How Quibi's carefully plotted debut adapted due to the COVID-19 pandemic

BBH Los Angeles, on board since 2018, gives the inside scoop on its campaign to explain what a Quibi is, followed by a quick pivot at crunch time.

Why coronavirus' impact might be the brief the creative industry was made to tackle

Constraints focus the mind and provide fertile ground for creativity.

Industry pulse check: Is SXSW still valuable for adland?

Campaign US asked agency execs whether they think Austin's famed creative festival has lost its flame or if it's as hot as ever.

Ad of the Week: PUMA dominates the uncharted with hologram sneaker drop

Whisk, one of the agencies behind this work, spotted the technology at CES last year and knew they had to do something with it.

Screens shrink, but sound intensifies at LA's One Thousand Birds

"Like all American cities, LA is changing and East LA is having a huge influx of creative people."

Biggest takeaways for ad execs from CES this year

"The pace at which Gen Z influencers are growing and evolving across platforms is really amazing."

Creator behind Charmin's toilet products explains why they're not gimmicks

The headline-grabbing tech was center-focus at CES.

A deep dive into season 3 of Mindshare's 'Media Dystopia'

The GroupM agency launched its final six episodes at CES.

There's a bot for that

If I'd have spent another week at CES 2020, I still wouldn't have had time to look at and interact with all of the new robotics technologies and innovations represented on the showroom floor.

Willow turns CES booth into clear breast-pumping room

The femtech brand sparked an important conversation at the conference.

If CES 2020 didn't inspire you, then you're in the wrong business

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

5G tech professor busts network myths with Jeff Goldblum

How will 5G change how we connect? What physical presence will it have? Should we be worried about what its exposure will do to our health? All answered.

Marketers on the best and worst parts of CES

Find out what these brand execs like the most and least about the tech conference.

'Every day is a fight': Sex tech lands in CES, but not with a bang

Firms behind sex toys have finally been given official showroom space.

6 top CES tech products that will actually make your life better

That's some damn fine tech. Damn fine.

3 top CMOs lay out what their role means in today's advertising world

Head marketers from General Motors, Deloitte and Insider say being a CMO is nothing like how they thought it would be.

CES 2020: the questions for brands around inclusivity and sex positivity

Brands, agencies, and technologists can't consider themselves true innovators unless they've mastered one of most pervasive challenges in any business: putting people and their needs at the center of everything you do.

What to expect at CES 2020

What should we be looking for when we go to Las Vegas in a few weeks?

SXSW 2019 - More of the Emperor's New Clothes?

See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.

Q&A with OMD's ED of global technology and emerging platforms

So, just what the hell does Israel Mirsky do in this newly-created position?

Hulu hijacks Instagram's World Record Egg to push live TV for Super Bowl

The latest post means the end of a mammoth underground race to become the first to monetize the account.

Face Sweater: The garment you may not want but definitely need

Snow joke.

CES was all about autonomy - except when it came to women

"The most damning type of devil is in the details when it comes to misogyny, be it intentional or unintentional."

CES: What industry leaders took away from the 2019 event

Find out the highlights and most overhyped elements of this year's conference

One-word answers with Harley-Davidson's Heather Malenshek

The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.

Hulu CMO: 'There's still anxiety around cord-cutting'

Many fear losing live sports and news -- but research shows consumers are not as loyal as they let on.

Latinx: The next big demographic revolution

Many marketers are unaware that the Hispanic community is shaping early technology adoption in the U.S.

How startup threat lit fire under Johnson & Johnson's ass

The CMO laid bare how the brand has been forced to quickly evolve.

IBM's CMO: 'Ladies should kick back this year'

Michelle Peluso says it's never been easier to make change and there are a lot of men willing to step up to the plate in 2019.

Sir Martin Sorrell: 'Industry desire to change model reached significant height'

The executive chairman told of plans to capitalize on adland's transformation as S4 Capital continues to build out its armory.

P&G unveils product innovations at first CES showing

The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.

OMD Worldwide's new strategy chief on a roadmap for finding the future at CES

Chrissie Hanson, OMD Worldwide's newly named chief strategy officer, shares her predictions as well as her roadmap for translating four hectic days in Vegas into insights that will enable better decisions, faster, for marketers.

CES: What media agencies are most and least excited about

The highs and lows of one of America's most celebrated technology festivals.

A call to action around gender equality at CES

Mindshare's Rachel Lowenstein believes the industry has the opportunity to push for change at this year's CES.

Samsung, Toyota, AB InBev on using Twitter to tap into culture

The marketing leaders share how to build brand love and purchase intent using tweets.

Building a community, not a cult: How Peloton shapes its storytelling efforts

The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.

As technology eats the world, speculative visions pay off

As we mature into an industry applying innovations in a more strategic way, it becomes apparent that technology's new best friend is philosophy, says Grey's head of creative technology.

The year in digital: What tech has had the biggest impact on the ad industry?

Compelling "new" tools will make what we do an even better opportunity for powerful storytelling, says Digital 40 Over 40 alumni Winston Binch, chief digital officer at Deutsch NA.

CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Voice assistants are taking over. Adapt or die.

Similar to the rise of social or mobile apps, voice requires new strategies, knowledge and understanding, says Arnold Worldwide's AI strategy lead.

Martin Sorrell predicts the future of sports broadcasting at CES 2018

Technology and sports are converging in new and exciting ways, said WPP's CEO.

The future is here: a look back at CES 2018

Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.

CES 2018: The year when the voice-activated IoT lineup finally spoke to me

From faucets that listen to TVs that watch you back, even smarter appliances are on the way.

