Forever 21 sign on building

Campbell Ewald’s The Salon named culture agency for Forever 21

The Salon, a new cultural consultancy within Campbell Ewald, has been brought on to infuse culture into the fashion brand’s marketing approach.

Wunderman Thompson's Hellmann’s Super Bowl LVI spot

Agency Report Cards 2022: Wunderman Thompson

Read Wunderman Thompson's 2022 Report Card below.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Cannesfusion

Gearing up for the most confusing return to awards season and business travel of all time.

Dylan Conroy, Chief Revenue Officer, The Social Standard

A reflection on Dry January, from a sober media sales guy

There is tons of creativity in client entertainment that doesn’t involve drinking.

live event crowd at business conference

What’s the future of events? Trends shift as COVID rages on

Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.

Martin Sorrell

Martin Sorrell: Flexible work “will be more permanent than people think”

Sorrell deep-dives on the state of Media.Monks’ business, looks to Latin America for creative excellence and embraces more flexible, hybrid work.

Zoom roundtable from CES 2022

CES 2022: How digital acceleration has changed marketing strategies

Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations and placed greater value on the customer experience.

Tandem Marketing Communications managing editor Ian Twinn

What it’s really like on the ground at CES for PR pros

Tandem Marketing Communications managing director Ian Twinn says very sparse crowds and lack of major media presence is making for an unprecedentedly challenging show.

Sleepme sleep tracking products

The best of CES health-tech: 7 not-to-miss innovations

Smart bathrooms and sleep trackers were among the CES 2022 debuts that captured the imagination of in-person and from-afar attendees.

Ad campaign for Lenovo ThinkPad Z Series

Lenovo spotlights Gen Z changemakers

The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.

Panelists at CES 2022

CES 2022: Diving into the creator economy in the crypto era

The TL;DR: Support creators, educate audiences, keep content fresh.

Spotify in-app call to action ad cards

Spotify rolls out clickable in-app podcast ads at CES

The feature makes advertising interactive on Spotify original and exclusive podcasts.

President and CEO of the Consumer Technology Association Gary Shapiro

CES Health 2022: Wellness, work-from-home gadgets set to soar

Health-tech will be a central focus at the Omicron-compromised event.

Woman standing in front of random numbers NFT concept art

CES 2022: A beginner’s guide to NFTs

Erick Calderon, founder and CEO at Art Blocks, broke down NFTs during a discussion moderated by Lesley Silverman.

CES 2022

What CES can teach us about smarter investments and better connections in 2022

The key to taking back control and making smarter investments is well within our reach.

Attendees at the Consumer Electronics Show (CES) on January 5, 2022

On the ground at CES: less noise, more focus

With mass cancellations ahead of CES 2022, the scaled down conference is more focused and productive, attendees say.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrott

Build it and they may not come

After mass cancellations due to the Omicron variant, CES 2022 marks a tepid return to live events for the new year.

CES logo in neon letters

CES Live Blog: Updates for marketers

A continually updated list of announcements of interest for brands and marketers from the annual tech event.

CES

MediaLink pulls the plug on CES 2022

Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.

SoFi stadium, photo

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

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