IPA Bellwether: budgets still down sharply but marketers dare to hope for better

IPA Bellwether: budgets still down sharply but marketers dare to hope for better

Marketers far more likely to be optimistic about their own company’s prospects than three months ago.

Educating ourselves at the movies: Cinema can improve diversity and inclusivity

Educating ourselves at the movies: Cinema can improve diversity and inclusivity

Rival ad sales chiefs on importance of Black History Month.

Can agencies prosper without offices?

Can agencies prosper without offices?

There are mixed feelings about the role of the office in adland.

Tesco's new CEO: store experience far more important than advertising

Tesco's new CEO: store experience far more important than advertising

Ken Murphy spoke at supermarket's half-year results.

Govt spends £78m via MullenLowe and MG OMD for Covid-19 messaging

Govt spends £78m via MullenLowe and MG OMD for Covid-19 messaging

Government has spent further £8.4m on Brexit-related work.

Kiss teams up with Sky and Nando's to take annual Halloween party virtual

Kiss teams up with Sky and Nando's to take annual Halloween party virtual

Performances will be available to watch via live stream and aired across Kiss network.

Stylist strikes deal with Ocado for return to print

Stylist strikes deal with Ocado for return to print

It has also launched a price for the first time.

Uptick in marketer confidence as fewer brands postpone spend

Uptick in marketer confidence as fewer brands postpone spend

Less than half of multinationals now deferring campaigns, compared with more than 90% in June.

McCann Worldgroup's new London office finally opens its doors

McCann Worldgroup's new London office finally opens its doors

Agency expects to adopt a similar working model to Ogilvy

Will WFH destroy your career?

Will WFH destroy your career?

WFH could mean missed opportunities for development…

Arthur Sadoun: 'We have exhausted everything that remote work can teach us'

Arthur Sadoun: 'We have exhausted everything that remote work can teach us'

Publicis Groupe will 'not be a Zoom company' or '100% in-office company', CEO said in video.

‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response

‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response

Harriet Kingaby, co-chair of the Conscious Advertising Network, and Chris Kenna, chief executive of Brand Advance, disagreed.

Almost a third of Campaign readers still experiencing salary cut

Almost a third of Campaign readers still experiencing salary cut

More than half of respondents to an online survey said they had taken a pay cut at some point.

Ogilvy UK is moving towards a 3:2 working model

Ogilvy UK is moving towards a 3:2 working model

Sea Containers House reopened on 1 September for a maximum of 20% of staff.

Will more WFH break agency culture?

Will more WFH break agency culture?

As the government encourages people to work from home where possible, what does it mean for agency life?

Elvis has left the building: agency is latest to rethink office set-up

Elvis has left the building: agency is latest to rethink office set-up

Next 15-owned outfit departs its home in favour of flexible 'creative hub'

WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave
Govt rolls out ad campaign to support long-delayed Test and Trace app
Adland bosses: U-turn on return to offices is 'disappointing' and 'a blow'

Adland bosses: U-turn on return to offices is 'disappointing' and 'a blow'

Government’s new WFH advice leaves agencies in limbo.

The office is still critical to creative excellence

The office is still critical to creative excellence

Bartle Bogle Hegarty's global chief marketing officer says offices are now free from presenteeism.

Cadbury celebrates older people by finding out fun stories from their past
Adland calls for extra govt support because of new Covid restrictions

Adland calls for extra govt support because of new Covid restrictions

Help is needed in the run-up to Christmas because the quarter is biggest for adspend.

Don't write off the office, reimagine it

Don't write off the office, reimagine it

At their best, offices are creative spaces where the sum is greater than the parts.

Publicis ends salary sacrifice for UK executives earlier than expected

Publicis ends salary sacrifice for UK executives earlier than expected

Temporary pay cuts of 20%, 15% or 10% began in April.

Is Netflix's Reed Hastings right to call working from home 'a pure negative'?

Is Netflix's Reed Hastings right to call working from home 'a pure negative'?

Hastings made the comment in an interview with the Wall Street Journal.

Watford grads fight hiring freeze by setting up own agency

Watford grads fight hiring freeze by setting up own agency

Guap has gained business from small businesses and a local pub.

More support needed for outdoor sector, Ocean warns after 'brutal' six months

More support needed for outdoor sector, Ocean warns after 'brutal' six months

Second quarter was 'as brutal as it gets', chief executive of out-of-home media owner, says.

