The top marketing executive at Panera Bread talks the company's decision to eliminate artificial ingredients, how influencers keep it in check, and why the brand had success with loaf-shaped slippers.
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parentsCreative Client
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.
An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.
Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role
"If we think we can do it better, cheaper or faster internally, we will."
Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes.
Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.
At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.
Collaboration is the golden word, but how do you get everyone working in harmony to do the best for the client, asks the founder of Sunday Dinner.
Tips for chief marketing officers who want to mitigate the risk that their ads will appear next to unsavory content.
Hannah Grove discusses the reputation issues of banks, ESG concerns in Asia and the lasting impact of her company's "Fearless Girl" statue.
Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.
Exclusive Q&A: Mars CMO Andrew Clarke on transparency, faith in the Super Bowl and fighting for your agencies
In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."
The common theme for this year's essential CMO skills is "put up or shut up."
Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.
The Mexico City native has overseen a budget shift away from TV and toward understanding the consumer journey.
The former Chico's CMO heads to the buy one, give one bottle company
Report shows marketing role has shifted.
The food giant eyes new CMO position amid restructuring that will erase up to 600 jobs worldwide.
How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brandCreative Client
Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.
The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.
The longtime student of evidence-based marketing now becomes the teacher.
A new study from Weber Shandwick finds that most CMOs in five global markets believe artificial intelligence will surpass social media's influence in the industry.
The ANA president kicks off annual gathering by unveiling marketers' "Masters Circle"
Frito-Lay SVP and CMO Jennifer Saenz discusses the snack company's approach to consumer engagement
Masterpass isn't just a new way to pay for groceries with a phone; it's the face of Mastercard's digital future
Julia Mee has worked with the agency in marketing roles at Cisco, HP and Yahoo
"Music and art itself does not need a goal. It is actually what makes life worth living. It separates us from just being robots."
Searching for patterns in the education, skills and career paths among C-level brand marketers.
The fitness brand that strives to "Be More Human" would rather validate than compete with you
Diner chain's top marketer explains how the Taylor tweet came about and unveils the strategy behind Denny's real-time marketing and social media
Jorn Socquet was speaking at a Cannes panel of CMOs: "We don't want to have tough conversations with our bosses"
Berta De Pablos-Barbier, marketing VP for Mars Chocolate North America, dishes on how M&M's has continued to "stay cool" with consumers for decades
We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research
Would you pay $1 million for a 2-minute video seen by a few thousand people? Lee Applbaum thinks maybe you should.
After six months on the job, Linda Boff talks about repositioning one of the world's largest companies
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley
Bill Macaitis discusses the joys and perils of marketing a fast-growth startup
Bruce McColl cites low pay, creative restrictions and stifling bureaucracy
Newly minted marketing chief describes the industry giant's transition
Airbnb's marketing chief muses on working with agencies and marketing worldwide
Leading the marketing function of a global company is no mean feat. How do the world's top chief marketing officers handle the challenge?
The era of Don Draper is over. Get over it
Jonathan Mildenhall talks about the purpose behind Airbnb's presence during the ESPY awards, and about a startup's flexibility in finding purpose
In the wake of Subway's Jared fiasco, it's worth remembering that GM sales rose in 2014
Campaign started in 1997 will evolve, says Raja Rajamannar