Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’
Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.
American Family Insurance celebrates Black joy and family legacy
The campaign appears in TIME Magazine’s Black History Month issue.
Ad-Lib.io closes $12 million Series A
The creative management platform aims to expand its U.S. business.
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Australia to press ahead with media bargaining law despite backlash
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Marketers have the power to fix media imbalances
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
Harry Potter, Wonder Woman and more encourage people to 'Mask Up'
The Ad Council reimagined your favorite film characters and moments with digitally inserted masks.
Mint Mobile chronicles one man's journey to remember his Bitcoin login
The documentary-style spot comes from Ryan Reynolds' Maximum Effort Productions.
MTN Dew Zero Sugar reunites Gremlins' Billy Peltzer and Gizmo
Zach Galligan returns in the nostalgic spot by TBWA.
Cricket Wireless' 5G connection helps a gamer grandma crush her competition
A grandson is shocked by his grandma's gaming skills in this spot by Argonaut.
Campaign US reveals 2023 Leading Latinos
To mark Hispanic Heritage Month, Campaign US is honoring 20 inspiring Latino leaders in advertising, media, marketing, technology and business.
As writers’ strike draws to a close, ad industry expects some behaviors to stick
Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a permanent shift.
CRM tips for the holiday season
From using data and technology to craft tailored communications to rewarding loyalty, here’s five tips for brands to break through the sales noise during the holidays.
8 holiday shopping predictions for 2023
Research firms provide advice on how to motivate consumers to spend during the holidays, which is expected to be another lukewarm season.
Dallas Cowboys’ Tony Pollard teams with Chili’s to support St. Jude
The restaurant chain is again supporting the children’s hospital with its Create-a-Pepper campaign.
Morning Consult rolls out Audience consumer trends product
The company has created more than 2,000 predefined audience profiles for the service.
Unionization boom may necessitate rewrite of labor relations playbook
Labor relations may now have a larger impact on overall perception of a brand, say comms experts.
Report: Gen X is largely ignored by brands despite being the most loyal consumer group
A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
Demands for simplification spark media agency reorgs
As GroupM and IPG Mediabrands sunset various brands to consolidate their performance capabilities, the pendulum swings back to a bundled approach.
Media lessons learned for 2024
Amid ongoing Hollywood strikes, inflation and high interest rates, media planning and buying needs to be able to turn on a dime.
Agencies raked over the coals for fossil fuel contracts
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
PayPal taps Rachel Kobetz as first chief design officer
EXCLUSIVE: Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.
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Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
Tinder picks Movers+Shakers as social media and culture AOR
The agency will handle Tinder’s posts on TikTok, Instagram, X and Threads.
Divergenres and WongDoody amend the alphabet to support gender inclusivity
The pair’s latest campaign, Let History Say Thæ Exist, adds a new letter to the alphabet to make written languages more inclusive of those beyond the binary.
Does adland overlook the value of experience?
When senior talent leave an agency, typically they are replaced. But in times of economic malaise, some agencies are choosing not to fill senior vacancies to cut costs.
Movers & Shakers: Chipotle, Pandora, WPP, AKQA Bloom and more
This week’s agency news, people on the move and brand buzz.
IPG Mediabrands merges Kinesso, Reprise and Matterkind
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why
The brand wanted to connect with its “courageous, thrill-seeking fans.”
Twitter/X paywall? No one will pay for a town square without value
Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.
Australia shamed in full-page New York Times ad over climate change inaction
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
Data providers are underrepresenting the U.S. Hispanic population, study finds
Data company Truthset found more than one-third of the Hispanic audience is left unaccounted for in consumer datasets.
Drag up your brand
Brand-building principles from RuPaul’s Drag Race.
X paywall could be ‘final nail in coffin’
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
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Don't forget: funny is your brand superpower
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
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