Content from our thought leader

Charlotte Rawlings

Reporter
Head shot of Sara Bennison

Nationwide CMO departs after six years

Former Grey London managing partner turned marketer thanks VCCP and Nationwide for brand contribution.

Collage of winners

Cannes Lions 2022: all the Grand Prix winners

See all of this year's Grand Prix-winning campaigns.

Headshot of Caroline Pay

Caroline Pay to leave Headspace

The meditation app’s chief creative officer will depart in July.

Headshots of David Golding, Nicky Bullard, Richard Brim, Sean McBride, and Trevor Robinson

Are ads missing out on the power of laughter?

Campaign asks adland whether laughter truly is the best medicine.

Collage of MSQ logo and Shell logo

MSQ appointed to Shell global roster

The win follows a six-month competitive pitch.

Child on swing outside ruined building

Wieden & Kennedy hosts Ukraine then-and-now photographic exhibition

'Ukraine now' is open to the public until 31 May.

Person in deck chair and cluster of surfboards resembling pints of Guinness

Guinness thirsts for summer in AMV BBDO campaign

The out-of-home campaign builds on last year’s ‘Looks like Guinness’ spot.

Billboard of woman squatting while weightlifting with real liquid dripping from between her legs

Elvie's use of out-of-home stunts is combatting online censorship

The femtech brand’s chief marketing officer Aoife Nally and Don’t Cry Wolf’s managing director Sara Collinge talk to Campaign about smashing taboos.

Horse made out of coconuts

Malibu embraces the summer mindset with a global brand refresh

The campaign was created in partnership with Wieden & Kennedy.

Close up of a flight attendant's face with glitter eye makeup

First Virgin Atlantic work by Lucky Generals is a love letter to its people

The agency won the business last June following a competitive pitch.

Three people inside a car with a bucket of KFC

KFC's latest campaign by Mother has buckets of anticipation

The 30-second ad focuses on the first bite.

Couple at a Peroni bar

Peroni Nastro Azzurro toasts alcohol-free beer in global campaign

'Back to zero' is released in the UK on 14 April.

Period pants with the Bodyform logo

Bodyform owner appoints WPP agency to global briefs

The agency will handle Essity’s global ecommerce and UX design business alongside making its brands more accessible.

M&C Saatchi Group: the Engine leverages the power of eight AIs and more than a billion data points to unpick what drives brand desire

M&C Saatchi Group creates data-driven tool to identify brand desire

Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine.

Cartoon of an egg timer with the planet inside it

Warc teams up with Lions and AA for sustainability hub

The resource brings together a collection of curated content to help reduce the marketing industry’s environmental impact.

Ukraine: took real sounds of screams, explosions, and air raids to stand up against the Russian invasion

Ukrainian creative community take real sounds of war to create 'Anthem of true Russia'

Ukraine’s creatives worked with music producer Roger Leao to compile the powerful anthem.

Mural on the side of a building advertising Volkswagen ID.3

Warc Media 100 global rankings reveal UK in third place with PHD London's VW work

PHD London, Unilever and a Fortnite avatar top the various rankings.

D&AD: joins Cannes Lions in ban on Russian submissions

D&AD bans awards entries from Russia

Organisation U-turns on previous decision to accept entries from Russian companies as it pledges to support the Ukrainian creative community.

Deutsch: Yum! Brands, owner of KFC, is one of the integrated agency's largest clients

Deutsch LA crosses Atlantic for UK agency launch

Allan Cobb is MD of the London team.

Lions: there needs to be more spotlighting of creative success stories

Lions research reveals lack of confidence in creativity

Study shows only 12% of brands feel extremely confident investing in high-quality creative and only 8% of agencies feel extremely confident convincing brands to invest.

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