Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

Ford, Amazon, Taco Bell and others join OpenAP's Advertiser Advisory Board

Ford, Amazon, Taco Bell and others join OpenAP's Advertiser Advisory Board

Media agencies from various holding companies were also selected.

Catalyst continues to tackle unconscious gender bias with #BiasCorrect 2.0

Catalyst continues to tackle unconscious gender bias with #BiasCorrect 2.0

"The response to last year's #BiasCorrect campaign confirmed that many people are unaware of the impact of unconscious gender bias in the workplace."

Meet the company making a difference with voters

Meet the company making a difference with voters

Cheerity is working with the New Virginia Majority and others to drive positive actions.

These DTC companies are disrupting the old guard

These DTC companies are disrupting the old guard

Brands, such as Stitch Fix, ThirdLove, Chewy and Casper, are maturing to category leaders.

Geometry names Roy Armale first global innovation chief

Geometry names Roy Armale first global innovation chief

Armale will help the agency better implement its use of technology and tools around the world.

Uber taps VaynerMedia's Travis Freeman as global head of media

Uber taps VaynerMedia's Travis Freeman as global head of media

The industry veteran recently served as executive VP of media at VaynerMedia.

A deep dive into season 3 of Mindshare's 'Media Dystopia'

A deep dive into season 3 of Mindshare's 'Media Dystopia'

The GroupM agency launched its final six episodes at CES.

Delivery apps are booming but there's one big problem

Delivery apps are booming but there's one big problem

Zion & Zion was annoyed by late deliveries and missing items so they decided to poll others.

If CES 2020 didn't inspire you, then you're in the wrong business

If CES 2020 didn't inspire you, then you're in the wrong business

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

6 top CES tech products that will actually make your life better

6 top CES tech products that will actually make your life better

That's some damn fine tech. Damn fine.

Former WPP execs create digital transformation shop

Former WPP execs create digital transformation shop

The firm aims to help clients enhance end-to-end digital experiences.

From legendary to forgettable, two decades of what we bought on eBay

From legendary to forgettable, two decades of what we bought on eBay

Pokéman, velour tracksuits, iPods and more. Here's a fun look back.

CHEQ is pushing brand safety beyond keyword blacklists

CHEQ is pushing brand safety beyond keyword blacklists

The cybersecurity company's AI can now understand 200 highly detailed news categories.

SAP's marketing chief on managing the 'experience economy' in 2020

SAP's marketing chief on managing the 'experience economy' in 2020

Little comforts, from plush chairs to morning coffees, loom big at global software giant SAP.

In 2020, content diversification will be brands' top challenge and opportunity

In 2020, content diversification will be brands' top challenge and opportunity

Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.

Pink is 'too expected' a brand color for new Lyft Pink membership service

Pink is 'too expected' a brand color for new Lyft Pink membership service

The new logo segues from green to blue to orange to purple.

Ad of the Week: Apple's new holiday film beautifully inspires

Ad of the Week: Apple's new holiday film beautifully inspires

I'm not crying... you're crying.

TikTok hunting for agency to dominate SXSW with 2020 project

TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

4 things every marketer needs to know about CCPA

4 things every marketer needs to know about CCPA

The California Consumer Privacy Act doesn't just impact California-headquartered businesses.

Why marketers need to understand emotions this holiday season

Why marketers need to understand emotions this holiday season

People experience six different need states when they search for something in Google.

LG Electronics awards global media business to PHD

LG Electronics awards global media business to PHD

The account spend is estimated at $800 million worldwide.

Vans and Spotify team up to help solve midweek slump with music

Vans and Spotify team up to help solve midweek slump with music

The duo's "Off The Wall Wednesday" effort provides a new experience for music lovers.

Amazon's advertising sales growth levels off at $3.5B

Amazon's advertising sales growth levels off at $3.5B

Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.

HP shines light on imbalance between digital and real lives

HP shines light on imbalance between digital and real lives

The tech company asks, "Have our digital lives gone too far?"

Have a small budget? Find out how Postmates makes up for it

Have a small budget? Find out how Postmates makes up for it

The brand's marketing leader shared some inside tips at ANA Masters of Marketing on Friday.

Will TikTok thrive or pull a Vine?

Will TikTok thrive or pull a Vine?

TikTok parent ByteDance earned more than $7 billion in the first half of 2019.

Agencies are being forced to scale higher and higher walls to access data

Agencies are being forced to scale higher and higher walls to access data

What can be done to ensure that the advertising world can still access the data it needs?

Gamers are an untapped market, says Twitch

Gamers are an untapped market, says Twitch

"Ignore gamers at your own peril," warns Anthony Danzi, SVP of sales at Twitch.

Why does everybody want to look older?

Why does everybody want to look older?

"It's clear lots of people are excited to see what their future holds - and marketers have a unique opportunity to help them live it to the fullest."

VSCO girls: Tweens are boosting an unlikely family of brands

VSCO girls: Tweens are boosting an unlikely family of brands

Gen Z isn't intimidated by emerging tech the same way their millennial predecessors were.

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