How have marketing budgets and strategies changed due to COVID-19? Find out here

How have marketing budgets and strategies changed due to COVID-19? Find out here

Agencies and performance marketers are feeling the impact of budget cuts the most.

Pop-up hygiene units: paving a way for crowds to return to football matches

Pop-up hygiene units: paving a way for crowds to return to football matches

Disinfect Group has created the stations that could help make fans feel safe to go back to stadiums.

Theatre on the brink: lending a helping hand to the arts

Theatre on the brink: lending a helping hand to the arts

Creativity is a finely balanced ecosystem and commercial creativity is intrinsically linked to recreational creativity.

Ready for the next pandemic wave: What retailers can learn from South Korea

Ready for the next pandemic wave: What retailers can learn from South Korea

"South Korea has been a great source of inspiration for how to handle a second wave."

Agency transformation needs transformed leadership

Agency transformation needs transformed leadership

Covid-19 has accelerated the need for agencies to change and this requires leadership that is high-functioning, high-performing and built on trust.

XYZ creates platform to bridge digital and physical experiences

XYZ creates platform to bridge digital and physical experiences

Connector will allow people to explore physical pop-up via phone or computer.

M&C Saatchi delays financial results and seeks government coronavirus loan
Retail brands need a radical rethink in a post-Covid world

Retail brands need a radical rethink in a post-Covid world

Pretend the future's already here and start to act now.

Will brands reduce in-housing because of the virus crisis?

Will brands reduce in-housing because of the virus crisis?

There could a swing back to external agencies...

Barclaycard hosts virtual festival with Lewis Capaldi, Mabel and Kaiser Chiefs
Fast-food brands reimagine the future after 'hardest, longest Monday ever'
Coronavirus live blog: 20-26 June

Coronavirus live blog: 20-26 June

Hearst to partially reopen London office.

This is our great interregnum

This is our great interregnum

Today's interregnum will measure the gap between Covid-19 being brought under control and it being eliminated. We are improvising in a waiting room off the main event.

LadBible hosts AR gig featuring Yungblud

LadBible hosts AR gig featuring Yungblud

Hologram will appear in viewers' own surroundings.

Fortnite partners Warner Bros for first-ever in-game movie night

Fortnite partners Warner Bros for first-ever in-game movie night

Players in UK will be able to watch The Prestige.

Accenture Interactive 'significantly impacted' by coronavirus slump

Accenture Interactive 'significantly impacted' by coronavirus slump

Clients focused on 'shoring up what they had', owner of Droga5 said.

Paddy McGuinness brings Benidorm to Burnley as Daz returns to TV to target youths
How we create: Will your brand be the first with firsts?

How we create: Will your brand be the first with firsts?

"Eventually, there will be a first day back at school. A first non-virtual Hinge date. A first zoom-less beer at a bar. A first professional haircut."

Video wizardry, three time zones and 2am sessions: a lockdown documentary
Publicis chiefs insist on celebrating awards in Cannes

Publicis chiefs insist on celebrating awards in Cannes

Journey of Arthur Sadoun and Maurice Lévy to Cannes features in film to promote Cannes-Do Awards.

Pick of the Week: Dacia's DIY charmer might be the best that lockdown has to offer

Pick of the Week: Dacia's DIY charmer might be the best that lockdown has to offer

Publicis.Poke has married the limitations of the moment with conspicuous creativity to great effect.

Magic and Netflix launch the Eurovision-inspired station you didn't know you needed

Magic and Netflix launch the Eurovision-inspired station you didn't know you needed

It will promote Netflix film Eurovision Song Contest: The Story of Fire Saga.

Margaret Jobling to step down as Centrica CMO as part of 'leaner' brand restructure
Art Fund hosts online treasure hunt as museums get green light for July reopening
Skittles encourages people to write to each other in celebration of Pride

Skittles encourages people to write to each other in celebration of Pride

Campaign devised in collaboration with Gay Times and Switchboard.

Pink plonk and monstrous egos: bring back Cannes

Pink plonk and monstrous egos: bring back Cannes

The vulgar exploits of the mega-rich in Monaco don't need to be mirrored in Cannes.

We will value cinema experience even more after lockdown

We will value cinema experience even more after lockdown

Reopening of cinemas on 4 July is good news...

Four in 10 multinationals still plan to hold back adspend until 2021

Four in 10 multinationals still plan to hold back adspend until 2021

WFA's Covid-19 Response Tracker first launched in March.

