Colombina installs ten-foot turtle egg in Grand Central Terminal to launch new candy brand
Global candy producer launched campaign in the iconic train station to announce product line expansion in the U.S.
WATCH: Into the Metaverse: Mental Health
The final episode in Into the Metaverse unpacks the very real issues surrounding how Web3 experiences and opportunities will impact mental health.
WATCH: Into the Metaverse: Global Accessibility
Next up in our Into the Metaverse series, we explore the challenges and opportunities brands will face in a borderless metaverse, and the cultural nuances they must be mindful of as they create global experiences.
WATCH: Into the Metaverse: Brand Safety
Into the Metaverse next dives into the very real risks that exist to brands in the metaverse and how marketers can explore virtual worlds in safe and secure ways.
WATCH: Into the Metaverse: Representation
The next episode in Into the Metaverse explores the complexities of representation in the metaverse that brands must navigate as they enter virtual worlds.
WATCH: Into the Metaverse: 101
Campaign US invited 12 senior executives from advertising agencies and Web3 platforms to shed light on its potential opportunities — and pitfalls — for brands.
WATCH: Into the Metaverse: Marketing in Web3
Episode 2 of Into the Metaverse explores marketing applications that exist in Web3 for brands today and in the future.
Red state, blue state: How U.S. agencies are responding to Roe v. Wade reversal
Advertising agencies across the country share how they are responding to and navigating the implications of the Supreme Court’s decision to overturn Roe v. Wade on their employees and their businesses.
Movers & Shakers: Verizon, Publicis, Soul Cycle, GroupM and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: Havas North America, Mercedes-Benz, Campbell Ewald, Popeyes and more
This week’s agency news, people on the move and brand buzz.
OMD USA appoints new CEO as veteran John Osborn leaves the network
Christina Hanson, previously global chief strategy officer, will lead the agency’s U.S. business.
Movers & Shakers: Instacart, FanDuel, Redbubble, Accenture, Razorfish, Annex88 and more
This week’s agency news, people on the move and brand buzz.
DDB Worldwide taps Cannes Lions awards leader as creative chief of staff
EXCLUSIVE: Susie Walker is tasked with amplifying DDB’s creative culture, talent pipeline and helping the network improve its awards haul.
Movers & Shakers: Horizon Media, Ogilvy, The Washington Post, Amazon, Bumble and more
This week’s agency news, people on the move and brand buzz.
Duolingo’s owl is reminding people to complete their lessons from the metaverse
The language learning platform launched activations across Roblox and Decentraland.
Cannes Lions through the eyes of the next generation of creatives
Verizon Adfellows alumni Andrea Guaman and Kristion Matas shared insights from their trip to Cannes Lions.
Movers & Shakers: Pinterest, Horizon Media, Ford and more
This week’s agency news, people on the move and brand buzz.
Can’t Quiet Pride: How Digitas used stickers to address anti-LGBTQ+ laws
The agency released the collection of stickers featuring queer labels to celebrate the community’s resilience in light of recent legislation.
Movers & Shakers: The Brandtech Group, Fuse Create, Snipes, the Ukrainian Government and more
This week’s agency news, people on the move and brand buzz.
MullenLowe assists mothers reentering the workforce with ‘Momternship’ program
The initiative aims to help moms get back to work, build confidence, gain new skills needed in the more modern workforce and apply them in a supportive environment.