Get ready for the era of mixed reality
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Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

E3 is Christmas for YouTube advertisers
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E3 is Christmas for YouTube advertisers

Cyberattacks a sign for brands to get GDPR compliant right now
Why we need sponsored entertainment, not branded content
P&G's media overhaul could be the catalyst to change ad industry
The truth about youth
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The truth about youth

UX is Content: Content is UX
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UX is Content: Content is UX

Attacking inhuman traffic to fight ad fraud in China
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Attacking inhuman traffic to fight ad fraud in China

Top 10 talks of TED2017: It's going to be OK, folks
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Top 10 talks of TED2017: It's going to be OK, folks

Digital growth is killing creative quality, say most marketers
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Digital growth is killing creative quality, say most marketers

A new study suggests creative departments are struggling to keep up data-driven advertising.

Facebook showed 'disturbing disregard for voters' privacy'
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Facebook showed 'disturbing disregard for voters' privacy'

UK Information Commissioner Elizabeth Denham slammed the social media platform's business practices.

Ad Council pioneers blockchain for programmatic with Ternio
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Ad Council pioneers blockchain for programmatic with Ternio

The partnership comes as more and more advertisers take the plunge to experiment with the tech that promises to solve industry-wide transparency issues.

CMOs are the connective tissue of businesses today, study says
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CMOs are the connective tissue of businesses today, study says

Forrester Consulting conducted the new Accenture Interactive report.

Unilever among brands in new council to clean up digital marketing
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Unilever among brands in new council to clean up digital marketing

U7 is Unruly's answer to trust and transparency issues in adtech.

Samsung, Toyota, AB InBev on using Twitter to tap into culture
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Samsung, Toyota, AB InBev on using Twitter to tap into culture

The marketing leaders share how to build brand love and purchase intent using tweets.

AT&T backs The Trevor Project's LGBTQ suicide prevention push
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AT&T backs The Trevor Project's LGBTQ suicide prevention push

The telecoms giant is contributing $1 million, tech-focused goods and services and more.

Isobar leverages new Google ad tool for national Buick campaign
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Isobar leverages new Google ad tool for national Buick campaign

Buick is the first U.S. automaker to tap into Google's Director Mix advertising technology.

Private View: Google Chrome's birthday campaign is good enough
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Private View: Google Chrome's birthday campaign is good enough

Pereira O'Dell New York's Jake Dubs and Manifest New York's Jessica Becker share what they think of Virtue Worldwide's anniversary campaign for Google Chrome.

Publicis Media boosts commerce with hires across the globe
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Publicis Media boosts commerce with hires across the globe

The leadership appointments are for the Americas, APAC and EMEA regions.

Launchpad to immersive: Five trajectories to a 3D future
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Launchpad to immersive: Five trajectories to a 3D future

Accenture Interactive's DuBoff touches how the next five years will bring forth a fundamental shift in how humans perceive and interact with others and their surroundings.

Diversity advocate, HP marketing lead Lucio heads to Facebook
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Diversity advocate, HP marketing lead Lucio heads to Facebook

Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.

Why brands are turning to Twitter to launch new things
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Why brands are turning to Twitter to launch new things

The likes of Heinz, Sonos and Samsung have launched products and campaigns on the platform.

Mirum creates global CSO role as it pushes more into consulting
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Mirum creates global CSO role as it pushes more into consulting

The agency has promoted Mark Newcomer to the new position.

Stare-down world leaders with United Nations' 3D selfie petition
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Stare-down world leaders with United Nations' 3D selfie petition

The technology, by VML, m ss ng p eces and Standard Transmission, was created to curb the deaths of innocent civilians and aid workers in conflict zones.

Blockchain to house programmatic media buying 'in 2019'
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Blockchain to house programmatic media buying 'in 2019'

IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.

One-word answers with Instagram's Kay Hsu
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One-word answers with Instagram's Kay Hsu

The global creative shop director talks the future of social media and more.

Tencent vice president talks breaking online-offline boundaries
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Tencent vice president talks breaking online-offline boundaries

The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.

Omnicom makes first management, tech consulting purchase
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Omnicom makes first management, tech consulting purchase

Credera - like consultancies - has direct access to Fortune 500 C-suite execs.

This company takes emojis to a whole new, measurable level
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This company takes emojis to a whole new, measurable level

Emogi has worked with the likes of Mucinex, McDonald's, Tide, Bose and more.

Deutsch, The Female Quotient create female empowerment bot
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Deutsch, The Female Quotient create female empowerment bot

The career advice chatbot uses artificial intelligence technology.

The focus is female at this year's R/GA, Cannes Startup Academy
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The focus is female at this year's R/GA, Cannes Startup Academy

Eight women from around the world will participate in the fourth annual event.

Twitter's Stephanie Prager on World Cup, NBA Finals and video
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Twitter's Stephanie Prager on World Cup, NBA Finals and video

The head of global agency development shares insights on some recent trends.

Facebook user experience may worsen in bid to be more secure, says Zuckerberg
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Facebook user experience may worsen in bid to be more secure, says Zuckerberg

The social media giant announced it is introducing a "clear history" setting at a European Parliament grilling.

Imaginary friends give child cancer patients pep talk with AR app
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Imaginary friends give child cancer patients pep talk with AR app

The Imaginary Friend Society is truly transforming how kids are experiencing hospital treatment.

The uncomfortable similarity between ad tech and auto repair
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The uncomfortable similarity between ad tech and auto repair

Wunderman's Tepper shares key tips to make sure marketing is truly data-driven.

What tech will tell you: The new creative brief
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What tech will tell you: The new creative brief

Intel's Yogiraj Graham discusses why technology should be viewed through a creative lens.

Snap shares plunge as Q1 revenue, user growth miss expectations
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Snap shares plunge as Q1 revenue, user growth miss expectations

Drop-off associated with app's recent redesign.

Does the marketing industry lack critical thinking?
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Does the marketing industry lack critical thinking?

Much can go wrong when a campaign is not thought through...here's three ways to stop that happening

Facebook revenue soars despite data privacy scandal
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Facebook revenue soars despite data privacy scandal

Zuckerberg admits the company "didn't do enough."

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