Ten years after meeting the public, Comparethemarket.com's meerkats have become a successful franchise for the brand.
Marketers seduced by simple are less enthusiastic about getting into bed with the Hydra-headed, multi-limbed creature of complexity.
McCann London's Ross Neil and MullenLowe London's Mark Elwood review ads from Wimbledon, Pride, Heineken, Corona, Boots, Stonewall, Oasis, Domino's, Beats by Dre and Volkswagen.
A media narrative that insists parents are frightened of "screen time" is serving to distort the opportunities afforded to brands by the vibrant kids entertainment market.
Football might not have come home this summer, but creativity did.
The trend of faltering growth in advertising budgets has been interrupted by a rebound in Q2 2018, led by main media and internet spending, according to the IPA's quarterly Bellwether report.
The IPG chief exec says the stats on women in the industry are "embarrassing" and those on people of color are "disgusting."
Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders gathered to talk about age at an event hosted by McCann.
The makeup brand partnered with Droga5 to bring "Shade for Shade" to life.
Heineken's new campaign for its alcohol-free version, 0.0, makes the case that alcohol is not the only cause of stupidity.
Damon Reeve is to head The Ozone Project, the joint venture that will sell digital display advertising for News UK, Telegraph Media Group and Guardian News & Media.
So football didn't come home this summer, but England still went on an incredible journey.
Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to creating a video that has what it takes to go viral, writes the chief creative officer at Treehouse.
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
It is hard to think of an ad campaign I have felt more passionately about in the past 10 years than the inspirational "This girl can" by Sport England. So, to learn that it is set to continue using only "digital and social" and without the TV advertising that was so central to its success, is saddening and a little maddening.
Channel 4 has revealed the six brand and agency partnerships that made the cut to compete for the £1m prize of free airtime on offer in its Diversity in Advertising Award.
Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament sponsor, according to a study commissioned by Campaign.
Football didn't come home - in fact it ended up somewhere so very close, yet agonisingly far away. But despite the disappointing end to England's World Cup, the love of the nation for manager Gareth Southgate shows no signs of abating. Any brand with vaguely mainstream aspirations ought to give its right arm to work with the Waistcoated Wonder - so Campaign asked for your creative ideas on how the Nicest Man in Football could be incorporated into a campaign.
A total of 11 million viewers watched the World Cup Final on the BBC and ITV on Sunday, while ITV's exclusive screening of England's third-place play-off match on Saturday brought in an average 6.8 million.
Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.
Publicis Groupe UK's first ever chief executive, Annette King, may not have been in Cannes, but she has had plenty to occupy her time since taking up the role.
You don't get to the top without making a few enemies. Says who? While this approach to leadership was once, perhaps still is, considered an acceptable pay-off for the tough decisions needed in business, to me, it feels like turning a blind eye.
Have you ever thought about what makes a Twirl chocolate bar so... Twirly?
In a complex and confusing era, mass-market brands provide a rare touchpoint for shared understanding, a lens through which consumers can better navigate the world around them. But are brands taking them for granted?
Publicis has created a dedicated unit for the account called Lenovo One Media.