Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive of Stink, explains why.
Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing YouTube advertising boycott.
What Issues will drive the conversation in 2016? Our Innovation video series continues
Bob Greenberg, Gustavo Martinez, Leslie Sims, Jean-Marie Dru and Tiffany Rolfe continue our Innovation 2016 video series
Mark D'Arcy, Leslie Sims, Jean-Marie Dru, Gustavo Martinez and Tiffany Rolfe kick off our Innovation 2016 video series.
"We want to work collaboratively with other media organizations to shape the future of telling stories," says global head of visuals.
As the holiday shopping season begins, we test the brand IQ of America's most influential consumers: kids.
Attendees at Advertising Week mull over mobile overtaking media spend, Africa and the Pope
There was an awful lot of talk (and not a lot of advertising) at AWXII. Did anyone present an idea good enough to beat "let's get coffee"?
The Walton Isaacson account exec talks about what inspires her, what her friends think of her job and how long she plans to stay in advertising.
The copywriter with Havas Worldwide does not just sit around drinking all day, despite what her friends might think
A childhood dream didn't come true, but "you can't say you had a bad day if you're doing what you truly love," says the Havas Worldwide junior creative director
The account executive at Walton Isaacson learns about the importance of using data right
The account executive at Walton Isaacson gets in gear for her first show
Attendees at Advertising Week call for more apples-to-apples measurement, greater pride, and more
Attendees at Advertising Week name-check Elon Musk, Caitlyn Jenner and more
Attendees at Advertising Week cite talent payments, viewability of ads and more
Attendees at Advertising Week weigh in on their fear for online advertising on a scale of 1 to 10
Huge's Mariam Aldhahi discusses the reality of being a "sell out" and the charms of a life in advertising
Huge's Mariam Aldhahi has more questions than answers during her first day at the big show
Born in Baghdad, raised in Florida, schooled in Dubai. But will she survive Advertising Week?
College buddies turned creative duo will experience and review the conference for the first time together
R/GA's co-founder and CEO discusses VR, 3D printing and the future of the workplace
Thoughts from industry leaders on the state of advertising in this fast-growing market
Join the conversation about creativity in Vietnam
Campaign interviews Miles Young, Bob Greenberg, Arthur Sedoun, Chuck Porter and more.
Some of the best interviews from Campaign's coverage of Cannes Lions
In Part 3 of a series, Anomaly's CEO holds up the facets of of talent in his agency
In Part 2 of a series, Anomaly's CEO talks about the "fucking difficult" task of balancing left- and right-brain talent to create great work
Anomaly's CEO discusses how close his agency came to launching the first YouTube celebrity sponsor
In a Campaign Asia-Pacific exclusive, Facebook's VP of measurement and insights tool argues for his company's data edge
Starcom MediaVest's CEO told Campaign technology is the key to new creative opportunities
Ogilvy & Mather's worldwide chief creative officer discusses how data can help tell brands tell better stories
Michael Roth, David Droga, Bonin Bough and Sir Martin Sorrell reflect on this year and next
Droga5's Ted Royer and Heineken's Quinn Kilbury discuss how to build a 'no bullshit' brand
WPP chief executive hits out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger
D&AD's chief executive talks about the intersection between the commercial agenda and the sustainability agenda
BBH co-founder discusses the impact of data on storytelling
VP of global media and consumer engagement at Mondelez discusses his fears as a marketer and how he overcomes them
Interpublic Group chairman and chief executive says the advertising industry must continue to invest in talent and creativity
Catch up on the key issues to emerge from Advertising Week day by day