Focus on delivering the best "Return on Creativity," says Pitch's CEO.
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.
Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."
Michael Kassan, known as one of the best networkers in the ad industry, has sold his media advisory business, MediaLink, to Ascential, the owner of Cannes Lions, for up to $207 million.
Q&A: Twitter's head of brand strategy Alex Josephson on how to deflect Trump and tackle the Super Bowl
The network talks going live and the platform's most controversial President.
Forget CES. The Adult Entertainment Expo in Las Vegas is where you'll see the future of entertainment technologies.
A talking umbrella drink, beach ball and even jorts tell vacationers why Carnival embodies fun.
Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalized customer pampering, according to the brand.
Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation
The most valued technology is also the most invisible. It certainly doesn't criticize your grooming habits and then make a sales pitch.
A core belief exists that the ever-evolving landscape of IoT and AI will ultimately help people become "better" versions of themselves, write first-time attendees from PHD US.
AI and voice recognition promise to accelerate consumer adoption of smart devices, writes the global CEO of Gain Theory.
We asked media and tech experts which innovations should not stay in Vegas.
The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.
Two first-year attendees from PHD stake out the tech convention to find what's new and what will matter most.
Category leaders say more partnerships are needed between brands and policymakers.
We checked out drones, headseats and AI devices with lead engineer Matt Arnold.
Hand-tracking devices are bringing a whole new level of interactivity to virtual reality, writes the global VR technical director of Framestore.
Retail experts at CES say the only thing that matters is connecting with consumers.
Consumers will continue to choose commercial-free content, making it more difficult for advertisers to connect with audiences, warned the IAC chairman.
"VRtually There" is a partnership with YouTube and Toyota
Once meant to raise the industry's profile to the general public, Advertising Week has become a sprawling echo chamber accused of insularity and pay-for-play. What keeps100,000 people going?
The industry's premier diversity conference just marked its 10th anniversary. The celebration was lonelier than it should have been.
It's as necessary as sustenance, but our industry too easily confuses it with satisfaction, writes the CEO of School
Industry leaders predict what will -- and should -- dominate chatter on the Croisette
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
The worldwide director of the Innovation Group at J. Walter Thompson examines a few noteworthy themes at SXSW Interactive
Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality
Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile
The legendary director (and his son) produce a sleekly futuristic vision to promote the thinnest television yet
Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?
The conference was less about new technologies and more about the rapid development of nascent ones, says the global CEO of Gain Theory
Shorter paths between people and activities give us fewer opportunities to irritate with ads, says director of digital strategy and social media at TBWA
Automaker holds on to 'American Idol' host as ambassador to younger drivers as it focuses on connected cars
The AOL CEO discussed his strategy for connecting with consumers in the Internet of Things age at CES 2016
From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group
Campaign asked media and tech experts which products from Vegas they would be talking to their clients about this week
Pub chiefs tell CES attendees to expect regular VR content this year, two videos a month
Smart devices, voice activation and virtual reality will redefine point of sale, says the managing director of Mindshare's Shop+ Lead
Marketing pros test consumers' limits at CES 2016 panel
The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas
Digital strategists and content creators discuss the power and pitfalls of the new technology at CES 2016
Surprise guests Chelsea Handler, Will Arnett help Reed Hastings announce Netflix's arrival in 130 new countries
The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas
"Selling as many cars as possible is no longer our main goal. Now it is exploring the meaning of mobility."
Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks
The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year
Car companies, telecomms giants and mobile providers are all staking out their turf at the 2016 edition of the Consumer Electronics show, scheduled for next month
Also: Discovering that CES and Advertising Week are very, very different events
Good experiential marketing should move consumers from awe to understanding, like the best contemporary art, says Stimulant's design director
In other news: Digital advertising surges in April ... Advertising on iPhone more profitable than on Android ... McDonald's to cease reporting monthly sales ... Marketing to Generation Z ... Why consumers trust YouTube videos ... R/GA, Dare win Nike soccer brief.
JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin
Campaign's top picks ahead of the annual tech pilgrimage
Y&R's global CEO revisits his first foray to Barcelona's big tech show
McCann Worldgroup's chief technology catalyst for EMEA offers his tips for what to expect in Barcelona
The category has expanded from niche into Gen Pop, bringing with it an expectation that the industry will observe a broader social contract
Microsoft's entry into the wearable space opens new opportunities to interact with data
Connecting the dots at CES 2015 reveals a new world of opportunity
Ashton Kutcher cannot keep away from adland.
Advertising has been around for thousands of years, but control of data is redrawing the landscape
As the dust settles on CES International for another year, we round up the best stories from the week on Campaign
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa
Mindshare's parody of the big electronics show features a 'digital messiah' named Nimrod
It might have "electronics" in its name, but the show is shaking things up on other fronts. DigitasLBi's SVP, brand social content, looks past the gear
Omnicom Media Group's emerging media director seeks out new "Star Trek" technology in Las Vegas
JWT Intelligence's worldwide director seeks an oasis of green in the Las Vegas desert
In his Day Three recap, the global strategy director for TBWA's Digital Arts Network sees a chasm closing between digerati and brand marketers
The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things
In his Day Two recap, the global strategy director for TBWA's Digital Arts Network says prototyping new gear is cheaper and simpler than ever ... But shipping product is a steaper challenge
JWT Intelligence's worldwide director walks the show floor and hobnobs with the White House CTO
Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables
You will be assimilated? Where humanity meets technology in 2015
Peer into your cardboard, print out some shoes, and ask your refrigerator to pick up some milk
Brian Krzanich outlines the future of computing and pledges to set industry standard for more diversity
The convergence of technology and creativity has altered agency collaboration and spawned a generation of narcissistic consumers, panelists argued
In his Day One recap, the global strategy director for TBWA's Digital Arts Network reports that specs are giving ground to the way devices fit consumers' lives
The latest product launches at CES -- courtesy of Stuff, the consumer tech authority.
Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways
The blurring of boundaries caused by the rise of branded-content renews the focus on quality content
Brand marketing and engagement will loom large at this week's monster electronics show.
The Global Music Data Alliance promises to deliver a "comprehensive view" of music consumption
A Text100 study suggests the big electronics show needs a brand-awareness campaign of its own
Marc Mathieu described the Unilever Foundry's work with tech startups
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