Back-to-work survey: adland loves its offices… but for only three days a week
Covid-19 cancellations cost UK brand experience agencies £56m-worth of business
TfL's Tube network has been 'hardest hit' in outdoor market. How will it rebound?

TfL's Tube network has been 'hardest hit' in outdoor market. How will it rebound?

TfL's ad revenue was down 90% year on year and changing commuter habits may affect advertiser demand even when 'normality' returns to London.

Indie media agencies join forces to launch industry-first ad campaign

Indie media agencies join forces to launch industry-first ad campaign

The 'Land of independents' is launching nationally today with outdoor, print and digital ads inspired by classic travel campaigns.

Government releases 'Hands. Face. Space' Covid-19 TV ad

Government releases 'Hands. Face. Space' Covid-19 TV ad

Work created by MullenLowe London.

Almost 40,000 marketing jobs have been lost in UK, survey suggests

Almost 40,000 marketing jobs have been lost in UK, survey suggests

Nine per cent of respondents to CIM survey said they had been made redundant, while 20% have had to take a pay cut and 17% were placed on furlough.

Will Dettol's 'back-to-work' ad campaign damage its brand?

Will Dettol's 'back-to-work' ad campaign damage its brand?

Disinfectant brand's latest ad sparked caustic reaction, but will it boost or blight the brand?

As we reopen offices, there’s a huge opportunity to build back better

As we reopen offices, there’s a huge opportunity to build back better

In the latest instalment of Campaign's series, Cilla Snowball says reimagining the office is complex but should offer long-term benefits.

Back to school, not back to basics: how brands can play a role in education

Back to school, not back to basics: how brands can play a role in education

Brands have been involved with education for decades – but now is the time to reassess the support they provide.

US govt plans mega $250m ‘defeat despair’ Covid-19 campaign

US govt plans mega $250m ‘defeat despair’ Covid-19 campaign

Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states.

EE takes glamping to new levels with tech campervan experience

EE takes glamping to new levels with tech campervan experience

Glamping weekend showcases Apple products offered through EE.

What can we learn from the first socially distanced events?

What can we learn from the first socially distanced events?

Covid-secure events have now become the norm, how can these experiences be delivered without compromising on quality?

Pernod Ricard plans for A Very Socially Distanced Christmas

Pernod Ricard plans for A Very Socially Distanced Christmas

Virtual masterclasses and at-home party packages aim to encourage customers back to bars.

Rapp to replace desks with sofas, armchairs, stools and whiteboard walls in return to office

Rapp to replace desks with sofas, armchairs, stools and whiteboard walls in return to office

CEO thinks her return will be harder than coming back from maternity leave.

Campaign news blog: 15-21 August

Campaign news blog: 15-21 August

BrewDog vs Aldi trademark spat turns into unlikely crossover.

Samsung brings Notting Hill Carnival to The Piccadilly Lights

Samsung brings Notting Hill Carnival to The Piccadilly Lights

Notting Hill Carnival will be an online event and feature the sights, sounds and tastes of the carnival.

Lucky Generals on safely navigating workplace FOMO

Lucky Generals on safely navigating workplace FOMO

The Lucky Generals chief executive likens her first day back in the office to when she returned from maternity leave.

Cinema First hails big-screen return with ode to film

Cinema First hails big-screen return with ode to film

Venues across UK reopened on 4 July…

Uefa creates home-viewing experience for Champions League final

Uefa creates home-viewing experience for Champions League final

Former player Clarence Seedorf will chat with fans via video.

Carling encourages nation to go back to their local

Carling encourages nation to go back to their local

Ad is next phase of 'Made local' campaign.

PepsiCo switches play to reflect Champions League revamp

PepsiCo switches play to reflect Champions League revamp

Brand originally launched work across all hero brands.

Consumer magazine publishers opt out of reporting ABC data

Consumer magazine publishers opt out of reporting ABC data

Lack of travel and footfall to high streets during lockdown blamed for lower sales.

Dentsu Aegis Network organic revenue down a fifth in Q2

Dentsu Aegis Network organic revenue down a fifth in Q2

Organic revenue at parent company declines 17.3% and operating profit plunges 39.2%, although cost cuts announced in December have begun to have impact.

