Content from our thought leader

Brandon Doerrer

Reporter

Brandon reports on digital communications and advertising at Campaign US. He primarily covers emerging platforms and practices across paid and earned media, with a focus on how digital developments reshape brand experiences for consumers.

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Find more of Brandon's articles here.

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Edelman names Pam Scheideler US brand chair

She will retain her position as US head of digital.

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Movers & Shakers: Hero Digital, BBC Studios, Wendy’s and more

This week’s agency news, people on the move and brand buzz.

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5 Minutes with Campaign: AAPI representation in gaming

Omelet CEO Thas Naseemuddeen shares how marketers might be surprised by the way the AAPI community interacts with the medium.

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Movers & Shakers: Duncan Channon, Wunderman Thompson, Shutterstock, Paramount+ and more

This week’s agency news, people on the move and brand buzz.

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Hero Media hires Lauren Maillian as president of digital innovation

Maillian will oversee all of the media network’s lines of business.

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Cirque du Soleil swings onto Roblox

The high-flying circus company aims to capture younger audiences with a world-building game.

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Blue Hour Studios formalizes native short-form video offering

Mavin aims to cut back on repurposed commercials dominating short-form video feeds.

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Netflix reveals ad-tier numbers and new ad formats at upfront

The streaming service shared how its ad-tier subscription is doing for the first time while avoiding the writers’ strike on Wednesday.

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Movers & Shakers: Opinionated, R/GA, Wunderman Thompson, FanDuel Casino and more

This week’s agency news, people on the move and brand buzz.

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PR pros are AI amateurs, report finds

Less than 25% of agencies, brands and independent consultancies are changing how they work with AI.

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Roblox violates creator ad guidelines, watchdog finds

Roblox will take further measures to comply with creator disclosure recommendations from the Children’s Advertising Review Unit.

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Twitch unveils short-form video tool for cross-platform promotion

Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.

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Movers & Shakers: Uber, Meta, R3, Barbarian and more

This week’s agency news, people on the move and brand buzz.

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Twitch CMO Rachel Delphin on stability, AI and non-gaming streams

Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.

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From creator to creative: Why agencies are recruiting social media stars

Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.

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Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more

This week’s agency news, people on the move and brand buzz.

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4 things for PR pros to know about Bluesky

Chaos, pure chaos, and three other things.

AI generated deepfake showing Simon Cowell and Elvis

Deepfake production house Metaphysic taps academics for AI advisory board

The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.

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Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more

This week’s agency news, people on the move and brand buzz.

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California Raisins picks Sway Group to lead influencer marketing

The brand best known for its crooning raisins is stepping up on TikTok and Instagram.

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