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Creating a more AAPI-friendly workplace

Finding ways to help employees forge connections helps to cultivate a sense of belonging and connectivity, needed more than ever as we continue to adapt to hybrid work.

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Headshot of Gareth Moss and Jules Brenton

The Blueprint plots U.S. expansion with hire of BBH’s Jules Brenton

Brenton joins the executive search firm as director of growth and is responsible for opening its New York office.

BT "BT Means Business" by Now

BT launched its new B2B platform "BT Means Business" in a series of energetic ads focused on small businesses.

Magnum "Classics can be remixed" by Lola MullenLowe, Golin London and MullenLowe Profero

The ultimate collaboration between pop princess Kylie Minogue and South Korean dance music icon Peggy Gou brings a modern twist to the classic 'Can't Get You Out of My Head'.

Clip art of diverse business professionals talking.

Movers & Shakers: Lyft, Mediahub, Deutsch New York, Lightning Orchard, PeterMayer and more

This week’s agency news, people on the move and brand buzz.

Handgun lying on the ground

In Buffalo’s wake, marketers look at gun violence through a public health lens

The focus of Americans has returned anew to the effects of gun violence and preventing it in the future.

Picture of stage at virtual festival Tomorrowland Around The World

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.

Kayvon Thibodeaux with a Snickers branded pocket square

How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft

A unique accessory Thibodeaux wore had fans and journalists doing double takes.

Woman eating from tray of food while sitting in an airplane seat

How are agencies handling the return of pre-Covid overhead costs?

Looser borders and back-to-office plans indicate that agency overhead costs are inching towards pre-Covid levels. We explore what this means for agencies’ bottom lines and work culture.

Headshot of Josh Loebner

Wunderman Thompson hires Josh Loebner as global head of inclusive design

The agency is doubling down on inclusive design as clients look to create more accessible solutions for consumers.

Campaign Chemistry

Campaign Chemistry Rewind: Horizon Media CEO Bill Koenigsberg

Koenigsberg chats about the future of media, the crisis in Ukraine and how Horizon is getting staff back into the office.

Fever-Tree "We'd say T&G, not G&T" by Motel

Fever-Tree gives tonic water the recognition it deserves with a simple swap of letters.

Stella Artois "Beer, au naturel" by Mother

Stella Artois tells consumers the naked truth about its Unfiltered lager.

CGI render of Kami, a fictional influencer designed to represent individuals with Down syndrome

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

Headshot of Cathy Butler

We haven’t made enough progress for AAPIs in advertising

2020 was a turning point, but we need more than the energy we create amongst ourselves to rise up and influence change broadly.

Headshot of Sheryl Daija

New trade organization forms to help DE&I leaders succeed

BRIDGE aims to connect DE&I leaders to key stakeholders in organizations to succeed in their roles.

BBC "We know our place" by BBC Creative

The BBC promises a great summer of women's sport with an empowering film that puts women in their rightful place.

TheoremOne and Media.Monks logos

S4 Capital strikes deal with US tech consultancy firm TheoremOne

The advertising company’s acquisition drive continues in wake of accounting issues.

Marshmallow "Marshmallow is Here" by 20something

Quirky car insurance brand Marshmallow is here with 53,200 marshmallows and a desire for mischief in its latest campaign.

We Are Barbie ad displaying diverse line of Barbie and Ken dolls

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

Woman sitting on bed holding smart phone

Social ad spending up in Q1, but did it pay off?

However, those totals pale in comparison to a strong Q4 2021.

Smart phone displaying Pinterest logo

Inside Pinterest’s Mental Health Awareness campaign

The campaign comes amid heightened scrutiny of the mental health effects of social media.

Clip art of figure pointing pencil toward calendar showing a four-day work week

Why a four-day work week is not just possible — it’s productive

Here’s how I’ve managed to make it work for myself, my team and my clients.

Inside view of United States Air Force fighter jet cockpit showing pilot flying upside-down

GSD&M and the US Air Force show Top Gun fans who really owns the sky

The one-minute ad aims to build awareness for the Air Force and is running in movie theaters now.

KP Snacks "#gograbthebutterkist for #wagathachristie" by St Luke's

As the drama unfolds for #WagathaChristie, Butterkist returns with a perfectly on-brand campaign for all the hungry spectators.

Essity "40 years of period experience" by Mother

Intimawear by Libresse highlights how women+ have had enough of faffing around with tampon disposal, worrying about leaving stains on the sheets, and are sick to death of general (p)admin.

Hand holding opioid pills

Social media platforms collaborate to tackle overdose epidemic

Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.

