Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.

American Family Insurance celebrates Black joy and family legacy

The campaign appears in TIME Magazine’s Black History Month issue.

Ad-Lib.io closes $12 million Series A

The creative management platform aims to expand its U.S. business.

Australia to press ahead with media bargaining law despite backlash

As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Marketers have the power to fix media imbalances

Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.

Harry Potter, Wonder Woman and more encourage people to 'Mask Up'

The Ad Council reimagined your favorite film characters and moments with digitally inserted masks.

Mint Mobile chronicles one man's journey to remember his Bitcoin login

The documentary-style spot comes from Ryan Reynolds' Maximum Effort Productions.

MTN Dew Zero Sugar reunites Gremlins' Billy Peltzer and Gizmo

Zach Galligan returns in the nostalgic spot by TBWA.

Cricket Wireless' 5G connection helps a gamer grandma crush her competition

A grandson is shocked by his grandma's gaming skills in this spot by Argonaut.

Fake pharmaceuticals box reading "Cure for Racism" on the front and "There is no medical cure for racism" on the back.

‘Cure for Racism’ plants fake pillboxes to counter Asian hate

The pillboxes also urge people to check out StopAAPIhate.org, a nonprofit that aims to educate, raise awareness and report hate crime incidents.

Ad showing teenager with a Florida orange covering their mouth representing censorship with the words "Florida can't gag me."

New campaign responds to Florida anti-gay law: Don't Gag Us

The campaign, which debuted in a host of Florida cities, pushes back against the state’s law.

Mourners stand in front of memorial crosses at Robb Elementary School after the mass shooting that left 21 dead.

Interpublic, Omnicom CEOs condemn Texas elementary school mass shooting

Omnicom CEO John Wren also said the holding company supports ‘common sense gun legislation.’

Headshots of Michelle Vincent and David Jones

Mofilm brings on Google exec Michelle Vincent as global CEO

EXCLUSIVE: The seasoned tech executive will help The Brandtech Group’s content creation network navigate Web3 and the metaverse.

Smart phone displaying Heineken logo

Heineken has sent an RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

Headshot of Steve Jun

I challenge my team to be better global citizens. Here’s how you can, too.

For leaders in the ad industry looking for ways to better support the AAPI community and advance broader cultural understanding and acceptance among staff, here’s where to start.

Clip art of diverse business professionals talking.

Movers & Shakers: Audi, Chime, Whirlpool, Hinge and more

This week’s agency news, people on the move and brand buzz.

Figure with hands covering face covered in smoke, mental health and illness concept

Mental health in the era of COVID and mass shootings

People are drained from the challenges of the world and healthcare organizations — and their marketing partners — must prioritize behavioral health needs.

Campaign Chemistry

Campaign Chemistry: General Mills’ Melissa Wildermuth

The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.

Brand Film Awards US logo

Brand Film Awards US 2022: The winners

The complete list of winners and honorable mentions from the 2022 Brand Film Awards US.

A promo shot from the Humane Society International film 'Save Ralph', featuring the main puppet character brushing its teeth

D&AD: Mother, Ogilvy and 4Creative among Yellow Pencil winners

Rare Black Pencils go to Leo Burnett Chicago and DDB New Zealand.

Super Bowl LVI campaigns clockwise from Coinbase, Crypto.com, FTX and Etoro

MediaRadar: Crypto ad spend mirrors market volatility

Crypto companies that advertised during Super Bowl LVI dominated ad spend in the first quarter of the year, causing huge swings month-on-month, according to a MediaRadar analysis.

Body bags spelling out the words "Thoughts and Prayers"

March for Our Lives PSA asks for more than “thoughts and prayers”

A new PSA from the student-led anti-gun organization is more relevant than ever in light of the tragic shooting at Robb Elementary School in Uvalde, Texas on Tuesday.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Are the glory days over for the platforms?

After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.

Photo of a thumb pressing an Audible app image (Getty Images)

Amazon's Audible consolidates £378m global media account

Global review consolidated media in 10 markets to single agency.

News UK's Shelley Bishton

George Floyd's legacy serves as a reminder of the work still to do

In a personal piece on the second anniversary of the murder of George Floyd, Shelley Bishton talks about the work News UK has been doing around inclusion and why there is still a long way to go.

Three screenshots of Snapchat's dedicated shopping space called 'Dress Up'

Snap's profit miss chills ad group share prices

S4 Capital and Meta among stock market fallers.

Child on swing outside ruined building

Wieden & Kennedy hosts Ukraine then-and-now photographic exhibition

'Ukraine now' is open to the public until 31 May.

Headshot of Jamie Power

Disney beefs up addressable ad unit with Cadent’s Jamie Power

EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.

People walking past Chipotle restaurant

Chipotle takes a bite out of Gen Z’s new favorite social app

The QSR restaurant is making its presence felt on BeReal.

Headshot of Rishad Tobaccowala

Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala

The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...

Scott Hagedorn

Scott Hagedorn joins Publicis Groupe in global solutions architect role

Long-time Omnicom Media Group exec will be responsible for designing solutions that tap into Publicis’ technology, creative, media and data capabilities.

Floating bikes, birds and dogs at the Google Pixel 6 pop-up

Watch: Inside the Google Pixel 6 'World of magic'

Floating dogs and a lamppost installation bring to life Google Pixel’s Magic Eraser tool

The Starbucks logo

Starbucks pulls brand out of Russia

American coffee giant follows McDonald’s in exit following business suspension.

Person using touch screen on Facebook Ad Manager

Meta to provide insight into how political ads are targeted

Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across its platforms.

Partner content

How to effectively drive engagement through multiple channels

With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?

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