Alicia Silverstone in Rakutan Super Bowl ad

Inside the making of Rakuten’s Super Bowl ad

EXCLUSIVE: The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.


Garrard "Rule" by Accomplice London

A series of films promote Garrard's new collection of high jewellery, Couture.

Saga "You're not wrong" by VCCP

Actor Nicholas Farrell stars in the second film in Saga's campaign to challenge perceptions around over-50s travel.

Pinterest Black vacationers collage

Pinterest launches Black travel hub

The campaign, timed for the start of Black History Month, aims to help Black travelers find safe locations, brands and experiences while traveling.

5 Minutes with Campaign logo

5 minutes with Campaign: Improving mobility to the C-suite

Throughout Black History Month, Campaign US will feature Black executives discussing issues at the intersection of identity, culture, technology and advertising in a new YouTube series.

Image of a Genentech building

Ahead of Black History Month, Genentech focuses next installment of #MSVisibility on barriers to care for Black patients

Jennifer Kim, VP and head of neuroimmunology at Genentech Marketing, talks about the expectations for Breaking Barriers.

Barbie Chelsea doll with scoliosis

Barbie debuts Chelsea doll with scoliosis

Mattel is rolling out its first Chelsea doll with scoliosis, as part of its larger efforts to increase diversity in its dolls.

Brian Cox and Serena Williams

Pro athletes play golf in Michelob Ultra’s Super Bowl ads

The spots aim to celebrate a “cultural shift” in golf and highlight new golf-centered Netflix docuseries.

Campaign Chemistry

Campaign Chemistry: TBWA\Worldwide creative chairman John Hunt

Hunt talks about working with Nelson Mandela during apartheid and how creativity has evolved throughout his career.

BBC "United by music" by BBC Creative

Ahead of the 67th Eurovision Song Contest, the Beeb has released a spot that shows the impact that music can make in bringing people together.

Heathrow Airport "Heathrow destinations" by St Luke's

Heathrow Airport spotlights the number of destinations people can access by flying from there during peak ski season this winter.

Smart phone displaying Spotify logo

Spotify beats Q4 subscriber projections but prepares to further rein in spend

CEO Daniel Ek said Spotify will focus on reducing overhead costs after overinvesting in 2022, but that it will continue to build its podcasting business.

Man sitting in recording studio

Budweiser plays on six degrees of Kevin Bacon in Super Bowl ad

The regional spot is a part of a year-long effort to attract younger beer drinkers.

Person watching streaming TV on tablet device

Brands are on board with CTV advertising. What about consumers?

Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.

Two women's faces in profile

Publicis takes Working with Cancer pledge to the Super Bowl

The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.

Tourism Western Australia "Walking on a dream" by The Brand Agency

Tourism Western Australia has taken over London's Piccadilly Lights to invite travellers to visit the destination.

PlayStation "Live from PS5" by Adam & Eve/DDB

News anchors dive into the top stories of the day, all of which are inspired by PlayStation games.

Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios

A stop-motion claymation shows the journey of a girl from embryo to the age of five and how much the brain develops in that time.

Sarah McLachlan in tent

Busch Light revives Sarah McLachlan’s ASPCA commercials in its Super Bowl ad

The brand uses humor to play on the concept of “shelter.”

A&W Rooty Bear mascot

‘People got up in arms’: The inside story on A&W’s tweet parodying M&M’s

Who would get mad about a bear mascot wearing jeans? Turns out, a lot of people.

Campaign US Super Bowl Bracket wordmark with foodball image

Campaign US launches 2023 Super Bowl Ad Bracket

We’re asking you to vote for your favorite Super Bowl ad. Which brand will score a touchdown?

AJ Bell "Feel good, investing" by Pablo

A modern reworking of the classic song 'Ring my Bell' accompanies this wacky 60-second spot aiming to make people feel good about investing.

Walkers "#LoveFromWalkers" by VCCP London

Have you ever tucked into a bag of Walkers and marvelled at a heart-shaped crisp? Well Walkers is on the hunt, with a £100,000 reward for the best one found.

Avon "Embrace your power" by Wunderman Thompson UK

Avon, the beauty brand, has rejuvenated its 135-year-old brand platform with a new visual identity, creative approach and integrated campaign.

Image of Donald Trump in a presidential debate

Advocacy groups decry Meta Trump reinstatement

Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.

