CANNES 2018

Wear your Lions with pride: creativity has come home
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Wear your Lions with pride: creativity has come home

Football might not have come home this summer, but creativity did.

Has the Cannes 2017 hangover been dispatched?
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Has the Cannes 2017 hangover been dispatched?

Having been left with a headache in the wake of last year's announcement of Publicis Groupe's withdrawal, this year's pared-back festival aimed to dispel some of the concerns surrounding its format.

Cannes Lions owner makes MD Jose Papa redundant
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Cannes Lions owner makes MD Jose Papa redundant

Jose Papa, who had the job of running the Cannes Lions ad festival for the past two years, is being made redundant by the festival's owner Ascential.

The ad industry is looking for creativity in the wrong places
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The ad industry is looking for creativity in the wrong places

The lack of young people at Cannes reminds us why the advertising industry needs to make more space for a diverse, next generation of talent.

Building fans: how to tell a great brand story
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Building fans: how to tell a great brand story

Campaign got candid with brand marketers, creatives and media experts to learn how to craft a compelling campaign

Cannes' future is just as unpredictable as future of advertising
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Cannes' future is just as unpredictable as future of advertising

...and that's exactly as it should be, writes Ari Weiss, CCO of DDB North America.

What I learned from taking my toddler to Cannes
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What I learned from taking my toddler to Cannes

It's funny how closely a week at the Cannes International Festival of Creativity with my toddler mirrored exactly what it's like being a mom in general. It was an amazing, exhilarating, difficult, wonderful, draining, stressful, life-changing experience.

Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes
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Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

As we detox from Cannes, McCann London's Laurence Thomson and Ross Neil join Campaign's Claire Beale and Gideon Spanier to debate the new-look Festival, what the awards say about the current state of creativity, how Michael Heseltine kicked off Campaign's 50th anniversary celebrations and whether we learnt any more about Martin Sorrell and his plans.

It turns out every piece of communication created in the last 12 months is Direct
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It turns out every piece of communication created in the last 12 months is Direct

Victoria Fox, outgoing chief executive of Lida, reflects from a marathon session judging this year's Direct Lions in Cannes.

From a chicken crisis to Cannes: Lessons from KFC's award-winning campaign
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From a chicken crisis to Cannes: Lessons from KFC's award-winning campaign

How did KFC go from a crisis that threatened its business to winning at Cannes Lions?

Campaign Diary: Oh what a week that was - a Cannes round up
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Campaign Diary: Oh what a week that was - a Cannes round up

Sir Martin Sorrell offers WPP some "helpful" advice; a trade website makes an embarrassing accusation, and Keith Weed becomes a magic Twitter moment.

The Cannes Innovation category is sharply in focus
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The Cannes Innovation category is sharply in focus

The impingement of management consultancies means that the Innovation Lions is a category to watch, says Perry Nightingale, executive creative technologist at Grey London and a juror at this year's Cannes Lions.

Xbox made Cannes Lions history by turning gamers into entrepreneurs
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Xbox made Cannes Lions history by turning gamers into entrepreneurs

Microsoft Xbox and McCann London won the first Cannes Lions Grand Prix in eCommerce. Campaign speaks to the creative directors about their unconventional approach that turned consumers into designers and marketers.

Was the condensed Cannes Lions a success?
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Was the condensed Cannes Lions a success?

Reduced down to five days, and with fewer awards categories, did this year's Cannes Lions see the event regain its crown as the ad industry's preeminent celebration of creativity?

How Trash Isles' creators founded a country of rubbish to tackle a global crisis
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How Trash Isles' creators founded a country of rubbish to tackle a global crisis

Trash Isles, AMV BBDO's campaign for LadBible and Plastic Oceans Foundation, scooped awards at Cannes Lions last week. Campaign speaks to the creative team about how they delivered a serious message with a light-hearted approach.

Cannes Social & Influencer Lions judging was an onerous but rewarding experience
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Cannes Social & Influencer Lions judging was an onerous but rewarding experience

The diversity of work in this inaugural category made judging the winners challenging, says Anthony Svirskis, the chief executive of Tribe.

