Content from our thought leader

Lisa Lacy

Premium content editor

Lisa Lacy is a reporter who has covered advertising, technology and retail for publications like Adweek, TechCrunch, Digiday, and VentureBeat. She has a Master’s degree in Journalism from Columbia and a Bachelor’s in English from the University of Sussex.

Tupperware bowls

Only a few brands are synonymous with entire product categories. Soon, there will be one less

Brand survival over time hinges on evolution and connection.

Zara store in Hong Kong

Can resale programs make fast fashion sustainable? Zara is trying to find out

Fashion retailers face a tricky balance regarding environmental efforts.

Jenny Craig storefront

Inside the cautionary tale that is Jenny Craig

Analysts say the weight loss market demands constant evolution to stay relevant.

Smart phone displaying password protected login screen

The deprecation of third-party cookies is bad news for convenience—but not UX

Experts say consumers face frustrating hurdles in a privacy-first environment, but behavior will once again adapt.

Smart phone displaying Amazon logo

5 ways Amazon Advertising remains recession-proof

The e-commerce giant continues to ‘buck wider advertising trends.’

woman watching streaming tv

As upfronts near, can attention live up to the hype?

Or is this newish metric just another shiny object?

Bed Bath and Beyond closing sign

5 reasons Bed Bath is headed to the great beyond — and one opportunity that could still save it

Its efforts to become an ‘omni-always’ retailer have so far fallen short.

Screen shot from the 'Barbie' movie

How Hollywood is helping brands reach ‘ad avoiders’

Movies like Air and Super Mario Bros. move the needle.

Headshot of Andy Jassy

10 Takeaways from Amazon’s 2022 Shareholder Letter

Advertising, grocery and healthcare are among the highlights.

CGI render of shopping cart and e-commerce websites

Six ways retail media is evolving in 2023

Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.

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