Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.
Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
The partnership takes advantage of a rise in searches for Christmas inspiration ideas.
In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.
The soft-drinks brand brought social in-house in 2022.
Global CEO Christian Juhl confirmed the move this week.
Joins AR-focused ad agency in non-exec position.
The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.