'Vax-cam' campaign for Mayor of London channels basketball to boost vaccine take-up
Young people seen celebrating after getting their COVID-19 jabs.
How the 'All together' campaign went from pitch to page in seven days
Out of a crisis we have learned just how much more we can achieve together.
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Two-thirds of planners found it harder to work with creatives during Covid
Many aspects of working life became tougher, APG survey finds – but more than seven in 10 want to continue working in planning.
What we have learned at Campaign in a year since lockdown
Many good things emerged in the last 12 months.
Most adlanders would consider pre-vaccine office return
Media owners are the most willing to take the risk.
The COVID-19 impact on working mothers
Francesca Hernandez, solutions director at Major Players, and working mother of two, lays bare how the COVID-19 pandemic is having a disproportionate impact on women’s careers.
Would vaccine passports be a useful tool for the brand experience industry?
Some experts welcome the new measures but others warn of the potential loss of freedoms.
How to bridge the Biden/Trump divide on vaccine comms
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS veteran Mark Weber for the inside story and historical context.
Publicis pays back Covid salary sacrifices to staff after encouraging Q4
Six thousand staff had taken cuts for up to six months.
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Deep dive: 10 ways agencies can help their staff with home-schooling
As many working parents are navigating an impossible juggling act, agencies are stepping up to help.
Kevin Bacon gives unlimited data to housebound pupils in EE campaign
Ad features actor alongside picture of his mum, who was a teacher.
Innovation and speed keep Shiseido afloat
The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.
How COVID-19 anti-vaccine campaigns differ from the usual anti-vax disinformation
Brands are directly in the crosshairs of anti-vaccine bad actors this time.
NHS campaign ramps up pressure with call to look patients in the eye
Campaign asks public to look Covid patients and frontline workers 'in the eyes and tell them you are doing all you can to stop the spread of Covid-19'.
Govt pulls ad with unproven Covid-19 claim
Cabinet Office has told the ASA the disputed claim will not be repeated.
We are not a virus: why East Asian representation is more important than ever
ESEA people went from the 'hidden minority' to being overrepresented in the media during the pandemic.
Optimism alone isn’t the answer to our problems
How do we approach 2021 practically and psychologically?
Government revives 'Stay at home' slogan as third lockdown begins
PM revealed message at end of address on Monday night.
Govt targets 40- to 60-year-olds with new year Better Health campaign
Ad underpinned by research that found seven in 10 want to make healthier lifestyle changes due to coronavirus.
Alzheimer's Society "Imagine" (in-house)
Alzheimer's Society uses poetry to encapsulate the impact of Covid-19 on people with the disease.
The 10 Covid phrases that need keeping beyond the pandemic
It's a year we're all ready to leave behind - but there are positives that have arisen from 2020 that we should strive to hold on to.
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A year of not normal: Covid-19 dominates Campaign’s most-read features of 2020
From Sorrell and Sharp to adland’s latest burst of startups, Campaign has compiled this year’s top features.
How do we celebrate with employees this year?
What if we gave employees a sense of connection and belonging for the holidays, asks Dawn-Marie Kerper of Ogilvy.
Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming
CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.
Burger King promotes independent competitors as Covid-19 restrictions tighten
Brand claims ‘there’s more to life than the Whopper’.
The 10 Covid phrases and words that need binning in 2021
As we adapted to life working under coronavirus conditions, 2020 ushered in a maddening lexicon that, hopefully, can be ditched next year, VCCP Partnership's chief executive writes.
Lockdown (ad)ventures: What’s different about agency start-ups born during the pandemic?
Campaign India speaks to entrepreneurs who kickstarted agency ops during the lockdown.
The rise of the ‘nervy-vaxxer’: overcoming one of comms’ greatest challenges
Without mass compliance, vaccines won’t work. Engine, MHP and Mischief's head of health explains how a ‘health-sumer’ approach can defeat hesitancy.
Could a lottery help to end the Covid-19 pandemic?
Ending the pandemic relies on the public to follow social-distancing measures and getting the vaccine. How can behavioural science help?
The comms plan behind Moderna’s Covid-19 vaccine
A tiny team of three focuses on transparency as the vaccine is submitted for emergency use authorization.
London Taxis censured for radio ad overstating Covid-19 safety
Not all models of taxi offer two-metre gap from driver, ad watchdog found.
