Visit California sends loving 'texts' to consumers in new campaign
"During this challenging time, like so many destinations, California has longed for the return of travelers."
Latest
UK Government "Enjoy summer safely" by MullenLowe
The UK government has partnered a slew of major brands in a campaign encouraging the public to resume the activities of normal life, while taking care to minimise the risk of coronavirus transmission.
Stella Artois "The life Artois" by Mother
Stella Artois breathes new life into its brand with an artistic campaign encouraging people to savour moments of pleasure and the people who matter most.
Air Wick "Nature Quest" by Adjust Your Set
Air Wick has unveiled a digital treasure trail to inspire people to reconnect with the natural world after lockdown.
Formula 1 "We race as one" by Wieden & Kennedy London
Formula 1 gets back to the races after the season was delayed because of the Covid-19 pandemic.
RNIB "#WorldUpsideDown" by The & Partnership
The Picaddily Lights digital billboard was turned "upside down" in a campaign for the Royal National Institute of Blind People that aimed to raise awareness of the challenges social distancing poses to the blind and partially sighted.
Durex "Let's not go back to normal" by Havas London
Durex has launched a TV ad promoting safe sex as lockdown measures continue to ease across the UK, in light of staggering statistics on the spread of STIs.
Channel 4 "#BeMoreRainbow" by 4Creative
Channel 4 has launched a spot hailing the role of the rainbow in representing both the LGBT+ community and front-line workers during the coronavirus pandemic.
Coca-Cola "The great meal" by Anomaly New York
Coca-Cola has launched its first piece of creative work since the coronavirus pandemic took hold.
Carlsberg "Welcome back to the pub" by Fold7
As people prepare to return to their beloved locals, Carlsberg marks the reopening of pubs with a feel-good reunion story.
Babybel "Join the goodness" by Havas
Babybel's superhero spot brings mass consumerism to a frightening halt.
Digitas creatives team up on ideas to replace Mississippi's outdated flag
"We believe in the power of design to solve universal challenges, build, and shift culture, and ultimately move people to action."
Michelin and Moen among first brands to benefit from Havas Media Group's new social equity private marketplace
The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.
One-word answers with GlueIQ's Gaston Legorburu
The former Publicis Sapient exec shares his view on the future of advertising and more.
Purplebricks "Team GB sponsorship" by Snap London
Purplebricks looks forward to the 2021 Tokyo Olympics as the "official estate agent of Team GB".
Le Creuset "Direct to consumer vision" by R/GA London
French cookware company Le Creuset launches an e-commerce platform that combines content and commerce.
Bodyform "#Wombstories" by AMV BBDO
Bodyform's bold follow-up to 2019's "Viva la vulva" chronicles "womb stories" in all their emotional complexities.
Burger King Finland "Delivery" by TBWA\Helsinki
Burger King Finland continues its rivalry with McDonald's.
Publicis reveals diversity data and outlines 7 actions to improve equality
An internal memo was sent to staff today.
How have marketing budgets and strategies changed due to COVID-19? Find out here
Agencies and performance marketers are feeling the impact of budget cuts the most.
New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups
"It's our duty to do better and be a part of the change to narrow the race and gender gap in the entrepreneurial ecosystem."
Movers & Shakers: Girl Up, Clorox, Gale and more
This week's account of wins, losses, launches, lay-offs and hires.
How I find creative inspiration when the heat is on
It's hard to turn creativity on like a tap but that doesn't help when you're faced with a client brief and a deadline. Here are one leading creative's methods of sparking inspiration on Pinterest...
The British Army "Nightingale" by Karmarama
The British Army's latest recruitment campaign draws parallels between Florence Nightingale and soldiers' response to Covid-19.
Ready for the next pandemic wave: What retailers can learn from South Korea
"South Korea has been a great source of inspiration for how to handle a second wave."
Kanye West unveils new YEEZY/Gap collab in most Kanye West way
"I love Tron the original. I don't know what to do with my hands."
The Attention Council adds Havas, Dentsu, Horizon Media, AB InBev, Electrolux and others as new members
Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.
The state of advertising has still never been better
I'm leaving Campaign US with the same sentiment I shared upon arrival.
Why marketers have to think small to win big
"This is a long road back, especially for the hardest-hit industries."
The Escape Pod asks Microsoft, Apple to address implicit bias of name recognition in new campaign
"How can people feel accepted if their names aren't recognized as real? All names should be acknowledged and validated."
BT "Digital Dash" by Wunderman Thompson
BT's latest campaign and game "Digital Dash" aims to get kids fit for a digital future and fill an education gap created by the pandemic's disruption to school life.
Coral "At the races" by BBH London
Coral depicts the highs and lows of a day at the races.
Travelers leans on hope in new drive to launch one of US' first live sport comebacks
The insurance company teamed up with TBWA/Chiat/Day/NY and Park Pictures.
Periscope enhances leadership team to help 'redefine integrated marketing'
Creative engineering company Quad acquired the Minneapolis-based agency last year.
Crucial content tools for the modern marketer
Brands are producing and distributing content every day, and the old tactic of creative licensing has re-emerged to help better campaign strategies
Publicis Groupe's Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel
The holding company leaders don't let an empty Palais des Festivals stop them from celebrating.
Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020
More than 90 marketers have paused their Facebook ads for the month of July or longer.
How the pandemic and #BLM could change fatherhood forever
"I talked to a couple of fathers, including my husband, to see how they're feeling during this turbulent time."
Cannes Lions names AlmapBBDO the most creative agency of the decade
The Brazilian agency earned 142 Lions and three Agency of the Year trophies in the last 10 years.
J.M. Smucker Co slowed down chunky peanut butter production and prioritized smooth amid COVID pantry-loading
The case of chunky Vs smooth is officially closed.
How to lead through crisis: 7 lessons from execs whose COVID-19 responses made headlines
"We will all be watching and listening."
One-word answers with LGBTQIA+ inclusion platform Do the WeRQ's Graham Nolan
See what the storytelling and partnerships co-chair has to say about leadership qualities and more.
BBC "A Glastonbury to remember" by BBC Creative
BBC gets nostalgic by sharing its archived footage from Worthy Farm, on what would have been the 50th year of Glastonbury Festival.
Adland execs launch 'It's Black & White' to ask questions, create perspective and help make change
"Based on your experiences, your truth might look different pending on if you're black or white."
Toyota "Hybrid excellence" by The & Partnership
Toyota gets double vision in celebration of two decades of Hybrids.
Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold
SS+K, M&C Saatchi's New York office, will oversee the campaign.
Ad Council amps up social issues platform with Shamina Singh as co-chair
Singh brings more than 20 years of sustainability and economic development experience to the table.
How we create: Will your brand be the first with firsts?
"Eventually, there will be a first day back at school. A first non-virtual Hinge date. A first zoom-less beer at a bar. A first professional haircut."
LGBT Foundation "Locked down and out" by The Gate
LGBT Foundation portrays the struggles of life at home for members of the LGBT+ community during lockdown.
Here are the top 10 findings from Edelman's 2020 Brand Trust Barometer
The global research is gathered from 22,000 participants in 11 markets.
David Miami and Burger King crowned with top honors in The One Show 2020 Global Creative Rankings
The One Show received nearly 20,000 creative pieces across 71 countries this year.
THE CAMPAIGN FIX
Stay in touch and make sure you are part of the conversation with our editorial bulletin
SIGN UP FOR FREE