Get ready for the era of mixed reality
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Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

E3 is Christmas for YouTube advertisers
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E3 is Christmas for YouTube advertisers

Cyberattacks a sign for brands to get GDPR compliant right now
Why we need sponsored entertainment, not branded content
P&G's media overhaul could be the catalyst to change ad industry
The truth about youth
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The truth about youth

UX is Content: Content is UX
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UX is Content: Content is UX

Attacking inhuman traffic to fight ad fraud in China
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Attacking inhuman traffic to fight ad fraud in China

Top 10 talks of TED2017: It's going to be OK, folks
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Top 10 talks of TED2017: It's going to be OK, folks

Tired of being touched, a Wieden+Kennedy AD creates a game about black hair
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Tired of being touched, a Wieden+Kennedy AD creates a game about black hair

Momo Pixel's latest project blew up online. If other agencies want the same, she said, they need real diversity.

Why Facebook should consider Google's company mantra
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Why Facebook should consider Google's company mantra

Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.

DMS USA 2017: To create engaging content, experiment, optimize and then try something else
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DMS USA 2017: To create engaging content, experiment, optimize and then try something else

Speakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories.

Accessibility and universal design in the digital age
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Accessibility and universal design in the digital age

An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.

5 questions brands need to ask before building a messaging experience
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5 questions brands need to ask before building a messaging experience

Having a plan will ensure the experience you deploy will work for you and your brand in the most productive and engaging way possible, says Facebook Messenger's head of business.

What's needed to achieve addressable
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What's needed to achieve addressable

It's time to move past the idea of "combatting the duopoly" and into how to build a solution, says Sonobi's CEO.

New York's historic murders come to life in "Gruesome Gotham"
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New York's historic murders come to life in "Gruesome Gotham"

Firstborn's augmented reality app is bloody fun on the streets of Victorian Era Manhattan.

Create entertaining, sexy ads to lure millennials...or let them do it for you
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Create entertaining, sexy ads to lure millennials...or let them do it for you

The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.

Why voice technology is a marketer's new best friend
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Why voice technology is a marketer's new best friend

Digital assistants like Amazon's Alexa and Google Home strike a balance between disruption and utility, says RAIN's director of technology innovation.

Local micro-moments are creating new opportunities for modern marketers
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Local micro-moments are creating new opportunities for modern marketers

Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.

Koons x Snapchat debate is the ultimate AR story a brand could tell
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Koons x Snapchat debate is the ultimate AR story a brand could tell

The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.

Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org
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Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org

Two key creators on how a thoughtful execution can destigmatize mental illness.

How drones, snot and reindeer meat fueled Intel's latest social good campaign
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How drones, snot and reindeer meat fueled Intel's latest social good campaign

New releases for World Animal Day highlight the tech firm's support of environmental research.

'Bear Claws' for The Academic by BBDO New York
'Star Trek: Discovery' and CBS boldly go into a brilliantly risky streaming experiment
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'Star Trek: Discovery' and CBS boldly go into a brilliantly risky streaming experiment

The industry is in a muddy television transition period, says Hill Holliday's chief digital officer.

Sarah Jessica Parker, Instagram talk authenticity in branding
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Sarah Jessica Parker, Instagram talk authenticity in branding

Nobody needs just another pair of shoes or just any bag, says "Sex and the City" star.

The warnings were real: how to avoid regulatory action against influencers
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The warnings were real: how to avoid regulatory action against influencers

The FTC is closely monitoring marketers, their agencies and their influencer networks, say attorneys at Davis & Gilbert.

Advertising won't get better until it stops 'sleeping on' Black Twitter
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Advertising won't get better until it stops 'sleeping on' Black Twitter

Five panelists at Advertising Week weigh in on a talent-rich community too long ignored.

Accessible website design for users with disabilities lags far behind demand
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Accessible website design for users with disabilities lags far behind demand

Too few of the billions of sites online are usable for disabled people, says AudioEye's CEO.

'Kingsman Video Quiz' for VisitBritain by Expedia Media Solutions
Robot overlords or perfect partners?
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Robot overlords or perfect partners?

AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.

Elon Musk is worried about AI. Should you be?
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Elon Musk is worried about AI. Should you be?

Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.

Jam3's 'Invisible Highway' flexes Google's new AR software dev kit
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Jam3's 'Invisible Highway' flexes Google's new AR software dev kit

ARCore gives designers a new OS-level palette to explore

Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting
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Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting

Debut run of seven episodes includes leaders from Dropbox, Airbnb, Gimlet and IBM.

McDonald's awards digital innovation work to Publicis.Sapient and Capgemini
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McDonald's awards digital innovation work to Publicis.Sapient and Capgemini

It's the latest in a series of global McDonald's wins for the reorganized holding company.

8 hashtag fails brands can learn from
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8 hashtag fails brands can learn from

Twitter. Never. Forgets.

The #hashtag turns 10: Twitter's global brand strategy boss on lessons learned
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The #hashtag turns 10: Twitter's global brand strategy boss on lessons learned

On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.

Amazon finally enters Asia-Pacific via Singapore
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Amazon finally enters Asia-Pacific via Singapore

Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.

New Twitter data shows clampdown on online abuse
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New Twitter data shows clampdown on online abuse

The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.

Facebook battles fake news with editorial rights
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Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.