Primetime just got personal

Forget chasing traditional primetime. To attract viewers, follow their passions, writes Google's VP of agency and brand solutions.

DFS "Welcome in Spring" by Krow

'Wallace & Gromit' creators Aardman Animations have produced another stop-motion ad for DFS in a film that celebrates the feeling of renewal that Springtime provides.

Best and worst U.S. agency parental leave policies revealed

The most progressive are clear. The ancient are even clearer.

Are we there yet? DNA's president urges agencies to invest more in mentorship

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Paddy Power "Brexit bunker" by Officer & Gentleman

Former footballer Eric Cantona is fronting Paddy Power's new campaign, which promotes the gambling brand's "Brexit bunker".

McDonald's "We could" by Leo Burnett London

McDonald's is pushing its coffee's quality credentials by showing the ridiculous ways in which the fast-food giant could talk about McCafé (but doesn't).

Campaign US Power of Purpose Awards 2019 winners revealed

Those behind the campaigns will be honored during a night of celebration on Thursday April 4.

The year-long battle for gender equality (and the power of Women's History Month)

Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.

Why Liberty Mutual chose funny mascots in new campaign

Humor and fictional personalities are both firsts for the insurance company.

Experian's two-year-old in-house agency helps launch major credit-building tool

The Cooler is behind a string of spots to introduce Experian Boost..

British Heart Foundation "Boy" by MullenLowe London

An enthusiastic young boy fronts the BHF's new campaign by waxing lyrical about how important the heart is.

Dear Mother London employees: Your official NYC job offer

The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.

Audi "Synchronised swim" by Bartle Bogle Hegarty London

Audi's new campaign shows that its entry-level models feature just as much tech and attitude as its bigger rivals.

New MDC chief Mark Penn to drive collaboration among agencies

Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.

One-word answers with Twitter's Sarah Personette

The global exec has advice for young people in the industry.

Cisco asks new global social AOR to 'push us out of our comfort zones'

hi5.agency snags the title following a crowded review.

What doesn't kill you makes you beautiful

A case to show women with more grit and courage in advertising.

Stillwell Partners' Matt Scheckner on Advertising Week's expansion

The organization will launch in Africa this coming October.

Converse "Spark progress" by Wieden & Kennedy London

Converse celebrates London's creative community as the kick off of the brand's SP19 campaign.

Moonpig "Let her know" by Quiet Storm

Real people talk about how much their mums mean to them in a Mother's Day campaign for Moonpig, the flowers and personalised greeting cards service.

Zero-based budgeting is under fire but still alive

Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.

3 rabbit holes to avoid at SXSW

The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.

R/GA predicts next generation of AI and brand expression

The agency discussed technology's role in company innovation at SXSW this week.

The&Partnership, Literacy Partners make 'unreadable books'

The initiative aims to address the adult literacy problem in New York.

Former We're Magnetic, Anomaly, A2G execs open brand experience shop

The new consultancy is headquartered in New York City.

4 cautions for CMOs that want to in-house ad-campaign measurement

"The transition to in-house measurement is wrought with potential landmines."

Jaffa Cakes "Jaffa Whaaaaat" by The & Partnership London

Nice-but-slim reality TV star Joey Essex stars in McVitie's' off-the-wall ad campaign for Jaffa Cake Nibbles, in which a goat appears from nowhere in random situations.

O2 "The rhythm of your life" by VCCP

O2's phone plans are so flexible, they can move to the rhythm of life, so says the telecoms brand's new ad campaign.

Why SXSW harkened my inner-child and took me on a choose-my-own-adventure

SXSW has evolved, says Martin Agency's Jaclyn Ruelle.

Wales in London Week "Creative fuel" by Golley Slater

Wales in London Week, an annual event in March, is a chance for Welsh businesses to showcase their work to the London market.

Dentsu Aegis Network boosts creativity with global appointments

Mcgarrybowen co-founder Gordon Bowen named Dentsu Aegis Network CCO.

New Orleans redefines tourism marketing with IGTV travel show

"This isn't what tourism advertising is 'supposed to look like.'"

Catalyst's #BiasCorrect effort sees awareness and results

The International Women's Day campaign turned heads among Hillary Clinton, Sheryl Sandberg and more.

Movers & Shakers: MediaLink, BBDO NY, Carat and more

This week's account of wins and losses, lay-offs and hires.

'If we want to go far, we have to go together:' RPA's Krystle Mullin

The past Cannes See It Be It participant shares her experience of having Madonna Badger as her mentor.

Private View: How does it make you feel? (with Tony Davidson and Guillermo Vega)

Wieden & Kennedy's Tony Davidson and Saatchi & Saatchi's Guillermo Vega review ads from Coca-Cola, Guinness, Deliveroo, Toyota, Dreamies, Diesel, Carling, British Airways, Hennessy and McDonald's.

Find your uncomfortable zone

"From the red carpet to the acceptance speeches to the social media conversations, marketers and the ad industry have much to learn from a new Hollywood."

Walrus wants to remind you that some people cry during sex

Accenture Interactive shows off top XR tools brands are already adopting

The company played host to the most technologically thrilling experience at SXSW.

TV's burning questions

Addressing the current issues we all must be wondering about.

Are we there yet? Carlin Dixon hails Adcolor Futures as key to greater diversity

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Uber hires Instagram's Taj Alavi as global head of marcoms

Alavi has spent the last three years leading brand marketing at the Facebook-owned platform.

Aldi "Teatime takedown" by McCann UK

Aldi has enlisted pro gamers in a mission to restore family dinnertime.

Ikea "Wildhomes for wildlife" by Mother

Ikea partnered with local artists to create animal homes using the retailer's recycled furniture - because all neighbours, even furry and feathered friends, deserve a good home.

Comic Relief "Wise words" by Wonderhood Studios

With its filmic quality and lack of soundtrack, Comic Relief's latest spot is not like typical charity advertising.

3 critical business trends marketers need to understand in today's age of confusion

Find out some of the insights from Sparks & Honey's latest report: Strangers In A Strange Land.

BetVictor "Hey Harry" by Mr President

BetVictor's new campaign stars football-managing legend Harry Redknapp.

Mercedes-Benz "Bertha Benz: The journey that changed everything" by Antoni Garage

Bertha Benz, the wife and business partner of Carl Benz, played an instrumental role in Mercedes-Benz's foundation.