The experiential agency is staffing up with new skill sets as it adapts to hybrid events.
The new reorg includes tapping Josh Feldman as the first-ever global CMO for its advertising and partnerships group.
Telemedicine, digital therapeutics and “health at home” took center (virtual) stage at the increasingly health-centric event.
Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES.
CEO Michael Kassan is also “bullish" on an in-person Cannes in June.
The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.
FCB has partnered with Sermo, Haymarket Media Group and the National Suicide Prevention Lifeline.
Tracey Scheppach ran a triathlon when her son was diagnosed with leukemia. Now hundreds across the ad industry race with her to raise money for pediatric cancer research.
The virtual event had attendees eating popcorn and sipping mocktails as they watched a brand film featuring Ozark co-star Julia Garner.
The new U.S. editorial leader of Haymarket Media’s iconic creative industry bible starts in her new role on September 16.
TBWA\Media Arts Lab created a global campaign that depicts all those juicy details being aired out loud to illustrate the iPhone's privacy message.
"To be frank, people need to understand the bar was the floor. And across our industry, it's no different."
BBH Los Angeles, on board since 2018, gives the inside scoop on its campaign to explain what a Quibi is, followed by a quick pivot at crunch time.
Constraints focus the mind and provide fertile ground for creativity.
Campaign US asked agency execs whether they think Austin's famed creative festival has lost its flame or if it's as hot as ever.
Whisk, one of the agencies behind this work, spotted the technology at CES last year and knew they had to do something with it.
"Like all American cities, LA is changing and East LA is having a huge influx of creative people."
"The pace at which Gen Z influencers are growing and evolving across platforms is really amazing."
Campaign talks to RTL AdConnect CEO Stéphane Coruble about the most important technologies, trends and manufacturers at CES this year
The headline-grabbing tech was center-focus at CES.
The GroupM agency launched its final six episodes at CES.
If I'd have spent another week at CES 2020, I still wouldn't have had time to look at and interact with all of the new robotics technologies and innovations represented on the showroom floor.
The femtech brand sparked an important conversation at the conference.
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
The good, the bad, and the possible - top marketers from McDonald's, Marriott, GSK, General Mills and Snap talk personalization at CES 2020
How will 5G change how we connect? What physical presence will it have? Should we be worried about what its exposure will do to our health? All answered.
Find out what these brand execs like the most and least about the tech conference.
Firms behind sex toys have finally been given official showroom space.
That's some damn fine tech. Damn fine.
Head marketers from General Motors, Deloitte and Insider say being a CMO is nothing like how they thought it would be.
Brands, agencies, and technologists can't consider themselves true innovators unless they've mastered one of most pervasive challenges in any business: putting people and their needs at the center of everything you do.
What should we be looking for when we go to Las Vegas in a few weeks?
See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.
So, just what the hell does Israel Mirsky do in this newly-created position?
The latest post means the end of a mammoth underground race to become the first to monetize the account.
"The most damning type of devil is in the details when it comes to misogyny, be it intentional or unintentional."
Find out the highlights and most overhyped elements of this year's conference
The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.
Many fear losing live sports and news -- but research shows consumers are not as loyal as they let on.
Many marketers are unaware that the Hispanic community is shaping early technology adoption in the U.S.
The CMO laid bare how the brand has been forced to quickly evolve.
Michelle Peluso says it's never been easier to make change and there are a lot of men willing to step up to the plate in 2019.
The executive chairman told of plans to capitalize on adland's transformation as S4 Capital continues to build out its armory.
The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.
Chrissie Hanson, OMD Worldwide's newly named chief strategy officer, shares her predictions as well as her roadmap for translating four hectic days in Vegas into insights that will enable better decisions, faster, for marketers.
The highs and lows of one of America's most celebrated technology festivals.
Mindshare's Rachel Lowenstein believes the industry has the opportunity to push for change at this year's CES.
The marketing leaders share how to build brand love and purchase intent using tweets.
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's job to tell Peloton's story.
As we mature into an industry applying innovations in a more strategic way, it becomes apparent that technology's new best friend is philosophy, says Grey's head of creative technology.
Compelling "new" tools will make what we do an even better opportunity for powerful storytelling, says Digital 40 Over 40 alumni Winston Binch, chief digital officer at Deutsch NA.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Similar to the rise of social or mobile apps, voice requires new strategies, knowledge and understanding, says Arnold Worldwide's AI strategy lead.
Technology and sports are converging in new and exciting ways, said WPP's CEO.
Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.
From faucets that listen to TVs that watch you back, even smarter appliances are on the way.
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
Focus on delivering the best "Return on Creativity," says Pitch's CEO.
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.
Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."
Michael Kassan, known as one of the best networkers in the ad industry, has sold his media advisory business, MediaLink, to Ascential, the owner of Cannes Lions, for up to $207 million.
Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl
The network talks going live and the platform's most controversial President.
Forget CES. The Adult Entertainment Expo in Las Vegas is where you'll see the future of entertainment technologies.
A talking umbrella drink, beach ball and even jorts tell vacationers why Carnival embodies fun.
Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalized customer pampering, according to the brand.
Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation
The most valued technology is also the most invisible. It certainly doesn't criticize your grooming habits and then make a sales pitch.
A core belief exists that the ever-evolving landscape of IoT and AI will ultimately help people become "better" versions of themselves, write first-time attendees from PHD US.
AI and voice recognition promise to accelerate consumer adoption of smart devices, writes the global CEO of Gain Theory.
We asked media and tech experts which innovations should not stay in Vegas.
The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.
Two first-year attendees from PHD stake out the tech convention to find what's new and what will matter most.
Category leaders say more partnerships are needed between brands and policymakers.
We checked out drones, headseats and AI devices with lead engineer Matt Arnold.
Hand-tracking devices are bringing a whole new level of interactivity to virtual reality, writes the global VR technical director of Framestore.
Retail experts at CES say the only thing that matters is connecting with consumers.
Consumers will continue to choose commercial-free content, making it more difficult for advertisers to connect with audiences, warned the IAC chairman.
"VRtually There" is a partnership with YouTube and Toyota
Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?
The industry's premier diversity conference just marked its 10th anniversary. The celebration was lonelier than it should have been.
It's as necessary as sustenance, but our industry too easily confuses it with satisfaction, writes the CEO of School
Industry leaders predict what will -- and should -- dominate chatter on the Croisette
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive
Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality
Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile
The legendary director (and his son) produce a sleekly futuristic vision to promote the thinnest television yet
Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?
The conference was less about new technologies and more about the rapid development of nascent ones, says the global CEO of Gain Theory
Shorter paths between people and activities give us fewer opportunities to irritate with ads, says director of digital strategy and social media at TBWA
Automaker holds on to 'American Idol' host as ambassador to younger drivers as it focuses on connected cars
The AOL CEO discussed his strategy for connecting with consumers in the Internet of Things age at CES 2016