Google shatters hopes of replacing cookies with independent identifiers

Google shatters hopes of replacing cookies with independent identifiers

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

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Cigna snags Ogilvy client chief Lou Aversano

Cigna snags Ogilvy client chief Lou Aversano

Aversano is now global chief brand officer of the health insurance giant.

DNA agency built an AI bot that intercepts sex trafficking posts

DNA agency built an AI bot that intercepts sex trafficking posts

The agency partnered with Stolen Youth to create a bot that identifies categories of “sugaring” messages that lead to sexual exploitation.

Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair

Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

No time to waste: We must get women back into the workforce

No time to waste: We must get women back into the workforce

Three things the ad industry can do to stem COVID’s setback of women in the workforce.

WFH: How are your creatives doing?

WFH: How are your creatives doing?

After almost a year of working from home, how is creative talent doing?

Popchips "Start something good" by St Luke's

Popchips "Start something good" by St Luke's

KP Snacks brand Popchips makes its first foray into TV advertising since its 2007 debut.

Cadbury "The new limited edition Twirl Orange" by VCCP

Cadbury "The new limited edition Twirl Orange" by VCCP

Cadbury celebrates the Twirl Orange "Unlimited Edition" with a campaign focusing on how the chocolate bar, which was previously available for a limited time only, can be purchased anytime and anywhere.

Bodyform "#PainStories" by AMV BBDO

Bodyform "#PainStories" by AMV BBDO

Bodyform's latest campaign breaks the silence around women's pain and supports earlier diagnosis of endometriosis, which affects one in 10 women of reproductive age but can take an average of seven-and-a-half years to be diagnosed.

Should 6 Dr. Seuss titles be pulled?

Should 6 Dr. Seuss titles be pulled?

Many people think cancel culture is at work.

Samsung follows a busy mom's WFH day

Samsung follows a busy mom's WFH day

The spot, by BBH NY, shares the message that "work is better with play."

Streaming service Topic wants to be your new quarantine hobby

Streaming service Topic wants to be your new quarantine hobby

The humorous spot, by Walrus, uses real scenes from foreign crime thrillers.

MDC’s Mark Penn: “CMOs are in ‘get back to business’ mode”

MDC’s Mark Penn: “CMOs are in ‘get back to business’ mode”

The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.

Disney beefs up ad sales technology

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

Agenda announced for Campaign Convene

Agenda announced for Campaign Convene

Campaign US reveals the agenda and preliminary speakers for its Convene networking event on April 27 and 28.

Takeaways from Socialbakers’ 2020 report on healthcare and social media

Takeaways from Socialbakers’ 2020 report on healthcare and social media

Here are five main takeaways from the report.

The often-hidden costs of in-house agencies

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

New York Women in Communications launches #WomenHeard campaign

New York Women in Communications launches #WomenHeard campaign

The not-for-profit aims to address the staggering loss of women in the workforce during the COVID-19 pandemic.

Introducing Campaign Chemistry: A new podcast from Campaign US

Introducing Campaign Chemistry: A new podcast from Campaign US

The podcast kicks off with a very special first guest: Andréa Mallard, CMO of Pinterest.

Jameson is paying people $50 to take St. Patrick’s Day off

Jameson is paying people $50 to take St. Patrick’s Day off

The whiskey brand’s new campaign encourages people to take well-deserved ‘SPTO.’

Watch out Popeyes: McDonald's enters the chicken sandwich wars

Watch out Popeyes: McDonald's enters the chicken sandwich wars

The fast food giant praised its past achievements to tout its new chicken sandwich.

Frida Mom boldly shows realities of breastfeeding

Frida Mom boldly shows realities of breastfeeding

The spot by Mekanism normalizes the physical and emotional journey of nursing.

Pepsi Zero Sugar wants men to stop compromising

Pepsi Zero Sugar wants men to stop compromising

Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.

Does ‘brand purpose’ messaging actually impact consumer behavior?

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

LOL Surprise and SuperAwesome enter the world of Roblox

LOL Surprise and SuperAwesome enter the world of Roblox

The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.

Digital agency Makeable creates DE&I recruiting platform

Digital agency Makeable creates DE&I recruiting platform

HIVE Diversity uses design and technology to optimize student resumes and profiles.

ADCOLOR gets blowback for Droga5 pick

ADCOLOR gets blowback for Droga5 pick

VMLY&R’s Walter Geer challenged ADCOLOR CEO Tiffany Warren to discuss publicly why the organization did not choose a BIPOC-owned agency.

