As the holiday shopping season begins, Campaign US is taking a long, hard look at the state of kids' advertising today. Who's leading the way? What are the trends driving success? And how can technology help brands balance sales with responsibility? Check back all week from November 16th through the 20th for updates.
The London company is acquiring youth-oriented properties all over the world to create an ad network that is safe for kids. Is there money in that?
You thought it was tough tracking a 30-year-old's viewing habits? Try figuring out what his kids are watching
Parents and watchdogs are battling advertisers for melding kids' content with commercials. Will the retail giant outsmart them all?
Three leading child development scientists offer some ideas on how to advertise to kids better
Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls
The former child actor on his transition to hit showrunner, the importance of ratings and reaching kids in a fractured environment
Why more brands should pay as much consideration to "play" value as "brand benefit"