Social media users 'showing off less' during pandemic

Social media users 'showing off less' during pandemic

We Are Social report suggests a resurgence in people using social to make meaningful connections instead of performing for strangers.

Coronavirus live blog: 13-19 June

Coronavirus live blog: 13-19 June

Amazon, Microsoft, Apple, Facebook and Alphabet have added a combined $1tn to their market caps this year.

The hidden danger for brands: the twin threats from recession

The hidden danger for brands: the twin threats from recession

The Covid-19 recession may have some unusual characteristics, but the arguments in favour of continued brand investment remain as powerful as ever.

Why the UK government's 'test and trace' app plan was doomed to fail

Why the UK government's 'test and trace' app plan was doomed to fail

England's 'world-beating' app to track the Covid-19 virus has been binned. Why is no one surprised?

Covid-19 hindering access to creative industries for underrepresented groups

Covid-19 hindering access to creative industries for underrepresented groups

Creative Access surveyed emerging talent to find out how the pandemic was affecting job prospects.

Watch: Behind the scenes at TikTok's first TV ad

Watch: Behind the scenes at TikTok's first TV ad

TikTok's head of brand and partner marketing discusses how they made 'A little brighter inside'.

Two-thirds of brands not confident in running fully remote pitch process

Two-thirds of brands not confident in running fully remote pitch process

'Notably solid' new-business market in next six to 12 months

Secret Cinema partners Haagen-Dazs and Goodwood for drive-in experience

Secret Cinema partners Haagen-Dazs and Goodwood for drive-in experience

Brand extends Häagen-Dazs partnership with drive-in cinema at circuit.

A view from Dave Trott: The Kansas flu
Telegraph to 'significantly downsize' branded content arm Spark
Which govt departments have been best at using social media during Covid-19?

Which govt departments have been best at using social media during Covid-19?

Facebook, Instagram and Twitter were analysed in study.

5 top ideas from Digitas' Publicis Groupe-wide 'Connected Hackathon' to help clients and consumers

5 top ideas from Digitas' Publicis Groupe-wide 'Connected Hackathon' to help clients and consumers

"Although people often associate the concept of 'hacking' with malicious activity, it's actually a time-tested tool for unlocking creativity."

Live streaming can't authentically recreate an IRL festival experience

Live streaming can't authentically recreate an IRL festival experience

But it can deliver highly engaged audiences.

Three days to get the world clubbing from home: behind Defected Virtual Festival

Three days to get the world clubbing from home: behind Defected Virtual Festival

David Frossman-Miller, head of media at W, gives the lowdown on the comms operation behind the 12-hour live event.

Pride in London warns silent brands: 'The LGBT+ community will remember'

Pride in London warns silent brands: 'The LGBT+ community will remember'

Event has been postponed until 2021 due to Covid-19.

Patron partners Ned's Club for mobile bar

Patron partners Ned's Club for mobile bar

Cocktails will be made to order outside consumers' homes.

News brands saw universal surge in reach as coronavirus hit UK

News brands saw universal surge in reach as coronavirus hit UK

Monthly audiences for national brands were up between 15% and 90% in 12 months ending March.

Don't focus on how sport has changed, but how we have changed

Don't focus on how sport has changed, but how we have changed

The return of the Premier League and other live sport presents an opportunity for brands to say something more meaningful about the role sport plays in our lives.

Home School for mini creatives (part seven): A housebound sports day

Home School for mini creatives (part seven): A housebound sports day

Sports days may be cancelled, but the kids can still exercise their creativity at home, as Dark Horse's Steve Howell takes up this week's lesson.

L'Oreal boosts digital's share of marketing spend from 50% to 70%

L'Oreal boosts digital's share of marketing spend from 50% to 70%

Ecommerce now accounts for 20% of sales at beauty giant.

The month in advertising: Now is the time for brands to invest in marketing
Unilever, Tesco and Mastercard on why CMOs need to invest in advertising

Unilever, Tesco and Mastercard on why CMOs need to invest in advertising

Advertising is an engine for recovery and for growth...

Group M forecasts 12.5% decline in UK ad market

Group M forecasts 12.5% decline in UK ad market

Prediction from WPP media group sits halfway between those of IPG Mediabrands' Magna and AA/Warc.

Advertising matters. It is time to show people why

Advertising matters. It is time to show people why

Brands should be in preparation for recovery. If not, they will suffer all the downsides of the financial crisis and miss out on the rebound as the economy recovers.

