Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."
The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.
Ads will soon be pulled from specific pages that run afoul of the rules.
No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is coming to the way it manages media, Tom Denford says.
Boycott all you want. The duopoly is doing just fine.
Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.
Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing YouTube advertising boycott.
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option," writes the chief strategy officer at iCrossing.
The social network's latest bid against dangerous content relies on both digital and human vigilance.
At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
The IPG CEO discussed media boycotts and diversity at the 4A's Transformation conference.
Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away from offensive content.
The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.
Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.
Channel 4, ITV and Sky have seen six-figure jumps in recent weeks.
About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.
There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says Total Media's managing director.
Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.
The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.