Hand holding smart phone with Lyft logo on screen

Mediahub nabs Lyft US media account

EXCLUSIVE: Account is estimated to be worth around $50 million annually.

Headshot of Elon Musk

Elon Musk, master of his own PR, puts Twitter deal on hold

The billionaire has pressed pause on the $43bn deal — and the talented self-publicist is trending (again).

Jack in the Box Twitch.tv ad

Jack in the Box is running a virtual drive-thru on Twitch

The livestream gives viewers a chance to claim free food and rewards.

Plus-size man working out at gym

Body-shaming brands and the male mental health crisis

While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.

Smiling girl wearing an airplane captain's hat with pilot and copilot by her side

United Airlines partners with AOR 72andSunny to launch Good Leads The Way push

It’s the company's first national brand campaign since Flyer Friendly in 2013.

Wind turbine against a skyline with dirty power plant smokestacks

Pressure on WPP, IPG, Dentsu, Publicis and Omnicom escalates over climate change

A new report has claimed a flood of lawsuits over greenwashing is threatening ‘embarrassing discovery processes, unflattering news cycles and expensive and time-consuming legal reviews’ for PR and advertising agencies.

Three women shopping for luxury handbags and clothing.

‘Total Commerce’: Why luxury brands are winning the race for consumers

Tag takes a look at five principles consumer brands can adopt from the luxury sector to successfully deliver a total commerce experience.

Alzheimer's Society "It's not called getting old" by New Commercial Arts

Many people put off seeking a dementia diagnosis because they assume memory loss is just part of ageing. In some cases: "it's not getting old, it's getting ill," insists Alzheimer's Society.

Pro-choice demonstrator holds a "NEVER AGAIN" sign outside the Supreme Court

The silence is deafening from corporate America on Roe v. Wade. Why so many companies are staying quiet

Brands such as Levi Strauss and Yelp are in the minority in issuing strongly worded condemnations of the Supreme Court’s likely decision to overturn the landmark case.

Man drinking from a rebranded Sprite soda bottle

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Radiocentre & The Royal Foundation "2022 mental health minute"

On 13 May at 10:59am, every radio station in the UK played a message from The Duke and Duchess of Cambridge, which delved into mental wellbeing and loneliness.

Creative Lab ad displaying words "What will you leave behind?"

Creative licensing company Catch & Release launches a creative agency

The full-service agency will build campaigns only using content it finds online.

Beyond Meat ad showing emo and athletic woman in the gym

Beyond Meat and PepsiCo team up to push plant-based jerky

The campaign, by Goodby Silverstein & Partners, challenges us to evolve our snacking.

Expedia "Lemons" by Anomaly

When life gives you lemons, you might as well go and see them.

ITV "Voices against loneliness" by Uncommon Creative Studio

To mark Mental Health Awareness Week ITV has built on its "Britain get talking" initiative with a campaign that encourages people to send voice notes to tackle this year's theme of loneliness.

Headshot of Colleen DeCourcy

Snap hires Colleen DeCourcy, retired W+K president, as chief creative officer

DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.

Headshot of Diana Bojaj

Carat appoints first U.S. chief media officer

Diana Bojaj takes on the role to grow Carat’s media products, having led strategy on the General Motors account.

NBA Michelob Ultra and Microsoft Courtside ad

Taking It to the street with renewed creativity — and greater impact

OOH demonstrates the brilliance of creatives who can distill a message to its singular intent.

Guinness "Looks like Guinness" by Abbott Mead Vickers BBDO

Summer is around the corner and Guinness' sun-soaked campaign will certainly get people thirsting for a pint.

Clip art of diverse business professionals talking.

Movers & Shakers: Droga5, No Fixed Address, Accenture Song, Budweiser and more

This week’s agency news, people on the move and brand buzz.

Diverse group of business people having lunch at two tables

Publicist launches enterprise product

The company has a network of nearly 10,000 vetted and pre-screened workers.

Campaign Chemistry

Campaign Chemistry: Toms' chief marketing officer Ian Stewart

Stewart talks about the shoe brand’s turnaround and renewed focus on mental health.

Coors Light "Chillboards" by Adam & Eve DDB, DDB Chicago & Nord DDB CPH

2021 was the sixth warmest year on record and the fifth warmest since 1880, so Coors Light teamed up with Adam & Eve DDB, DDB Chicago and Nord DDB CPH to create rooftop billboard installations proven to cool buildings down.

Burger King "Pregnancy Whoppers" by Grabarz & Partner

Cake and beef, whipped cream and pickles, ice cream and olives. Delicious on their own, but who would dream of combining them?

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