Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.

As technology eats the world, speculative visions pay off

As we mature into an industry applying innovations in a more strategic way, it becomes apparent that technology's new best friend is philosophy, says Grey's head of creative technology.

The year in digital: What tech has had the biggest impact on the ad industry?

Compelling "new" tools will make what we do an even better opportunity for powerful storytelling, says Digital 40 Over 40 alumni Winston Binch, chief digital officer at Deutsch NA.

CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Voice assistants are taking over. Adapt or die.

Similar to the rise of social or mobile apps, voice requires new strategies, knowledge and understanding, says Arnold Worldwide's AI strategy lead.

Martin Sorrell predicts the future of sports broadcasting at CES 2018

Technology and sports are converging in new and exciting ways, said WPP's CEO.

The future is here: a look back at CES 2018

Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.

CES 2018: The year when the voice-activated IoT lineup finally spoke to me

From faucets that listen to TVs that watch you back, even smarter appliances are on the way.

CES 2018: Artificial intelligence needs to get to know you better

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

How investing in creativity will fuel your brand's ROI

Focus on delivering the best "Return on Creativity," says Pitch's CEO.

Digital 40 Over 40 2017: Yolanda Lam, Head of Agency Partnerships, Pinterest

Why marketers should take note of Facebook and Amazon's moves in digital audio

What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.

Does Alexa run counter to the Amazon brand?

The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.

What to think about at MWC 2017

Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.

The big adland divide: Culture vs. collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."

Michael Kassan's MediaLink sells to Cannes Lions owner Ascential in $207M deal

Michael Kassan, known as one of the best networkers in the ad industry, has sold his media advisory business, MediaLink, to Ascential, the owner of Cannes Lions, for up to $207 million.

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl

The network talks going live and the platform's most controversial President.

5 things the porn industry can teach marketers about VR

Forget CES. The Adult Entertainment Expo in Las Vegas is where you'll see the future of entertainment technologies.

Fun becomes a character, not a characteristic, in new Carnival Cruise spots

A talking umbrella drink, beach ball and even jorts tell vacationers why Carnival embodies fun.

Audi steps up VR game with digital showroom

Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalized customer pampering, according to the brand.

The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation

'Your hair is unruly': The most annoying idea from CES

The most valued technology is also the most invisible. It certainly doesn't criticize your grooming habits and then make a sales pitch.

CES: Powering up the superhuman

A core belief exists that the ever-evolving landscape of IoT and AI will ultimately help people become "better" versions of themselves, write first-time attendees from PHD US.

CES was smart(er) this year

AI and voice recognition promise to accelerate consumer adoption of smart devices, writes the global CEO of Gain Theory.

The 5 CES products marketers need to know about

We asked media and tech experts which innovations should not stay in Vegas.

What CES really means for advertising

The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.

CES: A first-timer's view from the convention floor

Two first-year attendees from PHD stake out the tech convention to find what's new and what will matter most.

At CES, Lyft, Airbnb, Toyota and Reddit deliberate the future of the sharing economy

Category leaders say more partnerships are needed between brands and policymakers.

WATCH: Facebook Live CES floor tour with SapientRazorfish

We checked out drones, headseats and AI devices with lead engineer Matt Arnold.

Why VR's new hand controllers will bring back the wow factor

Hand-tracking devices are bringing a whole new level of interactivity to virtual reality, writes the global VR technical director of Framestore.

Do brands care if bricks-and-mortars survive the Amazon era?

Retail experts at CES say the only thing that matters is connecting with consumers.

At CES, Barry Diller predicts a 'profound dislocation' in the media world

Consumers will continue to choose commercial-free content, making it more difficult for advertisers to connect with audiences, warned the IAC chairman.

USA Today launches weekly virtual reality news show

"VRtually There" is a partnership with YouTube and Toyota

Advertising Week: How has it changed, and who is it good for?

Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?

AdColor: Where were you?

The industry's premier diversity conference just marked its 10th anniversary. The celebration was lonelier than it should have been.

A little gratitude with the sarcasm, please

It's as necessary as sustenance, but our industry too easily confuses it with satisfaction, writes the CEO of School

The conversation at Cannes: Reality vs hope

Industry leaders predict what will -- and should -- dominate chatter on the Croisette

Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

SXSW Diary: Food, feelings and the future

The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive

Mobile World Congress 2016: Video, 5G, VR ... And oh, yeah, ad blocking

Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality

Mobile World Congress 2016: what to expect

Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile

Ridley Scott, Liam Neeson team up for LG's first Super Bowl ad

The legendary director (and his son) produce a sleekly futuristic vision to promote the thinnest television yet

Is virtual reality the next 3D TV?

Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?

CES 2016 recap: Evolution, not revolution

The conference was less about new technologies and more about the rapid development of nascent ones, says the global CEO of Gain Theory

The marketer's CES playbook: Take shortcuts

Shorter paths between people and activities give us fewer opportunities to irritate with ads, says director of digital strategy and social media at TBWA

Ryan Seacrest signs one-year extension on Ford partnership

Automaker holds on to 'American Idol' host as ambassador to younger drivers as it focuses on connected cars

Tim Armstrong: "Pay attention to the human operating system"

The AOL CEO discussed his strategy for connecting with consumers in the Internet of Things age at CES 2016

CES 2016 Diary: Our tech-enabled future

From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group

The 7 CES products marketers need to know about

Campaign asked media and tech experts which products from Vegas they would be talking to their clients about this week

NYT lays out plans for its VR future

Pub chiefs tell CES attendees to expect regular VR content this year, two videos a month

Connected shopping at CES: What's next

Smart devices, voice activation and virtual reality will redefine point of sale, says the managing director of Mindshare's Shop+ Lead

When does retail data gathering become creepy?