Smart phone displaying Snapchat face filter

Snap’s latest global brand campaign highlights fun AR filters

Wait’ll You See This, is Snap’s third major brand campaign.

"50 years of men making decisions over women's bodies" by Saatchi & Saatchi London

Saatchi & Saatchi London has once again recreated it's famous 'Pregnant Man' to mark the 50th anniversary of Roe vs Wade.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Agencies will feel impact of tech layoffs, but carnage won’t be as bad

Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.

Balenciaga office

Timeline of a crisis: Balenciaga stumbles as it walks back questionable campaign images

The fashion house's multiple apologies for controversial imagery used in its recent campaigns have come with empty pledges and little substantive follow-through by the fashion brand.

People standing at Southwest Airlines terminal

Southwest Airlines outlines how it’s trying to prevent another operational crisis

Executives detailed the company’s updated crisis management plan on a conference call after its latest quarterly earnings report.

Game image between the Cincinnati Bengals and the Buffalo Bills

The Super Bowl rapid response war room is back, with a virtual twist

Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.

Campaign Creative Fix wordmark

M&M’s explains its Super Bowl stunt

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Older woman influencer filming in front of halo light

The time for older TikTok influencers is now

Seniors’ organic arrival on newer platforms is providing opportunities for cross-generational collaboration and creation.

Brixton Finishing School, DigiLearning, Lollipop "#CannesForAll"

A trio of organisations, including Brixton Finishing School, have launched '#CannesForAll' - a campaign looking to make the Cannes Lions Festival of Creativity more inclusive.

Holocaust Memorial Day Trust "Lessons from the Holocaust" by St Luke's

The Holocaust Memorial Day Trust has released a series of poignant ads that make a visual connection between barbed wire, synonymous with concentration camps, and exercise books in which lessons can be recorded.

PureGym "Way more than you pay for" by McCann Manchester

PureGym zooms in and saves Chloe aka "mum" from her exercise nightmare at home, teleporting her to a friendly PureGym environment, where she has unlimited free classes. "The funniest bones" by Fold7

In Fold7's first work for the greetings card company, brings people's thoughts to life.

Maya Rudolph holding M&M

M&M’s spokes candy controversy is a Super Bowl stunt

Mars Wrigley confirms mascots aren’t going anywhere.

Headshot of Jeriad Zoghby

IPG hires long-time Accenture exec to oversee commerce strategy

Jeriad Zoghby tasked with unifying IPG’s commerce expertise and identifying opportunities for growth.

Woman holding EOS products, razor blade and bag

Brat TV offers brands a unique in with Gen Z

Nike, EOS and Extra gum are taking advantage of the TV streaming network’s branded mini-series and integrations.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Whalar, Leo Burnett, Spotify, Meta and more

This week’s agency news, people on the move and brand buzz.

Animated scene of pet shop window showing silhouettes of pets

PAWS NY short film shows how pets keep their owners hanging on

The film uses a Lou Reed classic to emphasize the mental health support pets give their owners.

Headshot of Eduardo Tavares

Dentsu Health boosts creative muscle with addition of Area 23’s Eduardo Tavares

Tavares will head the group’s creative team alongside global chief creative officer Collette Douaihy.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

AI investments, lawsuits and legislation

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Heinz billboard

Heinz wants Roman numerals dropped from Super Bowl titles

The campaign, called LVII means 57, pokes fun at frustrations expressed by consumers every Super Bowl.

Headshot of Trina Roffino

Trina Roffino elevated to CEO of The Marketing Arm

EXCLUSIVE: Roffino, who was most recently president, will succeed CEO Andrew Robinson, who will become executive chairman.

Twitter HQ building

Twitter improves brand safety parameters as ad revenue craters

New integrations with DoubleVerify and Integral Ad Science — initiated prior to Elon Musk’s takeover — allow brands to monitor the Tweets their ads run adjacent to.

Martin Sorrell and Wesley ter Haar

Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead

The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.

Neutrogena Hydro House collage

Neutrogena puts former dating show alums on TikTok reality show

Agency Movers+Shakers talks about capturing Gen Z’s attention for Neutrogena and navigating a saturated skincare market.

TwitchCon 2022 on October 07, 2022 in San Diego, California

Where are all the brands at live gaming events?

Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.

Headshot of Katie Riddle

Ambition shouldn’t be a dirty word

It should be your resolution.


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