Coronavirus live blog: 6-12 June

Coronavirus live blog: 6-12 June

Omnicom Media Group agencies launch bereavement initiative.

UK ad market set to shrink by 8.9% in 2020

UK ad market set to shrink by 8.9% in 2020

Strength of digital advertising will see UK market decline less than in other major European countries.

Publicis.Poke unveils Dacia ad filmed entirely in Tel Aviv flat
What will the return of non-essential retail look like?

What will the return of non-essential retail look like?

Retailers will need to comply with government guidance to manage risk of coronavirus.

How marketers can beat the odds in the face of shifting consumer behaviour

How marketers can beat the odds in the face of shifting consumer behaviour

Consumer behaviour is shifting as a result of the lockdown and, as marketers, we need to expect and design for unreliability.

Give just $1 and make a huge difference to COVID-19 frontline workers

Give just $1 and make a huge difference to COVID-19 frontline workers

1Dollar1Love partners with Together Rising, ad agency Odysseus Arms and countless other creators to push the cause.

Mr Fogg's and Cahoots bars plan socially distanced experiences

Mr Fogg's and Cahoots bars plan socially distanced experiences

There are plans to use beekeeping overalls and gas masks.

UN: Communicators can help save lives. Here's how

UN: Communicators can help save lives. Here's how

Complacency is an emergent threat.

ESI Media signs up to The Ozone Project

ESI Media signs up to The Ozone Project

Evening Standard and Independent are first national news brands to join commercial partnership since launch.

Going digital could help Pride reach new audiences

Going digital could help Pride reach new audiences

With Pride postponed, the LGBT+ community is looking to brands to create new safe spaces.

Pick of the Week: Pride in London shows queer resilience at its finest

Pick of the Week: Pride in London shows queer resilience at its finest

Pride may be postponed, but London's LGBT+ community is still standing strong.

The Big Issue: a digital makeover amid the pandemic

The Big Issue: a digital makeover amid the pandemic

Repositioning includes subscription service and mobile app...

Covid-19 could mean the end of trendspotting

Covid-19 could mean the end of trendspotting

The only way to stay ahead of the curve is to shape it, not predict it.

Bulldog Gin and DJ Mag host virtual house party for World Gin Day

Bulldog Gin and DJ Mag host virtual house party for World Gin Day

Brand pivots summer activity due to loss of festival season.

Glastonbury's Shangri-La creates VR music and arts festival Lost Horizon

Glastonbury's Shangri-La creates VR music and arts festival Lost Horizon

Creators of legendary Shangri-La experience have revealed plans for fully interactive and multi-stage event.

Selfridges reopens with virtual appointments and live entertainment

Selfridges reopens with virtual appointments and live entertainment

Coronavirus-secure environment will include range of measures to make shopping safe.

TAP "The thanks that keeps on thanking" by Not Fur Long

TAP "The thanks that keeps on thanking" by Not Fur Long

To celebrate the efforts of essential workers during the coronavirus pandemic, Thank and Praise (TAP), a platform for thanking key workers, has launched an ad exemplifying the power of a simple "thank you".

Women and minorities feel more pressure from Covid-19, survey reveals

Women and minorities feel more pressure from Covid-19, survey reveals

Diversity research tracker from Creative Equals and Campaign reveals that women, BAME and LGBT+ people report higher levels of stress and unfair treatment at work.

We don't need average Joe any more

We don't need average Joe any more

We must mirror the diversity mosaic of the UK and plan for individuals.

'We don't have a clue': Chaka Sobhani on creativity during the pandemic

'We don't have a clue': Chaka Sobhani on creativity during the pandemic

Industry leaders discussed creativity during Campaign Connect.

Cancer Research UK cancels all 2020 Race for Life events

Cancer Research UK cancels all 2020 Race for Life events

Charity is urging supporters to take part in Race for Life at Home instead.

Coronavirus live blog: 30 May-5 June

Coronavirus live blog: 30 May-5 June

Giffgaff to donate 500 phones to isolated elderly people.

Media agencies are changing fast to make advertising work better

Media agencies are changing fast to make advertising work better

People, not machines, remain the key to understanding the changing market.

Paul Brazier re-emerges with sustainability-focused creative agency

Paul Brazier re-emerges with sustainability-focused creative agency

Ex-creative chief at AMV has launched business with Andrew Pinkess to help clients in age of climate change, pandemics and tech disruption.

