Apple TV spots play games with viewers

A new campaign highlights app choices on the digital media player

On partnership with Pat Fallon and death in advertising

"If fault matters, it was my fault. And now Pat's gone, and we never reconciled," says Andy Berlin

Can Toys 'R' Us bring discipline to toddler unboxing videos?

Parents and watchdogs are battling advertisers for melding kids' content with commercials. Will the retail giant outsmart them all?

Can a 3-year-old recognize the Target logo?

As the holiday shopping season begins, we test the brand IQ of America's most influential consumers: kids.

'Supergirl' has a diminutive name but could have a big impact on diversity

The new CBS TV series highlights the difficulties of working with old properties in a modern world

A season of few hits, but even fewer cancellations

Seven weeks in, and the networks have yet to cancel a single show. What's going on?

What do holiday shoppers want most this year? 'Hassle reduction'

Apple found the solution to long lines in stores years ago. Why are so few retailers following suit?

Huawei Device USA names DDB NY agency of record

Agency will help the Chinese tech giant take on the Apple Watch

Married same-sex couples take 'Vow to Protect' in touching MassMutual film

"There are no air quotes around our marriage. We are married."

'Become More Powerful' with EA's thrilling Star Wars trailer

Anna Kendrick channels her inner Obi Wan to promote the release of Star Wars Battlefront

Stuck 10

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Junghwan Kim.

JWT restructures in Korea following bribery scandal

JWT APAC will create a new unit in partnership with Y&R

Publicis Groupe Chairman and CEO Maurice Lévy.

Lévy: Sorrell's successor should not be 'wicked and nasty'

Publicis boss Maurice Lévy weighs in on rival WPP's succession search

Meet R/GA's amateur meteorologist, Weather Edwards

Forget Al Roker. When winter strikes, Bob Greenberg's staff gets their forecast from their SVP of business development


Most important global ad stories of the week

Behind Campaign UK's new-breed campaign, the untapped brand power of female "Muslim Futurists," and are sensitive Asian males the new marketing archetype?

Octopuses fall from the sky in GE spot

GE scientists can weather any storm in new spot from BBDO

JetBlue Billboard gives travel time to vacation spots ... and sends you there for free

Using Google Maps API and airline flight info, Times Square billboard brings "Fly there faster" to life

Welcome to Campaign Japan

The new site will shed light on the world's second-largest ad market

Patti Clifford;

Havas talent boss: Diversity should not be a reactive exercise

Patti Clifford talks about Havas' female majority and the influence of diverse leadership in global markets

Marc Jacobs, "America."

Where did the transgender and plus-size models go?

The spring 2016 season saw a small increase in racial diversity among models in fashion ads, but transgender and plus-size models are nowhere to be seen

Virtual reality: Where it is now, and where it's heading next

A panel of experts recently gathered in NY to explore the VR revolution and the challenges it must overcome

Instagram's colorful new logo gets slammed on Twitter

The rainbow-inspired redesign doesn't inspire much love on day one

Get your heart racing with Honda's 360-degree Indy 500 video

Latest installment of "Fastest Seat in Sports" campaign puts social influencers in the driver's seat

The rise of the twentysomething creative class

The founder and creative director of Mistress finds inspiration in the young

Ad(s) of the Week: Ford and Nissan take different paths to consumer success

Both ads scored high, but one hit home with people shopping for cars, says Ace Metrix's VP of marketing

Susan Credle.

FCB's Credle: 'If you let people fail, they get better'

The global CCO talks about changing agency culture, being a woman in a boys' club and paying for creativity

The best and worst of TV, 2016

As the upfronts loom, a look back at what worked this season ... and what didn't.

Farewell to fidelity: I'm playi­ng the field

"I'm being unfaithful and, what's more, I'm loving it," says the global managing director of Diageo Reserve

Facebook's 'dynamic ads' come to Instagram

Ads that show products based on consumer browsing history could be a natural fit on the image-driven, fashion-obsessed platform

Siri helps Neil Patrick Harris look natural

Actor demos voice-activated "Hey Siri" function in latest from TBWA\Media Arts Lab

Should advertisers care if Facebook suppresses right-wing news?

Three social media experts speak about potential impact on brands

Diversity in APAC marketing and comms: Enough lip service

It's time the industry stopped talking about diversity in the workplace and actually started to make it happen

Let's rejoice in the big idea

Without big ideas, we are left with lots of little ideas that do not add up to an organizing thought or a brand purpose,

Why the marketing industry is failing to attract the best and brightest talent

The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead

The rise of the rebel brand

Frpm Trump to Equinox, brands with polarizing positions are proving popular, writes the Brand Union strategist

New Honda commercial goes from square to hip

How better to show off the Civic Coupe's sporty curves than a spot that is (literally) boxy