Media agencies are changing fast to make advertising work better

Media agencies are changing fast to make advertising work better

People, not machines, remain the key to understanding the changing market.

Paul Brazier re-emerges with sustainability-focused creative agency

Paul Brazier re-emerges with sustainability-focused creative agency

Ex-creative chief at AMV has launched business with Andrew Pinkess to help clients in age of climate change, pandemics and tech disruption.

BBC Global News: how Covid-19 challenged its brand proposition

BBC Global News: how Covid-19 challenged its brand proposition

Shutdowns, fake news, frozen adspend and blocklisting have been recent hurdles, but advertisers are starting to look for context behind headlines.

Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments

Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments

From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.

Campaign podcast: Group M's Brian Wieser urges marketers to reassess everything

Campaign podcast: Group M's Brian Wieser urges marketers to reassess everything

Renowned ad industry analyst Wieser discusses how brands are being forced to adapt amid the pandemic.

Displaced talent gets a home with vital new platform to springboard next career move

Displaced talent gets a home with vital new platform to springboard next career move

TRANSITION is the brainchild of talent firm Grace Blue Partnerships and backed by major companies including Amazon, Headspace and the 4A's.

While many live sports are still paused, your sports strategy shouldn't be

While many live sports are still paused, your sports strategy shouldn't be

"Historically in times of crisis, sports have played a vital role in healing and unifying our country."

How brands and ad agencies in Brazil are treating crisis with creativity

How brands and ad agencies in Brazil are treating crisis with creativity

"Creativity lies in delivering not only the right words but also the right action."

Watch: How Ogilvy and Voxi made a lockdown ad in 16 days

Watch: How Ogilvy and Voxi made a lockdown ad in 16 days

Ogilvy's Jon Tapper and Vodafone's Maria Koutsoudakis discuss how they created 'I am endless'.

Industry leaders stress importance of sustainability amid 'World War C'

Industry leaders stress importance of sustainability amid 'World War C'

Experts discussed role of communications in the global economic model during Campaign Connect.

Unilever: brands must avoid 'opportunistic' behaviour during tragedy

Unilever: brands must avoid 'opportunistic' behaviour during tragedy

Aline Santos was speaking at Campaign Connect.

Government uses animation for Test and Trace ad

Government uses animation for Test and Trace ad

Film by MullenLowe London is voiced by Mark Strong.

How will brand experience emerge from lockdown in the UK and US?

How will brand experience emerge from lockdown in the UK and US?

Brands should relish this chance to deliver unique creative moments.

'Priceless' pivot: how Mastercard took exclusive experiences online

'Priceless' pivot: how Mastercard took exclusive experiences online

Raja Rajamannar told Campaign Connect audience how brand's pre-Covid-19 risk planning and well-formed brand purpose guided actions through crisis.

How do you ensure your business is recovery ready?

How do you ensure your business is recovery ready?

It's one of the key themes being explored this week at the Campaign Connect festival.

Ad industry heading for 'V-shaped' recovery, Citigroup predicts

Ad industry heading for 'V-shaped' recovery, Citigroup predicts

Investment bank study notes, however, that timing is uncertain.

Ad agency bosses grapple with role of office space in post-lockdown future

Ad agency bosses grapple with role of office space in post-lockdown future

What now for the place where 'happy accidents' could happen at work?

Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

Publicis CEO also called for industry-wide solidarity in light of Covid-19.

Martin Sorrell: Covid-19 is 'burning platform' for digital acceleration

Martin Sorrell: Covid-19 is 'burning platform' for digital acceleration

Sorrell featured in live session during Campaign Connect...

Digital ad market prices nudge back to pre-lockdown levels

Digital ad market prices nudge back to pre-lockdown levels

Ad prices on Facebook and Google appear to have returned to levels before lockdown prompted brands to pause spend.

If advertisers forget indie agencies now, they'll be lost for good
Arthur Sadoun on the U.S. protests and how Publicis Groupe has saved 2,000 jobs through Marcel

Arthur Sadoun on the U.S. protests and how Publicis Groupe has saved 2,000 jobs through Marcel

The holding company leader addressed current events in America and internal news related to COVID in a video for staff.

Home School for mini creatives (part six): Reasons to be playful

Home School for mini creatives (part six): Reasons to be playful

As some kids return to schools, Digitas UK's Emma de la Fosse takes on the teaching mantle at home.

Which paths shall we pave?

Which paths shall we pave?

We have beaten new paths these past few weeks and many will serve us well in the future.

DfE issues love letter to teachers, parents and carers as schools reopen

DfE issues love letter to teachers, parents and carers as schools reopen

Ad thanks those who adapted to remote learning...

