For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
People experience six different need states when they search for something in Google.
The account spend is estimated at $800 million worldwide.
The duo's "Off The Wall Wednesday" effort provides a new experience for music lovers.
Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.
The tech company asks, "Have our digital lives gone too far?"
The brand's marketing leader shared some inside tips at ANA Masters of Marketing on Friday.
TikTok parent ByteDance earned more than $7 billion in the first half of 2019.
What can be done to ensure that the advertising world can still access the data it needs?
"Ignore gamers at your own peril," warns Anthony Danzi, SVP of sales at Twitch.
"It's clear lots of people are excited to see what their future holds - and marketers have a unique opportunity to help them live it to the fullest."
Gen Z isn't intimidated by emerging tech the same way their millennial predecessors were.
Find out what advice the digital media veteran has for marketers today.
The diversity and inclusion advocate launched a guerilla marketing effort to fight censorship.
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
The Disney global media review is now in full swing.
The duo combine expertise for a mini-series that dives into the technology's current state and potential.
Join Weather Edwards and Campaign US for spicy daily encounters with festival-goers.
The news comes nine months after Antonio Lucio joined the company as global CMO.
Vice President Alex Hole, on how Samsung Ads can deliver advanced TV advertising solutions in Europe
The new dating app has already achieved one million downloads in only eight months.
The badass women are from Pakistan, Kenya, Brazil, Uganda and the U.S.
Work & Co. has been helping develop the piece of tech for more than a year.
You can literally eat music with this incredible AI technology from J. Walter Thompson Brazil.
The social network teamed up with The Partnership for Drug Free Kids + Center on Addiction.
The micromobility brand teamed up with The Lab at Anonymous Content on its new brand platform.
Today is Global Accessibility Awareness Day.
$264 billion in agency fees changes hands every year - most of it on spreadsheets.
World's number one dad? Doubt it. Women spent more time on those household chores that come with being the ultimate adult.
More than 6,000 frames and 1,000 hours of machine learning have trained an algorithm to learn aspects of the artist's face.
Don't worry - the chief creative officer isn't cursing at his peers. He has a real question.