CANNES 2018

BBC's Christmas ad wins gold Cannes Lion in Film Craft
Share

BBC's Christmas ad wins gold Cannes Lion in Film Craft

The BBC took home a gold Lion in Film Craft at Cannes for its 2017 Christmas campaign.

McCann London lands Grand Prix in Creative eCommerce Lions
Share

McCann London lands Grand Prix in Creative eCommerce Lions

McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers.

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for FIFA 18
Share

Adam & Eve/DDB nabs Cannes Lions gold and bronze in Entertainment for FIFA 18

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes.

Apple's Homepod campaign and Jay-Z share Music Grand Prix at Cannes
Share

Apple's Homepod campaign and Jay-Z share Music Grand Prix at Cannes

Apple's marketing campaign for its Homepod speaker has won the Grand Prix at Cannes for Entertainment in Music, sharing the award with a music video by Jay-Z.

Apple's instore experience wins Cannes Grand Prix for Brand Experience
Share

Apple's instore experience wins Cannes Grand Prix for Brand Experience

The 'Today at Apple' retail project delivered by the US inhouse team across Apple stores has won the Brand Experience and Activation Grand Prix at Cannes Lions.

VR experience for Billy Corgan single wins Digital Craft Grand Prix
Share

VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand Prix in the Digital Craft Lions for entrants Isobar and Viacom.

Story behind Muhammad Ali's shoes wins Ogilvy the Industry Craft Grand Prix at Cannes
Share

Story behind Muhammad Ali's shoes wins Ogilvy the Industry Craft Grand Prix at Cannes

A shoe polish brand that tracked down the footwear of legendary boxer Muhammad Ali has won the Grand Prix for Cannes Lions' first Industry Craft award.

Unilever: 'Gone are the days when a product succeeds because it is superior'
Share

Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the company's brands.

Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James
Share

Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

Cannes Lions 2018: the winners so far
Share

Cannes Lions 2018: the winners so far

Welcome to Campaign's rolling round-up of this year's winners at the Cannes Lions Festival of Creativity.

McCann London leads UK pack in Direct, Media and Social Lions
Share

McCann London leads UK pack in Direct, Media and Social Lions

McCann London has picked up 11 nominations across the Reach track of Cannes Lions - all for its work for Xbox.

BBH work for Audi and Barclays shortlisted for Film Lions despite Publicis Groupe boycott
Share

BBH work for Audi and Barclays shortlisted for Film Lions despite Publicis Groupe boycott

Audi's "Clowns" film has been shortlisted in the Film Lions at Cannes, after the Volkswagen-owned car brand entered it itself.

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
Share

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a formal launch, target better and remix ads in real-time.

News UK, Telegraph and Guardian to offer joint digital ad sales with The Ozone Project
Share

News UK, Telegraph and Guardian to offer joint digital ad sales with The Ozone Project

News UK, Telegraph Media Group and Guardian News & Media are to pool some of their digital display ad inventory in a new joint advertising platform in a significant move.

Why P&G stood by its controversial ad 'The Talk'
Share

Why P&G stood by its controversial ad 'The Talk'

After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans had to have with their children about racism, it received both praise and some pretty negative criticism.

Unilever expands Unstereotype goals to entertainment through Simon Fuller deal
Share

Unilever expands Unstereotype goals to entertainment through Simon Fuller deal

Unilever has signed a multi-million dollar deal with Simon Fuller's XIX Entertainment as it expands its Unstereotype initiative to eradicate stereotypes in content beyond advertising.

What CMOs are thinking in Cannes
Share

What CMOs are thinking in Cannes

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

Ebiquity: $45bn in global profit up for grabs for brands that optimise better
Share

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year, a study by Ebiquity published today at Cannes has shown.

Nick Law: 'We've gone from arrogant to under siege. It's a strange overreaction'
Share

Nick Law: 'We've gone from arrogant to under siege. It's a strange overreaction'

Creative innovation can only be achieved by diversity of thought, according to Nick Law, Publicis Groupe's newly-appointed chief creative officer.

R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions
Share

R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions

R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that uses AI to capture photos of fans at moments of excitement.

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze
Share

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.

KFC's 'We're sorry' by Mother wins Cannes Lions gold in Print & Publishing
Share

KFC's 'We're sorry' by Mother wins Cannes Lions gold in Print & Publishing

KFC's "We're sorry" print campaign by Mother after its chicken shortage led to it closing several UK outlets has won a gold Cannes Lion in the Print & Publishing category.

McDonald's and Comedy Central share Outdoor Lions Grand Prix at Cannes
Share

McDonald's and Comedy Central share Outdoor Lions Grand Prix at Cannes

A desconstructed McDonald's logo and a Comedy Central satire about President Donald Trump's tweets have shared the Outdoor Grand Prix at Cannes Lions this year.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
Share

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans and LadBible.

Scott Hagedorn reveals 3 keys for survival in app-driven world
Share

Scott Hagedorn reveals 3 keys for survival in app-driven world

Hearts & Science CEO stressed that creative, media, publisher and brand must come together to reach consumers.

VOWSS shines spotlight on the best short films and advertising made by women this year
Share

VOWSS shines spotlight on the best short films and advertising made by women this year

Selma Ahmed and Genevieve De Rohan Willner, a creative team at Adam & Eve/DDB, were among the winners at the VOWSS showcase at Cannes Lions, which recognises the best short films and advertising made by women.

