Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’
Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.
American Family Insurance celebrates Black joy and family legacy
The campaign appears in TIME Magazine’s Black History Month issue.
Ad-Lib.io closes $12 million Series A
The creative management platform aims to expand its U.S. business.
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Australia to press ahead with media bargaining law despite backlash
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Marketers have the power to fix media imbalances
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
Harry Potter, Wonder Woman and more encourage people to 'Mask Up'
The Ad Council reimagined your favorite film characters and moments with digitally inserted masks.
Mint Mobile chronicles one man's journey to remember his Bitcoin login
The documentary-style spot comes from Ryan Reynolds' Maximum Effort Productions.
MTN Dew Zero Sugar reunites Gremlins' Billy Peltzer and Gizmo
Zach Galligan returns in the nostalgic spot by TBWA.
Cricket Wireless' 5G connection helps a gamer grandma crush her competition
A grandson is shocked by his grandma's gaming skills in this spot by Argonaut.
‘Cure for Racism’ plants fake pillboxes to counter Asian hate
The pillboxes also urge people to check out StopAAPIhate.org, a nonprofit that aims to educate, raise awareness and report hate crime incidents.
New campaign responds to Florida anti-gay law: Don't Gag Us
The campaign, which debuted in a host of Florida cities, pushes back against the state’s law.
Interpublic, Omnicom CEOs condemn Texas elementary school mass shooting
Omnicom CEO John Wren also said the holding company supports ‘common sense gun legislation.’
Mofilm brings on Google exec Michelle Vincent as global CEO
EXCLUSIVE: The seasoned tech executive will help The Brandtech Group’s content creation network navigate Web3 and the metaverse.
Heineken has sent an RFI to creative agencies
The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.
I challenge my team to be better global citizens. Here’s how you can, too.
For leaders in the ad industry looking for ways to better support the AAPI community and advance broader cultural understanding and acceptance among staff, here’s where to start.
Movers & Shakers: Audi, Chime, Whirlpool, Hinge and more
This week’s agency news, people on the move and brand buzz.
Mental health in the era of COVID and mass shootings
People are drained from the challenges of the world and healthcare organizations — and their marketing partners — must prioritize behavioral health needs.
Campaign Chemistry: General Mills’ Melissa Wildermuth
The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.
Brand Film Awards US 2022: The winners
The complete list of winners and honorable mentions from the 2022 Brand Film Awards US.
D&AD: Mother, Ogilvy and 4Creative among Yellow Pencil winners
Rare Black Pencils go to Leo Burnett Chicago and DDB New Zealand.
MediaRadar: Crypto ad spend mirrors market volatility
Crypto companies that advertised during Super Bowl LVI dominated ad spend in the first quarter of the year, causing huge swings month-on-month, according to a MediaRadar analysis.
March for Our Lives PSA asks for more than “thoughts and prayers”
A new PSA from the student-led anti-gun organization is more relevant than ever in light of the tragic shooting at Robb Elementary School in Uvalde, Texas on Tuesday.
Are the glory days over for the platforms?
After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.
Amazon's Audible consolidates £378m global media account
Global review consolidated media in 10 markets to single agency.
George Floyd's legacy serves as a reminder of the work still to do
In a personal piece on the second anniversary of the murder of George Floyd, Shelley Bishton talks about the work News UK has been doing around inclusion and why there is still a long way to go.
Snap's profit miss chills ad group share prices
S4 Capital and Meta among stock market fallers.
Wieden & Kennedy hosts Ukraine then-and-now photographic exhibition
'Ukraine now' is open to the public until 31 May.
Disney beefs up addressable ad unit with Cadent’s Jamie Power
EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.
Chipotle takes a bite out of Gen Z’s new favorite social app
The QSR restaurant is making its presence felt on BeReal.
Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala
The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...
Scott Hagedorn joins Publicis Groupe in global solutions architect role
Long-time Omnicom Media Group exec will be responsible for designing solutions that tap into Publicis’ technology, creative, media and data capabilities.
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Watch: Inside the Google Pixel 6 'World of magic'
Floating dogs and a lamppost installation bring to life Google Pixel’s Magic Eraser tool
Starbucks pulls brand out of Russia
American coffee giant follows McDonald’s in exit following business suspension.
Meta to provide insight into how political ads are targeted
Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across its platforms.
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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