Warning: Brands can’t stop themselves from joining the red flag trend
It got old in a hurry.
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Hispanic in advertising: The 360 Agency’s Tish Galindo
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
NFTs for a cause: The Listen Charity to auction original work for underprivileged children
The NFTs are just one part of Listen’s 52-week campaign for global equity.
Children’s Health vaccine campaign addresses kids and parents’ biggest concerns
The campaign, created by Colle McVoy, uses humor to reach two different audiences.
EBay "When you buy a thing, sell a thing..." by McCann London
EBay has unveiled a new campaign by McCann London highlighting how buying and selling on its platform extends the life of products and helps people live more sustainably.
CMOs lag behind other leaders in heading digital transformation projects: Forrester
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
Dentsu promotes Michael Komasinski to global CEO of Merkle
Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.
23andMe wants you to get screened for health information
The new campaign by Deutsch LA is built around the insight that 80% of people receive meaningful health information from a DNA test.
Is mediocrity the new normal?
As more businesses embrace mediocrity, companies with great services or products shines.
RNIB "Build skills for life" by Good Agency
The Royal National Institute of Blind People (RNIB) is highlighting the positive change legacy donors can make to the futures of children and adults with sight loss, via a campaign by Good Agency.
Stand Up To Cancer "The moment you stand" by Nonsense
Stand Up To Cancer is marking the return of its fundraising campaign with a TV ad created by Nonsense.
Can Facebook still save its reputation? Does it even matter?
Campaign US readers think the company still has time. But what about its intentions?
Dunelm "Dun your way" by Creature
Dunelm is launching a new TV campaign by Creature.
Hispanic in advertising: MACH9’s Jaime Suarez
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
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Ad of the week: Autotrader’s ‘Only One Reason’
The 72andSunny spot stars comedian Kenan Thompson.
Bisto "Sticking together" by McCann London
Premier Foods' gravy brand Bisto has rolled out its first TV ad in six years, by McCann London.
Movers & Shakers: McDonald’s, Target, Lowe’s, DoorDash and more
This week’s agency news, people on the move and brand buzz.
Starcom drives away with AutoZone media account
The win comes as AutoZone makes changes to its marketing leadership team.
Werther’s Original owner Storck taps UM as its media agency of record
GSD&M previously held the confectionary company’s account.
Bite Back "Mascots anonymous" by Amplify
Bite Back, the teen-led group founded by TV chef Jamie Oliver to expose how the food system works, has launched a campaign by Amplify.
Campaign Chemistry: DDB global creative chief Ari Weiss
Weiss talks about the changing role of creativity in business, the philosophy of “Unexpected Works” and why staffing shortages are an opportunity.
Why advertisers need to look beyond Facebook and Instagram
Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.
Havas mandates hybrid in-office requirement for U.S. employees
The agency will require all U.S.-based employees to work in the office three days a week, starting November 1.
Hispanic in advertising: TBWA\NY CEO Nancy Reyes
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Facebook promotes Nicola Mendelsohn to global advertising chief
Mendelsohn replaces Carolyn Everson, who left for Instacart in June, and will move to New York.
Dockers uplifts diverse Black voices making a difference
The brand’s ‘Recognize’ series features Gage Crismond, co-founder of arts and surf collective Black Sand.
CVS calls for filter detox in mental health campaign
The campaign addresses the pressure to fit certain body images, exacerbated by social media filters.
Ruinart "The unconventional gallery" by Makemepulse
For the presentation of its collaboration with artist David Shrigley at Frieze London, Champagne house Ruinart has created an interactive experience with production studio Makemepulse.
The new workforce: What Gen Z wants from employers
The host of the Queen of Comm podcast on what her generation learned from virtual education and job-searching at PRDecoded.
PepsiCo’s Steven Williams: ‘A company of our size can’t ignore being a great corporate citizen’
The company’s North America CEO talks doubling down on purpose during the pandemic at PRDecoded.
Facebook isn’t committed to change
The platform has proved time and again that it only reacts when it needs to salvage its reputation.
Meantime Brewing Company "Pioneered in Greenwich" by Pitch Marketing Group
Meantime Brewing Company has collaborated with jazz musician Moses Boyd in an online video campaign by Pitch Marketing Group.
Former Reprise CEO Tim Ringel launches a new holding company
There’s another new-age holding company on the block, and this one is putting people before shareholders.
Innocent "The best one of your five-a-day" by BMB
Innocent Drinks makes the case for picking one of its smoothies over fruit and veg options as one of your five a day in a campaign by BMB.
Dreams "Sleep like Log" by Uncommon Creative Studio
Bed retailer Dreams has launched a TV, radio and digital campaign by Uncommon Creative Studio.
Remembering David Kennedy: Adland legend passes at 82
The Wieden+Kennedy co-founder’s legacy has profoundly impacted adland and creativity.
Are Facebook’s changes to Instagram too little, too late?
Instagram will launch a feature to encourage teens to “take a break.”
Craft offers discounted apparel for U.S. citizens until they receive universal healthcare
The spot, created by INGO Stockholm, calls attention to the healthcare crisis in the U.S.
'SNL' star Kenan Thompson shows the 'only reason' he leaves home for Autotrader
The spot, created by 72andSunny, shows how fun and easy car-buying can be.
Convicts PSA aims to ‘take away the shame’ from suicide
The campaign lifts the voices of suicide attempt survivors and victims’ loved ones.
Hispanic in Advertising: United Collective’s John Gallegos
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Wagamama "Vegamama" by Uncommon Creative Studio
Wagamama has launched a campaign featuring a giant rubber dinosaur character to promote its plant-based menu options.
Fashion platform Farfetch appoints new global media agency
Incumbent MediaCom loses out after four-way pitch.
Chief Everyone Officer
The new CEO
AllRise "The planet vs Bolsonaro" by 180 Amsterdam
Global NGO AllRise has rolled out a campaign by 180 Amsterdam to publicise its protest against the president of Brazil, Jair Bolsonaro.
BT "Hope United x Black History Month" by Saatchi & Saatchi London
BT is releasing a series of films in a campaign by Saatchi & Saatchi London as part of its Black History Month programming.
Which? "Winter" by St Luke's
Which? is rolling out its winter campaign, urging consumers not to be dazzled by sales bargains and prices and to shop more sustainably instead.
FA "Let girls play" by Little Thief Studio
The FA has launched a campaign promoting its ambition to give all girls equal access to play football in school by 2024.
John Lewis "Let life happen" by Adam & Eve/DDB
John Lewis is launching an ad campaign by Adam & Eve/DDB to raise awareness of its new home insurance product.
Lavazza "Alexa" by VMLY&R Italy
Lavazza is promoting the UK launch of its coffee machine with built-in Alexa voice assistant via an integrated campaign by VMLY&R Italy.
Lucky Brand appreciates nature's beauty with Andrew Bird, Iron & Wine
The clothing brand's campaign, "Play for the Parks," features two performances in Yosemite Park.
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