Tectonic consumer shifts give brands holiday headaches
Between supply chain backups, inflation and the Omicron variant, advertisers are in for another rocky holiday season.
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Got IP? Bring it to the metaverse
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Celebrity partnerships are riskier than ever
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It’s time to put the climate emergency higher on US Adland’s agenda
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Four lessons for brands from Gen Z
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Facebook isn’t committed to change
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Ozy Media fiasco is a case study of ‘shiny object’ syndrome
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The industry has a bright future — if it can hang on to talent
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What ‘general market?’ Getting Hispanic marketing right is critical for US brands
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New York will never forget
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4 challenges the industry will face as it breaks away from Nielsen