Alison Weissbrot October 20, 2021

Four lessons for brands from Gen Z

Campaign US' BIG awards revealed insight into how Gen Z wants to shape marketing and the workforce.

• Facebook isn’t committed to change

• Ozy Media fiasco is a case study of ‘shiny object’ syndrome

• The industry has a bright future — if it can hang on to talent

• What ‘general market?’ Getting Hispanic marketing right is critical for US brands

• New York will never forget

• 4 challenges the industry will face as it breaks away from Nielsen

• Follow the money

• The big Olympics story didn’t play out on TV

• Age is just a number

• Clouds gather over the summer of rebound