Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.
“When the consultants met the creatives – Accenture, Droga5 and the agency of the future”
“When the consultants met the creatives – Accenture, Droga5 and the agency of the future” is the subject of Campaign’s next breakfast briefing in New York in partnership with the M&A advisory firm Results International.
Management consultants moving into marketing services is one of the biggest trends in global advertising – and no-one has been more acquisitive than Accenture Interactive, which bought creative agency Droga5 in its biggest deal yet.
At this exclusive Briefing, we will hear from the business leaders at the heart of the deal – Glen Hartman, senior managing director of Accenture Interactive North America, and Sarah Thompson, global chief executive of Droga5.
We will quiz them about how they plan to fuse creativity and consultancy and to build the agency of the future that can manage every aspect of the customer experience. And we will talk to leading marketers and agency leaders about where our industry is heading.
Join us on 17 September in New York to find out:
- What do brands want when it comes to managing their marketing and the customer experience?
- How do agencies need to change at this time of unprecedented disruption?
- What are the cultural challenges when creatives, consultants and technologists work together?
- What’s next in M&A and what kind of deals can we expect?
8.30: Registration and Breakfast
9:00: Welcome from Campaign
Lindsay Stein, editor, Campaign US
Gideon Spanier, global head of media, Campaign
9:10: M&A disruption in marketing services: An overview
Maurice Watkins, partner, Results International, North America
9:15: When the consultants met the creatives
Glen Hartman, senior managing director of Accenture Interactive North America & Sarah Thompson, global chief executive of Droga5 in conversation with Gideon Spanier, global head of media, Campaign
9:45: What do brands want: Panel discussion with leading marketers and agency leaders
David Jones, founder, You & Mr Jones
Andrew McKechnie, SVP, chief creative officer, Verizon
Devin Nagy, director of technology and emerging platforms, Diageo
Kate Kenner Archibald, technology business partner, Bobbi Brown and La Mer Lindsay Stein, editor, Campaign US
10:10: What’s next? Panel discussion about industry trends and M&A
Nancy Hill, founder, The Agency Sherpa
Maurice Watkins, partner, Results International, North America Jason Reid, chief investment officer, The Stagwell Group
Gideon Spanier, global head of media, Campaign
10:30: Closing comments
Global media editor
Gideon is global head of media at Campaign where he has worked since 2015, overseeing media coverage and events, including the Media Week Awards and Media360. He is also a columnist for the London Evening Standard and a member of the executive committee of the Broadcasting Press Guild, a national association of journalists who cover the TV and radio industries. He was previously media editor of the London Evening Standard, a business reporter for The Times and The Independent and chair of the BPG.
Chief brand officer, N Brown
Founder, You & Mr Jones
Partner, Results International North America
Maurice brings over 20 years of experience as a strategic advisor, investment principal, and operator of companies in the technology, advertising, and media industries. Throughout his career, Maurice has closed over $3 billion in financing and M&A transactions. In addition to his banking activities, Maurice was a co-founder of RootAxcess, a cloud computing company sold to Fusion Telecommunications in 2015, and EmergingCast, a content marketing start-up sold to Demand Media in 2011. Prior to Results, Maurice was a deal professional at The Zanett Group, a middle-market investment firm executing private equity transactions in the business services and information technology verticals. Earlier in his career, he was a professional at IBM specializing in software and large computing systems. Maurice holds a B.S. in Systems Engineering from the University of Virginia and an MBA in Finance from Columbia Business School.
Kate Kenner Archibald
Technology business partner, Bobbi Brown and La Mer
Kate is an experienced marketer and technology partner by leveraging technology to drive effective and innovative consumer experiences. She began her career 12 years ago at The Estée Lauder Companies. During this time, Kate has gained experience across many different areas of the business including Estée Lauder North America, Tom Ford Beauty Global Marketing, and technology for La Mer and Bobbi Brown. Her vast experience has given her a strong understanding of the beauty industry allowing her to reach consumers in an impactful way while driving growth.
SVP, chief creative officer, Verizon
Senior managing director, Accenture Interactive North America
Glen Hartman runs the North American operations for Accenture Interactive, the largest and fastest-growing digital agency for four years running. Glen started Accenture Interactive in 2001 as an incubator within Accenture, marking the first big consulting firm to form an interactive unit. He has helped to grow it into a $8.5 billion business, Accenture’s fastest-growing unit with 30% annual growth. As head of North America, Glen is responsible for driving the strategic vision and growth of Accenture Interactive and its capabilities in design & innovation, marketing, content and commerce. He is also the global lead for its marketing services offerings, ranging from email and search to programmatic media and loyalty programs. A recognized expert on digital marketing and technologies, Glen was named to the 2018 Adweek 50 and is author of the book, Digital Optimization. Glen’s market perspectives on digital transformation and customer experience have been featured in Wall Street Journal and Harvard Business Review and he is a regular columnist in Martech Advisor.
Global CEO, Droga5
Sarah Thompson is Global CEO of Droga5, a creative and strategic advertising agency founded in 2006 and headquartered in New York City with an office in London. Droga5 is part of Accenture Interactive and has been named Agency of the Year more than twenty times since it was founded. Prior to settling in New York City, Sarah made her way from her home in western Maine to San Francisco, then to Boston, with stints at Goodby Silverstein & Partners and Mullen along the way. Before joining Droga5 in 2008, Sarah worked at BBH New York as Head of Account Management and Head of International Accounts. Sarah joined Droga5 in 2008 as General Manager, and was promoted to President after two years. It wasn’t long before she was named CEO in 2013 and Global CEO in 2014. As Global CEO, Sarah works alongside the leadership teams in both offices, helping Droga5 continue to capitalize on business opportunities and diversify its portfolios globally while maintaining a culture that constantly innovates and delivers breakthrough ideas. In 2012, Sarah was personally recognized with the Advertising Women of New York’s Quantum Leap Award.
Founder & CEO, Media Sherpas
Nancy founded Media Sherpas in 2017 to focus on the organizational and strategic issues that advertising agencies and their marketing partners face in a modern marketing ecosystem. Nancy helps her clients to make the tough decisions necessary to position themselves for growth and opportunity without sacrificing a positive culture.
As President and Chief Executive Officer of the 4A’s from 2008-June of 2017, Nancy guided the 100 year-old association’s transformation to provide leadership, advocacy and guidance to the advertising community on issues such as patent trolling, online privacy and interest-based advertising, compensation and talent. She personally led the 4A’s work on diversity and cultural inclusion that included recruitment, talent development and media buying guidelines.
A veteran of agencies across the country, she began her career in advertising in 1983 at Doner/Baltimore, where she spent 10 years. This was followed by work at TBWAChiatDay in both St. Louis and Los Angeles, before moving to San Francisco to lead Goldberg Moser O’Neill, which became Hill Holliday in 2001. After that, she joined BBDO where she was executive vice president and managing director for New York, overseeing several of the agency’s largest accounts. Her most recent position prior to joining the 4A’s was Chief Executive Officer of Lowe New York.
Currently she serves as Chairman of the Board for We Are Rosie and as a non-Executive Director of tag. She also serves on the Board of Directors of Miami Ad School and The 3% Movement. In addition she is a Trustee of the University of Mount Union in Ohio and is an active member of the Board of People Helping People, an organization that builds schools and sponsors children for further education in Otavalo, Ecuador, where she has had a home for several years.
Get in touch
Event enquiries: Graham.Naughton@haymarket.com