Leo Burnett's Judy John talks brand films

The brains behind P&G's Always #LikeAGirl campaign and Brand Film Festival jury chair Judy John on creativity, figuring out the next big thing, utilizing technology and producing great brand films.

Working with directors: What's in a (big) name?

Great directors earn their reputations one project at a time--the next one could expand it or ruin it, writes the chief creative officer and co-head of CAA Marketing.

What branded content means to the future of your agency

Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space.

How to make an effective brand film

Chris Daniels talks to the people behind brand films such as BMW's "The Escape" and Samsung's "Fighting Chance" and identifies the secret sauce that engaged viewers and persuaded them to watch.

5 brand films that moved the needle

How Phillips, BMW, Intel and others made pure entertainment with tangible results.

13 must-see brand films from 2016

Which one is the best? Watch them all here and vote now.


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