Cardi B helps Pepsi give cash away during holiday season
Get ready to see Cardi's "Twerk Shop" in this new Christmas spot.
Latest
Bottled water brand forces you to rethink plastic with explosive 4-letter word
See you next Tuesday water is here to make a point about our plastic bottle obsession.
Influencers testing surge prices for holidays, special events
Ride share services aren't the only ones exploiting this model.
Ad of the Week: Oreo drops first holiday campaign since 2016
Embrace this almost romantic relationship between an elf and a gas station clerk.
EasyJet "Flight EJU5841" by VCCP
EasyJet's press ad explains the airline's eco-savvy decision.
Five ways your brand can win consumer hearts and minds
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement
Latin America's 10 hottest independent creative agencies
As the region's ad market grows, creativity is thriving across Mexico, Brazil and more.
Brown-Forman awards global creative account to EnergyBBDO
Arnold Worldwide says farewell to the Jack Daniel's business following decades of service.
Habito "Mortgage Kama Sutra" by Uncommon Creative Studio
Habito spices up financial jargon with NSFW illustrations to soothe mortgage stress.
Food Network launches streaming service with live cooking classes
The service will deliver Bobby Flay directly to your kitchen.
Movers & Shakers: WPP, space150, AREA 17 and more
This week's account of wins and losses, lay-offs and hires.
Was Colin Kaepernick's latest play helpful or harmful?
Brilliant or bumbling? Helpful or harmful? Campaign US asked a range of reputation experts their opinions.
TikTok hunting for agency to dominate SXSW with 2020 project
The social media giant wants to show the world it's more than just a meme-generator.
Lowes Foods invests in creativity to scale business with Walrus as new AOR
The supermarket chain has asked the independent to wrangle media as well.
Lion's Den brings some serious holiday heat with new campaign from Fancy
Let's talk about Thanksgiving and intercourse -- a powerful combination.
Socially conscious advertising works, but not for the reasons you think
Socially conscious ads are exceptional when it comes to the fuzzy stage between first impression and close of deal.
Bezos Foundation transforms children's hospital to advance early brain development
The organization's Vroom initiative is being integrated with Mount Sinai Kravis Children's Hospital.
WhatsApp stickers are new way to shop online with Carulla
The new feature is available for to the Colombian market.
Movember "Spot the signs" by Matta
Movember highlights the power of conversation as moustache-growing month continues.
Land Rover Defender relaunch taps into music for lifestyle push
"We see more and more people spending their time at a festival that brings together music, food and other activities."
An inside look into S4 Capital's IMA Los Angeles operation
IMA - part of Martin Sorrell's digital ad and marketing services company - is planting its West Coast flag.
Amazon "Come home" by Joint
Amazon promotes its latest product, The Echo Auto, with a sentimental spot.
Marketers are failing to unify customer data, new study suggests
'Most firms have a version of a customer data platform but are not using it to its fullest capabilities.'
Anomaly, Chicago Bulls and ANA leadership among top judges for Female Frontier Awards
The fiercest, most progressive, boundary-pushing women in the industry will be celebrated once again.
Sir Kensington launches delectable new food magazine
Sandwich just might be the Times Magazine of culinary publications.
Philip Morris kicks off international effort to promote a smoke-free future
The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by the FDA.
Philadelphia's Thanksgiving cheesecake conspiracy rivals any Netflix crime documentary
Pumpkin Pie and Pecan Pie societies declined to comment.
Homebase "Let the festivities begin" by Atomic London
Homebase's first Christmas campaign since 2015 highlights the downside of festive furnishings.
Alzheimer's Association, Ad Council create podcast to promote early detection
The campaign features interviews with five notable Alzheimer's activists.
Ogilvy's John Raúl Forero joins DDB Colombia as president and chief creative officer
"I am passionate about leading projects but even more, I am passionate about leading people."
McDonald's "Archie the reindeer" by Leo Burnett
McDonald's animated Christmas spot details the friendship between a girl and her pet reindeer.
KFC "Good luck" by Mother
KFC's turkey horror stories exaggerate the stress of preparing for the Christmas meal, while pointing out that people actually prefer chicken year-round.
Tesco "Delivering Christmas" by BBH London
A Tesco delivery driver takes a magical tour through Christmases past as part of the supermarket's 100th anniversary.
BBC "Number 10" by BBC Creative
BBC's campaign promoting its general election coverage shows houses across the UK that are numbered 10, just like the prime minister's Downing Street residence.
Reputation Institute, StrawberryFrog release Purpose Power Index
Many brands you may expect to top the list did surprisingly poorly.
Games appear to be advertisers' best option in mobile app arms race
Out of 23 categories for IOS apps, games average the highest review scores and number of reviews.
Kastner LA turned trash into a helpful Alzheimer's book
November is National Alzheimer's Disease Awareness Month.
Playstation "Live the game" by Adam & Eve/DDB
Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.
How brands can shift their marketing strategy as investors prioritize profits over growth
Think like non-profits.
One-word answers with Group Nine Media President Christa Carone
How The Dodo, Thrillist and Now This are navigating the choppy waters of today's media world.
U.S. Army launches new campaign aimed at Gen Z
Accorrding to the Army Times, the Army missed its 2018 recruiting goal by 6,500.
4 things every marketer needs to know about CCPA
The California Consumer Privacy Act doesn't just impact California-headquartered businesses.
Nike "And all who follow" by Wonderhood Studios
Out of the 1,244 footballers who have played for England in its 1,000 matches, only 93 have been black men.
John Lewis & Partners and Waitrose & Partners "Excitable Edgar" by A&E/DDB
An overeager young dragon named Edgar is the star of the first joint Christmas campaign from John Lewis & Partners and Waitrose & Partners.
Oreo looks to steal the show with Becky G collaboration
The reggaetón star performs an original piece of music composed by Oreo and The Martin Agency in the brand's latest campaign ahead of the Latin Grammys.
ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign
'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'
New #ChooseWomen effort aims to finally close gender gap
The movement is being led by The Women's Entrepreneurship Day Organization and BBH.
CoppaFeel! and Boohoo "Life saving lingerie" by AMV BBDO
In an attempt to encourage younger women to check their breasts regularly, CoppaFeel! has teamed up with online fashion retailer Boohoo to create a range of potentially life-saving bras.
Tanqueray "Since 1830" by St. Luke's
Tanqueray goes through the looking glass with a psychedelic spot.
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