Content from our thought leader

Charlotte Rawlings

Santa stuck in a chimney while a dog licks his face

Santa endures vile dog licks in Greenies Christmas spot

The campaign was created by Adam & Eve/DDB.

Scoot Henderson's face made out of gold

PlayStation ad spotlights how NBA 2K24 can get ballers ready for the court

The campaign was created by Adam & Eve/DDB New York.

Someone carving giant Ikea meatball
Monkey Shoulder mixer truck

Monkey Shoulder reviews global creative account

Creativebrief is handling the process.

Collage of Nick Louisson, Katy Wright, Amina Folarin, Josh Krichefski, Natalie Bell and Larissa Vince

Should more brands follow Specsavers’ example and ditch the pitch?

Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more brands should follow in its footsteps.

Turkey hanging on a conveyor belt
Man in shark costume raising eyebrows
Vulva therapy assets

Joan London’s debut work tackles stigma around vulvas

The work is for one of the shop’s founding clients Luna Daily.

Santa lifting weights

Coca-Cola Christmas spot imagines a city of Santas

The ad was created by WPP Open X.

Bottle of Peroni Nastro Azzurro in the middle of a snow angel

Peroni Nastro Azzurro releases first global winter campaign

The work was created by Unbound and Trouble Maker.

Collage of 2022 Christmas ads

It's official: ads rediscover their funny side after pandemic

Kantar found that 56% of TV ads employed humour in 2023, up from 45% in 2022.

Robot about to shake hands with a human

House 337 launches AI ethics committee and guidelines

The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.

Salma Hayek holding an Espresso Martini

Salma Hayek stars in novela-inspired Kahlúa spots

The campaign was created by Wieden & Kennedy London.

What does strong mean today? Dr Martens still

Dr Martens explores what strength means for the next generation

‘Made strong’ was created by Calling.

Headshot of Les Binet

Adam & Eve/DDB’s Les Binet stresses importance of econometrics to marketing

Econometrics vital due to high inflation and need for accurate evaluation, IPA report finds.

Group photo of Lois Kettlewell, Nicola Murray, Jenny Mitton, Bukola Garry and Ross Watson

Bukola Garry joins M&C Saatchi Sport & Entertainment

The shop has also appointed four managing partners.

Still from The Great of Elle Fanning biting someone's finger

Lionsgate+ celebrates adult content in ‘uncensored’ campaign

The campaign was created by Adam & Eve/DDB.

Head shot of Tom Di Sapia
Head shot of Johanna Worth

Amplify hires global head of luxury

Johanna Worth will report to Lee Avery, Amplify’s global chief operating officer.

Tomato Ketchup bottle on top of Lick paint

Heinz and Lick release paint colour inspired by ketchup

The Red HTK 57 paint dries the same colour as Heinz Tomato Ketchup.


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