Comparethemarket.com "Meerkat movies" by VCCP
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Comparethemarket.com "Meerkat movies" by VCCP

Ten years after meeting the public, Comparethemarket.com's meerkats have become a successful franchise for the brand.

The long, hard road to simple marketing
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The long, hard road to simple marketing

Marketers seduced by simple are less enthusiastic about getting into bed with the Hydra-headed, multi-limbed creature of complexity.

Private view: Good things happen in summer (with Ross Neil and Mark Elwood)
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Private view: Good things happen in summer (with Ross Neil and Mark Elwood)

McCann London's Ross Neil and MullenLowe London's Mark Elwood review ads from Wimbledon, Pride, Heineken, Corona, Boots, Stonewall, Oasis, Domino's, Beats by Dre and Volkswagen.

Why brands should take another look at the children's entertainment market
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Why brands should take another look at the children's entertainment market

A media narrative that insists parents are frightened of "screen time" is serving to distort the opportunities afforded to brands by the vibrant kids entertainment market.

Wear your Lions with pride: creativity has come home
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Wear your Lions with pride: creativity has come home

Football might not have come home this summer, but creativity did.

IPA Bellwether: Client budget growth rebounds from two-year low
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IPA Bellwether: Client budget growth rebounds from two-year low

The trend of faltering growth in advertising budgets has been interrupted by a rebound in Q2 2018, led by main media and internet spending, according to the IPA's quarterly Bellwether report.

Michael Roth: Empower your people to bring diversity to life
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Michael Roth: Empower your people to bring diversity to life

The IPG chief exec says the stats on women in the industry are "embarrassing" and those on people of color are "disgusting."

Friends co-creator reveals 'ageist' fears she had for show
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Friends co-creator reveals 'ageist' fears she had for show

Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders gathered to talk about age at an event hosted by McCann.

Major shade thrown in Covergirl's new unscripted campaign
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Major shade thrown in Covergirl's new unscripted campaign

The makeup brand partnered with Droga5 to bring "Shade for Shade" to life.

Heineken pokes fun at smug abstainers (sort of) in first TV campaign for 0.0
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Heineken pokes fun at smug abstainers (sort of) in first TV campaign for 0.0

Heineken's new campaign for its alcohol-free version, 0.0, makes the case that alcohol is not the only cause of stupidity.

Ad tech veteran Reeve to lead The Ozone Project
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Ad tech veteran Reeve to lead The Ozone Project

Damon Reeve is to head The Ozone Project, the joint venture that will sell digital display advertising for News UK, Telegraph Media Group and Guardian News & Media.

Nike Football "Believe as one" by Wieden & Kennedy
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Nike Football "Believe as one" by Wieden & Kennedy

So football didn't come home this summer, but England still went on an incredible journey.

There really is a formula for creating a viral hit
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There really is a formula for creating a viral hit

Mix strong topical relevance with content that provokes a visceral response from viewers and you're well on your way to creating a video that has what it takes to go viral, writes the chief creative officer at Treehouse.

Are we there yet? Stink's Katie Puccio on 'fragile internet men'
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Are we there yet? Stink's Katie Puccio on 'fragile internet men'

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

This girl's sad: why 'This girl can' campaign is poorer without TV
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This girl's sad: why 'This girl can' campaign is poorer without TV

It is hard to think of an ad campaign I have felt more passionately about in the past 10 years than the inspirational "This girl can" by Sport England. So, to learn that it is set to continue using only "digital and social" and without the TV advertising that was so central to its success, is saddening and a little maddening.

Cadbury, HSBC and RAF among six on £1m Channel 4 diversity prize shortlist
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Cadbury, HSBC and RAF among six on £1m Channel 4 diversity prize shortlist

Channel 4 has revealed the six brand and agency partnerships that made the cut to compete for the £1m prize of free airtime on offer in its Diversity in Advertising Award.

Adidas' World Cup campaign foiled by Nike, survey shows
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Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament sponsor, according to a study commissioned by Campaign.

Monetising Southgate: the unmissable commercial opportunities for the England gaffer
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Monetising Southgate: the unmissable commercial opportunities for the England gaffer

Football didn't come home - in fact it ended up somewhere so very close, yet agonisingly far away. But despite the disappointing end to England's World Cup, the love of the nation for manager Gareth Southgate shows no signs of abating. Any brand with vaguely mainstream aspirations ought to give its right arm to work with the Waistcoated Wonder - so Campaign asked for your creative ideas on how the Nicest Man in Football could be incorporated into a campaign.

Last throes of football fever bring 11 million viewers to TV
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Last throes of football fever bring 11 million viewers to TV

A total of 11 million viewers watched the World Cup Final on the BBC and ITV on Sunday, while ITV's exclusive screening of England's third-place play-off match on Saturday brought in an average 6.8 million.

Hellmann's launches UK food tour selling sandwiches
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Hellmann's launches UK food tour selling sandwiches

Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.

One has the power: What Publicis Groupe's Annette King will do with it
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One has the power: What Publicis Groupe's Annette King will do with it

Publicis Groupe UK's first ever chief executive, Annette King, may not have been in Cannes, but she has had plenty to occupy her time since taking up the role.

The boss is dead, long live the boss
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The boss is dead, long live the boss

You don't get to the top without making a few enemies. Says who? While this approach to leadership was once, perhaps still is, considered an acceptable pay-off for the tough decisions needed in business, to me, it feels like turning a blind eye.

Cadbury "What makes it so Twirly?" by VCCP
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Cadbury "What makes it so Twirly?" by VCCP

Have you ever thought about what makes a Twirl chocolate bar so... Twirly?

Why mainstream is a mainstay: the power of mass-market brands in uncertain times
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Why mainstream is a mainstay: the power of mass-market brands in uncertain times

In a complex and confusing era, mass-market brands provide a rare touchpoint for shared understanding, a lens through which consumers can better navigate the world around them. But are brands taking them for granted?

Lenovo hires Publicis Media for global media business
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Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.