Content from our thought leader

Beau Jackson

Media editor

Beau Jackson is media editor at Campaign.

From left: Tracy Barber, Brian Wieser, Richard Morris, Lorna Tilbian and Magnus Djaba

What are the advantages of country-level models for agencies and holding groups?

Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.

Photo Hamish Kinniburgh

Dentsu appoints global chief strategy officer for media

Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.

Aldi: The "Secret Christmas factory" pins from Pinterest.

Pinterest and Aldi collaborate on secret Christmas inspiration board

The partnership takes advantage of a rise in searches for Christmas inspiration ideas.

Screwed up Christmas wrapping paper

Brands 'wasting $73bn of adspend on unsuitable digital ads' during festive period

In the UK, £18m was 'wasted' on digital media in Q4 of 2021 and 2022.

Britvic: brands include Tango, Purdey's, Aqua Libra and The London Essence Company

Britvic places social account under review

The soft-drinks brand brought social in-house in 2022.

Photo of Christian Juhl

Group M to shift agencies to country-level profit and loss model from 2024

Global CEO Christian Juhl confirmed the move this week.

Photo Jonathan Durden

PHD co-founder Jonathan Durden reveals new role

Joins AR-focused ad agency in non-exec position.

General Mills cereals in the US

General Mills names global media agency

The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.


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