Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’
Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.
American Family Insurance celebrates Black joy and family legacy
The campaign appears in TIME Magazine’s Black History Month issue.
Ad-Lib.io closes $12 million Series A
The creative management platform aims to expand its U.S. business.
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Australia to press ahead with media bargaining law despite backlash
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
Amazon, Google and Netflix slashed a collective $1bn in ad spend last year
Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
Marketers have the power to fix media imbalances
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
Harry Potter, Wonder Woman and more encourage people to 'Mask Up'
The Ad Council reimagined your favorite film characters and moments with digitally inserted masks.
Mint Mobile chronicles one man's journey to remember his Bitcoin login
The documentary-style spot comes from Ryan Reynolds' Maximum Effort Productions.
MTN Dew Zero Sugar reunites Gremlins' Billy Peltzer and Gizmo
Zach Galligan returns in the nostalgic spot by TBWA.
Cricket Wireless' 5G connection helps a gamer grandma crush her competition
A grandson is shocked by his grandma's gaming skills in this spot by Argonaut.
Father’s Day 2021: 7 Campaign picks of the year
These brands celebrated the holiday with heart and plenty of dad jokes.
Finding the bright side of virtual internships
Interns may miss experiencing office culture, but virtual programs give agencies and in-house teams a bigger talent pool and more diverse intern classes.
It’s time for brands to meet fans at music moments
Brands should plug into Live and virtual experiences as music roars back to life.
Fatherhood: from a Black Father’s POV
Black leaders at VMLY&R share what fatherhood means to them.
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REVEALED: Power of Purpose Awards 2021 winners
The Power of Purpose Awards recognize cause-driven and purposeful work in the advertising and marketing industry.
Spotify hires Taj Alavi as global marketing head
Alavi is a veteran of Uber and Instagram.
Cannes 2021 will put the spotlight on purpose
Creatives share their predictions for this year’s winning work.
All in, together
By sharing what we have learned, we call on the industry to tap into our collective responsibility to make work where everyone feels seen.
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Ad of the week: Grey Goose’s ‘Smooth Summer’
The spot, created by MullenLowe LA, captures the effortless feeling of summer.
Movers & Shakers: Ferrari, Netflix, Unilever, Chipotle and more
This week’s agency news, people on the move and brand buzz.
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How agencies and companies are observing Juneteenth
With equity and inclusion top of mind in the industry, acknowledging the day appropriately is critical.
Turn your pronouns into your Zoom background
An initiative from VMLY&R aims to normalise the acceptance of all identities in the workplace. It's loud and unlikely to get much external uptake, but it starts a conversation.
Hoka One One sprints to FCB as first AOR
The running shoe brand is looking for a big idea as it's on track to become a billion-dollar business.
New home for Gary Neville’s agency as Miroma SET opens for business
Miroma SET will incorporate the group’s sports, entertainment and tech businesses, including Dewynters, SpotCo, Sold Out, Wake the Bear and Buzz 16 Productions.
Can we finally leave the marketing calendar behind this Juneteenth?
Representing Black culture is a social responsibility and a business imperative that goes well beyond the 30-some days currently allotted to it.
Evian capitalises on Cristiano Ronaldo's Coca-Cola snub
The Portuguese football star made it clear he is not a fan of the soft drink at a Monday press conference.
Brands should think carefully about Juneteenth approach
Some people believe brands will commercialize the holiday and detract from its meaning.
The Art of Shaving celebrates Broadway’s big comeback
The grooming brand and Broadway Cares/Equity Fights AIDS spotlighted the performers who bring life to the stage.
Advertisers are finally tuning in to the same channel as consumers
But creativity needs to adapt.
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Uncommon and Earl of East create candles inspired by refugees' memories of home
All funds raised will go to Choose Love.
TBWA\Chiat\Day LA elevates Erin Riley to CEO, Jen Costello to CSO
The promotions come as the agency celebrates wins including Discover, Moderna and Behr Paint.
Adobe Premiere Pro explores the limitless possibilities of creativity
The spot, created by 72andSunny LA, delves into one man's vivid imagination.
Dunkin' wants to keep you running, but not literally
The spot by BBDO NY puts a spin on Dunkin's iconic tagline.
Thinx plus-size campaign encourages body positivity on your own terms
The campaign marks the launch of more plus-sizes across all products.
PwC teams up with Edelman to launch Trust Leadership Institute
Edelman is the company’s long-standing agency and partner on the continued education initiative.
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How to effectively drive engagement through multiple channels
With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?
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