Campbell Ewald’s The Salon named culture agency for Forever 21
The Salon, a new cultural consultancy within Campbell Ewald, has been brought on to infuse culture into the fashion brand’s marketing approach.
Agency Report Cards 2022: Wunderman Thompson
Read Wunderman Thompson's 2022 Report Card below.
Cannesfusion
Gearing up for the most confusing return to awards season and business travel of all time.
A reflection on Dry January, from a sober media sales guy
There is tons of creativity in client entertainment that doesn’t involve drinking.
What’s the future of events? Trends shift as COVID rages on
Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.
Martin Sorrell: Flexible work “will be more permanent than people think”
Sorrell deep-dives on the state of Media.Monks’ business, looks to Latin America for creative excellence and embraces more flexible, hybrid work.
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations and placed greater value on the customer experience.
What it’s really like on the ground at CES for PR pros
Tandem Marketing Communications managing director Ian Twinn says very sparse crowds and lack of major media presence is making for an unprecedentedly challenging show.
The best of CES health-tech: 7 not-to-miss innovations
Smart bathrooms and sleep trackers were among the CES 2022 debuts that captured the imagination of in-person and from-afar attendees.
Lenovo spotlights Gen Z changemakers
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
CES 2022: Diving into the creator economy in the crypto era
The TL;DR: Support creators, educate audiences, keep content fresh.
Spotify rolls out clickable in-app podcast ads at CES
The feature makes advertising interactive on Spotify original and exclusive podcasts.
CES Health 2022: Wellness, work-from-home gadgets set to soar
Health-tech will be a central focus at the Omicron-compromised event.
CES 2022: A beginner’s guide to NFTs
Erick Calderon, founder and CEO at Art Blocks, broke down NFTs during a discussion moderated by Lesley Silverman.
What CES can teach us about smarter investments and better connections in 2022
The key to taking back control and making smarter investments is well within our reach.
On the ground at CES: less noise, more focus
With mass cancellations ahead of CES 2022, the scaled down conference is more focused and productive, attendees say.
Build it and they may not come
After mass cancellations due to the Omicron variant, CES 2022 marks a tepid return to live events for the new year.
CES Live Blog: Updates for marketers
A continually updated list of announcements of interest for brands and marketers from the annual tech event.
MediaLink pulls the plug on CES 2022
Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.
Advertisers stay firm on Super Bowl plans, despite Omicron surge
A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.
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