As the holiday shopping season begins, Campaign US is taking a long, hard look at the state of kids' advertising today. Who's leading the way? What are the trends driving success? And how can technology help brands balance sales with responsibility? Check back all week from November 16th through the 20th for updates.

Can a 3-year-old recognize the Target logo?

As the holiday shopping season begins, we test the brand IQ of America's most influential consumers: kids.

How SuperAwesome is building the global infrastructure for digital kids' advertising

The London company is acquiring youth-oriented properties all over the world to create an ad network that is safe for kids. Is there money in that?

It's almost 2016: Do you know what your children are watching?

You thought it was tough tracking a 30-year-old's viewing habits? Try figuring out what his kids are watching

Can Toys 'R' Us bring discipline to toddler unboxing videos?

Parents and watchdogs are battling advertisers for melding kids' content with commercials. Will the retail giant outsmart them all?

Socially responsible advertising: A marriage proposal between science and marketing

Three leading child development scientists offer some ideas on how to advertise to kids better

Guys and dolls: Why kids' advertising is going gender­ neutral

Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls

Q&A: Dan Schneider, 'the Norman Lear of Kids TV'

The former child actor on his transition to hit showrunner, the importance of ratings and reaching kids in a fractured environment

Play: It's not just for toys anymore

Why more brands should pay as much consideration to "play" value as "brand benefit"


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