Coronavirus live blog: 23-29 May

Coronavirus live blog: 23-29 May

CALM introduces Covid-19 content blocker on Chrome.

Argos invites nation to take up drumming at home in lockdown content series
The smart money for TikTok shows China is a growing force in media

The smart money for TikTok shows China is a growing force in media

TikTok's growth raises a wider question about whether the Western ad industry is slipping behind.

Government and NHS launch film to educate public on Test and Trace

Government and NHS launch film to educate public on Test and Trace

Spot was unveiled at daily government briefing.

Agencies once designed for averageness could now achieve greatness

Agencies once designed for averageness could now achieve greatness

When people drift back to work, things (both physically and psychologically) will be very different. And maybe this will be for the better.

All five remakes in ITV 'The people's ad break' outstrip originals for brand recall

All five remakes in ITV 'The people's ad break' outstrip originals for brand recall

Remakes of Honda and Aldi ads have stronger emotional impact

'The Great Depression didn't stop us. 9/11 didn't stop us,' says NYSE in reopening spot

'The Great Depression didn't stop us. 9/11 didn't stop us,' says NYSE in reopening spot

Video footage and images from the stock exchange's extensive archive bring the ad to life.

Will DTC actually change post-COVID retail forever?

Will DTC actually change post-COVID retail forever?

"Your brand will need to remain smart (or get smart if you are lagging behind) concerning your ecommerce business unit."

BBC Proms reimagined for lockdown times

BBC Proms reimagined for lockdown times

A live audience may be permitted to Royal Albert Hall performances in August.

Lockdown is an opportunity for a new cultural awakening

Lockdown is an opportunity for a new cultural awakening

Brands talk about 'cultural relevance', but with many venues and artists on the brink of financial collapse, now is the time to show they really mean it.

Campaign podcast: new-business activity picking up and 'Zoom pitches' here to stay

Campaign podcast: new-business activity picking up and 'Zoom pitches' here to stay

AAR's Victoria Fox and Ingenuity's Duncan Wood discuss what they are learning as agencies pitch over video chat.

Welcome to hybrid working

Welcome to hybrid working

Let's not waste this once-in-a-generation opportunity to rethink how we want to work.

The power of 50% thinking in a time of crisis

The power of 50% thinking in a time of crisis

Having to cope with half of the resources can be a catalyst for radical change.

Why now's the time for rogue-a-matic media buying

Why now's the time for rogue-a-matic media buying

"Let's make the most of this period of experimentation."

Dentsu Aegis expects Q2 revenue to drop 15-20%

Dentsu Aegis expects Q2 revenue to drop 15-20%

Forecast is better than worst predictions for global agency sector.

eBay "Stronger as one" by McCann London

eBay "Stronger as one" by McCann London

eBay has unveiled a campaign encouraging consumers to buy products from small businesses on the platform.

Ovarian Cancer Action "Cancer is working from home" by TBWA\London

Ovarian Cancer Action "Cancer is working from home" by TBWA\London

Ovarian Cancer Action has launched a campaign urging people who are experiencing symptoms of cancer to visit their doctor, regardless of stay-at-home and social-distancing guidance.

Beavertown supports launch of Staycation IPA with tropical audio experience

Beavertown supports launch of Staycation IPA with tropical audio experience

Sound of beach paradise is available through phones placed in flight mode.

Smell you later: tips on a successful video call

Smell you later: tips on a successful video call

Cues such as scent, eye contact and micro-expressions are all lost in video calls.

Sainsbury's "Thank you" by Wieden & Kennedy London

Sainsbury's "Thank you" by Wieden & Kennedy London

Sainsbury's celebrates employees for their efforts during the coronavirus pandemic.

Foster's "Working from home range" by Adam & Eve/DDB

Foster's "Working from home range" by Adam & Eve/DDB

Foster's adjusts to home-working culture with its own range of quirky merchandise for video calls.

Eat, sleep, f**k repeats: regaining brands' rightful place as entertainer

Eat, sleep, f**k repeats: regaining brands' rightful place as entertainer

Brands don't need to wait for permission to help us all escape the collective boredom.

Global adspend slump expected to be less severe than 2009 crash

Global adspend slump expected to be less severe than 2009 crash

Warc predicts global adspend to fall by 8.1% this year

Daily Mail reports ad revenue almost halved in April and May
Get ready to find out the most creative agencies of the last decade in global Cannes report

Get ready to find out the most creative agencies of the last decade in global Cannes report

"For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."

