Get ready for the era of mixed reality
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Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

E3 is Christmas for YouTube advertisers
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E3 is Christmas for YouTube advertisers

Cyberattacks a sign for brands to get GDPR compliant right now
Why we need sponsored entertainment, not branded content
P&G's media overhaul could be the catalyst to change ad industry
The truth about youth
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The truth about youth

UX is Content: Content is UX
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UX is Content: Content is UX

Attacking inhuman traffic to fight ad fraud in China
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Attacking inhuman traffic to fight ad fraud in China

Top 10 talks of TED2017: It's going to be OK, folks
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Top 10 talks of TED2017: It's going to be OK, folks

Uber taps VaynerMedia's Travis Freeman as global head of media
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Uber taps VaynerMedia's Travis Freeman as global head of media

The industry veteran recently served as executive VP of media at VaynerMedia.

A deep dive into season 3 of Mindshare's 'Media Dystopia'
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A deep dive into season 3 of Mindshare's 'Media Dystopia'

The GroupM agency launched its final six episodes at CES.

Delivery apps are booming but there's one big problem
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Delivery apps are booming but there's one big problem

Zion & Zion was annoyed by late deliveries and missing items so they decided to poll others.

If CES 2020 didn't inspire you, then you're in the wrong business
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If CES 2020 didn't inspire you, then you're in the wrong business

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

6 top CES tech products that will actually make your life better
Former WPP execs create digital transformation shop
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Former WPP execs create digital transformation shop

The firm aims to help clients enhance end-to-end digital experiences.

From legendary to forgettable, two decades of what we bought on eBay
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From legendary to forgettable, two decades of what we bought on eBay

Pokéman, velour tracksuits, iPods and more. Here's a fun look back.

CHEQ is pushing brand safety beyond keyword blacklists
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CHEQ is pushing brand safety beyond keyword blacklists

The cybersecurity company's AI can now understand 200 highly detailed news categories.

SAP's marketing chief on managing the 'experience economy' in 2020
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SAP's marketing chief on managing the 'experience economy' in 2020

Little comforts, from plush chairs to morning coffees, loom big at global software giant SAP.

In 2020, content diversification will be brands' top challenge and opportunity
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In 2020, content diversification will be brands' top challenge and opportunity

Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.

Pink is 'too expected' a brand color for new Lyft Pink membership service
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Pink is 'too expected' a brand color for new Lyft Pink membership service

The new logo segues from green to blue to orange to purple.

Ad of the Week: Apple's new holiday film beautifully inspires
TikTok hunting for agency to dominate SXSW with 2020 project
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TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

4 things every marketer needs to know about CCPA
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4 things every marketer needs to know about CCPA

The California Consumer Privacy Act doesn't just impact California-headquartered businesses.

Why marketers need to understand emotions this holiday season
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Why marketers need to understand emotions this holiday season

People experience six different need states when they search for something in Google.

LG Electronics awards global media business to PHD
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LG Electronics awards global media business to PHD

The account spend is estimated at $800 million worldwide.

Vans and Spotify team up to help solve midweek slump with music
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Vans and Spotify team up to help solve midweek slump with music

The duo's "Off The Wall Wednesday" effort provides a new experience for music lovers.

Amazon's advertising sales growth levels off at $3.5B
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Amazon's advertising sales growth levels off at $3.5B

Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.

HP shines light on imbalance between digital and real lives
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HP shines light on imbalance between digital and real lives

The tech company asks, "Have our digital lives gone too far?"

Have a small budget? Find out how Postmates makes up for it
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Have a small budget? Find out how Postmates makes up for it

The brand's marketing leader shared some inside tips at ANA Masters of Marketing on Friday.

Will TikTok thrive or pull a Vine?
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Will TikTok thrive or pull a Vine?

TikTok parent ByteDance earned more than $7 billion in the first half of 2019.

Agencies are being forced to scale higher and higher walls to access data
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Agencies are being forced to scale higher and higher walls to access data

What can be done to ensure that the advertising world can still access the data it needs?

Gamers are an untapped market, says Twitch
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Gamers are an untapped market, says Twitch

"Ignore gamers at your own peril," warns Anthony Danzi, SVP of sales at Twitch.

Why does everybody want to look older?
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Why does everybody want to look older?

"It's clear lots of people are excited to see what their future holds - and marketers have a unique opportunity to help them live it to the fullest."

VSCO girls: Tweens are boosting an unlikely family of brands
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VSCO girls: Tweens are boosting an unlikely family of brands

Gen Z isn't intimidated by emerging tech the same way their millennial predecessors were.

One-word answers with Pinterest's Meredith Guerriero
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One-word answers with Pinterest's Meredith Guerriero

Find out what advice the digital media veteran has for marketers today.

Here's why Cindy Gallop projected social sex on NYC buildings this weekend
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Here's why Cindy Gallop projected social sex on NYC buildings this weekend

The diversity and inclusion advocate launched a guerilla marketing effort to fight censorship.

The huge opportunity from political chaos
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The huge opportunity from political chaos

For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...

Disney sends out official RFP documents to global markets
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Disney sends out official RFP documents to global markets

The Disney global media review is now in full swing.

Wired and McCann partner for first-of-its-kind A.I. docuseries
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Wired and McCann partner for first-of-its-kind A.I. docuseries

The duo combine expertise for a mini-series that dives into the technology's current state and potential.

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