For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
From cookieless targeting to Discord’s first campaign, Campaign US rounded up the biggest tech stories of the year.
Mastercard will integrate the personalization platform’s services globally to help its business customers deliver personalized experiences to their own customers.
Marketing tech execs predict the biggest trends in the space for the coming year.
The Oasis Consortium aims to achieve online safety and ethical branding for users and advertisers.
Facebook says the update will start impacting its business in Q2.
Mindshare and Dentsu are the incumbents.
The tech giant revealed the number in its annual Ads Transparency Report
The social-media network is courting developing markets with a more data-efficient app that doesn't feature advertising and requires only 2 megabytes to download.
Brand marketers should take notice of this space.
The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.
Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.
HIVE Diversity uses design and technology to optimize student resumes and profiles.
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
The deal is expected to close in Q2 2021.
Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.
The activation features small business owners who have stayed connected to customers on Facebook during the pandemic, as well as new product updates for SMBs.
This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.
Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
The marketplace will allow advertisers to reach listeners across both audio formats for the first time.
A behind-the-scenes look at how the brand is trying to recreate its success on Instagram.
Lobbying groups have argued that the tax would harm smaller businesses and jobs in the state.
The agency vet founded Pod Digital Media, the first full-service agency dedicated to multicultural podcasters and programs.
Accessibility and authenticity are keys to audio renaissance.
Roku’s revenue rose 58% in Q4, beating expectations and marking its biggest quarter ever as streaming booms.
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
The comms wunderkind will lead comms for brand campaigns from her base in Toronto.
If we’re smart, we’ll keep the tools and processes that make production more efficient.