Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.
“When the consultants met the creatives – Accenture, Droga5 and the agency of the future”
“When the consultants met the creatives – Accenture, Droga5 and the agency of the future” is the subject of Campaign’s next breakfast briefing in New York in partnership with the M&A advisory firm Results International.
Management consultants moving into marketing services is one of the biggest trends in global advertising – and no-one has been more acquisitive than Accenture Interactive, which bought creative agency Droga5 in its biggest deal yet.
At this exclusive Briefing, we will hear from the business leaders at the heart of the deal – Glen Hartman, senior managing director of Accenture Interactive North America, and Sarah Thompson, global chief executive of Droga5.
We will quiz them about how they plan to fuse creativity and consultancy and to build the agency of the future that can manage every aspect of the customer experience. And we will talk to leading marketers and agency leaders about where our industry is heading.
Join us on 17 September in New York to find out:
- What do brands want when it comes to managing their marketing and the customer experience?
- How do agencies need to change at this time of unprecedented disruption?
- What are the cultural challenges when creatives, consultants and technologists work together?
- What’s next in M&A and what kind of deals can we expect?
8.30: Registration and Breakfast
9:00: Welcome from Campaign
Lindsay Stein, editor, Campaign US
Gideon Spanier, global editor in chief, Campaign
9:10: M&A disruption in marketing services: An overview
Maurice Watkins, partner at Results International, North America
9:15: When the consultants met the creatives
Glen Hartman, senior managing director of Accenture Interactive North America
Sarah Thompson, global chief executive of Droga5 in conversation with Gideon Spanier, Global editor in chief, Campaign
9:45: What do brands want: Panel discussion with leading marketers and agency leaders
David Jones, founder, You & Mr Jones
Andrew McKechnie, SVP, Chief Creative Officer, Verizon
10:05: What’s next? Panel discussion about industry trends and M&A
Speakers to be announced in due course
10:25: Closing comments
Gideon is global head of media at Campaign where he has worked since 2015, overseeing media coverage and events, including the Media Week Awards and Media360. He is also a columnist for the London Evening Standard and a member of the executive committee of the Broadcasting Press Guild, a national association of journalists who cover the TV and radio industries. He was previously media editor of the London Evening Standard, a business reporter for The Times and The Independent and chair of the BPG.
Founder, You & Mr Jones
Partner, Results International North America
Maurice brings over 20 years of experience as a strategic advisor, investment principal, and operator of companies in the technology, advertising, and media industries. Throughout his career, Maurice has closed over $3 billion in financing and M&A transactions. In addition to his banking activities, Maurice was a co-founder of RootAxcess, a cloud computing company sold to Fusion Telecommunications in 2015, and EmergingCast, a content marketing start-up sold to Demand Media in 2011. Prior to Results, Maurice was a deal professional at The Zanett Group, a middle-market investment firm executing private equity transactions in the business services and information technology verticals. Earlier in his career, he was a professional at IBM specializing in software and large computing systems. Maurice holds a B.S. in Systems Engineering from the University of Virginia and an MBA in Finance from Columbia Business School.
SVP, Chief Creative Officer, Verizon
Senior managing director, Accenture Interactive North America
Glen Hartman runs the North American operations for Accenture Interactive, the largest and fastest-growing digital agency for four years running. Glen started Accenture Interactive in 2001 as an incubator within Accenture, marking the first big consulting firm to form an interactive unit. He has helped to grow it into a $8.5 billion business, Accenture’s fastest-growing unit with 30% annual growth. As head of North America, Glen is responsible for driving the strategic vision and growth of Accenture Interactive and its capabilities in design & innovation, marketing, content and commerce. He is also the global lead for its marketing services offerings, ranging from email and search to programmatic media and loyalty programs. A recognized expert on digital marketing and technologies, Glen was named to the 2018 Adweek 50 and is author of the book, Digital Optimization. Glen’s market perspectives on digital transformation and customer experience have been featured in Wall Street Journal and Harvard Business Review and he is a regular columnist in Martech Advisor.
Global CEO, Droga5
Sarah Thompson is Global CEO of Droga5, a creative and strategic advertising agency founded in 2006 and headquartered in New York City with an office in London. Droga5 is part of Accenture Interactive and has been named Agency of the Year more than twenty times since it was founded. Prior to settling in New York City, Sarah made her way from her home in western Maine to San Francisco, then to Boston, with stints at Goodby Silverstein & Partners and Mullen along the way. Before joining Droga5 in 2008, Sarah worked at BBH New York as Head of Account Management and Head of International Accounts. Sarah joined Droga5 in 2008 as General Manager, and was promoted to President after two years. It wasn’t long before she was named CEO in 2013 and Global CEO in 2014. As Global CEO, Sarah works alongside the leadership teams in both offices, helping Droga5 continue to capitalize on business opportunities and diversify its portfolios globally while maintaining a culture that constantly innovates and delivers breakthrough ideas. In 2012, Sarah was personally recognized with the Advertising Women of New York’s Quantum Leap Award.
Get in touch
Event enquiries: Graham.Naughton@haymarket.com