For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
Find out what the industry exec believes is in store for holding companies, brands and more.
The new campaign brings the power of conversation to life.
A new study suggests creative departments are struggling to keep up data-driven advertising.
UK Information Commissioner Elizabeth Denham slammed the social media platform's business practices.
The partnership comes as more and more advertisers take the plunge to experiment with the tech that promises to solve industry-wide transparency issues.
Forrester Consulting conducted the new Accenture Interactive report.
U7 is Unruly's answer to trust and transparency issues in adtech.
The marketing leaders share how to build brand love and purchase intent using tweets.
The telecoms giant is contributing $1 million, tech-focused goods and services and more.
Buick is the first U.S. automaker to tap into Google's Director Mix advertising technology.
Pereira O'Dell New York's Jake Dubs and Manifest New York's Jessica Becker share what they think of Virtue Worldwide's anniversary campaign for Google Chrome.
The leadership appointments are for the Americas, APAC and EMEA regions.
Accenture Interactive's DuBoff touches how the next five years will bring forth a fundamental shift in how humans perceive and interact with others and their surroundings.
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
The likes of Heinz, Sonos and Samsung have launched products and campaigns on the platform.
The agency has promoted Mark Newcomer to the new position.
The technology, by VML, m ss ng p eces and Standard Transmission, was created to curb the deaths of innocent civilians and aid workers in conflict zones.
IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.
The global creative shop director talks the future of social media and more.
The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.
Credera - like consultancies - has direct access to Fortune 500 C-suite execs.
Emogi has worked with the likes of Mucinex, McDonald's, Tide, Bose and more.
The career advice chatbot uses artificial intelligence technology.
Eight women from around the world will participate in the fourth annual event.
The head of global agency development shares insights on some recent trends.
The social media giant announced it is introducing a "clear history" setting at a European Parliament grilling.
The Imaginary Friend Society is truly transforming how kids are experiencing hospital treatment.
Wunderman's Tepper shares key tips to make sure marketing is truly data-driven.
Intel's Yogiraj Graham discusses why technology should be viewed through a creative lens.
Drop-off associated with app's recent redesign.