Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.

When brands take advertising in-house

Every brand is looking to take more control of their creative, media-buying and data in a digital world. That means “in-housing” some marketing services or at least bringing them "on-site" in the client’s office.

“When brands take advertising in-house" is the subject of our first Campaign US Breakfast Briefing, in association with Wunderman, the leading global digital agency and a WPP company, on December 4.

We will look at the huge opportunities but also major risks for in-house teams when it comes to driving business results, keeping up with technology and recruiting talent.

At our briefing, we will hear from brands, agencies, consultants and tech companies at the forefront of this change.

This event will build on the success of a Campaign UK Breakfast Briefing about in-housing in London in October.

Join us on December 4 at the offices of Vox Media in Manhattan to learn about the future of the agency model and how brands are changing the way they work.

Topics to be discussed on December 4th include:

  • When is in-housing right for brands? What are the different challenges when it comes to creative and media?
  • How easy is it to set up an "on-site" agency in a client's office? How do you retain talent and keep up with technology?
  • How should agencies and media owners respond to this changing marketplace?

Get your tickets for the morning now >>>

Agenda


08:25 Networking and breakfast

9:10: Welcome from Campaign

Gideon Spanier, Global head of media, Campaign
Lindsay Stein, US editor, Campaign

9:15: Introduction

James Sanderson, Managing director, Wunderman Inside

9:20: Creating an on-site agency

Case study: Warren Chase. Vice president and chief operating Officer of 140, Verizon’s in-house agency
Case Study: Teresa Herd, Vice president of global creative Direction, Intel
Case Study: Theresa McDonnell, Director digital content & UStudio editor, Unilever North America

9:30: Discussion: What brands want

Gideon Spanier, Global head of media, Campaign
Teresa Herd, Vice President of Global Creative Direction, Intel
Warren Chase. Vice President and chief operating officer of 140, Verizon’s in-house agency
Theresa McDonnell, Director digital content & UStudio editor, Unilever North America

9:50: Panel: New agency models

Mitchell Caplan, Managing director, Flock associations
James Sanderson, Managing director, Wunderman Inside
Bhavana Smith, Chief Client Officer, MediaCom USA

10:15: In-Housing – Pros and Cons

Marla Kaplowitz, Chief executive officer, 4As
Bill Duggan, Group executive vice president, ANA - Association of National Advertisers

10:40: Final comments


Get in touch

Event enquiries: Graham.Naughton@haymarket.com