'Influencer' is a dirty word for brands and creators

'Influencer' is a dirty word for brands and creators

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Traditional media brands are struggling to understand the difference between a reality star, an Instagram influencer, a sports personality and a creator or entertainer.

Bose renews F1 sponsorship on Channel 4 despite fewer live races

Bose renews F1 sponsorship on Channel 4 despite fewer live races

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Broadcaster will show one live Grand Prix this year, down from 10 in 2018.

MediaCom, PHD, OMD, C4 and Telegraph lead Campaign Media Awards 2019 shortlist
NME partners Netflix for special print run

NME partners Netflix for special print run

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One-off issue coincides with launch of The Umbrella Academy.

Refinery29 launches anti-ageism focus and changes to 'Refinery59'

Refinery29 launches anti-ageism focus and changes to 'Refinery59'

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The publisher has partnered with AARP to create a cross-channel platform about society's view of aging.

New-business activity sees marginal drop as agencies get more selective

New-business activity sees marginal drop as agencies get more selective

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Creative reviews remain stable, while media pitches are on the rise.

Freelance at 50: A further follow-on...

Freelance at 50: A further follow-on...

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In response to Paul Burke's advice for going freelance after being made redundant, Justin Cernis considers why creatives should embrace change.

Confession: I love advertising

Confession: I love advertising

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FCB Global's Susan Credle says her love of advertising puts her in the minority these days.

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

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Company told investors operating margin would be squeezed until 2021.

One-word answers with both of Terri & Sandy's leaders

One-word answers with both of Terri & Sandy's leaders

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The dynamic duo tell us what they love most about the industry.

Brand Slam: Timberland vs Converse

Brand Slam: Timberland vs Converse

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Both shoe brands have increasingly turned to experiences to promote their products.

This is me: Anne Batz on 1am calls, glam teams and Kenneth Branagh's pants

This is me: Anne Batz on 1am calls, glam teams and Kenneth Branagh's pants

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She specialises in finding talent for ad campaigns...

MTV extends Geordie Shore brand with online short series

MTV extends Geordie Shore brand with online short series

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Broadcaster also plans to increase investment in experiential activity.

7 London Fashion Week experiences to watch

7 London Fashion Week experiences to watch

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This season's London Fashion Week aims to get both the public and the industry celebrating creativity through experiences.

C4 to air RAF gender-equality ad and reinforce diversity push

C4 to air RAF gender-equality ad and reinforce diversity push

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Spot that won £1m airtime from broadcaster will debut during The Last Leg.

Department for Education holds technical pitch

Department for Education holds technical pitch

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Government is looking for agency to build confidence in and positive reactions to new T Level qualification.

Holland & Barrett "Me.No.Pause" by Pablo London

Holland & Barrett "Me.No.Pause" by Pablo London

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The film follows striking out-of-home activity on the TfL network.

Apple buys CRM start-up DataTiger

Apple buys CRM start-up DataTiger

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Tech giant is looking to improve digital marketing for services such as Apple Music and Apple Pay.

Mondelez and Tesco to judge 2019 Outdoor Media Awards

Mondelez and Tesco to judge 2019 Outdoor Media Awards

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Top creatives from Leo Burnett, Mother and Grey also join judging panel.

What it's like to work on John Lewis's biggest ad of the year

What it's like to work on John Lewis's biggest ad of the year

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The creative team behind the most anticipated TV ad of the year explain how they went about it

Four ways to win when it comes to TV planning

Four ways to win when it comes to TV planning

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Ahead of the Thinkbox TV Planning Awards 2019, Paddy Adams, chief strategy officer, and Clare Peters, chief business strategist at Manning Gottlieb OMD reveal what it takes to win - and keep on winning - over the years

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat

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He's 'flabbergasted' many CMOs and agency bosses don't use app

Virgin and Bompas & Parr unveil sensory planetarium experience

Virgin and Bompas & Parr unveil sensory planetarium experience

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Activation is part of Virgin's "Live life better" series.

Three delivers 5G mixed-reality catwalk at London Fashion Week

Three delivers 5G mixed-reality catwalk at London Fashion Week

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Mobile operator has installed a 5G-enabled catwalk to showcase the future of fashion.

Dune London "Clothes are overrated" by Mother

Dune London "Clothes are overrated" by Mother

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Shoes and accessories are the heroes of Dune London's spring summer campaign, the first work for the brand by Mother.