Samsung, Toyota, AB InBev on using Twitter to tap into culture
The marketing leaders share how to build brand love and purchase intent using tweets.
Building a community, not a cult: How Peloton shapes its storytelling efforts
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.
As technology eats the world, speculative visions pay off
As we mature into an industry applying innovations in a more strategic way, it becomes apparent that technology's new best friend is philosophy, says Grey's head of creative technology.
The year in digital: What tech has had the biggest impact on the ad industry?
Compelling "new" tools will make what we do an even better opportunity for powerful storytelling, says Digital 40 Over 40 alumni Winston Binch, chief digital officer at Deutsch NA.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Voice assistants are taking over. Adapt or die.
Similar to the rise of social or mobile apps, voice requires new strategies, knowledge and understanding, says Arnold Worldwide's AI strategy lead.
Martin Sorrell predicts the future of sports broadcasting at CES 2018
Technology and sports are converging in new and exciting ways, said WPP's CEO.
The future is here: a look back at CES 2018
Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.
CES 2018: The year when the voice-activated IoT lineup finally spoke to me
From faucets that listen to TVs that watch you back, even smarter appliances are on the way.
CES 2018: Artificial intelligence needs to get to know you better
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
How investing in creativity will fuel your brand's ROI
Focus on delivering the best "Return on Creativity," says Pitch's CEO.
Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Does Alexa run counter to the Amazon brand?
The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.
What to think about at MWC 2017
Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.
The big adland divide: Culture vs. collateral
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Pernod Ricard CEO talks 'hometainment', transparency and traceability
The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."
Michael Kassan's MediaLink sells to Cannes Lions owner Ascential in $207M deal
Michael Kassan, known as one of the best networkers in the ad industry, has sold his media advisory business, MediaLink, to Ascential, the owner of Cannes Lions, for up to $207 million.
Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl
The network talks going live and the platform's most controversial President.
5 things the porn industry can teach marketers about VR
Forget CES. The Adult Entertainment Expo in Las Vegas is where you'll see the future of entertainment technologies.
Fun becomes a character, not a characteristic, in new Carnival Cruise spots
A talking umbrella drink, beach ball and even jorts tell vacationers why Carnival embodies fun.
Audi steps up VR game with digital showroom
Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalized customer pampering, according to the brand.
The 7 most useless tech products of CES 2017
Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation
'Your hair is unruly': The most annoying idea from CES
The most valued technology is also the most invisible. It certainly doesn't criticize your grooming habits and then make a sales pitch.
CES: Powering up the superhuman
A core belief exists that the ever-evolving landscape of IoT and AI will ultimately help people become "better" versions of themselves, write first-time attendees from PHD US.
CES was smart(er) this year
AI and voice recognition promise to accelerate consumer adoption of smart devices, writes the global CEO of Gain Theory.
The 5 CES products marketers need to know about
We asked media and tech experts which innovations should not stay in Vegas.
What CES really means for advertising
The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.
CES: A first-timer's view from the convention floor
Two first-year attendees from PHD stake out the tech convention to find what's new and what will matter most.
At CES, Lyft, Airbnb, Toyota and Reddit deliberate the future of the sharing economy
Category leaders say more partnerships are needed between brands and policymakers.
WATCH: Facebook Live CES floor tour with SapientRazorfish
We checked out drones, headseats and AI devices with lead engineer Matt Arnold.
Why VR's new hand controllers will bring back the wow factor
Hand-tracking devices are bringing a whole new level of interactivity to virtual reality, writes the global VR technical director of Framestore.
Do brands care if bricks-and-mortars survive the Amazon era?
Retail experts at CES say the only thing that matters is connecting with consumers.
At CES, Barry Diller predicts a 'profound dislocation' in the media world
Consumers will continue to choose commercial-free content, making it more difficult for advertisers to connect with audiences, warned the IAC chairman.
USA Today launches weekly virtual reality news show
"VRtually There" is a partnership with YouTube and Toyota
Advertising Week: How has it changed, and who is it good for?
Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?
AdColor: Where were you?
The industry's premier diversity conference just marked its 10th anniversary. The celebration was lonelier than it should have been.
A little gratitude with the sarcasm, please
It's as necessary as sustenance, but our industry too easily confuses it with satisfaction, writes the CEO of School
The conversation at Cannes: Reality vs hope
Industry leaders predict what will -- and should -- dominate chatter on the Croisette
Is 'share of ear' the next brand battleground?
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
SXSW Diary: Food, feelings and the future
The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive
Mobile World Congress 2016: Video, 5G, VR ... And oh, yeah, ad blocking
Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality
Mobile World Congress 2016: what to expect
Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile
Ridley Scott, Liam Neeson team up for LG's first Super Bowl ad
The legendary director (and his son) produce a sleekly futuristic vision to promote the thinnest television yet
Is virtual reality the next 3D TV?
Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?
CES 2016 recap: Evolution, not revolution
The conference was less about new technologies and more about the rapid development of nascent ones, says the global CEO of Gain Theory
The marketer's CES playbook: Take shortcuts
Shorter paths between people and activities give us fewer opportunities to irritate with ads, says director of digital strategy and social media at TBWA
Ryan Seacrest signs one-year extension on Ford partnership
Automaker holds on to 'American Idol' host as ambassador to younger drivers as it focuses on connected cars
Tim Armstrong: "Pay attention to the human operating system"
The AOL CEO discussed his strategy for connecting with consumers in the Internet of Things age at CES 2016
CES 2016 Diary: Our tech-enabled future
From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group
The 7 CES products marketers need to know about
Campaign asked media and tech experts which products from Vegas they would be talking to their clients about this week
NYT lays out plans for its VR future
Pub chiefs tell CES attendees to expect regular VR content this year, two videos a month
Connected shopping at CES: What's next
Smart devices, voice activation and virtual reality will redefine point of sale, says the managing director of Mindshare's Shop+ Lead
When does retail data gathering become creepy?
