Content from our thought leader

Bailey Calfee

Premium Reporter

Bailey Calfee is a Premium Reporter at Campaign US covering all things advertising and marketing for the The Knowledge tier. Prior to Campaign US, she worked in lifestyle media as a writer for NYLON and an editor for Shape, covering pop culture, wellness and beauty with a focus on diversity and inclusive representation. 

Clip art of arm reaching out of coffee cup holding a sign reading "help"

How agencies are addressing mental health in the workplace — and what they can do better

Agencies are taking increased steps to support the mental health and well-being of their employees. But simply offering unlimited paid time off or adding a new ERG won’t cut it, according to creative talent.

A photograph of George Floyd (C) is displayed along with other photographs at the Say Their Names memorial exhibit at Martin Luther King Jr. Promenade on July 20, 2021 in San Diego, California

Industry leaders warn that the commitment to racial parity is lacking

Three years after George Floyd’s murder, industry leaders react to its wavering commitment to inclusive efforts.

Headshot of Leslie Barrett

Goodby, Silverstein & Partners appoints Leslie Barrett as president

Barrett is only the third person in the agency’s history to hold the position.

Take Pride, merchandise display, Target Store

Target removes trans-inclusive products from Pride lineup

The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.

Duolingo own performs ceremony with two lovers

Hype Maintenance: Duolingo is a case study in social-first marketing success

Irreverence and self-deprecating humor drive Duolingo’s social media popularity, proving that its marketing team is staying on the pulse of internet culture.

Samia Laaboudi wears a beige long trench coat, a neon orange shiny leather handbag from Telfar, a burgundy shiny leather large handbag from Telfar, outside Michael Kors, during New York Fashion Week

Hype Maintenance: What brands can learn from Telfar

Telfar uses strategic tactics to cultivate loyalty and hype – without making customers feel like the targets of advertising.

Stock art of businessman with head in ground

Most agencies aren’t tracking disabled and non-binary talent – why that’s a missed DE&I opportunity

Campaign’s 2023 Agency Performance Reviews uncovered two marginalized identities that are not widely reported at agencies: disability status and gender nonconformity. Leaders from agencies that do track this information share the importance of the measures.

A view of rainbow bottles of Bud Light during the 30th Annual GLAAD Media Awards New York

How Bud Light’s abandonment of the trans community could influence Pride

In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.

Clip art of arrow pointing upward

North America agency rankings: Top shops focus on quality over quantity to win new business

Large, single-client wins give a significant boost to the top agencies in the first two months of 2023.

Headshot of Sarah Reynolds

Sarah Reynolds’ business advice: Hire trans creatives

The HiBob CMO discusses their experience coming out in the corporate world and the importance of a diverse workplace.

people walking past billboards in subway station

What are the ethical implications of weight-loss ads – and are marketers responsible?

As weight loss drugs and injectables flood the market, how can advertisers act responsibly?

Dylan Mulvaney at the PFLAG 50th Anniversary Gala at The New York Marriott Marquis

Thoughtful strategy is imperative when working with trans influencers

Industry professionals discuss navigating the risk of backlash when working with trans influencers, and why representation is worth the pushback.


Popeyes appoints McKinney as its creative agency of record

The agency will oversee Popeyes’ brand strategy, creative development and creative production.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free