Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.

American Family Insurance celebrates Black joy and family legacy

American Family Insurance celebrates Black joy and family legacy

The campaign appears in TIME Magazine’s Black History Month issue.

Ad-Lib.io closes $12 million Series A

Ad-Lib.io closes $12 million Series A

The creative management platform aims to expand its U.S. business.

Australia to press ahead with media bargaining law despite backlash

Australia to press ahead with media bargaining law despite backlash

As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Marketers have the power to fix media imbalances

Marketers have the power to fix media imbalances

Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.

Harry Potter, Wonder Woman and more encourage people to 'Mask Up'

Harry Potter, Wonder Woman and more encourage people to 'Mask Up'

The Ad Council reimagined your favorite film characters and moments with digitally inserted masks.

Mint Mobile chronicles one man's journey to remember his Bitcoin login

Mint Mobile chronicles one man's journey to remember his Bitcoin login

The documentary-style spot comes from Ryan Reynolds' Maximum Effort Productions.

MTN Dew Zero Sugar reunites Gremlins' Billy Peltzer and Gizmo

MTN Dew Zero Sugar reunites Gremlins' Billy Peltzer and Gizmo

Zach Galligan returns in the nostalgic spot by TBWA.

Cricket Wireless' 5G connection helps a gamer grandma crush her competition

Cricket Wireless' 5G connection helps a gamer grandma crush her competition

A grandson is shocked by his grandma's gaming skills in this spot by Argonaut.

Halloween 2021: Are you ready to get scary, or too spooked out?

Halloween 2021: Are you ready to get scary, or too spooked out?

Halloween is around the corner, and with COVID restrictions eased, consumers are expected to spend over $10 billion this spooky season.

WPP fined $19 million by SEC over accounting and bribery claims

WPP fined $19 million by SEC over accounting and bribery claims

The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.

Brands like McDonald’s are begging one TikTok star to revamp their logos
Where are they now? Catching up with the normal people made internet famous by brands

Where are they now? Catching up with the normal people made internet famous by brands

Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).

Ad tech companies talk candidly about cookies

Ad tech companies talk candidly about cookies

Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.

'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford

'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford

The car company is taking a different approach to rivals such as BMW and Mercedes-Benz by involving its fan base in designing virtual vehicles and through projects such as an accessible gaming van.

Instagram hails the power of self-discovery in global brand campaign

Instagram hails the power of self-discovery in global brand campaign

“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.

Ad of the week: Blue Shield of California’s ‘Do You Hear Me?’

Ad of the week: Blue Shield of California’s ‘Do You Hear Me?’

The spot, created by BSSP, stars tennis champion Venus Williams.

Movers & Shakers: Snapchat, McDonald’s, Starburst, Cinnabon and more

Movers & Shakers: Snapchat, McDonald’s, Starburst, Cinnabon and more

This week’s agency news, people on the move and brand buzz.

Campaign Chemistry: Citi’s Nikki Darden

Campaign Chemistry: Citi’s Nikki Darden

Darden chats about DE&I, internal comms and global marketing at the financial services giant.

Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer

Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer

Zac Efron also features in series of trailers by Mother and Dubai Tourism.

BA work heralds reopening of transatlantic corridor

BA work heralds reopening of transatlantic corridor

Flights will begin again in November after an 18-month ban.

Vevo launches ad solution to reach Latinx audiences on CTV

Vevo launches ad solution to reach Latinx audiences on CTV

Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.

Nonprofit Understood gives a voice to the neurodiverse community

Nonprofit Understood gives a voice to the neurodiverse community

The podcast network includes the program ‘How’d You Get THAT Job?!,’ which highlights the unexpected career paths of neurodivergent talent.

Finalists revealed for the 2021 Campaign US BIG Awards

Finalists revealed for the 2021 Campaign US BIG Awards

The Campaign BIG Awards celebrate excellence in advertising and are judged by a group of up-and-coming creatives.

American Express plants mobile office installations for ‘Built for Business’ campaign

American Express plants mobile office installations for ‘Built for Business’ campaign

The experiential installations will launch in New York City, Chicago and Austin.

Dole uses trash to fight hunger, support waste reduction

Dole uses trash to fight hunger, support waste reduction

L&C NYC’s campaign ‘Malnutrition Labels: Food Waste’ sheds light on food waste statistics.

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

Florian Adamski, chief executive of OMD, talked to Campaign.

The industry has a bright future — if it can hang on to talent

The industry has a bright future — if it can hang on to talent

Agencies are at risk of losing the best and brightest of the next generation.

Hispanic in advertising: L&C NYC’s Gian Carlo Lanfranco

Hispanic in advertising: L&C NYC’s Gian Carlo Lanfranco

Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.

Reprise taps Glen Conybeare to lead commerce push

Reprise taps Glen Conybeare to lead commerce push

Conybeare will scale and standardize commerce capabilities across markets.

Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi

Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi

Agency predicts staff to triple to 1,500 by end of 2022.

Approaching planning like a GPS

Approaching planning like a GPS

Why marketers need to ditch the annual planning cycle.

Diary of becoming a B Corp: Why agencies can become a force for good

Diary of becoming a B Corp: Why agencies can become a force for good

Digital agency Collective describes the arduous but ultimately rewarding step of becoming a B Corp and how it has radically reshaped its business.

Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team

Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team

CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer.

Partner content

How to effectively drive engagement through multiple channels

With new platforms arising all the time, and audience tastes changing and evolving, how can brands succeed in a multi-channel world?