Plan Like an Optimist
The VCCP chairman reflects on the importance of optimism now more of the crisis is likely behind us than ahead of us.
Outdoor industry says ad recall over lockdown was up 51%
It is working on encouraging brands to use the medium as adspend has fallen this year.
Young people need our support now more than ever. How will you help?
As part of Campaign's coverage about the challenges facing Generation Covid, the young people trying to break into advertising during the pandemic, former MediaCom global CEO Stephen Allan says there is so much more that the industry can do.
ITV says ad revenue will return to growth this month
Broadcaster predicts Q4 will be 'slightly up', with November being up 6%.
Advertising and media stocks surge after effective vaccine trial
Cinema and events businesses were among the biggest risers.
How agencies, brands and media owners are dealing with the second lockdown
Brands could still benefit from 'a digital Christmas'.
What does the second lockdown mean for the experiences sector?
New national restrictions coming into place on 5 November will put in-person brand experiences on hold.
Ad chiefs are calmer as second lockdown hits
As tougher coronavirus restrictions return across the UK, agency executives do not expect the impact to be as bad as the first time around, Simon Gwynn reports from Glasgow.
More than half of adlanders are completely avoiding the office
Seven per cent of workers are going in full time.
Xmas quarter facing worse than expected 10% ad decline, AA/Warc warns
Slower recovery in 2021 is also in prospect, forecast says.
IPA Bellwether: budgets still down sharply but marketers dare to hope for better
Marketers far more likely to be optimistic about their own company’s prospects than three months ago.
Educating ourselves at the movies: Cinema can improve diversity and inclusivity
Rival ad sales chiefs on importance of Black History Month.
Can agencies prosper without offices?
There are mixed feelings about the role of the office in adland.
Tesco's new CEO: store experience far more important than advertising
Ken Murphy spoke at supermarket's half-year results.
Govt spends £78m via MullenLowe and MG OMD for Covid-19 messaging
Government has spent further £8.4m on Brexit-related work.
Kiss teams up with Sky and Nando's to take annual Halloween party virtual
Performances will be available to watch via live stream and aired across Kiss network.
Stylist strikes deal with Ocado for return to print
It has also launched a price for the first time.
Uptick in marketer confidence as fewer brands postpone spend
Less than half of multinationals now deferring campaigns, compared with more than 90% in June.
McCann Worldgroup's new London office finally opens its doors
Agency expects to adopt a similar working model to Ogilvy
Will WFH destroy your career?
WFH could mean missed opportunities for development…
Arthur Sadoun: 'We have exhausted everything that remote work can teach us'
Publicis Groupe will 'not be a Zoom company' or '100% in-office company', CEO said in video.
‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response
Harriet Kingaby, co-chair of the Conscious Advertising Network, and Chris Kenna, chief executive of Brand Advance, disagreed.
Almost a third of Campaign readers still experiencing salary cut
More than half of respondents to an online survey said they had taken a pay cut at some point.
Ogilvy UK is moving towards a 3:2 working model
Sea Containers House reopened on 1 September for a maximum of 20% of staff.
Will more WFH break agency culture?
As the government encourages people to work from home where possible, what does it mean for agency life?
Elvis has left the building: agency is latest to rethink office set-up
Next 15-owned outfit departs its home in favour of flexible 'creative hub'
WPP chiefs buy £1m of shares despite jitters over second Covid-19 wave
Stock price underwent a temporary bounce.
Govt rolls out ad campaign to support long-delayed Test and Trace app
Spot launches on primetime TV tonight.
Adland bosses: U-turn on return to offices is 'disappointing' and 'a blow'
Government’s new WFH advice leaves agencies in limbo.
The office is still critical to creative excellence
Bartle Bogle Hegarty's global chief marketing officer says offices are now free from presenteeism.
Cadbury celebrates older people by finding out fun stories from their past
Film created by VCCP...
Adland calls for extra govt support because of new Covid restrictions
Help is needed in the run-up to Christmas because the quarter is biggest for adspend.
Don't write off the office, reimagine it
At their best, offices are creative spaces where the sum is greater than the parts.
Publicis ends salary sacrifice for UK executives earlier than expected
Temporary pay cuts of 20%, 15% or 10% began in April.
Is Netflix's Reed Hastings right to call working from home 'a pure negative'?
Hastings made the comment in an interview with the Wall Street Journal.
Watford grads fight hiring freeze by setting up own agency
Guappp has gained business from small businesses and a local pub.
