R/GA appoints new global CCO and CXO
Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.
Latest
Wells Fargo expands Barri Rafferty's role to include marketing
The former Ketchum CEO joined Wells Fargo two months ago.
Deliveroo "Different dreams" by Uncommon Creative Studio
Deliveroo marks its partnership with Nando's by giving a family the opportunity to live out their fantasies.
NBCU debuts total media spend measurement tool
Tool kicks off targeting the automotive sector, with Honda as launch partner.
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
The campaign is Paltrow’s first medical aesthetics partnership.
Red Lobster’s largest shareholder talks marketing shift, Asian expansion
With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.
Sex sells, but so does fear: Two voter registration campaigns take different tacks
OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s more urgent approach.
Burger King lists ingredients on Whopper wrappers to highlight natural flavors
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
Spotify says there’s more to life than music
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
Heinz "Silence the rumble" by BBH London
Heinz is raising awareness of the crisis of child hunger in the UK.
Sky Bet "New dawn" by Who Wot Why
Sky Bet gets floral to celebrate the start of the Premier League season.
Sport England "This girl can" by FCB Inferno
Sport England celebrates fitness for women in a reworked (Covid-friendly) version of its 'This girl can' campaign, which hopes to close the gender gap around activity levels.
Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
BBH joins League of Legends with Riot Games win
Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.
DAN retains Philips account, scores APAC commerce scope
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
Movers & Shakers: Butterfinger, T-Mobile, Apple and more
This week's account of wins, losses, launches, lay-offs and hires.
Cadbury Twirl Orange "Precious cargo" by VCCP
Twirl brings in the big guns to celebrate the return of its limited-edition citrus-flavoured chocolate bars.
Vodafone "Everyone.connected" (in-house)
Vodafone's sincere campaign highlights the unifying role of the internet.
Campaign US' 40 Over 40 honorees revealed
Congratulations to all!
Omnicom Media Group names Hearts & Science, PHD CEOs
Ralph Pardo and Catherine Sullivan will run the U.S. operations of the two media shops.
Deutsch NY teams trickle back to the office
In true advertising fashion, the firm surveyed employees and used promotional materials to ease staffers back.
Sam Sterling promoted to AKQA chief strategy officer in APAC
She previously led the agency's Shanghai and Tokyo studios for three years.
First comes love, then comes marriage (or not)
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from Saatchi & Saatchi Thailand and Singapore for Oral B.
Expedia and Team One nurture travel dreams in new campaign
Laundry piles become mountains to hike as the travel site aims to nudge people toward travel readiness.
First Look: NYC’s Metropolitan Transportation Authority debuts artful pro-mask campaign
The effort is part of the agency’s broader “Operation Respect” push.
Tesco "The power to lower prices" by BBH London
Tesco promotes its expanded loyalty programme with three fantastical ads that dramatise the "superpowers" that come to Clubcard holders.
Unicef "Reimagine the world like a gamer" by VaynerMedia London
Refugee children are the heroes of Unicef's latest campaign, which encourages the UK public to change their perception of migrants.
Nielsen adds ‘bleeding edge’ cultural insights by joining forces with Translation Enterprises
Translation is leveraging its UnitedMasters artists platform and agency with culture-shaping brands to provide data and insights for big-brand marketers.
"Land of independents" by Creature
Seventeen of the UK's biggest independent media agencies joined forces for an ad campaign promoting the £1.8bn indie sector as the destination of choice for progressive brands.
Six top tips for a new way of working
We explore how home working forced three creatives to discover inspiration in different places: a reclaimed commuting hour, kitchen-table meetings, on Pinterest and more
Farrow & Ball "Relax, it's modern emulsion" by BMB
Farrow & Ball puts the pain in "paint" with a series of stain-free spots.
PlayStation "The edge" by Adam & Eve/DDB
The latest PlayStation ad is a metaphor for a journey to a new era in entertainment.
Hennessy VS campaign tells the story of the first Black chess grandmaster
Droga5 continues long-running Wild Rabbit campaign that highlights what drives people to succeed.
Squarespace "Launch it" (in-house)
Squarespace captures the thrill of launching a website with an out-of-this-world spot.
Financial Times "Lead without example" by The Brooklyn Brothers
If 2020 has left many people at a loss for words, they're not alone, as the latest instalment of the Financial Times' "New agenda" campaign demonstrates.
TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered
ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.
Belvedere Vodka’s new campaign relies on heritage, authenticity
Chandelier Creative romances the earth, fire and water for the Polish super-premium brand.
O2 "You & me" by VCCP
O2 has introduced Bubl, a blue robot, as its latest mascot as the brand bids farewell to the blue rabbit.
GambleAware "Tap out" by M&C Saatchi
The second campaign in BeGambleAware and The Safer Gambling Board's "Bet Regret" initiative, which promotes safer gambling, coincides with football season.
Patrick Mahomes quarterbacks animated spot for regional credit union
Pencil-sketch technique replaces live-action footage due to COVID-19.
Sportscasters simulate play-by-play calls to help people dodge bad food choices
Stand Up To Cancer PSA campaign by Wondros takes a light approach to deliver a somber message.
Starbucks marketer joins McCann Worldgroup as China CEO
Emily Chang replaces Ronald Sun, who is stepping down after three years as CEO.
MullenLowe’s Los Angeles office brings on creative partners from Anomaly
Laura Sampedro and Carlos Alija worked on Coca-Cola at Anomaly, helping to create The Great Meal, the atmospheric, pandemic homage to home life.
Burger King Finland "Love conquers all" by TBWA\Helsinki
Burger King Finland celebrates the nation's Pride with a romantic gesture.
Maserati "The first of its kind" by Soursop
Maserati focuses on the little details to promote its latest supercar, the MC20.
Citroën "Créateurs de Comfort" by Havas London
Citroën goes time travelling in a series of animated spots inspired by the history of its cars.
NFL campaigns show gridiron-starved fans getting ready for the game
While other professional sports have launched, football is seen as a bellwether for a return to normalcy.
Netflix launches 'One story away' campaign across 27 markets
The campaign, through AKQA, aims to evoke the power of storytelling.
Adidas "This is family" by Iris
Adidas pays tribute to Arsenal's global fan base to promote the team's third kit ahead of the Premier League's return on Saturday (12 September).
B&Q "Build a life" by Uncommon Creative Studio
B&Q takes a new direction after lockdown as it attempts to build a more emotional connection with consumers.
Yorkshire Tea "Social distancing teapot" by Lucky Generals
Yorkshire Tea brings social distancing guidelines to the office with an elaborate teapot.
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