Gucci owner Kering Group kicks off global media review
The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.
Latest
‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.
Taco Bell hypes the return of nacho fries with 'Fry Force' faux trailer
Deutsch LA and animation studio PsyOp partnered for the anime-style spot.
Netflix spot shows viewership is out of this world
RSA films' Robert Stromberg.directed the global brand campaign.
Publishers: it’s on us
It’s time for us to lead the narrative around the future of the open web.
Malibu "Let the funshine" by Virtue Worldwide
Pernod Ricard has launched a global digital and social media campaign for Malibu.
BBC "Adam Peaty and J-Pop" by BBC Creative
The BBC has launched a social media drive to accompany the TV campaign promoting its coverage of the Olympic Games in Tokyo.
Millennials are optimistic about brand values and activism. Gen Z is not.
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
How brands are using Twitch for sports marketing
The NBA, DoorDash and American Express used Twitch to connect with Gen Z and Millennials.
Durex "Freedom" by Havas London
Condom brand Durex has marked the lifting of pandemic restrictions with billboards declaring "Freedom".
Channel 4 "Altogether different" (in-house)
Channel 4 has launched a brand campaign to showcase what makes the broadcaster distinct from its rivals.
Discord’s new short film features Danny DeVito and Akwafina
Discord — The Movie builds on the platform’s “imagine a place” campaign.
Advertisers proceed — cautiously — around the Olympics
Dropping the Olympics may not be an option for many.
Consumers want control over ads served
A study by MAGNA and Brave shows consumers engage more with privacy protected ads.
Will Tokyo damage the Olympics brand?
Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.
4 actionable insights for marketing to Millennials and Gen Z
Millennials and Gen Z have high expectations to make the world a better place.
Discovery+ and Eurosport "#refugeeolympicteam" by R/GA London
The Discovery Network has launched a social media and TV campaign pledging support for the Refugee Olympic Team at this summer's Tokyo Games.
Three days a week? Every day? Never? Agencies tread lightly on bringing staff back to office
Most employees want RTO flexibility and some don’t want to come back at all. How agencies are preparing for the backlash.
Petsure "Who you calling an underdog?" by Iris
New pet insurance company Petsure is launching with a press and social media campaign by Iris.
The Body Shop "Self Love Street" by Wax/On and Craft Media
The Body Shop has launched TV ads that will air during ITV's latest Love Island series.
British Army "A soldier is a soldier" by Karmarama
The British Army is launching its latest recruitment drive today (23 July).
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Tokyo Olympics 2020: 8 ads pulling for the gold
Campaign US rounded up some of the games’ most buzzworthy creative work.
UM kicks off fourth annual Global Impact Day virtually
This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing.
Entertainment commerce is the next evolution in brand partnerships
It can create a through-line from brand to demand that makes it easy and fun for people to buy.
Ad of the week: Samsung’s “Be There”
The spot, created by The Community, gives fans a virtual ticket to the Tokyo Olympic Games.
Movers & Shakers: Live Nation, Blue Moon, Tumblr, Google and more
This week’s agency news, people on the move and brand buzz.
You & Mr Jones bolsters media team with two new hires
The new media division is bringing on talent from MightyHive and Hearts & Science.
FleishmanHillard report analyzes what the AAPI community needs from employers
AAPI community members were twice as likely to feel depressed or stressed, skip social gatherings or withdraw from friends or family.
How Sour Patch Kids became the most popular snack brand on TikTok
The candy brand now has 1 million TikTok followers.
Trojan "London lovers unite" by Wavemaker UK
Condom brand Trojan is calling for "London lovers to unite" responsibly following the easing of pandemic restrictions.
Campaign Chemistry: MassMutual CMO Jennifer Halloran
Halloran talks about the evolution of financial services and trying marketing to corporate responsibility.
Mattress Firm wants to ‘Un-Junk’ your sleep habits
The brand tapped actor Liev Schreiber for a surreal marketing campaign.
Game on
With Netflix and Peloton getting into the fray, gaming is no longer niche.
Why JewBelong is trying to “rebrand” Judaism
The nonprofit fights antisemitism in a recent OOH campaign.
Peloton "It's you. That makes us" by Adam & Eve NYC
Peloton is promoting its membership offering with a campaign by Adam & Eve NYC.
Tinuiti becomes first U.S. indie agency with TikTok campaign management badge
The badge allows the agency to grow its TikTok capabilities and offerings.
Visa kicks off global brand refresh as digital commerce takes off
The ‘Meet Visa’ campaign includes a global marketing push and redesigned logo.
IPG posts nearly 20% growth in Q2 as economy rebounds
The holding company revised its full year growth expectations upwards.
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Marx Realty CEO Craig Deitelzweig on remaking the workplace
Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.
7 benefits of joining the circular economy
Conscious consumers are again setting the direction for brands.
Reckitt "Vanishing point" by Havas London
Reckitt is promoting its Vanish brand with a new "Clothes live longer with Vanish" positioning and campaign.
Microsoft Teams shows its social side in 'Ticket to Tokyo'
McCann New York's campaign takes people on a virtual tour of Tokyo for the Olympic Games.
Facebook's Olympics ad celebrates skateboarding in Ghana
The campaign, created by Droga5, centers on the message, "We change the game when we find each other."
OOH creativity gets innovative as pandemic restrictions lift
Brands are fighting to stand out as people return to commuting and outdoor gathering.
Vodafone Ireland "The lighthouse" by Grey London
Vodafone Ireland is promoting the ability of its 'Super WIFI' to reach every room in the house in an integrated campaign by Grey London.
Q2 earnings: Omnicom grows 24% organically off pandemic dip
Organic growth rose double digits across disciplines and regions, but will taper off as year-over-year comps weaken.
Need for diversity spurs holding co’s to cooperate, share intel on talent
Three of the world’s largest ad holding companies have set aside their rivalries, at the behest of client J&J, to compare notes on diversity and inclusion.
Discover Puerto Rico CMO Leah Chandler talks tourism during a pandemic
Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.
Ben & Jerry’s ends two-month silence on social media
The brand tweeted on Monday morning that it will stop selling its ice cream in occupied Palestinian territory.
OshKosh B’gosh evokes childhood dreams in back to school campaign
The children’s clothing brand aims to give kids confidence as they head back to the physical classroom.
Vodafone "Together we can" by Ogilvy
Vodafone has launched its largest advertising campaign focused on small and medium-sized enterprises in the UK.
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