Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

Pandora on shifting listening behaviors and advertising trends amid pandemic

Pandora on shifting listening behaviors and advertising trends amid pandemic

Some brands have been honing in on escapism as part of their COVID audio strategy.

'Verizon is fiercely committed to diversity and inclusion across all spectrums,' says CEO

'Verizon is fiercely committed to diversity and inclusion across all spectrums,' says CEO

The telecoms giant has pledged $10 million to social justice and equality organizations.

Meet the Female Frontier honorees: Theresa Vu

Meet the Female Frontier honorees: Theresa Vu

We chat to the Xandr engineer about transforming technology

Verizon-owned company Visible wants to help consumers 'trim the bad' in first TV spot

Verizon-owned company Visible wants to help consumers 'trim the bad' in first TV spot

"The product and business model we've built here - in a weird way - is right for helping people and fitting their needs today."

Fewer ads, more value: TV must reinvent in the 'New Normal'

Fewer ads, more value: TV must reinvent in the 'New Normal'

"The pandemic is an accelerant to viewing trends that have been building for years."

How NBCU's Shoppable TV technology is powering the donation process

How NBCU's Shoppable TV technology is powering the donation process

Shoppable, which debuted last spring, has reached over 40 million people so far.

Vonage uses 'jingles and ridiculous stock footage' to humanize b-to-b space

Vonage uses 'jingles and ridiculous stock footage' to humanize b-to-b space

This is the first work from Lucky Generals NY since winning the business last fall.

VIDEO: Microsoft's Kathleen Hall and McCann's Rob Reilly on their long-term creative partnership

VIDEO: Microsoft's Kathleen Hall and McCann's Rob Reilly on their long-term creative partnership

The dynamic duo discusses ins and out of working together for 12 years, what has changed since the start of COVID-19 and what to expect in the future.

Verizon CMO Diego Scotti: 'We never run away from a crisis; we run into the crisis'

Verizon CMO Diego Scotti: 'We never run away from a crisis; we run into the crisis'

The marketing leader discusses the company's internal and external efforts amid COVID-19 pandemic.

Microsoft celebrates the heroes behind every Teams meeting

Microsoft celebrates the heroes behind every Teams meeting

Some of the positive campaigns we're seeing in the world right now started with Teams.

Here's how people are using GIFs during social distancing

Here's how people are using GIFs during social distancing

Think: Tiger King and happy hours.

Ford, Amazon, Taco Bell and others join OpenAP's Advertiser Advisory Board

Ford, Amazon, Taco Bell and others join OpenAP's Advertiser Advisory Board

Media agencies from various holding companies were also selected.

Catalyst continues to tackle unconscious gender bias with #BiasCorrect 2.0

Catalyst continues to tackle unconscious gender bias with #BiasCorrect 2.0

"The response to last year's #BiasCorrect campaign confirmed that many people are unaware of the impact of unconscious gender bias in the workplace."

Meet the company making a difference with voters

Meet the company making a difference with voters

Cheerity is working with the New Virginia Majority and others to drive positive actions.

These DTC companies are disrupting the old guard

These DTC companies are disrupting the old guard

Brands, such as Stitch Fix, ThirdLove, Chewy and Casper, are maturing to category leaders.

Geometry names Roy Armale first global innovation chief

Geometry names Roy Armale first global innovation chief

Armale will help the agency better implement its use of technology and tools around the world.

Uber taps VaynerMedia's Travis Freeman as global head of media

Uber taps VaynerMedia's Travis Freeman as global head of media

The industry veteran recently served as executive VP of media at VaynerMedia.

A deep dive into season 3 of Mindshare's 'Media Dystopia'

A deep dive into season 3 of Mindshare's 'Media Dystopia'

The GroupM agency launched its final six episodes at CES.

Delivery apps are booming but there's one big problem

Delivery apps are booming but there's one big problem

Zion & Zion was annoyed by late deliveries and missing items so they decided to poll others.

If CES 2020 didn't inspire you, then you're in the wrong business

If CES 2020 didn't inspire you, then you're in the wrong business

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

6 top CES tech products that will actually make your life better

6 top CES tech products that will actually make your life better

That's some damn fine tech. Damn fine.

Former WPP execs create digital transformation shop

Former WPP execs create digital transformation shop

The firm aims to help clients enhance end-to-end digital experiences.

From legendary to forgettable, two decades of what we bought on eBay

From legendary to forgettable, two decades of what we bought on eBay

Pokéman, velour tracksuits, iPods and more. Here's a fun look back.

CHEQ is pushing brand safety beyond keyword blacklists

CHEQ is pushing brand safety beyond keyword blacklists

The cybersecurity company's AI can now understand 200 highly detailed news categories.

SAP's marketing chief on managing the 'experience economy' in 2020

SAP's marketing chief on managing the 'experience economy' in 2020

Little comforts, from plush chairs to morning coffees, loom big at global software giant SAP.

In 2020, content diversification will be brands' top challenge and opportunity

In 2020, content diversification will be brands' top challenge and opportunity

Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.

Pink is 'too expected' a brand color for new Lyft Pink membership service

Pink is 'too expected' a brand color for new Lyft Pink membership service

The new logo segues from green to blue to orange to purple.

Ad of the Week: Apple's new holiday film beautifully inspires

Ad of the Week: Apple's new holiday film beautifully inspires

I'm not crying... you're crying.

TikTok hunting for agency to dominate SXSW with 2020 project

TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

4 things every marketer needs to know about CCPA

4 things every marketer needs to know about CCPA

The California Consumer Privacy Act doesn't just impact California-headquartered businesses.

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