Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.
The ad industry might be getting ahead of itself when it comes to sustainability
It’s great to see the ad industry’s recent momentum on being better stewards of the planet, but it must ensure it knows what it’s measuring and how before it sets ambitious climate goals.
Netflix wants ad tier to be ‘as large as Hulu’
Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.
Netflix cofounder Reed Hastings hands over CEO reins
Hastings cedes control to Greg Peters and Ted Sarandos as streaming giant’s Q4 subscriber growth exceeds expectations.
Tech layoffs to pressure martech spend but improve ad industry hiring
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Pinterest pitches itself as ‘positive’ reprieve from social media ‘toxicity’
The platform outlined actions it has taken to nurture a brand safe environment in a colorful installation at CES 2023.
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Tech industry swiftly rises to climate challenge, but ad industry lags
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Security and sustainability shone at CES 2023: Lessons for adland
The technology industry showcased innovative solutions to cut carbon emissions, improve healthcare and make products more accessible. But in advertising circles, there was a lot of chatter and little action.
Netflix’s Jeremi Gorman on forthcoming ad tier innovations
Streaming service was one of the most talked about companies at CES 2023.
Measurement, Netflix and Web3: Brand and agency hot takes from CES 2023
Watch marketing leaders from Pinterest, Razorfish and Mediahub deliver the low-down on day two of the consumer tech conference.
Media evolution, health tech lead the way at CES 2023
It’s a tale of two cities for medical marketers at one of the world’s largest tech conferences.
CES 2023: Campaign US chats with the biggest newsmakers
Watch marketing leaders from Instacart, T-Mobile, Scope3 and MediaLink deliver the low-down on day one of the consumer tech conference.
CES 2023 live blog: Keep up with news from Delta, Pinterest, Vevo and more
From free WiFi on airplanes to privacy-centric data solutions, here are the major announcements coming out of the 2023 Consumer Electronics Show.
Nielsen One Ads makes its debut, with support from ad buyers
Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers.
An epic spotlight on ‘dark patterns’
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
How to future proof yourself
After more than 20 years in the industry, GALE executive creative director Geoff Edwards discusses how he stays relevant as the marketing world evolves.
The Female Quotient hires Caroline Dettman as chief marketing and creative officer
Amber Coleman-Mortley was also promoted to senior director of community and culture.
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