Edelman names Pam Scheideler US brand chair
She will retain her position as US head of digital.
Movers & Shakers: Hero Digital, BBC Studios, Wendy’s and more
This week’s agency news, people on the move and brand buzz.
5 Minutes with Campaign: AAPI representation in gaming
Omelet CEO Thas Naseemuddeen shares how marketers might be surprised by the way the AAPI community interacts with the medium.
Movers & Shakers: Duncan Channon, Wunderman Thompson, Shutterstock, Paramount+ and more
This week’s agency news, people on the move and brand buzz.
Hero Media hires Lauren Maillian as president of digital innovation
Maillian will oversee all of the media network’s lines of business.
Cirque du Soleil swings onto Roblox
The high-flying circus company aims to capture younger audiences with a world-building game.
Blue Hour Studios formalizes native short-form video offering
Mavin aims to cut back on repurposed commercials dominating short-form video feeds.
Netflix reveals ad-tier numbers and new ad formats at upfront
The streaming service shared how its ad-tier subscription is doing for the first time while avoiding the writers’ strike on Wednesday.
Movers & Shakers: Opinionated, R/GA, Wunderman Thompson, FanDuel Casino and more
This week’s agency news, people on the move and brand buzz.
PR pros are AI amateurs, report finds
Less than 25% of agencies, brands and independent consultancies are changing how they work with AI.
Roblox violates creator ad guidelines, watchdog finds
Roblox will take further measures to comply with creator disclosure recommendations from the Children’s Advertising Review Unit.
Twitch unveils short-form video tool for cross-platform promotion
Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.
Movers & Shakers: Uber, Meta, R3, Barbarian and more
This week’s agency news, people on the move and brand buzz.
Twitch CMO Rachel Delphin on stability, AI and non-gaming streams
Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more
This week’s agency news, people on the move and brand buzz.
4 things for PR pros to know about Bluesky
Chaos, pure chaos, and three other things.
Deepfake production house Metaphysic taps academics for AI advisory board
The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.
Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more
This week’s agency news, people on the move and brand buzz.
California Raisins picks Sway Group to lead influencer marketing
The brand best known for its crooning raisins is stepping up on TikTok and Instagram.