Sid Lee acquires LA-based agency Denizen, names Vito Piazza global CEO
The Canada-based creative agency is doubling down on growth in the U.S. and Europe.
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Constant Contact and ATTN encourage shopping small for the holidays
The email marketing platform will take over ATTN’s “We Need This” Instagram page to share stories from small businesses.
The awakening of my immigrance
I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.
Nielsen names global chief marketing and communications officer
Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.
Travel brands must put people first this holiday season
Travel has picked up in fits and starts since the pandemic began, but brands should be careful in their efforts to spur demand this holiday season.
Erste Group "#EdgarsChristmas" by Jung von Matt/Donau
Financial services company Erste Group's animated festive spot stars a grouchy old musician.
BBC "His Dark Materials" by BBC Creative
BBC celebrates the second season of His Dark Materials with an augmented reality "portal".
ITV "The only company" by Uncommon Creative Studio
ITV's tactical ad marks the return of Good Morning Britain's "1 million minutes" initiative, which aims to end loneliness.
Getty Images teams up with GLAAD to enhance transgender representation
The organizations created guidelines for photographers that aim to enhance commercial imagery of transgender and nonbinary people.
Spotify’s 2020 wrapped campaign is all about gratitude
The streaming platform unveiled its famous year-end campaign this week as an homage to the hard-hit music industry.
Agency recruiters join forces to tackle the industry’s diversity challenges
Allies in Recruiting (AIR) is the first collective of advertising and marketing recruiters dedicated to sharing knowledge and promoting diverse and inclusive hiring practices.
Co-op "Round are way" by Lucky Generals
Co-op's Christmas ad follows a literal band of brothers as they busk to Oasis in an ad that celebrates a sense of community on the high street.
NHS England and NHS Improvement "Think 111 first" by M&C Saatchi
NHS England and NHS Improvement has launched a major new campaign to encourage the use of the 111 service.
Ambrosia "Devon knows how they make it so creamy" by McCann London
Premier Foods is bringing its dessert brand Ambrosia back to TV for the first time since 2016 with a campaign starring a mole.
Apple's holiday spot featuring Tierra Whack shows the fantastical power of mini
The spot showcases the newest addition to Apple's collection: The HomePod Mini.
Pluto TV throws it back with David Hasselhoff infomercial
The streaming platform plays on '80s tropes to showcase its classic free collection.
How FILA transformed its e-commerce approach
The century-old sportswear brand hadn’t invested much in e-commerce. Then COVID-19 hit.
TikTok "Chin up" (in-house)
TikTok looks back on a tough year with a campaign featuring Idris Elba, Maya Jama and Gordon Ramsay.
Shuttlerock formalizes global expansion plans
Business has won briefs from major global clients during Covid-19 looking to create personalised social assets efficiently and at scale.
Mastercard on the enduring relevance of Priceless
The 23-year-old brand platform has evolved over time, especially during the pandemic.
Domino's "We got this" by VCCP
Domino's has launched a new brand platform promoting its pizza as the ultimate takeaway meal.
Politics aside, brands aren’t giving up on polling platforms
Political polls are having another reputational crisis. Market research is a different story.
Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio
Florida Paints founder Don Strube shared how he got the star to join his small business.
Blended experiences are the branding medium of the future
Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.
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Here’s the advice that gave me the courage to buy out my partner during a pandemic
If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.
The Glenlivet "Against the tide" by Crispin Porter Bogusky London
The Glenlivet continues its 'Original by tradition' brand platform with an ad dramatising the story of founder George Smith.
Born Free Foundation "Nature's closing down sale" by Engine
Wildlife charity Born Free Foundation has enlisted an eccentric salesman for a campaign urging the British public to adopt an endangered animal this Black Friday.
No More Foundation "#ListeningFromHome" by MRM
Domestic violence charity No More Foundation has launched a campaign encouraging the British public to help victims stuck at home during the coronavirus pandemic.
Branston "Hit of home" by Wonderhood Studios
Pickle brand Branston's campaign is about its magical ability to transport people back home.
Four ways to drive success this holiday season
With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season
Hill's heartwarming animated film raises awareness for pet nutrition
Up to 60% of pets end up overweight, which brings health complications -- just as it does in humans
ESPN drops the beat in "One App, One Tap" campaign
The spot features an original rap written by BSSP and performed by rising rapper Chika, set to a flashy montage of classic sports moments
Cameo's debut holiday campaign is all about the smiles
The breakout celebrity video messaging app is out with its first major advertising campaign that asks people to make Cameos this holiday season
Diageo reveals 10-year sustainability plan
Promoting positive drinking and achieving net zero are part of the brand’s ambitious plan to deliver the UN Sustainable Development Goals by 2030.
Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft
Dairy Management turns to young interns for inspiration.
Gig-economy click farms surge during Covid-19
Underground marketplaces that employ real people to click on ads have seen a surge in interest during Covid-19, as displaced workers turn to fraud for financial respite.
Movers & Shakers: Ad Council, Ford, Experian, Snap, Macy’s HomeGoods, Triscuit
This week’s agency news, people on the move, tech and media must-reads.
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Ancestry wants to help people connect virtually this holiday season
The family history company is offering free access to family stories through Cyber Monday in holiday campaign
BT "See further" by Wunderman Thompson UK
BT highlights the threats hiding in plain sight with the help of illustrator Noma Bar.
Will Covid-19 turn Black Friday into a black hole?
Global ecommerce data indicates a safe harbor for holiday spend
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How one director pulled off a remote shoot for State Farm
For director Zack Seckler, shooting remotely during a pandemic is challenging -- but doable
Female entrepreneurs disproportionally affected by pandemic
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.
C-suite leaders seek comms consultancy during pandemic
Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time.
Startup Spotlight: Why We Are Rosie put diversity at its core
The 6,000-person freelance network is leaning into the trends of flexibility and diversity in the advertising industry.
Private View: The best ideas are built from tougher stuff (with Dave Monk and Laura Jordan Bambach)
Publicis.Poke's Dave Monk and Grey London's Laura Jordan Bambach review ads from Rustlers, John Lewis, Aunt Bessie's, Oreo, WaterWipes, Refuge, Huawei, Cadbury, Samsung and RNIB.
Allbirds "Tread lighter" by Uncommon Creative Studio
Sustainable footwear brand Allbirds showcases the lightness of its trainers with an art installation.
Amazon "Family time" by Joint
Amazon Web Services showcases the power of technology with a series of ads.
Three reasons why sustainability is here to stay
Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time
MoMA launches seasonal gallery reveals with a new brand identity
The museum is taking a new approach to attracting visitors by swapping out artwork in its galleries seasonally.
Corona Beer launches a global content studio and first original series
The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
Just for Men trolls Rudy Giuliani: ‘We keep high-profile moments drip-free’
It was the brand’s first tweet since 2017.
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