For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
The industry veteran recently served as executive VP of media at VaynerMedia.
The GroupM agency launched its final six episodes at CES.
Zion & Zion was annoyed by late deliveries and missing items so they decided to poll others.
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
That's some damn fine tech. Damn fine.
The firm aims to help clients enhance end-to-end digital experiences.
Pokéman, velour tracksuits, iPods and more. Here's a fun look back.
The cybersecurity company's AI can now understand 200 highly detailed news categories.
Little comforts, from plush chairs to morning coffees, loom big at global software giant SAP.
Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.
The new logo segues from green to blue to orange to purple.
I'm not crying... you're crying.
The social media giant wants to show the world it's more than just a meme-generator.
The California Consumer Privacy Act doesn't just impact California-headquartered businesses.
People experience six different need states when they search for something in Google.
The account spend is estimated at $800 million worldwide.
The duo's "Off The Wall Wednesday" effort provides a new experience for music lovers.
Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.
The tech company asks, "Have our digital lives gone too far?"
The brand's marketing leader shared some inside tips at ANA Masters of Marketing on Friday.
TikTok parent ByteDance earned more than $7 billion in the first half of 2019.
What can be done to ensure that the advertising world can still access the data it needs?
"Ignore gamers at your own peril," warns Anthony Danzi, SVP of sales at Twitch.
"It's clear lots of people are excited to see what their future holds - and marketers have a unique opportunity to help them live it to the fullest."
Gen Z isn't intimidated by emerging tech the same way their millennial predecessors were.
Find out what advice the digital media veteran has for marketers today.
The diversity and inclusion advocate launched a guerilla marketing effort to fight censorship.
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
The Disney global media review is now in full swing.
The duo combine expertise for a mini-series that dives into the technology's current state and potential.