BRAND SAFETY

E3 is Christmas for YouTube advertisers

E3 is Christmas for YouTube advertisers

Share

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

Havas launches 'fully transparent' programmatic platform

Havas launches 'fully transparent' programmatic platform

Share

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."

Facebook will permit self-harm to be live streamed, documents suggest

Facebook will permit self-harm to be live streamed, documents suggest

Share

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Google's AdSense to crack down more precisely on publisher violations

Google's AdSense to crack down more precisely on publisher violations

Share

Ads will soon be pulled from specific pages that run afoul of the rules.

P&G's media overhaul could be the catalyst to change ad industry

P&G's media overhaul could be the catalyst to change ad industry

Share

No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is coming to the way it manages media, Tom Denford says.

Brand-safety concerns fail to harm tech giants' results

Brand-safety concerns fail to harm tech giants' results

Share

Boycott all you want. The duopoly is doing just fine.

Attacking inhuman traffic to fight ad fraud in China

Attacking inhuman traffic to fight ad fraud in China

Share

Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

Share

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.

Google ad revenue surges 18% despite YouTube boycott

Google ad revenue surges 18% despite YouTube boycott

Share

Google's advertising revenue leapt 18 percent to $21.4 billion in the first three months of the year despite the ongoing YouTube advertising boycott.

Programmatic as an arbitrage model - the myth dispelled

Programmatic as an arbitrage model - the myth dispelled

Share

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

It's time to break up the Facebook-Google duopoly

It's time to break up the Facebook-Google duopoly

Share

In an era when two companies seemingly own the customer, it's no wonder marketers are seeking the elusive "third option," writes the chief strategy officer at iCrossing.

Facebook launches tools to combat 'revenge porn'

Facebook launches tools to combat 'revenge porn'

Share

The social network's latest bid against dangerous content relies on both digital and human vigilance.

Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO

Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO

Share

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth

Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth

Share

The IPG CEO discussed media boycotts and diversity at the 4A's Transformation conference.

YouTube brings in third-party brand safety reporting

YouTube brings in third-party brand safety reporting

Share

Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away from offensive content.

Google shouldn't let a good crisis go to waste

Google shouldn't let a good crisis go to waste

Share

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Brand safety: How the YouTube kerfuffle is playing out in APAC

Brand safety: How the YouTube kerfuffle is playing out in APAC

Share

Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.

UK broadcasters boosted by YouTube brand boycott

UK broadcasters boosted by YouTube brand boycott

Share

Channel 4, ITV and Sky have seen six-figure jumps in recent weeks.

Top British advertisers call summit meeting with YouTube over brand safety

Top British advertisers call summit meeting with YouTube over brand safety

Share

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

How to solve the conundrum of Google

How to solve the conundrum of Google

Share

There are three factors to consider when assessing the challenge Google faces in policing the content on its sites, says Total Media's managing director.

YouTube advertisers, are you feeling lucky today?

YouTube advertisers, are you feeling lucky today?

Share

Advertisers and agencies that want to reap greater rewards from ad automation should not have to accept a certain element of toxic risk.

When content is rotten, brand safety is a zero tolerance game

When content is rotten, brand safety is a zero tolerance game

Share

The democratization of information and publishing comes at a price. That price is societal and commercial risk, writes GroupM's chief digital officer.