ABInBev, Apple and P&G are most-awarded brand owners at Cannes Lions 2018
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ABInBev, Apple and P&G are most-awarded brand owners at Cannes Lions 2018

ABInBev, Apple and Procter & Gamble are among the most-awarded brand owners at this year's Cannes Lions festival, after picking up two Grands Prix apiece.

Cannes: A force of hope we must take home with us
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Cannes: A force of hope we must take home with us

Barry Lowenthal wraps up the Cannes madness with his key observations from this year's festival.

Snap, Instagram and Spotify go big for Cannes Lions 2018
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Snap, Instagram and Spotify go big for Cannes Lions 2018

Among the rose and sunburnt faces on the Croisette, the tech brands upped their game creating experiences to fully engage with the marketing set. Campaign rounds up some of the standouts.

Actually, yes we Cannes
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Actually, yes we Cannes

Forget the negative talk about agencies being on the back foot at Cannes Lions 2018. Peter Mears of Havas Group Media left feeling positive, pragmatic and focused on partnership.

Cannes: an improved festival so ice creams all round
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Cannes: an improved festival so ice creams all round

James Murphy's airport dash to pick up a prize in a slightly deserted Cannes shows this year's festival was a slightly odd - if improved - affair.

Diet Cannes vs full-fat Cannes: what's the future for the festival after 2018's shorter event?
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Diet Cannes vs full-fat Cannes: what's the future for the festival after 2018's shorter event?

How does this year's pared-down festival compare to the bloated editions of previous years? Proximity London's executive creative director on where Cannes goes next.

Cannes Lions 2018: all the UK winners
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Cannes Lions 2018: all the UK winners

Welcome to Campaign's rolling round-up of this year's UK winners at the Cannes Lions Festival of Creativity.

Aline Santos: there is lot of diversity talk at Cannes but not much action
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Aline Santos: there is lot of diversity talk at Cannes but not much action

Unilever's diversity and inclusion chief Aline Santos has criticised the industry for a lack of action but welcomed the accountability that has come with a spotlight being shone on the issues.

Campaign toasts 50 years at Cannes beach party
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Campaign toasts 50 years at Cannes beach party

This year's annual beach party was more special than ever, as Campaign launched its 50th celebrations. We gathered the best of the marketing, creative and tech industries at the Carlton beach to raise a glass with us.

View all the Grands Prix winners from Cannes Lions 2018
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View all the Grands Prix winners from Cannes Lions 2018

Catch up on all the Grand Prix winners from the 2018 Cannes Lions International Festival of Creativity.

AMV BBDO and Wieden & Kennedy among six Titanium Lions winners at Cannes
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AMV BBDO and Wieden & Kennedy among six Titanium Lions winners at Cannes

Abbott Mead Vickers BBDO and Wieden & Kennedy London were two of only six agencies to win a Titanium award at Cannes Lions this evening.

AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals
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AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.

AMV BBDO wins third Cannes Grand Prix with Glass award
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AMV BBDO wins third Cannes Grand Prix with Glass award

Abbott Mead Vickers BBDO has been awarded the Glass Lion Grand Prix at Cannes for its Bodyform ad that portrayed period blood in UK advertising for the first time.

Tide and P&G win Film Grand Prix at Cannes Lions
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Tide and P&G win Film Grand Prix at Cannes Lions

Tide's Super Bowl ad and Procter & Gamble's spot tackling racial bias each won the Film Lions Grand Prix at Cannes.

Adam & Eve/DDB crowned Agency of the Year at Cannes
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Adam & Eve/DDB crowned Agency of the Year at Cannes

Adam & Eve/DDB has been named Agency of the Year at the 2018 Cannes Lions International Festival of Creativity, it was announced this evening.

Omnicom dominates Cannes as it takes home Holding Company of the Year
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Omnicom dominates Cannes as it takes home Holding Company of the Year

adam&eveDDB is named Agency of the Year, and BBDO wins Network of the Year for the seventh time.