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Share

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

Cannes Diary Day 2: Anomaly's Karina Wilsher on inspiration and the gender pay gap
Share

Cannes Diary Day 2: Anomaly's Karina Wilsher on inspiration and the gender pay gap

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

News UK launches data platform News IQ to target users based on opinions and emotions
Share

News UK launches data platform News IQ to target users based on opinions and emotions

News UK is to aggregate all its audience data from its media properties on a single platform, News IQ, and let advertisers target users based on opinions and emotions.

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
Share

P&G and Mastercard: advertising is not the future and creativity is measured in a tingle

While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising as we know it is not the way forward.

Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'
Share

Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'

Bozoma Saint John, the newly-appointed chief marketing officer at talent agency Endeavor, has urged women to make proactive salary demands to ensure they receive the same remuneration as male colleagues.

'We were those kids': Thandie Newton and Vogue's Enninful on the one thing that will really change diversity
Share

'We were those kids': Thandie Newton and Vogue's Enninful on the one thing that will really change diversity

Vogue editor Edward Enninful and actress Thandie Newton on what advertising can learn from film and fashion to improve diversity.

Ad agencies lead Brand Experience and Activation Cannes Lions shortlist
Share

Ad agencies lead Brand Experience and Activation Cannes Lions shortlist

No major UK brand experience agencies have been shortlisted for the inaugural Cannes Lions Brand Experience and Activation category, while ad agencies Adam & Eve/DDB, McCann London, Havas London, Ogilvy and Spark44 have picked up 14 nominations between them.

UN appeal to ad industry: come together for cultural change
Share

UN appeal to ad industry: come together for cultural change

The executive director of UN Women calls on industry leaders to repopulate our visual world with its missing and misrepresented figures, its missing equality, and its missing role models.

Adam & Eve/DDB shortlisted in Film Craft Lions for John Lewis, VW, Marmite, Sky and Halifax
Share

Adam & Eve/DDB shortlisted in Film Craft Lions for John Lewis, VW, Marmite, Sky and Halifax

Adam & Eve/DDB picked up eight nominations in the Film Craft Lions for its work across five major brands.

Why now is the time to ditch the myth of the 'creative rockstar'
Share

Why now is the time to ditch the myth of the 'creative rockstar'

Increasing the number of senior female creatives may be a key talking point at Cannes, but Laura Jordan Bambach, chief creative officer of Mr President, says it is time to move beyond tokenistic efforts.

The U.N.'s World Food Program turns to global cinemas to help end hunger
Share

The U.N.'s World Food Program turns to global cinemas to help end hunger

Sir John Hegarty's The Garage Soho wrote and directed the new campaign

Why Bumble wants to match with brands helping to make the Internet kinder
Share

Why Bumble wants to match with brands helping to make the Internet kinder

The dating app Bumble is considering adding advertising to its platform but says it will only work with brands that serve a mission and represent kindness.

Ogilvy pledges to hire 20 senior female creatives globally by end of 2020
Share

Ogilvy pledges to hire 20 senior female creatives globally by end of 2020

Ogilvy has kicked off Cannes Lions by announcing a new commitment to raising the number of women, including importantly more women of colour, in its creative departments around the world.

Why HSBC's marketing chief is taking the banking brand back to the future
Share

Why HSBC's marketing chief is taking the banking brand back to the future

Fresh from reassigning HSBC's global media account, group head of marketing Leanne Cutts is exploring the bank's roots to make its strategy fit for the digital world.

Making a success out of failure: How Google became Cannes Creative Marketer of the Year
Share

Making a success out of failure: How Google became Cannes Creative Marketer of the Year

Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach to marketing.

Cannes Diary Day 1: R/GA's Saneel Radia on reemergence of craft, rosé and sweat
Share

Cannes Diary Day 1: R/GA's Saneel Radia on reemergence of craft, rosé and sweat

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

Why I'm taking my toddler to Cannes
Share

Why I'm taking my toddler to Cannes

Cannes typically excludes people who cannot commit to working around the clock, but FCB's first-ever working parent Cannes correspondent explains why it is time for change.

These creative tech ideas won top honours at Future Lions student contest in Cannes
Share

These creative tech ideas won top honours at Future Lions student contest in Cannes

A fake news detector, a recycling tool, and a mobile app that helps children fall asleep at bedtime took home prizes at the Future Lions student competition in Cannes.

A Feminist Guide to Cannes Lions 2018
Share

A Feminist Guide to Cannes Lions 2018

Want to hear some strong, smart, inspiring women speak? Then here are the key sessions to attend this week in Cannes.

Omnicom: 'All our major clients have blockchain officers, we have to be equipped'
Share

Omnicom: 'All our major clients have blockchain officers, we have to be equipped'

Blockchain is the technology that so far answers the most questions put forward by clients, Omnicom Media Group's chief executive of investment, Barry Cupples, has revealed.

Deutsch, The Female Quotient create female empowerment bot
Share

Deutsch, The Female Quotient create female empowerment bot

The career advice chatbot uses artificial intelligence technology.

Adam & Eve/DDB and McCann lead UK hopefuls in first wave of Cannes Lions shortlists
Share

Adam & Eve/DDB and McCann lead UK hopefuls in first wave of Cannes Lions shortlists

Adam & Eve/DDB has picked up nine Cannes Lions nominations across three categories for its work for Calm and The Cybersmile Foundation.

McKinsey: CMOs who use data to inform creativity double revenue growth
Share

McKinsey: CMOs who use data to inform creativity double revenue growth

Marketers who use data to inform creativity can drive double the revenue growth of companies that do not integrate the two disciplines, according to a study by McKinsey.

WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring
Share

WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring

Mark Read has warned against "collapsing" too many WPP agency brands and said driving greater collaboration is more important than a "major restructuring".