Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’
Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.
American Family Insurance celebrates Black joy and family legacy
The campaign appears in TIME Magazine’s Black History Month issue.
Ad-Lib.io closes $12 million Series A
The creative management platform aims to expand its U.S. business.
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Australia to press ahead with media bargaining law despite backlash
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Marketers have the power to fix media imbalances
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
Harry Potter, Wonder Woman and more encourage people to 'Mask Up'
The Ad Council reimagined your favorite film characters and moments with digitally inserted masks.
Mint Mobile chronicles one man's journey to remember his Bitcoin login
The documentary-style spot comes from Ryan Reynolds' Maximum Effort Productions.
MTN Dew Zero Sugar reunites Gremlins' Billy Peltzer and Gizmo
Zach Galligan returns in the nostalgic spot by TBWA.
Cricket Wireless' 5G connection helps a gamer grandma crush her competition
A grandson is shocked by his grandma's gaming skills in this spot by Argonaut.
Halloween 2021: Are you ready to get scary, or too spooked out?
Halloween is around the corner, and with COVID restrictions eased, consumers are expected to spend over $10 billion this spooky season.
WPP fined $19 million by SEC over accounting and bribery claims
The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.
Brands like McDonald’s are begging one TikTok star to revamp their logos
The new logos really are…something.
Where are they now? Catching up with the normal people made internet famous by brands
Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).
Ad tech companies talk candidly about cookies
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
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'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford
The car company is taking a different approach to rivals such as BMW and Mercedes-Benz by involving its fan base in designing virtual vehicles and through projects such as an accessible gaming van.
Instagram hails the power of self-discovery in global brand campaign
“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.
Ad of the week: Blue Shield of California’s ‘Do You Hear Me?’
The spot, created by BSSP, stars tennis champion Venus Williams.
Movers & Shakers: Snapchat, McDonald’s, Starburst, Cinnabon and more
This week’s agency news, people on the move and brand buzz.
Campaign Chemistry: Citi’s Nikki Darden
Darden chats about DE&I, internal comms and global marketing at the financial services giant.
Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer
Zac Efron also features in series of trailers by Mother and Dubai Tourism.
BA work heralds reopening of transatlantic corridor
Flights will begin again in November after an 18-month ban.
Vevo launches ad solution to reach Latinx audiences on CTV
Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.
Nonprofit Understood gives a voice to the neurodiverse community
The podcast network includes the program ‘How’d You Get THAT Job?!,’ which highlights the unexpected career paths of neurodivergent talent.
Finalists revealed for the 2021 Campaign US BIG Awards
The Campaign BIG Awards celebrate excellence in advertising and are judged by a group of up-and-coming creatives.
American Express plants mobile office installations for ‘Built for Business’ campaign
The experiential installations will launch in New York City, Chicago and Austin.
Dole uses trash to fight hunger, support waste reduction
L&C NYC’s campaign ‘Malnutrition Labels: Food Waste’ sheds light on food waste statistics.
How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign.
The industry has a bright future — if it can hang on to talent
Agencies are at risk of losing the best and brightest of the next generation.
Hispanic in advertising: L&C NYC’s Gian Carlo Lanfranco
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Reprise taps Glen Conybeare to lead commerce push
Conybeare will scale and standardize commerce capabilities across markets.
Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi
Agency predicts staff to triple to 1,500 by end of 2022.
Approaching planning like a GPS
Why marketers need to ditch the annual planning cycle.
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Diary of becoming a B Corp: Why agencies can become a force for good
Digital agency Collective describes the arduous but ultimately rewarding step of becoming a B Corp and how it has radically reshaped its business.
Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team
CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer.
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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