More support needed for outdoor sector, Ocean warns after 'brutal' six months
Second quarter was 'as brutal as it gets', chief executive of out-of-home media owner, says.
Back-to-work survey: adland loves its offices… but for only three days a week
It isn’t farewell to the office yet…
Covid-19 cancellations cost UK brand experience agencies £56m-worth of business
Shops are set to shrink by 30%.
TfL's Tube network has been 'hardest hit' in outdoor market. How will it rebound?
TfL's ad revenue was down 90% year on year and changing commuter habits may affect advertiser demand even when 'normality' returns to London.
Indie media agencies join forces to launch industry-first ad campaign
The 'Land of independents' is launching nationally today with outdoor, print and digital ads inspired by classic travel campaigns.
Government releases 'Hands. Face. Space' Covid-19 TV ad
Work created by MullenLowe London.
Almost 40,000 marketing jobs have been lost in UK, survey suggests
Nine per cent of respondents to CIM survey said they had been made redundant, while 20% have had to take a pay cut and 17% were placed on furlough.
Will Dettol's 'back-to-work' ad campaign damage its brand?
Disinfectant brand's latest ad sparked caustic reaction, but will it boost or blight the brand?
As we reopen offices, there’s a huge opportunity to build back better
In the latest instalment of Campaign's series, Cilla Snowball says reimagining the office is complex but should offer long-term benefits.
Back to school, not back to basics: how brands can play a role in education
Brands have been involved with education for decades – but now is the time to reassess the support they provide.
US govt plans mega $250m ‘defeat despair’ Covid-19 campaign
Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states.
EE takes glamping to new levels with tech campervan experience
Glamping weekend showcases Apple products offered through EE.
What can we learn from the first socially distanced events?
Covid-secure events have now become the norm, how can these experiences be delivered without compromising on quality?
Pernod Ricard plans for A Very Socially Distanced Christmas
Virtual masterclasses and at-home party packages aim to encourage customers back to bars.
Rapp to replace desks with sofas, armchairs, stools and whiteboard walls in return to office
CEO thinks her return will be harder than coming back from maternity leave.
Campaign news blog: 15-21 August
BrewDog vs Aldi trademark spat turns into unlikely crossover.
Samsung brings Notting Hill Carnival to The Piccadilly Lights
Notting Hill Carnival will be an online event and feature the sights, sounds and tastes of the carnival.
Lucky Generals on safely navigating workplace FOMO
The Lucky Generals chief executive likens her first day back in the office to when she returned from maternity leave.
Cinema First hails big-screen return with ode to film
Venues across UK reopened on 4 July…
Uefa creates home-viewing experience for Champions League final
Former player Clarence Seedorf will chat with fans via video.
Carling encourages nation to go back to their local
Ad is next phase of 'Made local' campaign.
PepsiCo switches play to reflect Champions League revamp
Brand originally launched work across all hero brands.
Consumer magazine publishers opt out of reporting ABC data
Lack of travel and footfall to high streets during lockdown blamed for lower sales.
Dentsu Aegis Network organic revenue down a fifth in Q2
Organic revenue at parent company declines 17.3% and operating profit plunges 39.2%, although cost cuts announced in December have begun to have impact.
Weetabix boosts adspend 15% as locked-down Brits get a taste for cereal
Uncertain time for consumers has led to preference for familiar brands, Weetabix says.
Facebook removed 7m Covid-19 misinformation posts in three months
Social network has shed light on scale of coronavirus misinformation problem.
In their words: the skills used by global CMOs to navigate Covid-19
Marketers have been tested like never before, but were able to move at speed when the coronavirus crisis hit.
Creature's 3:2 model can solve ‘remote working vs office’ dilemma
In the first in a series about reimagining the office in a Covid world, the founder of Creature discusses how his agency is striking the right balance.
OOH is back, but not as you know it
How does a medium recover from a historic crisis?
Evening Standard to cut 33% of workforce
Restructure is result of 'difficult market conditions' that have been 'further accentuated by Covid-19'.
Virus accelerates need for agencies to change 'at speed of WhatsApp'
Q2 results show how the crisis has magnified pre-existing trends.
How London's retail destinations are enticing shoppers back
Have shopping districts got what it takes to thrive again, post-lockdown?
ITV sees 'upward trajectory' for ad revenue after 43% slump in Q2
Ad revenue fell 23% in July.