Warburtons "It can wait" by Engine
Warburtons has enlisted Academy Award-winning actor George Clooney for a campaign showcasing the incomparable pleasure of a simple slice of toast.
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Sheba "Hope grows" by AMV BBDO
Cat food brand Sheba has found hope on the coral reef.
Campaign Chemistry: Roku’s Alison Levin
Levin talks upfronts, streaming and Roku’s new originals and brand studio.
Campaign reveals Global Agency of the Year winners
The global awards celebrate agencies across the United States, Europe and Asia.
NewFronts: Twitter and Snap push content, creators and incremental reach
Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.
‘It breaks my heart if people leave because they're not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I
The CEO of the global WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
Campaign US 40 Over 40 nominations open for entry
The 2021 awards recognize seasoned professionals who are dedicated to their craft.
MDC Partners organic revenue drops but profits rise in Q1
Healthcare, consumer products and financial services drove growth.
Hey Girls "Seeing red" by Adam & Eve/DDB
Hey Girls, a social enterprise brand that sells and donates period products, set out to create "the angriest film ever made" to fight period poverty, which affects one in 10 girls in the UK.
WWF "One shared home" by Uncommon Creative Studio
Marking 60 years since it was founded, WWF has launched a powerful new ad to remind us all it is fighting for more than just pandas.
This Cinco de Mayo, do more than just sell beer to the Latinx community
This past year has provided great examples of how brands can push culture forward.
Burning out isn’t cool
The advertising industry needs a mental health check.
Coinbase names Martin Agency as advertising AOR
The firm will lead brand strategy, creative development, experiential and social activations for the cryptocurrency exchange.
Golden Nugget taps digital marketing agency Incubeta to grow online sports betting business
The agency will offer performance data and media buying for the online casino brand.
Brands celebrate Cinco de Mayo
Many are giving back through sweepstakes, giveaways and donations.
YouTube introduces interactive ads for connected TVs, more original programming
Users can learn more about a product through second screen activation.
Upwork rebrands as the future of work evolves
The freelance platform is out with a new campaign and brand identity.
Ogilvy named global creative agency for World of Hyatt
The agency will lead creative, experience and strategy for Hyatt’s loyalty program.
7-Eleven rolls out stylish 'Take It to Eleven' campaign
Harmony Korine, known for his work in 'Kids' and 'Spring Breakers,' directed the spots.
Medalla Light brings 'Sounds From Home' to Puerto Ricans
The campaign by DDB Latina Puerto Rico captured the reactions of Puerto Ricans in the U.S. being reminded of their home country.
Extra Gum imagines life after lockdown
The spot, created by Energy BBDO, features Céline Dion's iconic ballad, 'It's All Coming Back to Me Now.'
Ryan Reynolds warns people not to 'Aviation and Mint'
The satirical PSA delivers an important reminder for Aviation Gin drinkers and Mint Mobile users.
Vimto "Find your different" by Quiet Storm
Vimto celebrates the unique in all its forms with a duo of ads.
"See through the symptoms" by Engine Creative
Engine Creative teamed up with the photographer Rankin for a campaign to raise awareness of lung cancer symptoms.
Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit
Twitter joins live audio platform race by opening Clubhouse rival Spaces
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
JetBlue flies to Adam & Eve/DDB
The airline has ended its relationship with MullenLowe after 11 years.
You’ve got mail: Say goodbye to the AOL brand
The iconic internet 1.0 marque will be phased out as Verizon sells its media assets to Apollo Global Management.
Diversity takes center stage at the upfronts
Marketers eye minority-owned media companies as diversity conversation heats up.
Eve Sleep "La vie en jaune" by Adam & Eve/DDB
Eve Sleep has enlisted a stop motion yodeling cockerel for a spot celebrating mornings.
Durex "The uncomfortable truth" by Havas London
The latest instalment in Durex's "Let's lube" campaign tackles the misrepresentation of female sexual experiences and challenges attitudes about vaginal dryness and uncomfortable sex.
EE "Gaming unleashed" by Saatchi & Saatchi
EE is targeting gamers on the go in a campaign promoting the brand's Xbox Game Pass Ultimate add-on.
LinkedIn "Let's step forward, together" by VCCP
LinkedIn has launched a TV ad encouraging the public to "step forward together" amid a wave of redundancies and job changes during the Covid-19 pandemic.
Amazon to offer bundled Amazon Advertising and Twitch campaigns
The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
Amazon touts its streaming reach in NewFronts presentation
The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
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Roku talks up originals, flexibility and measurement in NewFront pitch
The streamer touted its exclusive content and Nielsen partnership.
It’s NewFronts week. What do advertisers want to hear about?
A Campaign US poll asks readers what they’re looking forward to hearing about during this week’s digital media sales confab.
Simone Biles battles Internet trolls in SK-II’s animated anthology ‘VS’
The Olympic gymnast spoke to Campaign US about her involvement in the project.
Yahoo launches a brand campaign on the heels of Verizon Media sale
The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.
Malcolm Gladwell: Brands have to conform to a new model of consumer expectations
The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebooks.
Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
Mediabrands content studio invests in CONVICTS
The creative studio will offer clients edgy, risk-taking work.
Anatomy of a sonic logo
Ba Da Ba Ba Ba, I’m Lovin It.
Admerasia wins Omnicom Anti-Asian hate PSA challenge
The campaign submitted for Omnicom’s 3 in 5 challenge will be featured in over $1 million of donated ad space.
FanDuel and The Ringer partner exclusively on content
FanDuel will become the exclusive Sportsbook and Fantasy Sports partner for The Ringer and the pair will collaborate on content.
4A’s shakes up leadership team in diversity push
The new roles aim to better represent needs across independent agencies and holding companies.
'Latinx' and its role in authentic brand strategy
Hispanic identity is complex, fluid and continuously evolving.
Philips drops incumbent Dentsu from global healthcare business
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
MDC partners adds nine global affiliates in Latin America
The move is a push to expand into emerging markets.
Kids are role models too in H&M Kids’ new campaign
The 6-minute video features kids explaining why they are the role models of today.
Lux "Born this way" by Wunderman Thompson
Unilever-owed personal care brand Lux has launched an animated campaign calling for 800m Olympic gold medalist Caster Semenya to be allowed to compete in the upcoming Olympic Games because she has hyperandrogenism, a condition which causes high levels of testosterone.
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