Weetabix boosts adspend 15% as locked-down Brits get a taste for cereal

Weetabix boosts adspend 15% as locked-down Brits get a taste for cereal

Uncertain time for consumers has led to preference for familiar brands, Weetabix says.

Facebook removed 7m Covid-19 misinformation posts in three months

Facebook removed 7m Covid-19 misinformation posts in three months

Social network has shed light on scale of coronavirus misinformation problem.

In their words: the skills used by global CMOs to navigate Covid-19

In their words: the skills used by global CMOs to navigate Covid-19

Marketers have been tested like never before, but were able to move at speed when the coronavirus crisis hit.

Creature's 3:2 model can solve ‘remote working vs office’ dilemma

Creature's 3:2 model can solve ‘remote working vs office’ dilemma

In the first in a series about reimagining the office in a Covid world, the founder of Creature discusses how his agency is striking the right balance.

OOH is back, but not as you know it

OOH is back, but not as you know it

How does a medium recover from a historic crisis?

Evening Standard to cut 33% of workforce

Evening Standard to cut 33% of workforce

Restructure is result of 'difficult market conditions' that have been 'further accentuated by Covid-19'.

Virus accelerates need for agencies to change 'at speed of WhatsApp'

Virus accelerates need for agencies to change 'at speed of WhatsApp'

Q2 results show how the crisis has magnified pre-existing trends.

How London's retail destinations are enticing shoppers back

How London's retail destinations are enticing shoppers back

Have shopping districts got what it takes to thrive again, post-lockdown?

ITV sees 'upward trajectory' for ad revenue after 43% slump in Q2
The return to cinema: why the best seat in media will get better

The return to cinema: why the best seat in media will get better

After the Covid-19 shutdown, the 'new', safety-first movie-going experience can be better for advertisers, Karen Stacey argues.

Papa John’s celebrates carnival with themed deliveries

Papa John’s celebrates carnival with themed deliveries

Performers who would usually attend the Notting Hill carnival will make pizza deliveries.

'Full flexibility' is key: What agencies are learning from reopening offices

'Full flexibility' is key: What agencies are learning from reopening offices

With some premises having reopened already and others set to do so in September, how are agencies tackling the return?

A glass half full

A glass half full

There are some positive news, but we aren't ready for that yet.

From reefer madness to wellness tourism: the future of the cannabis industry
Bored, bored, bored: creativity in time of monotony

Bored, bored, bored: creativity in time of monotony

Capturing unique aspects of this moment in history...

Coronavirus live blog: 25-31 July

Coronavirus live blog: 25-31 July

New NHS campaign encourages people to get tested.

Is there any merit in the government’s new crackdown on HFSS ads?

Is there any merit in the government’s new crackdown on HFSS ads?

Advertising’s trade bodies have been unified in their condemnation of Boris Johnson’s plans – but is it a case of 'they would say that, wouldn’t they'?

Watch: Creativity after coronavirus

Watch: Creativity after coronavirus

As we emerge from the worst of the Covid-19 pandemic, is it time, or indeed appropriate, to bring back the belly laughs?

If we want clients to advertise, we should be advertising ourselves

If we want clients to advertise, we should be advertising ourselves

The founder of London Advertising explains why his agency has run an ad campaign about itself in response to the Covid-19 slump.

Coca-Cola takes poetic approach in post-Covid search for purpose
John Lewis Partnership plans move into private housing and product rentals

John Lewis Partnership plans move into private housing and product rentals

In letter to colleagues, chairman Sharon White stressed importance of purpose and new models of retail.

A 'temporary historic drop': JCDecaux suffers 63% decline in Q2

A 'temporary historic drop': JCDecaux suffers 63% decline in Q2

Audiences are now returning, but revenues 'do not yet reflect' that, OOH group says.

Glimmer of daylight as AA/Warc forecasts faster UK ad recovery

Glimmer of daylight as AA/Warc forecasts faster UK ad recovery

Keith Weed urges adland to beat forecasts…

IPG organic revenue falls 10% in Q2

IPG organic revenue falls 10% in Q2

Operating profit plummeted 84.7% to $40.5m.

Reinventing auction houses for the coronavirus age

Reinventing auction houses for the coronavirus age

Unable to hold conventional events, auction houses have gone from 'filming theatre to making television'.

The meaning of community is changing amid coronavirus

The meaning of community is changing amid coronavirus

Covid-19 has changed what community means to us...

