Content from our thought leader

Brandon Doerrer

Reporter

Brandon reports on digital communications and advertising at Campaign US. He primarily covers emerging platforms and practices across paid and earned media, with a focus on how digital developments reshape brand experiences for consumers.

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Find more of Brandon's articles here.

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Metaverse and Web3 creatives make nearly double the salaries of their peers

Job platform Creatively released a survey showing that creatives are reporting higher wages across the board, but those with a metaverse or Web3 focus are making significantly more money.

Canva billboard reading "What will you design today?" with colorful clip art of people dancing and picnicking

Canva invites its community to design together

EXCLUSIVE: The graphic design platform is hosting a billboard art competition for a campaign surrounding its tools for teams.

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Do brands have a place on a social platform that tries to stay out of your life?

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

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Movers & Shakers: The New York Times, Arizona, General Mills, Horizon Media and more

This week’s agency news, people on the move and brand buzz.

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Netflix ventures into Decentraland to promote 'The Gray Man'

The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.

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BLK will fund your date at a Black-owned business

Amid rising inflation, the Black dating app will send users checks to fund their dating lives and financial literacy tips throughout the month.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Aldi, BBC Studios, Planet Fitness, iProspect and more

This week’s agency news, people on the move and brand buzz.

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Iris names Ian Sohn CEO in North America

EXCLUSIVE: Sohn will oversee the region’s revenue, growth and creative work in his newly-created position.

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With brand deals in the balance, TikTok personalities brush off hate

When content creators like Tucker Lindgren of Down Bad Patrol get hate messages, they have to remember who they work for.

Keke Palmer in Are We There Yet

Meta enlists Keke Palmer to demystify the metaverse

The first episode of Are We There Yet? explores what users can create in Meta’s Horizon Worlds without explaining how to create it.

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Smirnoff kicks off global branding review

The Diageo-owned vodka brand is parting ways with 72andSunny after nearly a decade.

Anytime Fitness coach wearing "I'm Your Coach" t-shirt

Anytime Fitness picks Mischief as global creative AOR

The creative agency is working on its debut campaign for the fitness brand.

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Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms

He’s defending recent changes as Instagram incorporates more video.

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Snap’s revenue slows as it deals with continued ad deceleration

Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.

Laptop displaying Mutiny gaming logo

Trailer Park Group launches division focused on gaming

EXCLUSIVE: The new division, called Mutiny, opens its doors with clients in publishing and software development.

Screen shot from Perion privacy video

Perion partners with MTV’s Catfish producer for online privacy campaign

The campaign launched with a now-viral video directed by Max Joseph that highlights its cookieless targeting technology.

Two people using a laptop computer

Social media platforms still failing to enforce protections for LGBTQ users: GLAAD

A recent study shows that five major social media platforms are not protecting LGBTQ users, despite making policy commitments.

Headshot of Troy Scarlott

Horizon Media hires Troy Scarlott in creative innovation role

EXCLUSIVE: The agency vet draws on more than 20 years of experience to bring creative solutions to Horizon clients.

Headshot of Kaleeta McDade

VMLY&R hires Ogilvy global ECD Kaleeta McDade as chief experience design officer

EXCLUSIVE: McDade moves to sister WPP agency to bolster VMLY&R’s experience division.

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