Pick of the Week: KFC's cheeky comeback meets hungry fans' cravings

Pick of the Week: KFC's cheeky comeback meets hungry fans' cravings

Our lockdown culinary ambitions haven't always gone to plan, as KFC captures in this spot.

No rush to normal: how advertising companies' back-to-office plans match up

No rush to normal: how advertising companies' back-to-office plans match up

It now looks likely that a large number of employees won't return to the office again in 2020.

Bed Bath & Beyond answers need for home good with $10M donation

Bed Bath & Beyond answers need for home good with $10M donation

The drive is being pushed with a new ad from Evolution Bureau.

10 steps to combat hate crime in an increasingly virtual world

10 steps to combat hate crime in an increasingly virtual world

As businesses move more work online, Creative Equals' Lydia Amoah shares ways that brands can move forward from hate, with inclusivity front of mind.

Bacardi hotline serves advice to home cocktail makers

Bacardi hotline serves advice to home cocktail makers

Low-tech campaign will raise money for bartenders.

Zoom marketing chief: 'We know the immense responsibility we have'

Zoom marketing chief: 'We know the immense responsibility we have'

Janine Pelosi on marketing, and securing, lockdown's breakout brand.

Little appetite for returning to office full time, survey shows

Little appetite for returning to office full time, survey shows

Majority of readers expect to return by October...

New animated Northwell Health ad shows a badass little girl uniting NY amid pandemic

New animated Northwell Health ad shows a badass little girl uniting NY amid pandemic

"New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them that we will persevere."

Our world is waking up to collective action (finally)

Our world is waking up to collective action (finally)

A notable response to this unprecedented set of circumstances has been the rise of collective action and the acceleration of collaboration.

Advertising will sound very different post-Covid-19

Advertising will sound very different post-Covid-19

Great music always comes out of bad times...

Mini "Re-emergence 2020" by The Brooklyn Brothers

Mini "Re-emergence 2020" by The Brooklyn Brothers

Mini announces a triumphant return to production following disruption caused by the coronavirus pandemic.

Battersea "Rescues to the rescue" by FCB Inferno

Battersea "Rescues to the rescue" by FCB Inferno

Battersea enlists its own online community to show the role of rescued pets in providing comfort and entertainment for the housebound masses during lockdown.

Blossom Hill delivers night in with drinks and floral masterclass

Blossom Hill delivers night in with drinks and floral masterclass

Treasury Wine Estates brand is connecting friends separated by lockdown.

TSB sponsors Britain's Unsung Heroes documentary on Channel 4

TSB sponsors Britain's Unsung Heroes documentary on Channel 4

Campaign focuses on role of essential workers during Covid-19.

'Trumpian' Cummings defence a 'govt comms disaster that could prove deadly'

'Trumpian' Cummings defence a 'govt comms disaster that could prove deadly'

Scandal has dominated press coverage over bank holiday weekend.

UK ad market slump set to improve slightly in June

UK ad market slump set to improve slightly in June

Industry insiders are hoping for 'green shoots' but remain cautious.

How brands should innovate in the next phase of COVID-19

How brands should innovate in the next phase of COVID-19

"Innovation is not just an outcome, but a mindset which brands must build into their business culture."

Like brands, only shaggier: canine Aldi remake among ITV competition winners

Like brands, only shaggier: canine Aldi remake among ITV competition winners

Aldi, Haribo, Honda, Walkers and Weetabix ads reimagined...

HSBC enlists Sandi Toksvig to thank key workers

HSBC enlists Sandi Toksvig to thank key workers

Ad is set to Chariots of Fire and recognises real front-line workers across UK.

Publicis Groupe UK to reopen Chancery Lane office on 1 July

Publicis Groupe UK to reopen Chancery Lane office on 1 July

Office will limit capacity to 225 people...

Labatt beer transforms original summer ads to show people having fun - at a distance

Labatt beer transforms original summer ads to show people having fun - at a distance

The "Fake It Until You Lake It" campaign launches just in time for Memorial Day.

Wildfire risk takes center stage in Ad Council's new public land PSA

Wildfire risk takes center stage in Ad Council's new public land PSA

Experts voice a number of concerns about the sudden influx of people to national parks.

There isn't one right answer for brands right now

There isn't one right answer for brands right now

But if you want some clues on what to do next, talk to real people.

Dove "Courage is beautiful" by Ogilvy

Dove "Courage is beautiful" by Ogilvy

Dove celebrates the strength and determination of frontline workers amid the coronavirus pandemic.

Wireless Festival transforms into digital and VR experience
Desperados and Elrow mix physical and virtual with parties at Spanish sights

Desperados and Elrow mix physical and virtual with parties at Spanish sights

Heineken-owned brand is shifting to digital-first marketing strategy.

