Connected shopping at CES: What's next

Smart devices, voice activation and virtual reality will redefine point of sale, says the managing director of Mindshare's Shop+ Lead

CES 2016 Diary: From the 'future city' to the smart fridge

The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas

CES 2016: Why brands should care about connected cars and talking sneakers

Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks

CES 2016: Double down on data-driven marketing

The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year

John Lewis "Monty's Christmas" by Adam & Eve/DDB.

Watch: Every Grand Prix winner from Cannes Lions 2015

Campaign has rounded up the Grand Prix winners from last week's Cannes International Festival of Creativity

Cannes 2015: View from the UK

After slowly finding its feet following economic upheaval and digital migration, the UK industry is on track to reclaim its place at the center of the world's advertising stage

Steve Jobs' marketing maven on smashing the silicon ceiling

Andy Cunningham shares experiences and frustration from working with the tech icon

To be a top brand, it pays to be techie ... and Chinese

Eastern brands triumph, and Apple edges Google for first time.

Apple seeks high ground with Apple Watch

The brand's refurbished retail presence marks a new foray into luxury -- and its high-end watch raises questions about upgrades

Sizing up Apple Watch

Deutsch LA's EVP/design director checks off the strengths (and one weakness) of Apple's smartwatch

Apple Watch springs forward

Updated: The consumer electronics company officially launched its smartwatch -- and offered glimpses of its potential for brands

Apple takes iAd programmatic

The company seeks to reboot its advertising platform in a play to catch up with Facebook and Google

Headshot of Mark Weinstein

How to craft a platform with staying power

Steps to crafting a platform that defines your brand’s essence.

Image of Charles Vallance

Beware the blandwagon

Pressures to conform are overshadowing the importance of distinctiveness and individual visions.

Black and white head and shoulders shot of Gideon Spanier

Adland must reframe the creative narrative

The story must change as the industry comes under financial pressures and the power of technology and AI looms large.


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