Marketing pros test consumers' limits at CES 2016 panel
CES 2016 Diary: Rolling with the Girl's Lounge
The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas
Immersive, isolated and intense: The 360-degree VR experience
Digital strategists and content creators discuss the power and pitfalls of the new technology at CES 2016
Netflix, CTA argue for creative and regulatory freedom at CES 2016
Surprise guests Chelsea Handler, Will Arnett help Reed Hastings announce Netflix's arrival in 130 new countries
CES 2016 Diary: From the 'future city' to the smart fridge
The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas
Q&A with Ford Futurist Sheryl Connelly: Beyond sheet metal and software
"Selling as many cars as possible is no longer our main goal. Now it is exploring the meaning of mobility."
CES 2016: Why brands should care about connected cars and talking sneakers
Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks
CES 2016: Double down on data-driven marketing
The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year
How CES is becoming much more than just a consumer electronics show
Car companies, telecomms giants and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month
Advertising Week Freshmen: Courtney and Brooks learn to fail fast and hard
Also: Discovering that CES and Advertising Week are very, very different events
What marketers can learn from abstract art
Good experiential marketing should move consumers from awe to understanding, like the best contemporary art, says Stimulant's design director
In brief: New gadgets from CES Asia, Hitler ice cream
In other news: Digital advertising surges in April ... Advertising on iPhone more profitable than on Android ... McDonald's to cease reporting monthly sales ... Marketing to Generation Z ... Why consumers trust YouTube videos ... R/GA, Dare win Nike soccer brief.
SXSW Diary Day 2: Giving data a workout
JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin
From food to fashion: What to expect at SXSW 2015
Campaign's top picks ahead of the annual tech pilgrimage
Tracking the human factor at Mobile World Congress
Y&R's global CEO revisits his first foray to Barcelona's big tech show
The foolproof survival guide to Mobile World Congress
McCann Worldgroup's chief technology catalyst for EMEA offers his tips for what to expect in Barcelona
Gaming at the tipping point: The rise of the new gamer
The category has expanded from niche into Gen Pop, bringing with it an expectation that the industry will observe a broader social contract
Our augmented future: The battle for our eyes has begun
Microsoft's entry into the wearable space opens new opportunities to interact with data
Five tech trends for the year ahead
Connecting the dots at CES 2015 reveals a new world of opportunity
Dude, where's my paycheck? Ashton Kutcher ads revisited
Ashton Kutcher cannot keep away from adland.
CES post-mortem: Advertising, but not as we know it
Advertising has been around for thousands of years, but control of data is redrawing the landscape
The best of CES 2015
As the dust settles on CES International for another year, we round up the best stories from the week on Campaign
CES 2015: What does it mean for marketers?
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa
CES spoof: 'I can't wait until we don't have to move any more'
Mindshare's parody of the big electronics show features a 'digital messiah' named Nimrod
CES 2015: Four disruptions beyond tech
It might have "electronics" in its name, but the show is shaking things up on other fronts. DigitasLBi's SVP, brand social content, looks past the gear
CES 2015 boldly goes where no brand has gone before
Omnicom Media Group's emerging media director seeks out new "Star Trek" technology in Las Vegas
CES 2015: Time for sustainability
JWT Intelligence's worldwide director seeks an oasis of green in the Las Vegas desert
CES 2015: The end of digital
In his Day Three recap, the global strategy director for TBWA's Digital Arts Network sees a chasm closing between digerati and brand marketers
CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues
The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things
CES 2015: Creating connected devices is easy -- and hard
In his Day Two recap, the global strategy director for TBWA's Digital Arts Network says prototyping new gear is cheaper and simpler than ever ... But shipping product is a steaper challenge
CES 2015: Never mind the booth babes -- here's the future
JWT Intelligence's worldwide director walks the show floor and hobnobs with the White House CTO
CES 2015: The future of wearable technology
Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables
The year ahead in culture and tech
You will be assimilated? Where humanity meets technology in 2015
Connected commerce at CES 2015: Redefining retail
Peer into your cardboard, print out some shoes, and ask your refrigerator to pick up some milk
CES 2015: Intel CEO urges industry to 'step up and do more' about diversity
Brian Krzanich outlines the future of computing and pledges to set industry standard for more diversity
CES 2015: All agencies are creative agencies
The convergence of technology and creativity has altered agency collaboration and spawned a generation of narcissistic consumers, panelists argued
At CES 2015, functionality beats features
In his Day One recap, the global strategy director for TBWA's Digital Arts Network reports that specs are giving ground to the way devices fit consumers' lives
CES 2015: Rounding up TVs, wearables, audio, home and car technology
The latest product launches at CES -- courtesy of Stuff, the consumer tech authority.
CES 2015: How technology is redefining the live experience
Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways
CES 2015: Marketing and content creation are merging, but consumers don't mind
The blurring of boundaries caused by the rise of branded-content renews the focus on quality content
CES 2015 features self-driving cars and the Internet of things
Brand marketing and engagement will loom large at this week's monster electronics show.
Havas Group and Universal Music Group partner to analyze music consumer data
The Global Music Data Alliance promises to deliver a "comprehensive view" of music consumption
Survey says: Most consumers unaware of CES
A Text100 study suggests the big electronics show needs a brand-awareness campaign of its own
Unilever marketing boss: Working with startups eases fear of failure
Marc Mathieu described the Unilever Foundry's work with tech startups
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