R/GA appoints new global CCO and CXO

R/GA appoints new global CCO and CXO

Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.

Doing deals by Zoom: the unexpected upside of Covid-era M&A

Doing deals by Zoom: the unexpected upside of Covid-era M&A

Demand for digital and marketing transformation skills is 'off the charts', according to this M&A deal-maker.

Pret a Manger awards media to Goodstuff as part of turnaround plan

Pret a Manger awards media to Goodstuff as part of turnaround plan

Tony Holdway, the former Dreams and Domino's Pizza marketer, has been brought in on an interim basis.

British Heart Foundation marketing chief to leave in Covid-19 restructure

British Heart Foundation marketing chief to leave in Covid-19 restructure

Charity expects to lose half of its income – about £60m – as a result of the pandemic.

Gousto plans to cook up a storm as it picks Mother for ad account

Gousto plans to cook up a storm as it picks Mother for ad account

Recipe-box brand previously worked with M&C Saatchi.

Wells Fargo expands Barri Rafferty's role to include marketing

Wells Fargo expands Barri Rafferty's role to include marketing

The former Ketchum CEO joined Wells Fargo two months ago.

Campaign, PR Week and Third Sector reveal winners of Purpose Awards EMEA

Campaign, PR Week and Third Sector reveal winners of Purpose Awards EMEA

Winners were announced over two nights this week.

Droga5 elevates Damien Le Castrec to head of strategy

Droga5 elevates Damien Le Castrec to head of strategy

He joined Droga5 in 2018 as a strategy director.

How marketers can get a grip on media-buying inflation

How marketers can get a grip on media-buying inflation

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that can help advertisers deal with rising prices.

Racism in casting: we have a responsibility to end this nonsense

Racism in casting: we have a responsibility to end this nonsense

The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese ad.

Deliveroo "Different dreams" by Uncommon Creative Studio

Deliveroo "Different dreams" by Uncommon Creative Studio

Deliveroo marks its partnership with Nando's by giving a family the opportunity to live out their fantasies.

NBCU debuts total media spend measurement tool

NBCU debuts total media spend measurement tool

Tool kicks off targeting the automotive sector, with Honda as launch partner.

Gwyneth Paltrow joins global Xeomin campaign as spokesperson

Gwyneth Paltrow joins global Xeomin campaign as spokesperson

The campaign is Paltrow’s first medical aesthetics partnership.

John Lewis' Xmas ad to be ‘Covid-appropriate’ as it works to 'modernise' brand purpose

John Lewis' Xmas ad to be ‘Covid-appropriate’ as it works to 'modernise' brand purpose

Purpose review will look at inequality, wellbeing and sustainability.

PepsiCo reveals in-house creative and media team

PepsiCo reveals in-house creative and media team

The team is led by Nancy Croix, marketing director for creative across Europe and Sub-Saharan Africa.

Two agency groups face off in Walgreens Boots Alliance global review

Two agency groups face off in Walgreens Boots Alliance global review

Race hots up for US pharmacy giant's integrated account.

BrewDog launches new ‘strongest beer’ a decade after armistice with German rival

BrewDog launches new ‘strongest beer’ a decade after armistice with German rival

Scottish brewer spent two years in a game of one-upmanship with Bavaria’s Schorschbräu, resulting in the likes of ‘Sink the Bismarck’.

Red Lobster’s largest shareholder talks marketing shift, Asian expansion

Red Lobster’s largest shareholder talks marketing shift, Asian expansion

With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.

Sex sells, but so does fear: Two voter registration campaigns take different tacks

Sex sells, but so does fear: Two voter registration campaigns take different tacks

OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s more urgent approach.

Burger King lists ingredients on Whopper wrappers to highlight natural flavors

Burger King lists ingredients on Whopper wrappers to highlight natural flavors

The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.

Spotify says there’s more to life than music

Spotify says there’s more to life than music

The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.

Kopparberg on hunt for creative shop

Kopparberg on hunt for creative shop

Brand previously worked with agencies on project basis.

How to get ahead post-Covid: brand building and performance marketing

How to get ahead post-Covid: brand building and performance marketing

As the world tentatively feels its way out of lockdown, brands should invest in brand building and performance marketing…

Who will be the next creative pioneer after Terence Conran?

Who will be the next creative pioneer after Terence Conran?

Conran’s trailblazing style became the norm and his influence is everywhere. But where will the next wave of creative talent come from?

Campaign podcast: Rival Saatchi agencies' secret talks and tackling discrimination in ads casting

Campaign podcast: Rival Saatchi agencies' secret talks and tackling discrimination in ads casting

UK editor-in-chief Gideon Spanier reveals what's in the new issue of Campaign.