Give me a compass, not a crystal ball

Give me a compass, not a crystal ball

Don't obsess about what's going to change; think about the big ideas that remain stable.

John Lewis and Waitrose reveal design of this year's must-have soft toy

John Lewis and Waitrose reveal design of this year's must-have soft toy

All proceeds from #SuperBear will be donated to NHS...

Ignore the naysayers who think Aperol is only a winter drink and raise a glass for COVID-19 relief
Realtor.com tells everybody to let real selves shine amid sheltering mandates

Realtor.com tells everybody to let real selves shine amid sheltering mandates

"We are acknowledging how our home lives, our work lives, our family lives and our social lives have all been mashed together into one."

BT shows us how coronavirus can change advertising for the better

BT shows us how coronavirus can change advertising for the better

The ad industry is undergoing necessary reinvention and making comms more useful.

Two metres apart, please: creatives adapt scripts and shoots for social distancing

Two metres apart, please: creatives adapt scripts and shoots for social distancing

APA has issued guidelines on how shoots can operate safely and scripts are being adapted accordingly.

Agencies should embrace the tech in pitches but never forget the human dimension

Agencies should embrace the tech in pitches but never forget the human dimension

Marrying both in a post-Covid-19 world could be the route to success.

The crisis has shifted habits: Do you know your consumer anymore?

The crisis has shifted habits: Do you know your consumer anymore?

Are your 2020 planning insights now obsolete?

FCB's global CEO and CCO on how pandemic is reshaping agency (for the better)

FCB's global CEO and CCO on how pandemic is reshaping agency (for the better)

Carter Murray and Susan Credle get candid about what they're learning when it comes to leadership as well as creative and operational processes amid crisis.

How have alcohol brands adapted to life in lockdown?

How have alcohol brands adapted to life in lockdown?

Seeking new ways to reach customers...

Kellogg drops Pringles ad targeting Joe Wicks viewers

Kellogg drops Pringles ad targeting Joe Wicks viewers

Spot appeared ahead of Body Coach's PE session on YouTube.

IPG opens some international locations, but "will not rush back" to all offices

IPG opens some international locations, but "will not rush back" to all offices

"As we said at the start of this crisis, this is a marathon, not a sprint."

Brand behind iconic 'Baby on Board' sign tweaks design for WFH

Brand behind iconic 'Baby on Board' sign tweaks design for WFH

Safety 1st teamed up with Allen & Gerritsen to create "Signs of the Times."

ITV encourages people to reach out during Mental Health Awareness Week

ITV encourages people to reach out during Mental Health Awareness Week

Latest work by Uncommon is part of broadcaster's 'Britain get talking' initiative for mental wellness.

Here's how adland is staving off boredom amid social distancing

Here's how adland is staving off boredom amid social distancing

"I think the repetitive work that we're seeing is likely the result of boredom leading to a creativity glut."

Omnicom Group CEO unveils '3-phase' plan for office return

Omnicom Group CEO unveils '3-phase' plan for office return

"No person will be required to return to the office if they are not comfortable doing so."

How Havas Health & You's rapid evolution is powering needed convergence of creative, media and health in adland

How Havas Health & You's rapid evolution is powering needed convergence of creative, media and health in adland

CEO Donna Murphy on the future agency model, what wins in a post-pandemic world, and welcoming creative powerhouse Icaro Doria as new global CCO.

Surge in drive-in cinemas could signal phased return of live experiences

Surge in drive-in cinemas could signal phased return of live experiences

Socially distanced return to experiences could see people being entertained from comfort of their cars.

#SupportSmall by Pablo London

#SupportSmall by Pablo London

Pablo London has created a campaign to support small and independent businesses during the pandemic.

Ready, set, go: tips for a coronavirus-compliant shoot

Ready, set, go: tips for a coronavirus-compliant shoot

Gaggle has come up with some ways to ensure shoots could adhere to safety rules.

Havas UK's return to office will include face masks and 50-person entry limit per hour

Havas UK's return to office will include face masks and 50-person entry limit per hour

There will also be temperature checks and one-way stairs system.

Agencies unite to challenge bullying clients and crippling payment terms
Stellar line-up of speakers to take part in Campaign Connect on 2 and 3 June

Stellar line-up of speakers to take part in Campaign Connect on 2 and 3 June

Campaign's teams in Asia, UK and US will co-host event during 2-3 June.

Is working from home 'forever' going too far?

Is working from home 'forever' going too far?

Twitter has said it will become permanent option for staff