Spotify VP: We need offices. I can't bear working from home for the rest of my career

Spotify VP: We need offices. I can't bear working from home for the rest of my career

So much good has come from the office environment. We just need to make working practices less rigid.

Omnicom Q2 organic revenue plunges 23%

Omnicom Q2 organic revenue plunges 23%

Performance is significantly worse than Publicis Groupe.

You gotta have faith

You gotta have faith

Searches for 'prayer' have surged...

M&C Saatchi set to report better than expected Q2 financial results

M&C Saatchi set to report better than expected Q2 financial results

Group said balance sheet 'remains strong'.

Creativity after coronavirus: is it time for the return of funny ha ha?

Creativity after coronavirus: is it time for the return of funny ha ha?

Is it appropriate to bring back the belly laughs?

'It's a wake-up call': how Covid-19 inspired a new public-health brand in eight weeks
A new capitalism

A new capitalism

Increasing concern about the least-worst economic model...

Govt obesity strategy deemed 'slap in the face' for adland

Govt obesity strategy deemed 'slap in the face' for adland

Strategy criticised by ISBA, IPA and AA.

Digital now more than half of global adspend

Digital now more than half of global adspend

Global market will shrink by 9.1% this year, according to Zenith, representing a slightly smaller decline than in 2009.

Tesco Mobile targets money-conscious families amid coronavirus crisis

Tesco Mobile targets money-conscious families amid coronavirus crisis

Campaign highlights network's grocery benefit as nation faces financial difficulties.

Coronavirus live blog: 18-24 July

Coronavirus live blog: 18-24 July

Face masks become compulsory in enclosed public spaces.

Advertising's fear factor: marketing during a pandemic

Advertising's fear factor: marketing during a pandemic

What will be the role of fear beyond Covid-19?

William Eccleshare on the emergence of green shoots for Clear Channel

William Eccleshare on the emergence of green shoots for Clear Channel

Signs of recovery for outdoor advertising are beginning to appear in town centres.

Watch: The liberating experience of making the British Gas lockdown ad

Watch: The liberating experience of making the British Gas lockdown ad

Director Simon Ratigan and ECD Micky Tudor discuss how they made "Helping every way that we can"

Sam Adams' 'Cousin from Boston' quizzes Red Sox legend about new MLB rules

Sam Adams' 'Cousin from Boston' quizzes Red Sox legend about new MLB rules

The new ad was shot by GS&P cofounder Jeff Goodby and will air in New England.

London Cocktail Week becomes a month-long event

London Cocktail Week becomes a month-long event

Brand pop-ups will take place in existing bars to help them come back from the crisis.

Born Free channels lockdown anguish to highlight animal captivity

Born Free channels lockdown anguish to highlight animal captivity

Work explores the emotional impact of being confined.

Publicis Groupe Q2 revenue drops 13%

Publicis Groupe Q2 revenue drops 13%

CEO Arthur Sadoun said the U.S. had a solid performance, helping to limit Publicis' overall revenue decline.

Scotts Miracle-Gro rethinks pre-COVID campaign to go beyond the growth story

Scotts Miracle-Gro rethinks pre-COVID campaign to go beyond the growth story

Alongside agency VaynerMedia, the garden line goes for reconnecting with nature and the togetherness of back-yard life instead of the typical lawn-care imagery.

Twitter ad revenue down 23% despite boom in users

Twitter ad revenue down 23% despite boom in users

Social-media platform's monetisable daily active users were up a third, but total revenues fell by a fifth in the second quarter of 2020.

Will new guidance mean a return to the office for adland?

Will new guidance mean a return to the office for adland?

With employers given 'more discretion' to bring staff back to work from 1 August, will agencies rush back into the office?

New Commercial Arts makes debut with 'post-Covid' global push for outdoor industry

New Commercial Arts makes debut with 'post-Covid' global push for outdoor industry

'#OurSecondChance' for the World Out of Home Organization focuses on a post-lockdown landscape and will run in 60 countries.

Publicis Groupe's Sadoun: Nothing would make me happier than to prove agency doom-mongers 'wrong'

Publicis Groupe's Sadoun: Nothing would make me happier than to prove agency doom-mongers 'wrong'

Arthur Sadoun on resilience during Covid-19, pay cuts and Maurice Levy's advice.

How armchair activism became a force for change

How armchair activism became a force for change

Armchair activism has gained a new sense of purpose...