist's face.

Huge's Jason Musante asks the industry: WTF?
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Huge's Jason Musante asks the industry: WTF?

Don't worry - the chief creative officer isn't cursing at his peers. He has a real question.

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