Metaverse and Web3 creatives make nearly double the salaries of their peers
Job platform Creatively released a survey showing that creatives are reporting higher wages across the board, but those with a metaverse or Web3 focus are making significantly more money.
Canva invites its community to design together
EXCLUSIVE: The graphic design platform is hosting a billboard art competition for a campaign surrounding its tools for teams.
Do brands have a place on a social platform that tries to stay out of your life?
Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.
Movers & Shakers: The New York Times, Arizona, General Mills, Horizon Media and more
This week’s agency news, people on the move and brand buzz.
Netflix ventures into Decentraland to promote 'The Gray Man'
The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.
BLK will fund your date at a Black-owned business
Amid rising inflation, the Black dating app will send users checks to fund their dating lives and financial literacy tips throughout the month.
Movers & Shakers: Aldi, BBC Studios, Planet Fitness, iProspect and more
This week’s agency news, people on the move and brand buzz.
Iris names Ian Sohn CEO in North America
EXCLUSIVE: Sohn will oversee the region’s revenue, growth and creative work in his newly-created position.
With brand deals in the balance, TikTok personalities brush off hate
When content creators like Tucker Lindgren of Down Bad Patrol get hate messages, they have to remember who they work for.
Meta enlists Keke Palmer to demystify the metaverse
The first episode of Are We There Yet? explores what users can create in Meta’s Horizon Worlds without explaining how to create it.
Smirnoff kicks off global branding review
The Diageo-owned vodka brand is parting ways with 72andSunny after nearly a decade.
Anytime Fitness picks Mischief as global creative AOR
The creative agency is working on its debut campaign for the fitness brand.
Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms
He’s defending recent changes as Instagram incorporates more video.
Snap’s revenue slows as it deals with continued ad deceleration
Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.
Trailer Park Group launches division focused on gaming
EXCLUSIVE: The new division, called Mutiny, opens its doors with clients in publishing and software development.
Perion partners with MTV’s Catfish producer for online privacy campaign
The campaign launched with a now-viral video directed by Max Joseph that highlights its cookieless targeting technology.
Social media platforms still failing to enforce protections for LGBTQ users: GLAAD
A recent study shows that five major social media platforms are not protecting LGBTQ users, despite making policy commitments.
Horizon Media hires Troy Scarlott in creative innovation role
EXCLUSIVE: The agency vet draws on more than 20 years of experience to bring creative solutions to Horizon clients.
VMLY&R hires Ogilvy global ECD Kaleeta McDade as chief experience design officer
EXCLUSIVE: McDade moves to sister WPP agency to bolster VMLY&R’s experience division.