The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.
Deutsch LA and animation studio PsyOp partnered for the anime-style spot.
RSA films' Robert Stromberg.directed the global brand campaign.
It’s time for us to lead the narrative around the future of the open web.
Pernod Ricard has launched a global digital and social media campaign for Malibu.
The BBC has launched a social media drive to accompany the TV campaign promoting its coverage of the Olympic Games in Tokyo.
A study by MullenLowe shows Gen Z expresses ambivalence towards brands.
The NBA, DoorDash and American Express used Twitch to connect with Gen Z and Millennials.
Condom brand Durex has marked the lifting of pandemic restrictions with billboards declaring "Freedom".
Channel 4 has launched a brand campaign to showcase what makes the broadcaster distinct from its rivals.
Discord — The Movie builds on the platform’s “imagine a place” campaign.
Dropping the Olympics may not be an option for many.
A study by MAGNA and Brave shows consumers engage more with privacy protected ads.
Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.
Millennials and Gen Z have high expectations to make the world a better place.
The Discovery Network has launched a social media and TV campaign pledging support for the Refugee Olympic Team at this summer's Tokyo Games.
Most employees want RTO flexibility and some don’t want to come back at all. How agencies are preparing for the backlash.
New pet insurance company Petsure is launching with a press and social media campaign by Iris.
The Body Shop has launched TV ads that will air during ITV's latest Love Island series.
The British Army is launching its latest recruitment drive today (23 July).
Campaign US rounded up some of the games’ most buzzworthy creative work.
This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing.
It can create a through-line from brand to demand that makes it easy and fun for people to buy.
The spot, created by The Community, gives fans a virtual ticket to the Tokyo Olympic Games.
This week’s agency news, people on the move and brand buzz.
The new media division is bringing on talent from MightyHive and Hearts & Science.
AAPI community members were twice as likely to feel depressed or stressed, skip social gatherings or withdraw from friends or family.
The candy brand now has 1 million TikTok followers.
Condom brand Trojan is calling for "London lovers to unite" responsibly following the easing of pandemic restrictions.
Halloran talks about the evolution of financial services and trying marketing to corporate responsibility.
The brand tapped actor Liev Schreiber for a surreal marketing campaign.
With Netflix and Peloton getting into the fray, gaming is no longer niche.
The nonprofit fights antisemitism in a recent OOH campaign.
Peloton is promoting its membership offering with a campaign by Adam & Eve NYC.
The badge allows the agency to grow its TikTok capabilities and offerings.
The ‘Meet Visa’ campaign includes a global marketing push and redesigned logo.
The holding company revised its full year growth expectations upwards.
Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.
Conscious consumers are again setting the direction for brands.
Reckitt is promoting its Vanish brand with a new "Clothes live longer with Vanish" positioning and campaign.
McCann New York's campaign takes people on a virtual tour of Tokyo for the Olympic Games.
The campaign, created by Droga5, centers on the message, "We change the game when we find each other."
Brands are fighting to stand out as people return to commuting and outdoor gathering.
Vodafone Ireland is promoting the ability of its 'Super WIFI' to reach every room in the house in an integrated campaign by Grey London.
Organic growth rose double digits across disciplines and regions, but will taper off as year-over-year comps weaken.
Three of the world’s largest ad holding companies have set aside their rivalries, at the behest of client J&J, to compare notes on diversity and inclusion.
Chandler talks about promoting safe travels and reinvigorating the island's tourism industry post-pandemic.
The brand tweeted on Monday morning that it will stop selling its ice cream in occupied Palestinian territory.
The children’s clothing brand aims to give kids confidence as they head back to the physical classroom.
Vodafone has launched its largest advertising campaign focused on small and medium-sized enterprises in the UK.