CES 2018: Artificial intelligence needs to get to know you better

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

How investing in creativity will fuel your brand's ROI

Focus on delivering the best "Return on Creativity," says Pitch's CEO.

Digital 40 Over 40 2017: Yolanda Lam, Head of Agency Partnerships, Pinterest

Why marketers should take note of Facebook and Amazon's moves in digital audio

What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.

Does Alexa run counter to the Amazon brand?

The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.

What to think about at MWC 2017

Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.

The big adland divide: Culture vs. collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."

Michael Kassan's MediaLink sells to Cannes Lions owner Ascential in $207M deal

Michael Kassan, known as one of the best networkers in the ad industry, has sold his media advisory business, MediaLink, to Ascential, the owner of Cannes Lions, for up to $207 million.

Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl

The network talks going live and the platform's most controversial President.

5 things the porn industry can teach marketers about VR

Forget CES. The Adult Entertainment Expo in Las Vegas is where you'll see the future of entertainment technologies.

Fun becomes a character, not a characteristic, in new Carnival Cruise spots

A talking umbrella drink, beach ball and even jorts tell vacationers why Carnival embodies fun.

Audi steps up VR game with digital showroom

Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalized customer pampering, according to the brand.

The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation

'Your hair is unruly': The most annoying idea from CES

The most valued technology is also the most invisible. It certainly doesn't criticize your grooming habits and then make a sales pitch.

CES: Powering up the superhuman

A core belief exists that the ever-evolving landscape of IoT and AI will ultimately help people become "better" versions of themselves, write first-time attendees from PHD US.

CES was smart(er) this year

AI and voice recognition promise to accelerate consumer adoption of smart devices, writes the global CEO of Gain Theory.

The 5 CES products marketers need to know about

We asked media and tech experts which innovations should not stay in Vegas.

What CES really means for advertising

The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.

CES: A first-timer's view from the convention floor

Two first-year attendees from PHD stake out the tech convention to find what's new and what will matter most.

At CES, Lyft, Airbnb, Toyota and Reddit deliberate the future of the sharing economy

Category leaders say more partnerships are needed between brands and policymakers.

WATCH: Facebook Live CES floor tour with SapientRazorfish

We checked out drones, headseats and AI devices with lead engineer Matt Arnold.

Why VR's new hand controllers will bring back the wow factor

Hand-tracking devices are bringing a whole new level of interactivity to virtual reality, writes the global VR technical director of Framestore.

Do brands care if bricks-and-mortars survive the Amazon era?

Retail experts at CES say the only thing that matters is connecting with consumers.

At CES, Barry Diller predicts a 'profound dislocation' in the media world

Consumers will continue to choose commercial-free content, making it more difficult for advertisers to connect with audiences, warned the IAC chairman.

USA Today launches weekly virtual reality news show

"VRtually There" is a partnership with YouTube and Toyota

Advertising Week: How has it changed, and who is it good for?

Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?

AdColor: Where were you?

The industry's premier diversity conference just marked its 10th anniversary. The celebration was lonelier than it should have been.

A little gratitude with the sarcasm, please

It's as necessary as sustenance, but our industry too easily confuses it with satisfaction, writes the CEO of School

The conversation at Cannes: Reality vs hope

Industry leaders predict what will -- and should -- dominate chatter on the Croisette

Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

SXSW Diary: Food, feelings and the future

The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive

Mobile World Congress 2016: Video, 5G, VR ... And oh, yeah, ad blocking

Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality

Mobile World Congress 2016: what to expect

Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile

Ridley Scott, Liam Neeson team up for LG's first Super Bowl ad

The legendary director (and his son) produce a sleekly futuristic vision to promote the thinnest television yet

Is virtual reality the next 3D TV?

Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?

CES 2016 recap: Evolution, not revolution

The conference was less about new technologies and more about the rapid development of nascent ones, says the global CEO of Gain Theory

The marketer's CES playbook: Take shortcuts

Shorter paths between people and activities give us fewer opportunities to irritate with ads, says director of digital strategy and social media at TBWA

Ryan Seacrest signs one-year extension on Ford partnership

Automaker holds on to 'American Idol' host as ambassador to younger drivers as it focuses on connected cars

Tim Armstrong: "Pay attention to the human operating system"

The AOL CEO discussed his strategy for connecting with consumers in the Internet of Things age at CES 2016

CES 2016 Diary: Our tech-enabled future

From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group

The 7 CES products marketers need to know about

Campaign asked media and tech experts which products from Vegas they would be talking to their clients about this week

NYT lays out plans for its VR future

Pub chiefs tell CES attendees to expect regular VR content this year, two videos a month

Connected shopping at CES: What's next

Smart devices, voice activation and virtual reality will redefine point of sale, says the managing director of Mindshare's Shop+ Lead

When does retail data gathering become creepy?

Marketing pros test consumers' limits at CES 2016 panel

CES 2016 Diary: Rolling with the Girl's Lounge

The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas

Immersive, isolated and intense: The 360-degree VR experience

Digital strategists and content creators discuss the power and pitfalls of the new technology at CES 2016

Netflix, CTA argue for creative and regulatory freedom at CES 2016

Surprise guests Chelsea Handler, Will Arnett help Reed Hastings announce Netflix's arrival in 130 new countries

CES 2016 Diary: From the 'future city' to the smart fridge

The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas

Q&A with Ford Futurist Sheryl Connelly: Beyond sheet metal and software

"Selling as many cars as possible is no longer our main goal. Now it is exploring the meaning of mobility."

CES 2016: Why brands should care about connected cars and talking sneakers

Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks

CES 2016: Double down on data-driven marketing

The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year

How CES is becoming much more than just a consumer electronics show

Car companies, telecomms giants and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month