Marketing pros test consumers' limits at CES 2016 panel

CES 2016 Diary: Rolling with the Girl's Lounge

The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas

Immersive, isolated and intense: The 360-degree VR experience

Digital strategists and content creators discuss the power and pitfalls of the new technology at CES 2016

Netflix, CTA argue for creative and regulatory freedom at CES 2016

Surprise guests Chelsea Handler, Will Arnett help Reed Hastings announce Netflix's arrival in 130 new countries

CES 2016 Diary: From the 'future city' to the smart fridge

The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas

Q&A with Ford Futurist Sheryl Connelly: Beyond sheet metal and software

"Selling as many cars as possible is no longer our main goal. Now it is exploring the meaning of mobility."

CES 2016: Why brands should care about connected cars and talking sneakers

Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks

CES 2016: Double down on data-driven marketing

The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year

How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month

Advertising Week Freshmen: Courtney and Brooks learn to fail fast and hard

Also: Discovering that CES and Advertising Week are very, very different events

What marketers can learn from abstract art

Good experiential marketing should move consumers from awe to understanding, like the best contemporary art, says Stimulant's design director

In brief: New gadgets from CES Asia, Hitler ice cream

In other news: Digital advertising surges in April ... Advertising on iPhone more profitable than on Android ... McDonald's to cease reporting monthly sales ... Marketing to Generation Z ... Why consumers trust YouTube videos ... R/GA, Dare win Nike soccer brief.

SXSW Diary Day 2: Giving data a workout

JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin

From food to fashion: What to expect at SXSW 2015

Campaign's top picks ahead of the annual tech pilgrimage

Tracking the human factor at Mobile World Congress

Y&R's global CEO revisits his first foray to Barcelona's big tech show

The foolproof survival guide to Mobile World Congress

McCann Worldgroup's chief technology catalyst for EMEA offers his tips for what to expect in Barcelona

Gaming at the tipping point: The rise of the new gamer

The category has expanded from niche into Gen Pop, bringing with it an expectation that the industry will observe a broader social contract

Our augmented future: The battle for our eyes has begun

Microsoft's entry into the wearable space opens new opportunities to interact with data

Five tech trends for the year ahead

Connecting the dots at CES 2015 reveals a new world of opportunity

Dude, where's my paycheck? Ashton Kutcher ads revisited

Ashton Kutcher cannot keep away from adland.

CES post-mortem: Advertising, but not as we know it

Advertising has been around for thousands of years, but control of data is redrawing the landscape

The best of CES 2015

As the dust settles on CES International for another year, we round up the best stories from the week on Campaign

CES 2015: What does it mean for marketers?

The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa

CES spoof: 'I can't wait until we don't have to move any more'

Mindshare's parody of the big electronics show features a 'digital messiah' named Nimrod

CES 2015: Four disruptions beyond tech

It might have "electronics" in its name, but the show is shaking things up on other fronts. DigitasLBi's SVP, brand social content, looks past the gear

CES 2015 boldly goes where no brand has gone before

Omnicom Media Group's emerging media director seeks out new "Star Trek" technology in Las Vegas

CES 2015: Time for sustainability

JWT Intelligence's worldwide director seeks an oasis of green in the Las Vegas desert

CES 2015: The end of digital

In his Day Three recap, the global strategy director for TBWA's Digital Arts Network sees a chasm closing between digerati and brand marketers

CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues

The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things

CES 2015: Creating connected devices is easy -- and hard

In his Day Two recap, the global strategy director for TBWA's Digital Arts Network says prototyping new gear is cheaper and simpler than ever ... But shipping product is a steaper challenge

CES 2015: Never mind the booth babes -- here's the future

JWT Intelligence's worldwide director walks the show floor and hobnobs with the White House CTO

CES 2015: The future of wearable technology

Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables

The year ahead in culture and tech

You will be assimilated? Where humanity meets technology in 2015

Connected commerce at CES 2015: Redefining retail

Peer into your cardboard, print out some shoes, and ask your refrigerator to pick up some milk

CES 2015: Intel CEO urges industry to 'step up and do more' about diversity

Brian Krzanich outlines the future of computing and pledges to set industry standard for more diversity

CES 2015: All agencies are creative agencies

The convergence of technology and creativity has altered agency collaboration and spawned a generation of narcissistic consumers, panelists argued

At CES 2015, functionality beats features

In his Day One recap, the global strategy director for TBWA's Digital Arts Network reports that specs are giving ground to the way devices fit consumers' lives

CES 2015: Rounding up TVs, wearables, audio, home and car technology

The latest product launches at CES -- courtesy of Stuff, the consumer tech authority.

CES 2015: How technology is redefining the live experience

Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways

CES 2015: Marketing and content creation are merging, but consumers don't mind

The blurring of boundaries caused by the rise of branded-content renews the focus on quality content

CES 2015 features self-driving cars and the Internet of things

Brand marketing and engagement will loom large at this week's monster electronics show.

Havas Group and Universal Music Group partner to analyze music consumer data

The Global Music Data Alliance promises to deliver a "comprehensive view" of music consumption

Survey says: Most consumers unaware of CES

A Text100 study suggests the big electronics show needs a brand-awareness campaign of its own

Unilever marketing boss: Working with startups eases fear of failure

Marc Mathieu described the Unilever Foundry's work with tech startups