BBC Global News: how Covid-19 challenged its brand proposition

BBC Global News: how Covid-19 challenged its brand proposition

Shutdowns, fake news, frozen adspend and blocklisting have been recent hurdles, but advertisers are starting to look for context behind headlines.

Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments

Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments

From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.

Campaign podcast: Group M's Brian Wieser urges marketers to reassess everything

Campaign podcast: Group M's Brian Wieser urges marketers to reassess everything

Renowned ad industry analyst Wieser discusses how brands are being forced to adapt amid the pandemic.

Displaced talent gets a home with vital new platform to springboard next career move

Displaced talent gets a home with vital new platform to springboard next career move

TRANSITION is the brainchild of talent firm Grace Blue Partnerships and backed by major companies including Amazon, Headspace and the 4A's.

While many live sports are still paused, your sports strategy shouldn't be

While many live sports are still paused, your sports strategy shouldn't be

"Historically in times of crisis, sports have played a vital role in healing and unifying our country."

How brands and ad agencies in Brazil are treating crisis with creativity

How brands and ad agencies in Brazil are treating crisis with creativity

"Creativity lies in delivering not only the right words but also the right action."

Watch: How Ogilvy and Voxi made a lockdown ad in 16 days

Watch: How Ogilvy and Voxi made a lockdown ad in 16 days

Ogilvy's Jon Tapper and Vodafone's Maria Koutsoudakis discuss how they created 'I am endless'.

Industry leaders stress importance of sustainability amid 'World War C'

Industry leaders stress importance of sustainability amid 'World War C'

Experts discussed role of communications in the global economic model during Campaign Connect.

Unilever: brands must avoid 'opportunistic' behaviour during tragedy

Unilever: brands must avoid 'opportunistic' behaviour during tragedy

Aline Santos was speaking at Campaign Connect.

Government uses animation for Test and Trace ad

Government uses animation for Test and Trace ad

Film by MullenLowe London is voiced by Mark Strong.

How will brand experience emerge from lockdown in the UK and US?

How will brand experience emerge from lockdown in the UK and US?

Brands should relish this chance to deliver unique creative moments.

'Priceless' pivot: how Mastercard took exclusive experiences online

'Priceless' pivot: how Mastercard took exclusive experiences online

Raja Rajamannar told Campaign Connect audience how brand's pre-Covid-19 risk planning and well-formed brand purpose guided actions through crisis.

How do you ensure your business is recovery ready?

How do you ensure your business is recovery ready?

It's one of the key themes being explored this week at the Campaign Connect festival.

Ad industry heading for 'V-shaped' recovery, Citigroup predicts

Ad industry heading for 'V-shaped' recovery, Citigroup predicts

Investment bank study notes, however, that timing is uncertain.

Ad agency bosses grapple with role of office space in post-lockdown future

Ad agency bosses grapple with role of office space in post-lockdown future

What now for the place where 'happy accidents' could happen at work?

Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

Publicis CEO also called for industry-wide solidarity in light of Covid-19.

Martin Sorrell: Covid-19 is 'burning platform' for digital acceleration

Martin Sorrell: Covid-19 is 'burning platform' for digital acceleration

Sorrell featured in live session during Campaign Connect...

Digital ad market prices nudge back to pre-lockdown levels

Digital ad market prices nudge back to pre-lockdown levels

Ad prices on Facebook and Google appear to have returned to levels before lockdown prompted brands to pause spend.

If advertisers forget indie agencies now, they'll be lost for good
Arthur Sadoun on the U.S. protests and how Publicis Groupe has saved 2,000 jobs through Marcel

Arthur Sadoun on the U.S. protests and how Publicis Groupe has saved 2,000 jobs through Marcel

The holding company leader addressed current events in America and internal news related to COVID in a video for staff.

Home School for mini creatives (part six): Reasons to be playful

Home School for mini creatives (part six): Reasons to be playful

As some kids return to schools, Digitas UK's Emma de la Fosse takes on the teaching mantle at home.

Which paths shall we pave?

Which paths shall we pave?

We have beaten new paths these past few weeks and many will serve us well in the future.

DfE issues love letter to teachers, parents and carers as schools reopen

DfE issues love letter to teachers, parents and carers as schools reopen

Ad thanks those who adapted to remote learning...

Coronavirus live blog: 23-29 May

Coronavirus live blog: 23-29 May

CALM introduces Covid-19 content blocker on Chrome.