People, not machines, remain the key to understanding the changing market.
Ex-creative chief at AMV has launched business with Andrew Pinkess to help clients in age of climate change, pandemics and tech disruption.
Shutdowns, fake news, frozen adspend and blocklisting have been recent hurdles, but advertisers are starting to look for context behind headlines.
From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.
Renowned ad industry analyst Wieser discusses how brands are being forced to adapt amid the pandemic.
TRANSITION is the brainchild of talent firm Grace Blue Partnerships and backed by major companies including Amazon, Headspace and the 4A's.
"Historically in times of crisis, sports have played a vital role in healing and unifying our country."
"Creativity lies in delivering not only the right words but also the right action."
Ogilvy's Jon Tapper and Vodafone's Maria Koutsoudakis discuss how they created 'I am endless'.
Experts discussed role of communications in the global economic model during Campaign Connect.
Aline Santos was speaking at Campaign Connect.
Film by MullenLowe London is voiced by Mark Strong.
Brands should relish this chance to deliver unique creative moments.
Raja Rajamannar told Campaign Connect audience how brand's pre-Covid-19 risk planning and well-formed brand purpose guided actions through crisis.
It's one of the key themes being explored this week at the Campaign Connect festival.
Investment bank study notes, however, that timing is uncertain.
What now for the place where 'happy accidents' could happen at work?
Publicis CEO also called for industry-wide solidarity in light of Covid-19.
Sorrell featured in live session during Campaign Connect...
Ad prices on Facebook and Google appear to have returned to levels before lockdown prompted brands to pause spend.
If you want us later, brief us now...
The holding company leader addressed current events in America and internal news related to COVID in a video for staff.
As some kids return to schools, Digitas UK's Emma de la Fosse takes on the teaching mantle at home.
We have beaten new paths these past few weeks and many will serve us well in the future.
Ad thanks those who adapted to remote learning...
CALM introduces Covid-19 content blocker on Chrome.
Star of Christmas ad features in campaign...
TikTok's growth raises a wider question about whether the Western ad industry is slipping behind.
Spot was unveiled at daily government briefing.
When people drift back to work, things (both physically and psychologically) will be very different. And maybe this will be for the better.
Remakes of Honda and Aldi ads have stronger emotional impact
Video footage and images from the stock exchange's extensive archive bring the ad to life.
"Your brand will need to remain smart (or get smart if you are lagging behind) concerning your ecommerce business unit."
A live audience may be permitted to Royal Albert Hall performances in August.
Brands talk about 'cultural relevance', but with many venues and artists on the brink of financial collapse, now is the time to show they really mean it.
AAR's Victoria Fox and Ingenuity's Duncan Wood discuss what they are learning as agencies pitch over video chat.
Let's not waste this once-in-a-generation opportunity to rethink how we want to work.
Having to cope with half of the resources can be a catalyst for radical change.
"Let's make the most of this period of experimentation."
Forecast is better than worst predictions for global agency sector.
eBay has unveiled a campaign encouraging consumers to buy products from small businesses on the platform.
Ovarian Cancer Action has launched a campaign urging people who are experiencing symptoms of cancer to visit their doctor, regardless of stay-at-home and social-distancing guidance.
Sound of beach paradise is available through phones placed in flight mode.
Cues such as scent, eye contact and micro-expressions are all lost in video calls.
Sainsbury's celebrates employees for their efforts during the coronavirus pandemic.
Foster's adjusts to home-working culture with its own range of quirky merchandise for video calls.
Brands don't need to wait for permission to help us all escape the collective boredom.
Warc predicts global adspend to fall by 8.1% this year
DMGT forecasts 45% decline in May.
"For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."
Our lockdown culinary ambitions haven't always gone to plan, as KFC captures in this spot.
It now looks likely that a large number of employees won't return to the office again in 2020.
The drive is being pushed with a new ad from Evolution Bureau.
As businesses move more work online, Creative Equals' Lydia Amoah shares ways that brands can move forward from hate, with inclusivity front of mind.
Low-tech campaign will raise money for bartenders.
Janine Pelosi on marketing, and securing, lockdown's breakout brand.
Majority of readers expect to return by October...
"New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them that we will persevere."
A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.
Great music always comes out of bad times...
Mini announces a triumphant return to production following disruption caused by the coronavirus pandemic.
Battersea enlists its own online community to show the role of rescued pets in providing comfort and entertainment for the housebound masses during lockdown.
Treasury Wine Estates brand is connecting friends separated by lockdown.
Campaign focuses on role of essential workers during Covid-19.
Scandal has dominated press coverage over bank holiday weekend.
Industry insiders are hoping for 'green shoots' but remain cautious.
"Innovation is not just an outcome, but a mindset which brands must build into their business culture."
Aldi, Haribo, Honda, Walkers and Weetabix ads reimagined...
Ad is set to Chariots of Fire and recognises real front-line workers across UK.
Office will limit capacity to 225 people...
The "Fake It Until You Lake It" campaign launches just in time for Memorial Day.
Experts voice a number of concerns about the sudden influx of people to national parks.
But if you want some clues on what to do next, talk to real people.
Dove celebrates the strength and determination of frontline workers amid the coronavirus pandemic.
Event is partnering MelodyVR.
Heineken-owned brand is shifting to digital-first marketing strategy.
Don't obsess about what's going to change; think about the big ideas that remain stable.
All proceeds from #SuperBear will be donated to NHS...
The brand is donating $5 for every social post tagged.
"We are acknowledging how our home lives, our work lives, our family lives and our social lives have all been mashed together into one."
The ad industry is undergoing necessary reinvention and making comms more useful.
APA has issued guidelines on how shoots can operate safely and scripts are being adapted accordingly.
Marrying both in a post-Covid-19 world could be the route to success.
Are your 2020 planning insights now obsolete?
Carter Murray and Susan Credle get candid about what they're learning when it comes to leadership as well as creative and operational processes amid crisis.
Seeking new ways to reach customers...
Spot appeared ahead of Body Coach's PE session on YouTube.
"As we said at the start of this crisis, this is a marathon, not a sprint."
Safety 1st teamed up with Allen & Gerritsen to create "Signs of the Times."
Latest work by Uncommon is part of broadcaster's 'Britain get talking' initiative for mental wellness.
"I think the repetitive work that we're seeing is likely the result of boredom leading to a creativity glut."
"No person will be required to return to the office if they are not comfortable doing so."
How Havas Health & You's rapid evolution is powering needed convergence of creative, media and health in adland
CEO Donna Murphy on the future agency model, what wins in a post-pandemic world, and welcoming creative powerhouse Icaro Doria as new global CCO.
Socially distanced return to experiences could see people being entertained from comfort of their cars.
Pablo London has created a campaign to support small and independent businesses during the pandemic.
Gaggle has come up with some ways to ensure shoots could adhere to safety rules.
There will also be temperature checks and one-way stairs system.
VoxComm has 11 member associations.
Campaign's teams in Asia, UK and US will co-host event during 2-3 June.
Twitter has said it will become permanent option for staff