Brand Superfan of the Week: LaCroix's Big Dipper

Brand Superfan of the Week: LaCroix's Big Dipper

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The L.A. rapper loves the sparkling water so much that he wrote a summer anthem about the bubbly beverage.

Brand Superfan of the Week: Papa John's Pizza's Carolina Williams

Brand Superfan of the Week: Papa John's Pizza's Carolina Williams

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This high school graduate used her love of cheese pies and garlic sauce to gain admission into Yale University.

Brand Superfan of the Week: Pokémon's Lisa Courtney

Brand Superfan of the Week: Pokémon's Lisa Courtney

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This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.

Brand Superfan of the Week: Taco Bell's Dan Ryckert

Brand Superfan of the Week: Taco Bell's Dan Ryckert

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The content producer thought outside the bun by getting married at the chain's flagship Las Vegas restaurant.

Brand Superfan of the Week: Cholula's Aaron Ackerman

Brand Superfan of the Week: Cholula's Aaron Ackerman

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The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.

Brand Superfan of the Week: Lego's Colin Leggo

Brand Superfan of the Week: Lego's Colin Leggo

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The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.

Brand Superfan of the Week: Starburst's Emily Seilhamer

Brand Superfan of the Week: Starburst's Emily Seilhamer

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This Pennsylvanian satisfied her sweet tooth and eye for fashion by upcycling wrappers into a posh dress and wrist corsage.

Brand Superfan of the Week: Disney's Keith Mahne

Brand Superfan of the Week: Disney's Keith Mahne

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The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

Brand Superfan of the Week: Starbucks' Melody Overton

Brand Superfan of the Week: Starbucks' Melody Overton

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The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").

Brand Superfan of the Week: Corvette's Charles Mallon

Brand Superfan of the Week: Corvette's Charles Mallon

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The Pennsylvania native collected so much Corvette memorabilia that Guinness World Records was forced to create a new category for him.

Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus

Brand Superfan of the Week: Kylie Jenner's Johnny Cyrus

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Some have called this 19-year-old Kylie's biggest fan in the world, and he's got the tattoos to prove it.

Brand Superfan of the Week: Guinness's Jimmy Morrissey

Brand Superfan of the Week: Guinness's Jimmy Morrissey

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"As an Irish-American, Guinness represents what pasta means to my Italian friends, or pierogies to my Polish ones: a taste of home."

Brand Superfan of the Week: PEZ's Walt Cranford

Brand Superfan of the Week: PEZ's Walt Cranford

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Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.

Brand Superfan of the Week: Adidas's Jemuel Wong

Brand Superfan of the Week: Adidas's Jemuel Wong

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Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.

Brand Superfan of the Week: McDonald's Serge Zaka

Brand Superfan of the Week: McDonald's Serge Zaka

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The 26-year-old storm chaser pursues more than tornadoes. He's also on the hunt for McDonald's burger boxes.

Brand Superfan of the Week: Dr. Pepper's Lindsey Overby

Brand Superfan of the Week: Dr. Pepper's Lindsey Overby

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For this native Texan, Pepsi and Coca-Cola don't even enter her vocabulary. There is only DP.

Brand Superfan of the Week: Jeep's Kelley Buttrick

Brand Superfan of the Week: Jeep's Kelley Buttrick

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The voiceover artist has waged a tireless campaign to do commercial work for the brand--and will not be discouraged by its indifference.

Brand Superfan of the Week: Funko's Bryan Sato

Brand Superfan of the Week: Funko's Bryan Sato

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Bryan Sato doesn't fan out often, but when he does, it's for vinyl dolls of pop-culture faves.

Brand Superfan of the Week: KU Jayhawks' Michael Coggins

Brand Superfan of the Week: KU Jayhawks' Michael Coggins

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March Madness is more than a basketball tournament to this Kansas fan. It's a way of life.

Brand Superfan of the Week: Cheetos' Rebecca Jimenez

Brand Superfan of the Week: Cheetos' Rebecca Jimenez

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"It was a love at first taste," says the 25-year-old, who first tried the snack at age 4.

Brand Superfan of the Week: Pepsi's Thad Lents

Brand Superfan of the Week: Pepsi's Thad Lents

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Some people take their work home with them, but not to the extent of this PepsiCo employee.

Brand Superfan of the Week: Barbie's Azusa Sakamoto

Brand Superfan of the Week: Barbie's Azusa Sakamoto

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The LA-based nail artist dresses like Barbie, eats from Barbie plates and even sleeps in a Barbie bed.

Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Brand Superfan of the Week: Shake Shack's Rachel Hamburger

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Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.

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