Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

Apple chops App Store fees for small businesses in face of mounting criticism

Apple chops App Store fees for small businesses in face of mounting criticism

Apple CEO Tim Cook says reduced fees will help small businesses "prosper" on the App Store. Epic Games and Spotify have other thoughts.

TikTok links up with Horizon Media in first U.S. agency partnership

TikTok links up with Horizon Media in first U.S. agency partnership

The arrangement is a nod to the platform’s growing importance to U.S. brands.

TikTok granted 15-day extension for US deal

TikTok granted 15-day extension for US deal

Chinese-owned short video app now has until November 27 to receive approval from US officials over its proposed deal with Oracle and Walmart.

Why social media users are drawing a ‘V’ on their palms this Veterans Day

Why social media users are drawing a ‘V’ on their palms this Veterans Day

It’s part of a challenge started by USAA.

Don’t let Big Tech off the hook

Don’t let Big Tech off the hook

Social media companies, particularly Twitter, are being praised for how they handled election misinformation. But the work is just getting started.

Apple to roll out privacy 'nutrition labels'

Apple to roll out privacy 'nutrition labels'

Tech giant wants to make privacy information more digestible for users, rather than expecting them to trawl through privacy policies.

“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand on TikTok

“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand on TikTok

When it comes to TikTok, success is about being culturally relevant.

AI bias is not always bad in marketing

AI bias is not always bad in marketing

Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.

Facebook removes 3 networks interfering in US, Myanmar politics

Facebook removes 3 networks interfering in US, Myanmar politics

One of the networks that was flagged to Facebook by the FBI is connected to the Iranian government.

Show don’t tell: Verizon boosts 5G via program integrations

Show don’t tell: Verizon boosts 5G via program integrations

In partnership with new NBCUniversal sitcom, Verizon campaign lets viewers experience 5G for themselves through interactive holograms.

#MeToo Movement finds unlikely ally in fight against sexual violence: blockchain

#MeToo Movement finds unlikely ally in fight against sexual violence: blockchain

The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation in the blockchain.

Snap's plans to take on Asia amid growing competition

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Twitter tests 'Birdwatch' misinformation reporting tool

Twitter tests 'Birdwatch' misinformation reporting tool

Social media service is developing a feature that will crowdsource views on whether Tweets are misleading.

What impact will the WeChat ban have on international brands?

What impact will the WeChat ban have on international brands?

The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.

GoDaddy sets its sights on reopening in new campaign

GoDaddy sets its sights on reopening in new campaign

The website hosting company encourages small businesses to reopen online in a spot produced remotely by its in-house team.

What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges

What happened when an influencer-led COVID-19 safety campaign in Texas ran into challenges

The Texas Department of State Health Services shared how it turned the campaign into a success.

TikTok appoints 'Safety Advisory Council' in APAC

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.

US greenlights TikTok-Oracle deal; fate now lies with China

US greenlights TikTok-Oracle deal; fate now lies with China

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered

TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered

ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.

The reckoning is here for China's global tech giants

The reckoning is here for China's global tech giants

To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.

Salesforce cuts around 1,000 roles globally despite record quarter

Salesforce cuts around 1,000 roles globally despite record quarter

Shortly after recording one of its best-ever quarters, Salesforce put the wheels in motion for a retrenchment exercise.

TikTok to sue US government: What do social media users think?

TikTok to sue US government: What do social media users think?

Commentators have pointed out that TikTok's lawsuit against a potential ban in the US jars with China's closed internet ecosystem; while Chinese netizens believe TikTok has been too slow to react.

Major news publishers join fight against Apple's App Store fees

Major news publishers join fight against Apple's App Store fees

Criticism of Apple's 'monopolistic' practices—in particular its app store fees—is mounting, with the media industry now joining the fray.

AT&T passes the microphone to employees for BLM campaign

AT&T passes the microphone to employees for BLM campaign

AT&T’s social media director felt it was important to hear from Black workers, not executives.

LG video series documents Dixie D’Amelio’s journey from TikTok star to singer

LG video series documents Dixie D’Amelio’s journey from TikTok star to singer

The Journey promotes the LG Velvet smartphone.

CTV fraud skyrockets worldwide

CTV fraud skyrockets worldwide

Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report.

Tencent scores a big Q2 before Trump’s WeChat ban plan

Tencent scores a big Q2 before Trump’s WeChat ban plan

Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.

You & Mr Jones acquires Collectively

You & Mr Jones acquires Collectively

Collectively will join forces with theAmplify, an influencer platform You & Mr Jones acquired in 2016.

Should brands rethink their TikTok strategy?

Should brands rethink their TikTok strategy?

SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.

UM’s Arielle Garcia: Privacy must become a business imperative

UM’s Arielle Garcia: Privacy must become a business imperative

Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free