Building on the momentum of Black storytelling

Building on the momentum of Black storytelling

The appetite for Black stories has crossed over to mainstream appeal.

Indian media industry bodies face off against Google, government

Indian media industry bodies face off against Google, government

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

Cision to acquire Brandwatch for $450 million

Cision to acquire Brandwatch for $450 million

The deal is expected to close in Q2 2021.

After much debate, Australia's Parliament passes news media code

After much debate, Australia's Parliament passes news media code

Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.

Facebook Portal "Rugby hold" by TBWA\London

Facebook Portal "Rugby hold" by TBWA\London

Facebook's tearjerker spot puts mums front and centre ahead of Mother's Day.

TikTok cracks down on misinformation in latest global transparency report

TikTok cracks down on misinformation in latest global transparency report

The platform revealed it removed 3.5 million ads and pieces of content containing misinformation, including on COVID-19 and global elections.

McVitie's Jaffa Cakes "Be what you want to be" by TBWA\London

McVitie's Jaffa Cakes "Be what you want to be" by TBWA\London

McVitie's Jaffa Cakes has reignited an ancient dispute: is it a biscuit or a cake?

Three "Gogglebox wherever, whenever and however" by Wonderhood Studios

Three "Gogglebox wherever, whenever and however" by Wonderhood Studios

Following Three's sponsorship of Gogglebox, Wonderhood Studios created idents to show how we are able to stay connected to our favourite content "wherever, whenever and however" we want.

Ad Council kicks off $50 million vaccine education campaign

Ad Council kicks off $50 million vaccine education campaign

The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.

Pandemic has impacted Gen Z career paths

Pandemic has impacted Gen Z career paths

Many young people’s priorities have changed with regard to career choices during the pandemic.

Cushelle "Koala academy" by Publicis.Poke

Cushelle "Koala academy" by Publicis.Poke

Cushelle removed its Kenny the koala mascot from its packs and offered support to koalas impacted by the 2020 bushfires.

Movers & Shakers: Gorilla Glue, Popeyes, Shake Shack, Swarovski and more

Movers & Shakers: Gorilla Glue, Popeyes, Shake Shack, Swarovski and more

This week’s agency news, people on the move and must-know brand buzz.

Ad of the week: Taco Bell’s ‘Eat Like You’

Ad of the week: Taco Bell’s ‘Eat Like You’

Noah Centineo and more celebs encourage people to customize their orders.

Department of Health and Social Care "Let's keep going" by MullenLowe

Department of Health and Social Care "Let's keep going" by MullenLowe

Pandemic fatigue may be setting in, but the UK government is encouraging people to "keep going" and stay at home.

Facebook campaign pushes benefits of targeted ads for small businesses

Facebook campaign pushes benefits of targeted ads for small businesses

The activation features small business owners who have stayed connected to customers on Facebook during the pandemic, as well as new product updates for SMBs.

British Gas "You can go green without the extreme" by Nucleus

British Gas "You can go green without the extreme" by Nucleus

British Gas highlights simple, everyday ways to be environmentally conscious.

Facebook bans Myanmar military and ads from military-linked companies

Facebook bans Myanmar military and ads from military-linked companies

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.

P&O Ferries "A calling" by Publicis.Poke

P&O Ferries "A calling" by Publicis.Poke

P&O Ferries is repositioning itself with the "To the sea" brand platform, which sets out a vision for travel in a post-pandemic world.

How agencies and brands demonstrated allyship this Black History Month

How agencies and brands demonstrated allyship this Black History Month

Celebration of Black futures and wellness were prominent this year.

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Edelman launches global anti-disinformation offering

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

Dumbo, Tinker Bell and more join Chevrolet and Disney on a magical road trip

Dumbo, Tinker Bell and more join Chevrolet and Disney on a magical road trip

The spot by MOCEAN promotes Chevrolet's new Bolt EUV.

Apple follows a swimmer's epic ocean exercise

Apple follows a swimmer's epic ocean exercise

The spot, designed for Apple Watch Series 6, is part of Apple's "The Future of Health is on Your Wrist" campaign.

ADCOLOR names Droga5 creative AOR

ADCOLOR names Droga5 creative AOR

The partnership kicks off as ADCOLOR approaches its 15th anniversary.

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