What are the advantages of country-level models for agencies and holding groups?
Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.
Dentsu appoints global chief strategy officer for media
Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
Pinterest and Aldi collaborate on secret Christmas inspiration board
The partnership takes advantage of a rise in searches for Christmas inspiration ideas.
Brands 'wasting $73bn of adspend on unsuitable digital ads' during festive period
In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.
Britvic places social account under review
The soft-drinks brand brought social in-house in 2022.
Group M to shift agencies to country-level profit and loss model from 2024
Global CEO Christian Juhl confirmed the move this week.
PHD co-founder Jonathan Durden reveals new role
Joins AR-focused ad agency in non-exec position.
General Mills names global media agency
The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.
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