How agencies are addressing mental health in the workplace — and what they can do better
Agencies are taking increased steps to support the mental health and well-being of their employees. But simply offering unlimited paid time off or adding a new ERG won’t cut it, according to creative talent.
Industry leaders warn that the commitment to racial parity is lacking
Three years after George Floyd’s murder, industry leaders react to its wavering commitment to inclusive efforts.
Goodby, Silverstein & Partners appoints Leslie Barrett as president
Barrett is only the third person in the agency’s history to hold the position.
Target removes trans-inclusive products from Pride lineup
The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.
Hype Maintenance: Duolingo is a case study in social-first marketing success
Irreverence and self-deprecating humor drive Duolingo’s social media popularity, proving that its marketing team is staying on the pulse of internet culture.
Hype Maintenance: What brands can learn from Telfar
Telfar uses strategic tactics to cultivate loyalty and hype – without making customers feel like the targets of advertising.
Most agencies aren’t tracking disabled and non-binary talent – why that’s a missed DE&I opportunity
Campaign’s 2023 Agency Performance Reviews uncovered two marginalized identities that are not widely reported at agencies: disability status and gender nonconformity. Leaders from agencies that do track this information share the importance of the measures.
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
North America agency rankings: Top shops focus on quality over quantity to win new business
Large, single-client wins give a significant boost to the top agencies in the first two months of 2023.
Sarah Reynolds’ business advice: Hire trans creatives
The HiBob CMO discusses their experience coming out in the corporate world and the importance of a diverse workplace.
What are the ethical implications of weight-loss ads – and are marketers responsible?
As weight loss drugs and injectables flood the market, how can advertisers act responsibly?
Thoughtful strategy is imperative when working with trans influencers
Industry professionals discuss navigating the risk of backlash when working with trans influencers, and why representation is worth the pushback.
Popeyes appoints McKinney as its creative agency of record
The agency will oversee Popeyes’ brand strategy, creative development and creative production.