How IGWT Block is tackling the secondhand mobile phone market with blockchain
Andrew Weisselberg is leading the marketing push for the marketplace reboot.
Latest
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Florida Man reprised to urge everyone to join global climate strike
Man of meme-legend encourages the internet to save him from extinction.
Confused.com "Rugby World Cup idents" by Karmarama
Confused.com has released a series of Japan-inspired idents to celebrate its sponsorship of the Rugby World Cup.
One-word answers with She Runs It's Lynn Branigan
The president-CEO shares what the industry must do to improve diversity and inclusion.
Tag launches new mantra: Improve. Imagine. Ignite.
The revamped tagline helps better summarize the company and its global offerings.
New ad amplifies Verizon's work to solve education inequality
The ad, created by mcgarrybowen, will air during the Emmys.
Land Rover "It's what makes rugby, rugby" by Spark44
Land Rover celebrates its partnership with the Rugby World Cup with an energetic campaign.
Virgin Media "Unlimiting" by Adam & Eve/DDB
Virgin Media's "You can do anything campaign" continues with yet another absurdist spot.
Wunderman Thompson wins $530M U.S. Marine Corps
The RFP was issued at the end of last year.
Harrowing back-to-school ad is Sandy Hook Promise's most painful watch yet
The organization and BBDO launch a sobering PSA on the reality children face in today's schools.
GSD&M names first VP of diversity and inclusion
The Omnicom shop is one of only 17 agencies to have a role dedicated to D&I.
Ad of the Week: Light Phone trolls Apple in brazen campaign
Bullish is behind the new bold effort that calls out Tim Cook.
E.ON "London's lungs" by Engine
E.ON activation aims to highlight the issue of air pollution across the UK.
The value of agency partners in an in-house world
In-house teams are helping streamline services, but still agencies bring big thinking to the table.
Boston Beer's Sam Adams, Truly seek new U.S. creative shops
The company brought on its new CMO this past spring.
"The last outfit project" by Shivani Patel and Dylan Burnside
Shivani Patel and Dylan Burnside, a team of creative advertising graduates, used fashion to start a conversation about knife crime.
O2 "Be their armour" by VCCP
O2 draws inspiration from samurai culture ahead of the Rugby World Cup in Japan.
'Few have reached our level': Panera Bread's SVP Marketing on product supremacy
New spots are a two-one punch from creative shop Anomaly and Publicis Media.
H&M "Fall fashion 2019" by Forsman & Bodenfors
H&M promotes sustainable fashion in light of the fast fashion environmental crisis.
The Financial Times "The new agenda" by The Brooklyn Brothers
The Financial Times' biggest campaign since the 2008 global recession aims to provoke debate around the disruption of established corporate and economic models.
The Cotswold Company "Forever furniture" by Creature
The Cotswold Company shows the evolving role of family furniture with a soothing spot.
Movers & Shakers: Deutsch, Johannes Leonardo, Reach3 and more
This week's account of wins and losses, the layoffs and hires.
When should an agency back out of an account for ethical reasons?
Last week, Juul said it will still run its ad campaign despite FDA warnings.
Ketel One launches brand campaign in time for Emmys
This isn't your grandpa's vodka ad.
400 Puerto Ricans gifted new homes after hurricane devastation
Today, I'm Brave launched 100Roofs Project to step in when the U.S. government wouldn't.
Cindy Gallop to agencies: Which one of you is brave enough to run my MakeLoveNotPorn ad?
The founder is calling on media shops to step up and help normalize real world sex.
Highways England "BikerTek" by Adam & Eve/DDB
Highways England encourages road safety for motorcyclists with a bespoke "bike parts" shop.
Spotify "Listen like you used to" by Who Wot Why
Did you used to party to UB40 in the 1980s but now just drink red, red wine on your sofa?
LaCie "Monster hunter" by RSA Films
LaCie explores the power of imagination and the importance of dreaming big in a short film marking the tech company's 30th anniversary.
NHS "We are nurses" by MullenLowe Group UK
The next phase of the NHS' recruitment drive encourages students to go into nursing.
McDonald's "Open late" by TBWA\Paris
McDonald's, often the last stop on many people's nights out, takes an elegant approach to promote the late opening of its restaurants.
WE study: Consumers are ready to keep brands in check
The Brands in Motion study found a call for collective accountability for ethical use of tech.
Hamsters, tech and M&A at Campaign US Breakfast Briefing
Industry execs debate the efficacy of the agency model as well as how consultants and creatives can survive under the same roof.
'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive
The duo lift the lid on their relationship six months after the notorious merger.
COPI "Address pollution" by AMV BBDO
A campaign demanding action on air pollution lets London residents discover just how toxic the air around their home is.
Heineken "Better together" by Publicis
Thierry Henry appears in yet another spot to kick off the Uefa Europa League.
Tu "Work it" by Portas
Sainsbury's clothing brand celebrates the working woman with an empowering campaign.
Why marketers must start investing more in multicultural
"Hispanic marketing is not a niche; it's part of our culture and the fabric of America."
Modern dating in adland
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
McGarryBowen ups Haydn Morris to lead global creative on United Airlines account
Morris drops pearls of wisdom on the heels of his new appointment.
John Hamm embodies the right amount of cultural appropriation in new SkipTheDishes spot
'It's so rare for a brand in Canada to have such a well-known star in its campaign.'
Lego "Rebuild the world" by BETC Paris and The Lego Agency
Lego's first brand campaign in 30 years invites kids to express their creativity and "rebuild the world".
Alan "Life, dance it with the right partner"
Brand shows off the romantic side of health insurance with a deep-sea spot.
This former Publicis Sapient exec aims to fix broken industry
Gaston Legorburu's newly launched agency is already working with brands like Fiat Chrysler.
Amazon Prime "Rock out" and "Best friends" by Joint
Amazon's latest spots show off the perks of Prime membership.
PitPat "Go made for walkies" by Wonderhood Studios
PitPat, the 'Fitbit' for dogs, made an ad aimed at pooches rather than humans.
Media shops tweak contracts in light of transparency concerns
New study shows 69 percent of marketers have made updates.
Citizens Bank launches fresh brand platform with Questlove
The campaign, dubbed "Made Ready," features Questlove.
Former Patrón Spirits and Grey Goose CMO Lee Applbaum joins cannabis firm
Philippa Classey also joins as its first managing director.
THE CAMPAIGN FIX
Stay in touch and make sure you are part of the conversation with our editorial bulletin
SIGN UP FOR FREE