Unilever brings holding group creative teams together for new agency model trial
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Unilever brings holding group creative teams together for new agency model trial

Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a single team.

Diversity: not just the right thing to do, the only thing to do
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Diversity: not just the right thing to do, the only thing to do

Y&R's Saul Betmead on why diversity is crucial for top creativity.

Sorrell reveals WPP regrets in not moving faster with 'horizontality'
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Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'
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Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now notorious Pepsi ad starring Kendall Jenner.

AMV BBDO scoops another Cannes Grand Prix with PR Lions win
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AMV BBDO scoops another Cannes Grand Prix with PR Lions win

Abbott Mead Vickers BBDO fought off global competition from public relations shops to scoop the PR Lions Grand Prix at Cannes.

Havas announces moves in CRM, events, performance marketing
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Havas announces moves in CRM, events, performance marketing

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'
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MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.

Direct Lions yields more awards for McCann, Adam & Eve/DDB and AMV BBDO
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Direct Lions yields more awards for McCann, Adam & Eve/DDB and AMV BBDO

McCann London picked up the UK's only gold in the Direct Lions at Cannes for "Xbox design lab originals: the fanchise model".

Adam & Eve/DDB wins gold Lion in Creative Data at Cannes
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Adam & Eve/DDB wins gold Lion in Creative Data at Cannes

Adam&Eve/DDB was the only UK winner in the Creative Data Lions at Cannes, picking up a gold for its "Gene Project Case Study" campaign for Marmite.

Wieden & Kennedy and Nike win Social & Influencer Grand Prix at Cannes for 'Nothing beats a Londoner'
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Wieden & Kennedy and Nike win Social & Influencer Grand Prix at Cannes for 'Nothing beats a Londoner'

Wieden & Kennedy's "Nothing beats a Londoner" campaign for Nike has won the Grand Prix at Cannes Lions for the inaugural Social & Influencer category.

GSK on how brands should build relevance with trust, not love
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GSK on how brands should build relevance with trust, not love

The head of consumer categories talks about the dangers of brands leaning entirely on love.

Nine CMO tips to close the consumer-brand gap
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Nine CMO tips to close the consumer-brand gap

Consumers are evolving, brands must also - leading marketers from Mars, BT, Disney, Shell, CoverGirl and Karmarama tell how....

Cannes Diary Day 4: VML's Beth Wade on a less chaotic but fulfilling Cannes
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Cannes Diary Day 4: VML's Beth Wade on a less chaotic but fulfilling Cannes

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

Mother, AMV BBDO and Wieden & Kennedy carry UK hopes in Titanium Lions
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Mother, AMV BBDO and Wieden & Kennedy carry UK hopes in Titanium Lions

KFC's "FCK", the ad from Mother London apologising for the chain's chicken shortage, is one of four UK entries shortlisted for the Titanium Lions - the category recognising game-changers in brand communications.

Emotional Heseltine hails 'iconic' Campaign in 50th anniversary bash at Cannes
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Emotional Heseltine hails 'iconic' Campaign in 50th anniversary bash at Cannes

Lord Heseltine hailed Campaign as "iconic", "a source of huge pride" and "a statement of everything we value as publishers" as he celebrated the magazine's 50th anniversary at Cannes Lions.

Campaign Diary: Campaign celebrates 50th birthday with Cannes beach party
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Campaign Diary: Campaign celebrates 50th birthday with Cannes beach party

The sun was shining, the wine was flowing and Jesse Ware put in a surprise performance as Campaign marks its 50th birthday with a special party for friends in Cannes.

Diesel CMO warns against marketers being driven against data
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Diesel CMO warns against marketers being driven against data

Keeping creativity at the centre is the most important thing that Diesel is focusing on, because too often it can be taken for granted.

Apple is proving that retail's future is innovative, inspiring and beautiful
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Apple is proving that retail's future is innovative, inspiring and beautiful

While plenty of retailers are starting to understand the value of experience, Apple is setting a new bar in rethinking the role of physical spaces, writes the chief executive of The Beyond Collective.